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HALAL
A Global Market Overview


 a presentation for policy makers
          by Abdalhamid Evans
             Senior Analyst




              imarat
              consultants
          Halal Market Intelligence
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              Halal Market Analysts   2
Intention




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consultants
                          Halal Market Analysts   2
Intention
  ➡ Raise awareness on the topic




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consultants
                                   Halal Market Analysts   2
Intention
  ➡ Raise awareness on the topic
  ➡ Provide a context for constructive thinking




imarat
consultants
                                                  Halal Market Analysts   2
Intention
  ➡ Raise awareness on the topic
  ➡ Provide a context for constructive thinking
  ➡ Create enthusiasm for possibilities




imarat
consultants
                                                  Halal Market Analysts   2
Intention
  ➡   Raise awareness on the topic
  ➡   Provide a context for constructive thinking
  ➡   Create enthusiasm for possibilities
  ➡   Stimulate ideas for growth & change



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consultants
                                                    Halal Market Analysts   2
Intention
  ➡   Raise awareness on the topic
  ➡   Provide a context for constructive thinking
  ➡   Create enthusiasm for possibilities
  ➡   Stimulate ideas for growth & change
  ➡   Formulate useful questions


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consultants
                                                    Halal Market Analysts   2
“With many of the world's
consumer segments reaching a
saturation point, the Muslim
consumer is fast becoming a new
outlet to build a base for future
growth.
... Although there are political
and social pitfalls to consider,
the opportunities are so vast
and far-reaching that they
greatly outweigh the risks...
Since Muslims are the fastest
growing consumer segment in the
world, any company that is not
considering how to serve them is
missing a significant opportunity
to affect both its top-and bottom-
line growth...”
    “Addressing the Muslim Market - can you afford not to?” A T Kearney 2008
“In 2008, the GDP of the economies of the
largest countries in and around the Middle
East – Egypt, Iran, Pakistan, Saudi Arabia
and Turkey, with a combined population of
420 million – was $3.3 trillion, the same
size as that of India, which has three times
the population.”                   Source: ‘Meccanomics’, Vali Nasr
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              Halal Market Analysts   7
Halal - a global market force




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consultants
                            Halal Market Analysts   7
Halal - a global market force
     Meat & Poultry




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consultants
                            Halal Market Analysts   7
Halal - a global market force
     Meat & Poultry

     Food Manufacturing




imarat
consultants
                            Halal Market Analysts   7
Halal - a global market force
     Meat & Poultry

     Food Manufacturing

     Food Retailing




imarat
consultants
                            Halal Market Analysts   7
Halal - a global market force
     Meat & Poultry

     Food Manufacturing

     Food Retailing

     Restaurant Chains




imarat
consultants
                            Halal Market Analysts   7
Halal - a global market force
     Meat & Poultry

     Food Manufacturing

     Food Retailing

     Restaurant Chains

     Food Service Industry




imarat
consultants
                             Halal Market Analysts   7
Halal - a global market force
     Meat & Poultry

     Food Manufacturing

     Food Retailing

     Restaurant Chains

     Food Service Industry

     Logistics & Shipping




imarat
consultants
                             Halal Market Analysts   7
Halal - a global market force
     Meat & Poultry

     Food Manufacturing

     Food Retailing

     Restaurant Chains

     Food Service Industry

     Logistics & Shipping

     Islamic Banking & Finance




imarat
consultants
                                 Halal Market Analysts   7
Halal - a global market force
     Meat & Poultry

     Food Manufacturing

     Food Retailing

     Restaurant Chains

     Food Service Industry

     Logistics & Shipping

     Islamic Banking & Finance

     Standards, Auditing, Certification




imarat
consultants
                                         Halal Market Analysts   7
Halal - a global market force
     Meat & Poultry

     Food Manufacturing

     Food Retailing

     Restaurant Chains

     Food Service Industry

     Logistics & Shipping

     Islamic Banking & Finance

     Standards, Auditing, Certification

     Science & new technologies




imarat
consultants
                                         Halal Market Analysts   7
Halal - a global market force
     Meat & Poultry

     Food Manufacturing

     Food Retailing

     Restaurant Chains

     Food Service Industry

     Logistics & Shipping

     Islamic Banking & Finance

     Standards, Auditing, Certification

     Science & new technologies

     Personal care products



imarat
consultants
                                         Halal Market Analysts   7
Halal - a global market force
     Meat & Poultry                      Pharmaceuticals

     Food Manufacturing

     Food Retailing

     Restaurant Chains

     Food Service Industry

     Logistics & Shipping

     Islamic Banking & Finance

     Standards, Auditing, Certification

     Science & new technologies

     Personal care products



imarat
consultants
                                                           Halal Market Analysts   7
Halal - a global market force
     Meat & Poultry                      Pharmaceuticals

     Food Manufacturing                  Lab Testing

     Food Retailing

     Restaurant Chains

     Food Service Industry

     Logistics & Shipping

     Islamic Banking & Finance

     Standards, Auditing, Certification

     Science & new technologies

     Personal care products



imarat
consultants
                                                           Halal Market Analysts   7
Halal - a global market force
     Meat & Poultry                      Pharmaceuticals

     Food Manufacturing                  Lab Testing

     Food Retailing                      Software Applications

     Restaurant Chains

     Food Service Industry

     Logistics & Shipping

     Islamic Banking & Finance

     Standards, Auditing, Certification

     Science & new technologies

     Personal care products



imarat
consultants
                                                           Halal Market Analysts   7
Halal - a global market force
     Meat & Poultry                      Pharmaceuticals

     Food Manufacturing                  Lab Testing

     Food Retailing                      Software Applications

     Restaurant Chains                   Content Providers

     Food Service Industry

     Logistics & Shipping

     Islamic Banking & Finance

     Standards, Auditing, Certification

     Science & new technologies

     Personal care products



imarat
consultants
                                                             Halal Market Analysts   7
Halal - a global market force
     Meat & Poultry                      Pharmaceuticals

     Food Manufacturing                  Lab Testing

     Food Retailing                      Software Applications

     Restaurant Chains                   Content Providers

     Food Service Industry               Media, PR. Marketing

     Logistics & Shipping

     Islamic Banking & Finance

     Standards, Auditing, Certification

     Science & new technologies

     Personal care products



imarat
consultants
                                                             Halal Market Analysts   7
Halal - a global market force
     Meat & Poultry                      Pharmaceuticals

     Food Manufacturing                  Lab Testing

     Food Retailing                      Software Applications

     Restaurant Chains                   Content Providers

     Food Service Industry               Media, PR. Marketing

     Logistics & Shipping                Event Management

     Islamic Banking & Finance

     Standards, Auditing, Certification

     Science & new technologies

     Personal care products



imarat
consultants
                                                             Halal Market Analysts   7
Halal - a global market force
     Meat & Poultry                      Pharmaceuticals

     Food Manufacturing                  Lab Testing

     Food Retailing                      Software Applications

     Restaurant Chains                   Content Providers

     Food Service Industry               Media, PR. Marketing

     Logistics & Shipping                Event Management

     Islamic Banking & Finance           Training, teaching, consulting

     Standards, Auditing, Certification

     Science & new technologies

     Personal care products



imarat
consultants
                                                             Halal Market Analysts   7
Halal - a global market force
     Meat & Poultry                      Pharmaceuticals

