This document outlines a marketing plan for HIFTAR, including the features and goals of establishing HIFTAR as a world-class and innovative organization in Pakistan. It discusses conducting primary and secondary research on demographics, education levels, occupations, and personality types. The marketing strategies proposed include email marketing, online marketing, brand ambassadors, billboards, blogs, and expanding products/services such as adding new outlets, repair/training facilities, and call centers. The overall aim is to make HIFTAR a market leader.

2. Husnain Ahmad
Irfan Asghar
Farhan Mahmood
Tamour ayub
Abdul Rehman
Rizwan Ahmad

4. Features of HIFTAR

5. To be a world class, innovative and
progressive organization and to build
Pakistan’s more desirable brand.
To create wealth for all the stake-holder by
building highly successful business based
on a customer centric approach and to
contribute to the community.

6. Secondary Research
Primary Research

7. •Demographic
Education
•Primary
•High School
•College and University
Occupation
•Salary Based person
•Self Employed
•Managerial Level Employees

8. •Students
• college and University
•Business persons
• Managerial level
Vals Frame Work
•Innovators
•Experiancers

9.  Compliant Individuals
 Aggressive Individuals

10.  Sensory Input
 Sensory Store
 Working Memory
 Long Term Memory

11. Brand Ambassador

12.  Cognition
 Affection
 Conation

14.  Email Marketing
 Online Marketing

15. 2 .Brand Ambassadors

16. 4.BillBoards
5.Blogs Outreach

17. Pre Purchase Behavior
Extensive Problem solving

18.  Expansion of target market
 New outlets
 Repairing and Training facility
 Free delivery and Ordering ease
 Video recording facility
 Call center facility

20.  HIFTAR is going to be a
market leader