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VMware Cloud Application Platform
Wang Yi wangyi@vmware.com
Systems Engineer vFabric
VMware APJ




                                    © 2009 VMware Inc. All rights reserved
Agenda
       Cloud Application Platform Overview
       vFabric : Build – Run – Scale in the cloud
       vFabirc Solution on Modern Application
       Cloud Foundry




2
VMware’s Three Strategic Focus Areas




                Re-think End-User Computing




              Modernize Application Development




                Evolve the Core Infrastructure




3
Applications Make the World Go Round




     Business         Time to Market   Business
    Application       Cost Reduction     Data
      Needs           Return on Data   Explosion




4
Preparing Applications for the New Era




                  Modernize     Create Agile
                 Applications   Data Fabric




                         Deploy and
                         Scale with
                           PaaS




5
Modernize Applications

Move to modern
 frameworks

       Move to
    cloud-ready
      runtimes
                   Modernize     Create Agile
                  Applications   Data Fabric




                          Deploy and
                          Scale with
                            PaaS




6
What’s driving the shift in application infrastructure?
New Frameworks & Languages
 • Increase developer productivity
 • Reduce time to market


New Devices and Domains
 • Mobile, social, and SaaS integration


New Data Types and Requirements
 • Data deluge driving data tier elasticity
 • Realtime data


New Infrastructures
 • Virtualization, Cloud, PaaS



 7
Today’s Middleware and Databases Not Keeping Up


                      Rise of Modern Developer Frameworks


                            Service          Loose
         Simplicity                                        Polyglot
                          Consumption       Coupling



                                   Today’s
                      Middleware and Databases


          Service            Elastic      Elastic      Virtualization
          Delivery         Deployment     Scaling          Aware


                      Rise of Virtual and Cloud Infrastructure



8
New Era Requires Architectural Elasticity from Apps to Data

                                   Develop using modern frameworks:
                                  agile apps decoupled from middleware


                                  Leverage runtime container optimized
                                    for vSphere: provision in seconds


                                   Store app state in elastic data cache:
                                         maximize app scalability


                                 Use cloud-friendly messaging protocols:
                                     enable flexible app integration


                                   Access app data through elastic data
                                      fabric and/or in-memory SQL:
                                        maximize data scalability

9
Build, Run, and Scale your Applications




                        Build Applications Faster
                         Core       Spring                 Spring                       Groovy &
     Frameworks                                   Spring
                      Framework                                         Tool Suite
        & Tools                   Integration     Batch     Data                         Grails




     vFabric
                      Run Applications Efficiently
                                                GemFire      vFabric      Hyperic        vFabric5
      Application     tc Server   RabbitMQ
       Services                                 SQLFire*   PostgreSQL     & APM           Suite




                      Scale to Cloud PerformancevCloud       Data          App            Cloud
     Infrastructure   vSphere     vCenter
                                                Director    Director     Director*       Foundry*
        Services


                                                                           * new product in limited release

10
Create Agile Data Fabric


                                                Enable Database
                                                  as a Service

                                                Augment RDBMS
                                                    with new
                   Modernize     Create Agile      data fabric
                                                  technologies
                  Applications   Data Fabric




                           Deploy and
                           Scale with
                             PaaS




11
An Agile Data Fabric


      Leverage the construct of       New application types and
      virtualization to automate     topologies putting strain on
         aspects of database          database-only approach to
     deployment and operations            data management



                                    Latency /             Big Data /
                                   Scalability            Analytics




                                   Multi Site /              New
                                   Multi Cloud            Data Types
VMware Confidential


12
vFabric GemFire

     Elastic In-Memory Data Management




13
vFabric GemFire Takes a Modern Approach to Data Mgmt

                                                  Virtual data „fabric‟ manages data
                                                   in-memory using low cost x-86
                                                   machines for elastic scalability
                                                  Deploy locally or as high speed
                                                   data backbone across global
                                                   regions and private/public clouds
                           vFabric                Use as operational data store or
                           GemFire                 to complement existing RDBMS

                                                 “Distributed caching platforms (DCPs) have proved
                                                  to be key enablers for mainframe and DBMS
                                                  offloading, performance and scalability boosting
                                                  in Web commerce applications, high-performance
                                                  publish and subscribe, cloud and software as a
                                                  service (SaaS), and other scenarios.”