     Food Manufacturing                  Lab Testing

     Food Retailing                      Software Applications

     Restaurant Chains                   Content Providers

     Food Service Industry               Media, PR. Marketing

     Logistics & Shipping                Event Management

     Islamic Banking & Finance           Training, teaching, consulting

     Standards, Auditing, Certification   USD 641 billion annually for food

     Science & new technologies

     Personal care products



imarat
consultants
                                                             Halal Market Analysts   7
Halal - a global market force
     Meat & Poultry                      Pharmaceuticals

     Food Manufacturing                  Lab Testing

     Food Retailing                      Software Applications

     Restaurant Chains                   Content Providers

     Food Service Industry               Media, PR. Marketing

     Logistics & Shipping                Event Management

     Islamic Banking & Finance           Training, teaching, consulting

     Standards, Auditing, Certification   USD 641 billion annually for food

     Science & new technologies          Expanding market parameters

     Personal care products              New business opportunities



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consultants
                                                             Halal Market Analysts   7
8
Basic Market Categories




                          8
Basic Market Categories


  Mixed




                          8
Basic Market Categories


        Mixed

‣ Mixed religion & culture
‣ Well established Muslim
  presence
‣ Pioneered Standards &
  Certification
‣ Consume & Produce
‣ Multinational presence
‣ Local SME & Micro
‣ Halal as economic
  Driver
‣ Political Platform
‣ Political Football
                             8
Basic Market Categories


        Mixed                Majority

‣ Mixed religion & culture
‣ Well established Muslim
  presence
‣ Pioneered Standards &
  Certification
‣ Consume & Produce
‣ Multinational presence
‣ Local SME & Micro
‣ Halal as economic
  Driver
‣ Political Platform
‣ Political Football
                                        8
Basic Market Categories


        Mixed                      Majority

‣ Mixed religion & culture   ‣ Muslim Majority
‣ Well established Muslim    ‣ Halal low priority -
  presence                     assumed to be Halal
‣ Pioneered Standards &      ‣ Primarily Consumers
  Certification
                             ‣ Every exporters target
‣ Consume & Produce
                             ‣ Slow to develop
‣ Multinational presence       standards
‣ Local SME & Micro          ‣ No political support
‣ Halal as economic          ‣ Multinational presence
  Driver
                             ‣ Embryonic local
‣ Political Platform           industry
‣ Political Football         ‣ Conflictive politics
                                                        8
Basic Market Categories


        Mixed                      Majority             Minority

‣ Mixed religion & culture   ‣ Muslim Majority
‣ Well established Muslim    ‣ Halal low priority -
  presence                     assumed to be Halal
‣ Pioneered Standards &      ‣ Primarily Consumers
  Certification
                             ‣ Every exporters target
‣ Consume & Produce
                             ‣ Slow to develop
‣ Multinational presence       standards
‣ Local SME & Micro          ‣ No political support
‣ Halal as economic          ‣ Multinational presence
  Driver
                             ‣ Embryonic local
‣ Political Platform           industry
‣ Political Football         ‣ Conflictive politics
                                                                   8
Basic Market Categories


        Mixed                      Majority                 Minority

‣ Mixed religion & culture   ‣ Muslim Majority          ‣ Muslim Minority
‣ Well established Muslim    ‣ Halal low priority -     ‣ Political sensitivity
  presence                     assumed to be Halal
                                                        ‣ 9/11 and 7/7 mentality
‣ Pioneered Standards &      ‣ Primarily Consumers
                                                        ‣ Halal as identity
  Certification
                             ‣ Every exporters target
                                                        ‣ Disposable income
‣ Consume & Produce
                             ‣ Slow to develop
                                                        ‣ High industry interest
‣ Multinational presence       standards
                                                        ‣ Multinational HQ’s
‣ Local SME & Micro          ‣ No political support
                                                        ‣ Consumer awareness
‣ Halal as economic          ‣ Multinational presence
  Driver                                                ‣ Marketing expertise
                             ‣ Embryonic local
‣ Political Platform           industry                 ‣ Cradle of creativity
‣ Political Football         ‣ Conflictive politics      ‣ Society in Transition
                                                                                   8
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              Halal Market Analysts   9
Evolution of global Halal market



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                          Halal Market Analysts   9
Evolution of global Halal market
➡ 50’s & 60’s - Muslim immigrants establish Halal meat outlets worldwide




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consultants
                                                                           Halal Market Analysts   9
Evolution of global Halal market
➡ 50’s & 60’s - Muslim immigrants establish Halal meat outlets worldwide
➡ 70’s & 80’s - Middle East oil revenue fuels Halal meat & poultry imports




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consultants
                                                                           Halal Market Analysts   9
Evolution of global Halal market
➡ 50’s & 60’s - Muslim immigrants establish Halal meat outlets worldwide
➡ 70’s & 80’s - Middle East oil revenue fuels Halal meat & poultry imports
➡ 80’s & 90’s - Take away’s, fast food chains, restaurants, hotels serve Halal. Steady
  increases in Halal food manufacturing capacity. Major players stake out their positions.




imarat
consultants
                                                                           Halal Market Analysts   9
Evolution of global Halal market
➡ 50’s & 60’s - Muslim immigrants establish Halal meat outlets worldwide
➡ 70’s & 80’s - Middle East oil revenue fuels Halal meat & poultry imports
➡ 80’s & 90’s - Take away’s, fast food chains, restaurants, hotels serve Halal. Steady
  increases in Halal food manufacturing capacity. Major players stake out their positions.
➡ 2000’s - Governments, major retailers, food service, travel & hospitality, events, media.



imarat
consultants
                                                                           Halal Market Analysts   9
Evolution of global Halal market
➡ 50’s & 60’s - Muslim immigrants establish Halal meat outlets worldwide
➡ 70’s & 80’s - Middle East oil revenue fuels Halal meat & poultry imports
➡ 80’s & 90’s - Take away’s, fast food chains, restaurants, hotels serve Halal. Steady
  increases in Halal food manufacturing capacity. Major players stake out their positions.
➡ 2000’s - Governments, major retailers, food service, travel & hospitality, events, media.
➡ Halal becomes a factor in economic & political planning.

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consultants
                                                                           Halal Market Analysts   9
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              Halal Market Analysts   10
The Halal Food Market is expanding
          fine dining to fast food...in the air, and in the prison...in schools, hospitals and military rations


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                                                                                  Halal Market Analysts          10
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              Halal Market Analysts   11
New Halal non-food industry sectors
              Personal care - Pharmaceuticals - Logistics - Travel & Hospitality - ICT development - Internet - Media


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                                                                                        Halal Market Analysts           11
12
Recent recognition of farm-to-fork Halal supply chain
 ➡ Halal compliance is increasingly expected to cover the entire process



                                                                           12
Recent recognition of farm-to-fork Halal supply chain
 ➡ Halal compliance is increasingly expected to cover the entire process
 ➡ Governments and Multinational corporations will be driving this development


                                                                                 12
Recent recognition of farm-to-fork Halal supply chain
 ➡ Halal compliance is increasingly expected to cover the entire process
 ➡ Governments and Multinational corporations will be driving this development
 ➡ International Standards for health & safety compliance will become increasingly important
                                                                                               12
Recent recognition of farm-to-fork Halal supply chain
 ➡   Halal compliance is increasingly expected to cover the entire process
 ➡   Governments and Multinational corporations will be driving this development
 ➡   International Standards for health & safety compliance will become increasingly important
 ➡   Sub-standard will not survive market competition
                                                                                                 12
Evolution
               of Halal
              as Market
              Parameter




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consultants
                          Halal Market Analysts   13
Evolution
                  of Halal
                 as Market
                 Parameter




              Mainstream
              • supermarket
              • global presence
              • full product range
              • diverse application



