1. Creative
Communication
Simple. Compelling. Poignant. Inventive.
By Abby Ho

2. Creative
Communication is...
Abby Ho 5.26.09

3. information that
sticks
Abby Ho 5.26.09

4. content that engages & encourages
consumer retention in an
attention economy Abby Ho 5.26.09

5. communication for the
right audience
Abby Ho 5.26.09

6. a message that is simple & delivered through
the appropriate media
Abby Ho 5.26.09

7. hypertargeted to reach the desired
audience
Abby Ho 5.26.09

8. determined by
research & detecting patterns
Statistic link: internet consumption encourages TV consumption
Abby Ho 5.26.09

9. created & delivered through
diverse media
favoriting
rating
linking
uploading
Web 2.0
sharing
commenting
Abby Ho 5.26.09

10. What is successful
creative communication?
Abby Ho 5.26.09

11. something that is memorable,
inventive & organic
Sound of Music dance in Belgium to promote Dutch reality series
Abby Ho 5.26.09

12. they foster relationships between the
consumer & the product, or content
Abby Ho 5.26.09

13. something that can often be
customized
Abby Ho 5.26.09

14. content that inspires continuous
innovation
Abby Ho 5.26.09

15. it is celebrated
Abby Ho 5.26.09

16. creates harmony between the
message & its delivery
Abby Ho 5.26.09

17. is something that unites
people & ideas
Abby Ho 5.26.09

18. Creative
communication is...
Abby Ho 5.26.09