An analysis of the coming developments in the global Halal market place, and the relevance for governmental, corporate, entrepreneurial and investment decision-makers
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Towards a Halal Economy (wm)
1. TS
Towards a
N
Halal Economy
A
LT
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the power of values in
global markets
N
O
C
AT
A Halal Market Agenda for the New Decade
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Abdalhamid Evans, Founder, HalalFocus.com
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Towards a Halal Economy - a Halal market Agenda for the New Decade
Monday, 2 April 12
2. we’re all in the
TS
Marketplace now
N
2
A
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■ Live in a consumer reality
SU
■ One big marketplace
N
■ Goods, services, money & messages
O
C
■ Corporations wield more power than governments
AT
■ Marketplace is the arena of power
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■ Our challenge is to make the marketplace Halal
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Towards a Halal Economy - a Halal market Agenda for the New Decade
Monday, 2 April 12
3. TS
‣Lawful
N
‣Safe ‣Products
A
‣Nutritious ‣Services ‣Ethical
LT
‣Healthy ‣Companies ‣Moral Halal
SU
‣Humane ‣Management ‣Spiritual
‣Aware ‣Leadership
N
‣Equitable
O
C
Re-defining Shared Values
AT
AR
Halal Values acquire Commercial Value within the Halal economy
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Islamic values merging with eco-ethical moral values in today’s market arena
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4. TS
‣Policy
N
‣All Foods
A
‣FTA’s
‣Ingredients
‣Meat
LT
‣Finance
‣Non-food
‣Investment ‣Poultry Halal
SU
‣Pharma
‣Media
‣Logistics
‣Slaughter
‣Social
N
‣Accreditation
‣Global
O
C
AT
Evolution of a Market Force
AR
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Being defined as we speak
Where are we going to take it?
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Monday, 2 April 12
5. The Halal Market Components
TS
5
A N
Governments
LT
SU
Compliance Consumers
N
Halal
Values
O in Action
C
Industry Media
AT
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Towards a Halal Economy - a Halal market Agenda for the New Decade
Monday, 2 April 12
6. Policy issues
TS
Muslim and non-Muslim
N
GeoPolitical and Social
A
implications
LT
Free Trade Agreements
SU
Inward Investment
Export earnings
N
Employment
Engine for economic stimulus O
C
Have to understand the issues 6
AT
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Governments
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Towards a Halal Economy - a Halal market Agenda for the New Decade
Monday, 2 April 12
7. TS
Certification as ‘cottage
industry’ is going to end
N
Clear Standards
A
3rd Party Audits
LT
Transparent transactions
SU
Overseen by Accreditation
agencies
N
Port-to-port protocols
O Halal as a ‘screen’ for index-
C
linked investment funds
7
AT
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Compliance
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Towards a Halal Economy - a Halal market Agenda for the New Decade
Monday, 2 April 12
8. TS
Halal goes Mainstream
Mainstream goes Halal
N
Boardroom decision issue
A
LT
Risk assessment
BRC dynamics will emerge
SU
SME’s have to raise their game
N
Market is global
Strategic alliances
O
C
Have to promote understanding
8
AT
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Industry
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Towards a Halal Economy - a Halal market Agenda for the New Decade
Monday, 2 April 12
9. TS
Halal and IF collaboration
Convergence has started
N
Halal Indices being developed
A
LT
Halal becomes an Asset Class
Index-linked funds
SU
Venture Capital
N
Micro-Finance
O Food Security issues
C
Sovereign wealth funds
9
AT
AR
Finance
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Towards a Halal Economy - a Halal market Agenda for the New Decade
Monday, 2 April 12
10. TS
Shaping Opinion
Reaching the Customer
NA
Going Social
LT
Pro-active engagement with
culture
SU
Values-driven content
Global Urban Muslim
N
Post-cultural Islam
O
C
Halal Market MBA
10
AT
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Media
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Towards a Halal Economy - a Halal market Agenda for the New Decade
Monday, 2 April 12
11. TS
3rd Billion ~ China, India &
N
Muslim Consumers
A
Unrecognised power
LT
Generational shift taking place
Next chapter, new rules
SU
Online communities
Unknown areas between Shariah
N
and consumer preference
O Uncharted market dynamics
C
11
AT
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Consumers
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Towards a Halal Economy - a Halal market Agenda for the New Decade
Monday, 2 April 12
12. Halal Sector Dynamics
TS
12
N
meat full range of foods
A
slaughter farm-to-fork-to-finance
LT
food only non-foods products
SU
religious eco-ethical
N
legal consumer preference
outer structure
O inner identity
C
rules values
AT
certification accreditation
AR
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standards procedures
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ideology policy
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13. Four Major Trends -
TS
N
Two Are Cultural/Social 13
A
LT
Consumer Power Melting Pot of Values
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➡ Recognition of this reality ➡ Merging of values
N
➡ by policy makers ➡ Global Urban Muslim
➡ by industry
by consumers
O ➡ New media platforms
New media content
C
➡ ➡
➡ Numbers count, Size matters ➡ Reflecting new values
AT
➡ New Consumer networks ➡ ‘Post-cultural’ Islam
➡ Online is a must ➡ New ‘East-West’ relationships
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Towards a Halal Economy - a Halal market Agenda for the New Decade
Monday, 2 April 12
14. Four Major Trends -
TS
N
Two Are Structural/Institutional 14
A
LT
Food & Finance Accreditation
SU
➡ Halal becomes an asset class ➡ New Accreditation agencies
N
➡ Islamic funds in Halal sector ➡ End to unregulated certification
➡ New investment opportunities
M&A and conversion
O ➡ Clear verifiable standards
Third-part independent audits
C
➡ ➡
➡ Index-linked funds ➡ Elimination of conflicts of interest
AT
➡ Cross-pollination between ➡ Port-to-Port protocols and networks
Shariah scholars
➡ Supply chain track & trace
AR
➡ New regulatory infrastructures
Investment screening
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➡
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Towards a Halal Economy - a Halal market Agenda for the New Decade
Monday, 2 April 12
15. Contacts
TS
15
A N
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Abdalhamid Evans, Founder
Salama Evans, Managing Editor
SU
55 Wicken Rd
Newport
N
Essex
O CB11 3QF
C
imarat
consultants
info@imaratconsultants.com
info@halalfocus.com
AT
Halal Market Intelligence
HalalFocus is a project of Imarat Consultants, UK
www.imaratconsultants.com
Tel 01799 542 852
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Monday, 2 April 12