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consultants
                                      Halal Market Analysts   13
Upmarket
              • natural
              • organic
              • ethnic
              • environment
              • animal welfare




                 Evolution
                  of Halal
                 as Market
                 Parameter




              Mainstream
              • supermarket
              • global presence
              • full product range
              • diverse application



imarat
consultants
                                      Halal Market Analysts   13
Upmarket
                            • natural
                            • organic
                            • ethnic
                            • environment
                            • animal welfare




  Professional                 Evolution
   • standard                   of Halal
   • audit & certification
   • composite compliance
                               as Market
                               Parameter




                            Mainstream
                            • supermarket
                            • global presence
                            • full product range
                            • diverse application



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consultants
                                                    Halal Market Analysts   13
Upmarket
                            • natural
                            • organic
                            • ethnic
                            • environment
                            • animal welfare




  Professional                 Evolution            Lifestyle Movement
   • standard                   of Halal            • new ‘green’
   • audit & certification
   • composite compliance
                               as Market            • ethical & moral values
                                                    • popular culture
                               Parameter




                            Mainstream
                            • supermarket
                            • global presence
                            • full product range
                            • diverse application



imarat
consultants
                                                       Halal Market Analysts   13
Upmarket
                            • natural
                            • organic
                            • ethnic
     High level quality     • environment
     assurance mark         • animal welfare




  Professional                 Evolution            Lifestyle Movement
   • standard                   of Halal            • new ‘green’
   • audit & certification
   • composite compliance
                               as Market            • ethical & moral values
                                                    • popular culture
                               Parameter




                            Mainstream
                            • supermarket
                            • global presence
                            • full product range
                            • diverse application



imarat
consultants
                                                       Halal Market Analysts   13
Upmarket
                            • natural
                            • organic
                            • ethnic
     High level quality     • environment              Influential
     assurance mark         • animal welfare        opinion forming




  Professional                 Evolution            Lifestyle Movement
   • standard                   of Halal            • new ‘green’
   • audit & certification
   • composite compliance
                               as Market            • ethical & moral values
                                                    • popular culture
                               Parameter




                            Mainstream
                            • supermarket
                            • global presence
                            • full product range
                            • diverse application



imarat
consultants
                                                       Halal Market Analysts   13
Upmarket
                            • natural
                            • organic
                            • ethnic
     High level quality     • environment              Influential
     assurance mark         • animal welfare        opinion forming




  Professional                 Evolution            Lifestyle Movement
   • standard                   of Halal            • new ‘green’
   • audit & certification
   • composite compliance
                               as Market            • ethical & moral values
                                                    • popular culture
                               Parameter




      Track & Trace         Mainstream
   Secure supply chain      • supermarket
                            • global presence
                            • full product range
                            • diverse application



imarat
consultants
                                                       Halal Market Analysts   13
Upmarket
                            • natural
                            • organic
                            • ethnic
     High level quality     • environment                Influential
     assurance mark         • animal welfare          opinion forming




  Professional                 Evolution              Lifestyle Movement
   • standard                   of Halal               • new ‘green’
   • audit & certification
   • composite compliance
                               as Market               • ethical & moral values
                                                       • popular culture
                               Parameter




      Track & Trace         Mainstream              Worldwide availability
   Secure supply chain      • supermarket
                            • global presence          & acceptance
                            • full product range
                            • diverse application



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consultants
                                                          Halal Market Analysts   13
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consultants
              Halal Market Analysts   14
Next-generation
              convergence between
              sectors to create new
              sub-sectors




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consultants
                                      Halal Market Analysts   14
Next-generation
              convergence between
              sectors to create new
              sub-sectors

              ➡ ICT Developments




imarat
consultants
                                      Halal Market Analysts   14
Next-generation
              convergence between
              sectors to create new
              sub-sectors

              ➡ ICT Developments

              ➡ Track & Trace applications




imarat
consultants
                                             Halal Market Analysts   14
Next-generation
              convergence between
              sectors to create new
              sub-sectors

              ➡ ICT Developments

              ➡ Track & Trace applications

              ➡ ERP & Production software




imarat
consultants
                                             Halal Market Analysts   14
Next-generation
              convergence between
              sectors to create new
              sub-sectors

              ➡ ICT Developments

              ➡ Track & Trace applications

              ➡ ERP & Production software

              ➡ Internet marketing & networking




imarat
consultants
                                                  Halal Market Analysts   14
Next-generation
              convergence between
              sectors to create new
              sub-sectors

              ➡ ICT Developments

              ➡ Track & Trace applications

              ➡ ERP & Production software

              ➡ Internet marketing & networking

              ➡ JV’s, partnerships, investment, M&A




imarat
consultants
                                                      Halal Market Analysts   14
Next-generation
              convergence between
              sectors to create new
              sub-sectors

              ➡ ICT Developments

              ➡ Track & Trace applications

              ➡ ERP & Production software

              ➡ Internet marketing & networking

              ➡ JV’s, partnerships, investment, M&A

              ➡ Media & marketing




imarat
consultants
                                                      Halal Market Analysts   14
Next-generation
              convergence between
              sectors to create new
              sub-sectors

              ➡ ICT Developments

              ➡ Track & Trace applications

              ➡ ERP & Production software

              ➡ Internet marketing & networking

              ➡ JV’s, partnerships, investment, M&A

              ➡ Media & marketing

              ➡ Auditing & Certification procedures




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consultants
                                                      Halal Market Analysts   14
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consultants
              Halal Market Analysts   15
Evolution of Halal
              Awareness
              Governments, Corporations, Banks,
              NGO’s, SME’s, Islamic Associations,
              General Public, Media, Universities




imarat
consultants
                                  Halal Market Analysts   15
Evolution of Halal
              Awareness
              Governments, Corporations, Banks,
              NGO’s, SME’s, Islamic Associations,
              General Public, Media, Universities
              coming next...Ad agencies, marketing specialists,
              research agencies, media moguls, venture capitalists


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consultants
                                         Halal Market Analysts       15
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consultants
              Halal Market Analysts   16
Halal
 Standards




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consultants
              Halal Market Analysts   16
Halal
 Standards
 ➡ Countries




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consultants
               Halal Market Analysts   16
Halal
 Standards
 ➡ Countries
 ➡ Islamic Councils




imarat
consultants
                      Halal Market Analysts   16
Halal
 Standards
 ➡ Countries
 ➡ Islamic Councils
 ➡ Industry Associations




imarat
consultants
                           Halal Market Analysts   16
Halal
 Standards
 ➡ Countries
 ➡ Islamic Councils
 ➡ Industry Associations
 ➡ Political entities




imarat
consultants
                           Halal Market Analysts   16
Halal
 Standards
 ➡ Countries
 ➡ Islamic Councils
 ➡ Industry Associations
 ➡ Political entities
 ➡ Accreditation Agencies




imarat
consultants
                            Halal Market Analysts   16
Halal
 Standards
 ➡ Countries
 ➡ Islamic Councils
 ➡ Industry Associations
 ➡ Political entities
 ➡ Accreditation Agencies
Taking Halal Standards to the next level




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consultants
                                           Halal Market Analysts   16
17
Global Market Outlook

                        ‘...since the
                        Muslims are the
                        fastest growing
                        consumer segment
                        in the world, any
                        company that is
                        not considering
                        how to serve them
                        is missing a
                        significant
                        opportunity
                        to affect both its
                        top- and bottom-
                        line growth.’
                        A T Kearney “Addressing The Muslim
                           Market - can you afford not to”

                                                             17
Global Market Outlook

                                     ‘...since the


 Halal is going
                                     Muslims are the
                                     fastest growing
                                     consumer segment

  Mainstream                         in the world, any
                                     company that is
                                     not considering
5 elements combine to drive change   how to serve them
                                     is missing a
                                     significant
                                     opportunity
                                     to affect both its
                                     top- and bottom-
                                     line growth.’
                                     A T Kearney “Addressing The Muslim
                                        Market - can you afford not to”

                                                                          17
Global Market Outlook

                                        ‘...since the


    Halal is going
                                        Muslims are the
                                        fastest growing
                                        consumer segment

     Mainstream                         in the world, any
                                        company that is
                                        not considering
   5 elements combine to drive change   how to serve them
                                        is missing a
                                        significant
1. Major Corporations go Halal          opportunity
                                        to affect both its
                                        top- and bottom-
                                        line growth.’
                                        A T Kearney “Addressing The Muslim
                                           Market - can you afford not to”

                                                                             17
Global Market Outlook

                                               ‘...since the


    Halal is going
                                               Muslims are the
                                               fastest growing
                                               consumer segment

     Mainstream                                in the world, any
                                               company that is
                                               not considering
   5 elements combine to drive change          how to serve them
                                               is missing a
                                               significant
1. Major Corporations go Halal                 opportunity
2. Accreditation, Independence, Transparency   to affect both its
                                               top- and bottom-
                                               line growth.’
                                               A T Kearney “Addressing The Muslim
                                                  Market - can you afford not to”

                                                                                    17
Global Market Outlook

                                               ‘...since the


     Halal is going
                                               Muslims are the
                                               fastest growing
                                               consumer segment

      Mainstream                               in the world, any
                                               company that is
                                               not considering
   5 elements combine to drive change          how to serve them
                                               is missing a
                                               significant
1. Major Corporations go Halal                 opportunity
2. Accreditation, Independence, Transparency   to affect both its
                                               top- and bottom-
3. Health & Safety, Labeling, Halal Acts
                                               line growth.’
                                               A T Kearney “Addressing The Muslim
                                                  Market - can you afford not to”

                                                                                    17
Global Market Outlook

                                               ‘...since the


     Halal is going
                                               Muslims are the
                                               fastest growing
                                               consumer segment

      Mainstream                               in the world, any
                                               company that is
                                               not considering
   5 elements combine to drive change          how to serve them
                                               is missing a
                                               significant
1. Major Corporations go Halal                 opportunity
2. Accreditation, Independence, Transparency   to affect both its
                                               top- and bottom-
3. Health & Safety, Labeling, Halal Acts
                                               line growth.’
4. Marketing Expertise applied to Halal
                                               A T Kearney “Addressing The Muslim
                                                  Market - can you afford not to”

                                                                                    17
Global Market Outlook

                                               ‘...since the


     Halal is going
                                               Muslims are the
                                               fastest growing
                                               consumer segment

      Mainstream                               in the world, any
                                               company that is
                                               not considering
   5 elements combine to drive change          how to serve them
                                               is missing a
                                               significant
1. Major Corporations go Halal                 opportunity
2. Accreditation, Independence, Transparency   to affect both its
                                               top- and bottom-
3. Health & Safety, Labeling, Halal Acts
                                               line growth.’
4. Marketing Expertise applied to Halal
                                               A T Kearney “Addressing The Muslim
                                                  Market - can you afford not to”
5. Halal Consumer Power
                                                                                    17
imarat
consultants
              Halal Market Analysts   18
Re-evaluating Value

imarat
consultants
                      Halal Market Analysts   18
‣Lawful
 ‣Safe
 ‣Nutritious
 ‣Healthy
 ‣Humane
 ‣Aware
 ‣Equitable



Re-evaluating Value

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consultants
                      Halal Market Analysts   18
‣Lawful
 ‣Safe         ‣Products
 ‣Nutritious   ‣Services
 ‣Healthy      ‣Companies
 ‣Humane       ‣Management
 ‣Aware        ‣Leadership
 ‣Equitable



Re-evaluating Value

imarat
consultants
                             Halal Market Analysts   18
‣Lawful
 ‣Safe         ‣Products
 ‣Nutritious   ‣Services     ‣Ethical
 ‣Healthy      ‣Companies    ‣Moral           Halal
 ‣Humane       ‣Management   ‣Spiritual
 ‣Aware        ‣Leadership
 ‣Equitable



Re-evaluating Value

imarat
consultants
                                          Halal Market Analysts   18
‣Lawful
 ‣Safe             ‣Products
 ‣Nutritious       ‣Services              ‣Ethical
 ‣Healthy          ‣Companies             ‣Moral                Halal
 ‣Humane           ‣Management            ‣Spiritual
 ‣Aware            ‣Leadership
 ‣Equitable



Re-evaluating Value
         Halal Values acquire Commercial Value within the Halal Market Economy


imarat
consultants
                                                            Halal Market Analysts   18
Lessons from the West


                        the next phase
Lessons from the West


                                        the next phase
             The next chapter of Halal Market growth will be driven by
             the USA & Europe
Lessons from the West


                                        the next phase
             The next chapter of Halal Market growth will be driven by
             the USA & Europe

               Help to bring Halal into the global mainstream
Lessons from the West


                                        the next phase
             The next chapter of Halal Market growth will be driven by
             the USA & Europe

               Help to bring Halal into the global mainstream
               Influence global corporate Halal strategies
Lessons from the West


                                        the next phase
             The next chapter of Halal Market growth will be driven by
             the USA & Europe

               Help to bring Halal into the global mainstream
               Influence global corporate Halal strategies
               Play an important role in development of Halal
               ingredients, flavourings & additives
Lessons from the West


                                        the next phase
             The next chapter of Halal Market growth will be driven by
             the USA & Europe

               Help to bring Halal into the global mainstream
               Influence global corporate Halal strategies
               Play an important role in development of Halal
               ingredients, flavourings & additives
               Widen the spectrum of Halal products and services
Lessons from the West


                                        the next phase
             The next chapter of Halal Market growth will be driven by
             the USA & Europe

               Help to bring Halal into the global mainstream
               Influence global corporate Halal strategies
               Play an important role in development of Halal
               ingredients, flavourings & additives
               Widen the spectrum of Halal products and services
               Encourage independence and transparency of audit
Lessons from the West


                                        the next phase
             The next chapter of Halal Market growth will be driven by
             the USA & Europe

               Help to bring Halal into the global mainstream
               Influence global corporate Halal strategies
               Play an important role in development of Halal
               ingredients, flavourings & additives
               Widen the spectrum of Halal products and services
               Encourage independence and transparency of audit
               Support Halal Accreditation Agencies
Lessons from the West


                                        the next phase
             The next chapter of Halal Market growth will be driven by
             the USA & Europe

               Help to bring Halal into the global mainstream
               Influence global corporate Halal strategies
               Play an important role in development of Halal
               ingredients, flavourings & additives
               Widen the spectrum of Halal products and services
               Encourage independence and transparency of audit
               Support Halal Accreditation Agencies
               Stimulate Halal Consumer Power
Lessons from the West


                                        the next phase
             The next chapter of Halal Market growth will be driven by
             the USA & Europe

               Help to bring Halal into the global mainstream
               Influence global corporate Halal strategies
               Play an important role in development of Halal
               ingredients, flavourings & additives
               Widen the spectrum of Halal products and services
               Encourage independence and transparency of audit
               Support Halal Accreditation Agencies
               Stimulate Halal Consumer Power
               Produce hard research data
Lessons from the West


                                        the next phase
             The next chapter of Halal Market growth will be driven by
             the USA & Europe

               Help to bring Halal into the global mainstream
               Influence global corporate Halal strategies
               Play an important role in development of Halal
               ingredients, flavourings & additives
               Widen the spectrum of Halal products and services
               Encourage independence and transparency of audit
               Support Halal Accreditation Agencies
               Stimulate Halal Consumer Power
               Produce hard research data
               Give birth to innovative Halal Marketing strategies
Lessons from the West


                                        the next phase
             The next chapter of Halal Market growth will be driven by
             the USA & Europe

               Help to bring Halal into the global mainstream
               Influence global corporate Halal strategies
               Play an important role in development of Halal
               ingredients, flavourings & additives
               Widen the spectrum of Halal products and services
               Encourage independence and transparency of audit
               Support Halal Accreditation Agencies
               Stimulate Halal Consumer Power
               Produce hard research data
               Give birth to innovative Halal Marketing strategies
               Help push the Halal Market to the next level
imarat
consultants
              Halal Market Analysts   20
Convergence of common interest and shared values
          produce the conditions for a perfect storm




               Government Support - Available Finance
              Motivated Industry - Efficient Infrastructure
                 Consumer Demand - Media Interest

imarat
consultants
                                                        Halal Market Analysts   20
Major issues in Halal sector
Major issues in Halal sector

• What is missing?
Major issues in Halal sector

• What is missing?

  • Leadership
Major issues in Halal sector

• What is missing?

  • Leadership

  • Transparency
Major issues in Halal sector

• What is missing?

  • Leadership

  • Transparency

  • Accreditation
Major issues in Halal sector

• What is missing?

  • Leadership

  • Transparency

  • Accreditation

  • Legal Framework
Major issues in Halal sector

• What is missing?

  • Leadership

  • Transparency

  • Accreditation

  • Legal Framework

  • Human Resources
imarat
  consultants




      For further information
            please visit
     www.imaratconsultants.com
       www.halalfocus.com

or email hamid@imaratconsultants.com
imarat
  consultants




         Thank you
      For further information
            please visit
     www.imaratconsultants.com
       www.halalfocus.com

or email hamid@imaratconsultants.com

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Halal 101

  • 1.
  • 2. HALAL A Global Market Overview a presentation for policy makers by Abdalhamid Evans Senior Analyst imarat consultants Halal Market Intelligence
  • 3. imarat consultants Halal Market Analysts 2
  • 4. Intention imarat consultants Halal Market Analysts 2
  • 5. Intention ➡ Raise awareness on the topic imarat consultants Halal Market Analysts 2
  • 6. Intention ➡ Raise awareness on the topic ➡ Provide a context for constructive thinking imarat consultants Halal Market Analysts 2
  • 7. Intention ➡ Raise awareness on the topic ➡ Provide a context for constructive thinking ➡ Create enthusiasm for possibilities imarat consultants Halal Market Analysts 2
  • 8. Intention ➡ Raise awareness on the topic ➡ Provide a context for constructive thinking ➡ Create enthusiasm for possibilities ➡ Stimulate ideas for growth & change imarat consultants Halal Market Analysts 2
  • 9. Intention ➡ Raise awareness on the topic ➡ Provide a context for constructive thinking ➡ Create enthusiasm for possibilities ➡ Stimulate ideas for growth & change ➡ Formulate useful questions imarat consultants Halal Market Analysts 2
  • 10. “With many of the world's consumer segments reaching a saturation point, the Muslim consumer is fast becoming a new outlet to build a base for future growth.
  • 11. ... Although there are political and social pitfalls to consider, the opportunities are so vast and far-reaching that they greatly outweigh the risks...
  • 12. Since Muslims are the fastest growing consumer segment in the world, any company that is not considering how to serve them is missing a significant opportunity to affect both its top-and bottom- line growth...” “Addressing the Muslim Market - can you afford not to?” A T Kearney 2008
  • 13. “In 2008, the GDP of the economies of the largest countries in and around the Middle East – Egypt, Iran, Pakistan, Saudi Arabia and Turkey, with a combined population of 420 million – was $3.3 trillion, the same size as that of India, which has three times the population.” Source: ‘Meccanomics’, Vali Nasr
  • 14. imarat consultants Halal Market Analysts 7
  • 15. Halal - a global market force imarat consultants Halal Market Analysts 7
  • 16. Halal - a global market force Meat & Poultry imarat consultants Halal Market Analysts 7
  • 17. Halal - a global market force Meat & Poultry Food Manufacturing imarat consultants Halal Market Analysts 7
  • 18. Halal - a global market force Meat & Poultry Food Manufacturing Food Retailing imarat consultants Halal Market Analysts 7
  • 19. Halal - a global market force Meat & Poultry Food Manufacturing Food Retailing Restaurant Chains imarat consultants Halal Market Analysts 7
  • 20. Halal - a global market force Meat & Poultry Food Manufacturing Food Retailing Restaurant Chains Food Service Industry imarat consultants Halal Market Analysts 7
  • 21. Halal - a global market force Meat & Poultry Food Manufacturing Food Retailing Restaurant Chains Food Service Industry Logistics & Shipping imarat consultants Halal Market Analysts 7
  • 22. Halal - a global market force Meat & Poultry Food Manufacturing Food Retailing Restaurant Chains Food Service Industry Logistics & Shipping Islamic Banking & Finance imarat consultants Halal Market Analysts 7
  • 23. Halal - a global market force Meat & Poultry Food Manufacturing Food Retailing Restaurant Chains Food Service Industry Logistics & Shipping Islamic Banking & Finance Standards, Auditing, Certification imarat consultants Halal Market Analysts 7
  • 24. Halal - a global market force Meat & Poultry Food Manufacturing Food Retailing Restaurant Chains Food Service Industry Logistics & Shipping Islamic Banking & Finance Standards, Auditing, Certification Science & new technologies imarat consultants Halal Market Analysts 7
  • 25. Halal - a global market force Meat & Poultry Food Manufacturing Food Retailing Restaurant Chains Food Service Industry Logistics & Shipping Islamic Banking & Finance Standards, Auditing, Certification Science & new technologies Personal care products imarat consultants Halal Market Analysts 7
  • 26. Halal - a global market force Meat & Poultry Pharmaceuticals Food Manufacturing Food Retailing Restaurant Chains Food Service Industry Logistics & Shipping Islamic Banking & Finance Standards, Auditing, Certification Science & new technologies Personal care products imarat consultants Halal Market Analysts 7
  • 27. Halal - a global market force Meat & Poultry Pharmaceuticals Food Manufacturing Lab Testing Food Retailing Restaurant Chains Food Service Industry Logistics & Shipping Islamic Banking & Finance Standards, Auditing, Certification Science & new technologies Personal care products imarat consultants Halal Market Analysts 7
  • 28. Halal - a global market force Meat & Poultry Pharmaceuticals Food Manufacturing Lab Testing Food Retailing Software Applications Restaurant Chains Food Service Industry Logistics & Shipping Islamic Banking & Finance Standards, Auditing, Certification Science & new technologies Personal care products imarat consultants Halal Market Analysts 7
  • 29. Halal - a global market force Meat & Poultry Pharmaceuticals Food Manufacturing Lab Testing Food Retailing Software Applications Restaurant Chains Content Providers Food Service Industry Logistics & Shipping Islamic Banking & Finance Standards, Auditing, Certification Science & new technologies Personal care products imarat consultants Halal Market Analysts 7
  • 30. Halal - a global market force Meat & Poultry Pharmaceuticals Food Manufacturing Lab Testing Food Retailing Software Applications Restaurant Chains Content Providers Food Service Industry Media, PR. Marketing Logistics & Shipping Islamic Banking & Finance Standards, Auditing, Certification Science & new technologies Personal care products imarat consultants Halal Market Analysts 7
  • 31. Halal - a global market force Meat & Poultry Pharmaceuticals Food Manufacturing Lab Testing Food Retailing Software Applications Restaurant Chains Content Providers Food Service Industry Media, PR. Marketing Logistics & Shipping Event Management Islamic Banking & Finance Standards, Auditing, Certification Science & new technologies Personal care products imarat consultants Halal Market Analysts 7
  • 32. Halal - a global market force Meat & Poultry Pharmaceuticals Food Manufacturing Lab Testing Food Retailing Software Applications Restaurant Chains Content Providers Food Service Industry Media, PR. Marketing Logistics & Shipping Event Management Islamic Banking & Finance Training, teaching, consulting Standards, Auditing, Certification Science & new technologies Personal care products imarat consultants Halal Market Analysts 7
  • 33. Halal - a global market force Meat & Poultry Pharmaceuticals Food Manufacturing Lab Testing Food Retailing Software Applications Restaurant Chains Content Providers Food Service Industry Media, PR. Marketing Logistics & Shipping Event Management Islamic Banking & Finance Training, teaching, consulting Standards, Auditing, Certification USD 641 billion annually for food Science & new technologies Personal care products imarat consultants Halal Market Analysts 7
  • 34. Halal - a global market force Meat & Poultry Pharmaceuticals Food Manufacturing Lab Testing Food Retailing Software Applications Restaurant Chains Content Providers Food Service Industry Media, PR. Marketing Logistics & Shipping Event Management Islamic Banking & Finance Training, teaching, consulting Standards, Auditing, Certification USD 641 billion annually for food Science & new technologies Expanding market parameters Personal care products New business opportunities imarat consultants Halal Market Analysts 7
  • 35. 8
  • 38. Basic Market Categories Mixed ‣ Mixed religion & culture ‣ Well established Muslim presence ‣ Pioneered Standards & Certification ‣ Consume & Produce ‣ Multinational presence ‣ Local SME & Micro ‣ Halal as economic Driver ‣ Political Platform ‣ Political Football 8
  • 39. Basic Market Categories Mixed Majority ‣ Mixed religion & culture ‣ Well established Muslim presence ‣ Pioneered Standards & Certification ‣ Consume & Produce ‣ Multinational presence ‣ Local SME & Micro ‣ Halal as economic Driver ‣ Political Platform ‣ Political Football 8
  • 40. Basic Market Categories Mixed Majority ‣ Mixed religion & culture ‣ Muslim Majority ‣ Well established Muslim ‣ Halal low priority - presence assumed to be Halal ‣ Pioneered Standards & ‣ Primarily Consumers Certification ‣ Every exporters target ‣ Consume & Produce ‣ Slow to develop ‣ Multinational presence standards ‣ Local SME & Micro ‣ No political support ‣ Halal as economic ‣ Multinational presence Driver ‣ Embryonic local ‣ Political Platform industry ‣ Political Football ‣ Conflictive politics 8
  • 41. Basic Market Categories Mixed Majority Minority ‣ Mixed religion & culture ‣ Muslim Majority ‣ Well established Muslim ‣ Halal low priority - presence assumed to be Halal ‣ Pioneered Standards & ‣ Primarily Consumers Certification ‣ Every exporters target ‣ Consume & Produce ‣ Slow to develop ‣ Multinational presence standards ‣ Local SME & Micro ‣ No political support ‣ Halal as economic ‣ Multinational presence Driver ‣ Embryonic local ‣ Political Platform industry ‣ Political Football ‣ Conflictive politics 8
  • 42. Basic Market Categories Mixed Majority Minority ‣ Mixed religion & culture ‣ Muslim Majority ‣ Muslim Minority ‣ Well established Muslim ‣ Halal low priority - ‣ Political sensitivity presence assumed to be Halal ‣ 9/11 and 7/7 mentality ‣ Pioneered Standards & ‣ Primarily Consumers ‣ Halal as identity Certification ‣ Every exporters target ‣ Disposable income ‣ Consume & Produce ‣ Slow to develop ‣ High industry interest ‣ Multinational presence standards ‣ Multinational HQ’s ‣ Local SME & Micro ‣ No political support ‣ Consumer awareness ‣ Halal as economic ‣ Multinational presence Driver ‣ Marketing expertise ‣ Embryonic local ‣ Political Platform industry ‣ Cradle of creativity ‣ Political Football ‣ Conflictive politics ‣ Society in Transition 8
  • 43. imarat consultants Halal Market Analysts 9
  • 44. Evolution of global Halal market imarat consultants Halal Market Analysts 9
  • 45. Evolution of global Halal market ➡ 50’s & 60’s - Muslim immigrants establish Halal meat outlets worldwide imarat consultants Halal Market Analysts 9
  • 46. Evolution of global Halal market ➡ 50’s & 60’s - Muslim immigrants establish Halal meat outlets worldwide ➡ 70’s & 80’s - Middle East oil revenue fuels Halal meat & poultry imports imarat consultants Halal Market Analysts 9
  • 47. Evolution of global Halal market ➡ 50’s & 60’s - Muslim immigrants establish Halal meat outlets worldwide ➡ 70’s & 80’s - Middle East oil revenue fuels Halal meat & poultry imports ➡ 80’s & 90’s - Take away’s, fast food chains, restaurants, hotels serve Halal. Steady increases in Halal food manufacturing capacity. Major players stake out their positions. imarat consultants Halal Market Analysts 9
  • 48. Evolution of global Halal market ➡ 50’s & 60’s - Muslim immigrants establish Halal meat outlets worldwide ➡ 70’s & 80’s - Middle East oil revenue fuels Halal meat & poultry imports ➡ 80’s & 90’s - Take away’s, fast food chains, restaurants, hotels serve Halal. Steady increases in Halal food manufacturing capacity. Major players stake out their positions. ➡ 2000’s - Governments, major retailers, food service, travel & hospitality, events, media. imarat consultants Halal Market Analysts 9
  • 49. Evolution of global Halal market ➡ 50’s & 60’s - Muslim immigrants establish Halal meat outlets worldwide ➡ 70’s & 80’s - Middle East oil revenue fuels Halal meat & poultry imports ➡ 80’s & 90’s - Take away’s, fast food chains, restaurants, hotels serve Halal. Steady increases in Halal food manufacturing capacity. Major players stake out their positions. ➡ 2000’s - Governments, major retailers, food service, travel & hospitality, events, media. ➡ Halal becomes a factor in economic & political planning. imarat consultants Halal Market Analysts 9
  • 50. imarat consultants Halal Market Analysts 10
  • 51. The Halal Food Market is expanding fine dining to fast food...in the air, and in the prison...in schools, hospitals and military rations imarat consultants Halal Market Analysts 10
  • 52. imarat consultants Halal Market Analysts 11
  • 53. New Halal non-food industry sectors Personal care - Pharmaceuticals - Logistics - Travel & Hospitality - ICT development - Internet - Media imarat consultants Halal Market Analysts 11
  • 54. 12
  • 55. Recent recognition of farm-to-fork Halal supply chain ➡ Halal compliance is increasingly expected to cover the entire process 12
  • 56. Recent recognition of farm-to-fork Halal supply chain ➡ Halal compliance is increasingly expected to cover the entire process ➡ Governments and Multinational corporations will be driving this development 12
  • 57. Recent recognition of farm-to-fork Halal supply chain ➡ Halal compliance is increasingly expected to cover the entire process ➡ Governments and Multinational corporations will be driving this development ➡ International Standards for health & safety compliance will become increasingly important 12
  • 58. Recent recognition of farm-to-fork Halal supply chain ➡ Halal compliance is increasingly expected to cover the entire process ➡ Governments and Multinational corporations will be driving this development ➡ International Standards for health & safety compliance will become increasingly important ➡ Sub-standard will not survive market competition 12
  • 59. Evolution of Halal as Market Parameter imarat consultants Halal Market Analysts 13
  • 60. Evolution of Halal as Market Parameter Mainstream • supermarket • global presence • full product range • diverse application imarat consultants Halal Market Analysts 13
  • 61. Upmarket • natural • organic • ethnic • environment • animal welfare Evolution of Halal as Market Parameter Mainstream • supermarket • global presence • full product range • diverse application imarat consultants Halal Market Analysts 13
  • 62. Upmarket • natural • organic • ethnic • environment • animal welfare Professional Evolution • standard of Halal • audit & certification • composite compliance as Market Parameter Mainstream • supermarket • global presence • full product range • diverse application imarat consultants Halal Market Analysts 13
  • 63. Upmarket • natural • organic • ethnic • environment • animal welfare Professional Evolution Lifestyle Movement • standard of Halal • new ‘green’ • audit & certification • composite compliance as Market • ethical & moral values • popular culture Parameter Mainstream • supermarket • global presence • full product range • diverse application imarat consultants Halal Market Analysts 13
  • 64. Upmarket • natural • organic • ethnic High level quality • environment assurance mark • animal welfare Professional Evolution Lifestyle Movement • standard of Halal • new ‘green’ • audit & certification • composite compliance as Market • ethical & moral values • popular culture Parameter Mainstream • supermarket • global presence • full product range • diverse application imarat consultants Halal Market Analysts 13
  • 65. Upmarket • natural • organic • ethnic High level quality • environment Influential assurance mark • animal welfare opinion forming Professional Evolution Lifestyle Movement • standard of Halal • new ‘green’ • audit & certification • composite compliance as Market • ethical & moral values • popular culture Parameter Mainstream • supermarket • global presence • full product range • diverse application imarat consultants Halal Market Analysts 13
  • 66. Upmarket • natural • organic • ethnic High level quality • environment Influential assurance mark • animal welfare opinion forming Professional Evolution Lifestyle Movement • standard of Halal • new ‘green’ • audit & certification • composite compliance as Market • ethical & moral values • popular culture Parameter Track & Trace Mainstream Secure supply chain • supermarket • global presence • full product range • diverse application imarat consultants Halal Market Analysts 13
  • 67. Upmarket • natural • organic • ethnic High level quality • environment Influential assurance mark • animal welfare opinion forming Professional Evolution Lifestyle Movement • standard of Halal • new ‘green’ • audit & certification • composite compliance as Market • ethical & moral values • popular culture Parameter Track & Trace Mainstream Worldwide availability Secure supply chain • supermarket • global presence & acceptance • full product range • diverse application imarat consultants Halal Market Analysts 13
  • 68. imarat consultants Halal Market Analysts 14
  • 69. Next-generation convergence between sectors to create new sub-sectors imarat consultants Halal Market Analysts 14
  • 70. Next-generation convergence between sectors to create new sub-sectors ➡ ICT Developments imarat consultants Halal Market Analysts 14
  • 71. Next-generation convergence between sectors to create new sub-sectors ➡ ICT Developments ➡ Track & Trace applications imarat consultants Halal Market Analysts 14
  • 72. Next-generation convergence between sectors to create new sub-sectors ➡ ICT Developments ➡ Track & Trace applications ➡ ERP & Production software imarat consultants Halal Market Analysts 14
  • 73. Next-generation convergence between sectors to create new sub-sectors ➡ ICT Developments ➡ Track & Trace applications ➡ ERP & Production software ➡ Internet marketing & networking imarat consultants Halal Market Analysts 14
  • 74. Next-generation convergence between sectors to create new sub-sectors ➡ ICT Developments ➡ Track & Trace applications ➡ ERP & Production software ➡ Internet marketing & networking ➡ JV’s, partnerships, investment, M&A imarat consultants Halal Market Analysts 14
  • 75. Next-generation convergence between sectors to create new sub-sectors ➡ ICT Developments ➡ Track & Trace applications ➡ ERP & Production software ➡ Internet marketing & networking ➡ JV’s, partnerships, investment, M&A ➡ Media & marketing imarat consultants Halal Market Analysts 14
  • 76. Next-generation convergence between sectors to create new sub-sectors ➡ ICT Developments ➡ Track & Trace applications ➡ ERP & Production software ➡ Internet marketing & networking ➡ JV’s, partnerships, investment, M&A ➡ Media & marketing ➡ Auditing & Certification procedures imarat consultants Halal Market Analysts 14
  • 77. imarat consultants Halal Market Analysts 15
  • 78. Evolution of Halal Awareness Governments, Corporations, Banks, NGO’s, SME’s, Islamic Associations, General Public, Media, Universities imarat consultants Halal Market Analysts 15
  • 79. Evolution of Halal Awareness Governments, Corporations, Banks, NGO’s, SME’s, Islamic Associations, General Public, Media, Universities coming next...Ad agencies, marketing specialists, research agencies, media moguls, venture capitalists imarat consultants Halal Market Analysts 15
  • 80. imarat consultants Halal Market Analysts 16
  • 81. Halal Standards imarat consultants Halal Market Analysts 16
  • 82. Halal Standards ➡ Countries imarat consultants Halal Market Analysts 16
  • 83. Halal Standards ➡ Countries ➡ Islamic Councils imarat consultants Halal Market Analysts 16
  • 84. Halal Standards ➡ Countries ➡ Islamic Councils ➡ Industry Associations imarat consultants Halal Market Analysts 16
  • 85. Halal Standards ➡ Countries ➡ Islamic Councils ➡ Industry Associations ➡ Political entities imarat consultants Halal Market Analysts 16
  • 86. Halal Standards ➡ Countries ➡ Islamic Councils ➡ Industry Associations ➡ Political entities ➡ Accreditation Agencies imarat consultants Halal Market Analysts 16
  • 87. Halal Standards ➡ Countries ➡ Islamic Councils ➡ Industry Associations ➡ Political entities ➡ Accreditation Agencies Taking Halal Standards to the next level imarat consultants Halal Market Analysts 16
  • 88. 17
  • 89. Global Market Outlook ‘...since the Muslims are the fastest growing consumer segment in the world, any company that is not considering how to serve them is missing a significant opportunity to affect both its top- and bottom- line growth.’ A T Kearney “Addressing The Muslim Market - can you afford not to” 17
  • 90. Global Market Outlook ‘...since the Halal is going Muslims are the fastest growing consumer segment Mainstream in the world, any company that is not considering 5 elements combine to drive change how to serve them is missing a significant opportunity to affect both its top- and bottom- line growth.’ A T Kearney “Addressing The Muslim Market - can you afford not to” 17
  • 91. Global Market Outlook ‘...since the Halal is going Muslims are the fastest growing consumer segment Mainstream in the world, any company that is not considering 5 elements combine to drive change how to serve them is missing a significant 1. Major Corporations go Halal opportunity to affect both its top- and bottom- line growth.’ A T Kearney “Addressing The Muslim Market - can you afford not to” 17
  • 92. Global Market Outlook ‘...since the Halal is going Muslims are the fastest growing consumer segment Mainstream in the world, any company that is not considering 5 elements combine to drive change how to serve them is missing a significant 1. Major Corporations go Halal opportunity 2. Accreditation, Independence, Transparency to affect both its top- and bottom- line growth.’ A T Kearney “Addressing The Muslim Market - can you afford not to” 17
  • 93. Global Market Outlook ‘...since the Halal is going Muslims are the fastest growing consumer segment Mainstream in the world, any company that is not considering 5 elements combine to drive change how to serve them is missing a significant 1. Major Corporations go Halal opportunity 2. Accreditation, Independence, Transparency to affect both its top- and bottom- 3. Health & Safety, Labeling, Halal Acts line growth.’ A T Kearney “Addressing The Muslim Market - can you afford not to” 17
  • 94. Global Market Outlook ‘...since the Halal is going Muslims are the fastest growing consumer segment Mainstream in the world, any company that is not considering 5 elements combine to drive change how to serve them is missing a significant 1. Major Corporations go Halal opportunity 2. Accreditation, Independence, Transparency to affect both its top- and bottom- 3. Health & Safety, Labeling, Halal Acts line growth.’ 4. Marketing Expertise applied to Halal A T Kearney “Addressing The Muslim Market - can you afford not to” 17
  • 95. Global Market Outlook ‘...since the Halal is going Muslims are the fastest growing consumer segment Mainstream in the world, any company that is not considering 5 elements combine to drive change how to serve them is missing a significant 1. Major Corporations go Halal opportunity 2. Accreditation, Independence, Transparency to affect both its top- and bottom- 3. Health & Safety, Labeling, Halal Acts line growth.’ 4. Marketing Expertise applied to Halal A T Kearney “Addressing The Muslim Market - can you afford not to” 5. Halal Consumer Power 17
  • 96. imarat consultants Halal Market Analysts 18
  • 97. Re-evaluating Value imarat consultants Halal Market Analysts 18
  • 98. ‣Lawful ‣Safe ‣Nutritious ‣Healthy ‣Humane ‣Aware ‣Equitable Re-evaluating Value imarat consultants Halal Market Analysts 18
  • 99. ‣Lawful ‣Safe ‣Products ‣Nutritious ‣Services ‣Healthy ‣Companies ‣Humane ‣Management ‣Aware ‣Leadership ‣Equitable Re-evaluating Value imarat consultants Halal Market Analysts 18
  • 100. ‣Lawful ‣Safe ‣Products ‣Nutritious ‣Services ‣Ethical ‣Healthy ‣Companies ‣Moral Halal ‣Humane ‣Management ‣Spiritual ‣Aware ‣Leadership ‣Equitable Re-evaluating Value imarat consultants Halal Market Analysts 18
  • 101. ‣Lawful ‣Safe ‣Products ‣Nutritious ‣Services ‣Ethical ‣Healthy ‣Companies ‣Moral Halal ‣Humane ‣Management ‣Spiritual ‣Aware ‣Leadership ‣Equitable Re-evaluating Value Halal Values acquire Commercial Value within the Halal Market Economy imarat consultants Halal Market Analysts 18
  • 102.
  • 103. Lessons from the West the next phase
  • 104. Lessons from the West the next phase The next chapter of Halal Market growth will be driven by the USA & Europe
  • 105. Lessons from the West the next phase The next chapter of Halal Market growth will be driven by the USA & Europe Help to bring Halal into the global mainstream
  • 106. Lessons from the West the next phase The next chapter of Halal Market growth will be driven by the USA & Europe Help to bring Halal into the global mainstream Influence global corporate Halal strategies
  • 107. Lessons from the West the next phase The next chapter of Halal Market growth will be driven by the USA & Europe Help to bring Halal into the global mainstream Influence global corporate Halal strategies Play an important role in development of Halal ingredients, flavourings & additives
  • 108. Lessons from the West the next phase The next chapter of Halal Market growth will be driven by the USA & Europe Help to bring Halal into the global mainstream Influence global corporate Halal strategies Play an important role in development of Halal ingredients, flavourings & additives Widen the spectrum of Halal products and services
  • 109. Lessons from the West the next phase The next chapter of Halal Market growth will be driven by the USA & Europe Help to bring Halal into the global mainstream Influence global corporate Halal strategies Play an important role in development of Halal ingredients, flavourings & additives Widen the spectrum of Halal products and services Encourage independence and transparency of audit
  • 110. Lessons from the West the next phase The next chapter of Halal Market growth will be driven by the USA & Europe Help to bring Halal into the global mainstream Influence global corporate Halal strategies Play an important role in development of Halal ingredients, flavourings & additives Widen the spectrum of Halal products and services Encourage independence and transparency of audit Support Halal Accreditation Agencies
  • 111. Lessons from the West the next phase The next chapter of Halal Market growth will be driven by the USA & Europe Help to bring Halal into the global mainstream Influence global corporate Halal strategies Play an important role in development of Halal ingredients, flavourings & additives Widen the spectrum of Halal products and services Encourage independence and transparency of audit Support Halal Accreditation Agencies Stimulate Halal Consumer Power
  • 112. Lessons from the West the next phase The next chapter of Halal Market growth will be driven by the USA & Europe Help to bring Halal into the global mainstream Influence global corporate Halal strategies Play an important role in development of Halal ingredients, flavourings & additives Widen the spectrum of Halal products and services Encourage independence and transparency of audit Support Halal Accreditation Agencies Stimulate Halal Consumer Power Produce hard research data
  • 113. Lessons from the West the next phase The next chapter of Halal Market growth will be driven by the USA & Europe Help to bring Halal into the global mainstream Influence global corporate Halal strategies Play an important role in development of Halal ingredients, flavourings & additives Widen the spectrum of Halal products and services Encourage independence and transparency of audit Support Halal Accreditation Agencies Stimulate Halal Consumer Power Produce hard research data Give birth to innovative Halal Marketing strategies
  • 114. Lessons from the West the next phase The next chapter of Halal Market growth will be driven by the USA & Europe Help to bring Halal into the global mainstream Influence global corporate Halal strategies Play an important role in development of Halal ingredients, flavourings & additives Widen the spectrum of Halal products and services Encourage independence and transparency of audit Support Halal Accreditation Agencies Stimulate Halal Consumer Power Produce hard research data Give birth to innovative Halal Marketing strategies Help push the Halal Market to the next level
  • 115. imarat consultants Halal Market Analysts 20
  • 116. Convergence of common interest and shared values produce the conditions for a perfect storm Government Support - Available Finance Motivated Industry - Efficient Infrastructure Consumer Demand - Media Interest imarat consultants Halal Market Analysts 20
  • 117. Major issues in Halal sector
  • 118. Major issues in Halal sector • What is missing?
  • 119. Major issues in Halal sector • What is missing? • Leadership
  • 120. Major issues in Halal sector • What is missing? • Leadership • Transparency
  • 121. Major issues in Halal sector • What is missing? • Leadership • Transparency • Accreditation
  • 122. Major issues in Halal sector • What is missing? • Leadership • Transparency • Accreditation • Legal Framework
  • 123. Major issues in Halal sector • What is missing? • Leadership • Transparency • Accreditation • Legal Framework • Human Resources
  • 124. imarat consultants For further information please visit www.imaratconsultants.com www.halalfocus.com or email hamid@imaratconsultants.com
  • 125. imarat consultants Thank you For further information please visit www.imaratconsultants.com www.halalfocus.com or email hamid@imaratconsultants.com

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