File Systems   Databases    Mainframes / other   – Gartner
                                                   Emerging Technology Analysis: Distributed Caching Platforms
                                                   Enable Innovative Scenarios; November 2, 2010



 14
Building an In-memory Data Management Platform


                            We can have 10,000 online customers on a normal day, but
     Elastic Scalability     10 million on Mother‟s Day
                            How do I architect my data tier to support seasonal
                             peak usage and sudden spikes in demand?


                           • I have applications and users that must have real-time
     High Speed Data         access to data.
         Access            • How do I eliminate data processing latencies and
                             accelerate web page response time?


                            My business requires a single, real-time view of distributed
       Global Data           transactions that must rely on data from multiple sources
       Management           How do I manage data that’s distributed across
                             datacenters – and the cloud?




15
Enabling Database as a Service with vFabric Data Director

 Enables enterprise “database as a service”
 • Drastically lowers TCO

 Database provisioning and operations
 platform
 • Reduce “database sprawl” through automation
     and consistent policy enforcement
 • Streamline application development with
     self-service database provisioning
 • Increase datacenter efficiency by leveraging
     vSphere innovation at the database tier

 First database enabled is PostgreSQL
 database
 • Sybase, Greenplum announced support,
     others to follow


16
vFabric Data Director Powers Database-as-a-Service



                                         vFabric Data Director

                    Automation                      Backup/                  One click
                                   Provisioning                   Clone
                    Self-Service                    Restore                    HA
     DBA App Dev



                    Policy Based    Resource        Security     Database
                                                                              Monitor
                      Control        Mgmt            Mgmt        Templates
     DBA IT Admin




                                            VMware vSphere




17
Deploy and Scale with Platform as a Service




                  Modernize      Create Agile
                 Applications    Data Fabric




                         Deploy and
                         Scale with
                           PaaS


                      Move to a cloud era
                      application platform
18
The Transition to PaaS




                                                Cloud
                                         Platform as a Service
                               Web
                          Application Servers
                           vFabric 5
                 Client-Server
               Unix Services

        Mainframe
         COBOL


     Each new era in computing brings a new application platform:
                     for the Cloud era it is “PaaS”

19
Choice of Application Services




                                              .js



         Data
        Services                                      Private
                                                      Clouds

                     Msg
                   Services                      Public
                                                                Partners
                                                 Clouds
                                                                .COM
                               Other
                              Services
                                         Micro
                                         Clouds


20
VMware Cloud Application Platform

 Addresses today’s application development needs
 while a providing path to tomorrow
 • Modernizing applications

 • Enabling and agile Data Fabric

 • Driving the industry agenda around PaaS



 Learn more:
 • www.vmware.com




21
22
Agenda
        Cloud Application Platform Overview
        vFabric : Build – Run – Scale in the cloud
        vFabirc Solution on Modern Application
        Cloud Foundry




23
* new product in limited release

24
Program Language Popularity

        Java
           C
        .NET
         C++
         PHP
Objective C
       Python
         Perl
         Lua
 JavaScript
        Ruby

                0   5   10    15       20
          Source: TIOBE – June, 2011
  25
Advanced Framework – Spring Framework




     1991   …   1995   …    1999    …   2002   2003




26
The Move to Modern Frameworks
bstraction Increases Over Time
                                                                                   >2.5M
                                                                                   Spring Developers
   Abstraction




                            High-level/   Object-    Design       Modern                Source: Gartner, Evans Data
                 Assembly   Structured    oriented   Patterns   Frameworks

                                          Time
                                                                                    >50%
Modern Frameworks                                                            Enterprise Java Apps use Spring
         • Productivity
                              • Portability
                                                                                Over half of enterprise Java apps
                                                                              running on WebSphere and WebLogic
                                                                                           use Spring.

        27
Why Spring?

            Productivity                             Portability




Spring programming model decouples the application from the underlying application
 platform, simplifying development and increasing choice of deployment platforms

 28
Driving Productivity by Eliminating Specialization




29
Going Beyond Application Server Portability

                                                                    vCloud
                                                                    partners

                                     Private Cloud   Hybrid Cloud

                                       vFabric         vFabric
                  Your Java            vSphere         vSphere

                  Spring App




Build your application

Select the runtime platform                          Other


Deploy your application



 30
STS - Developer Efficiency

                              SpringSource Tool Suite



                     Spring Roo                                   Grails
                                            Spring
                       Java       (Core, Rich Web, Integration)   Groovy
                                          tc Server
                                         (Spring Insight)




  Agile Development - Integrated Testing
     • Tight integration with tc Server minimizes application redeploys/restarts
     • Links performance issues to code traces highlighted in Spring Insight
  Supports flexible deployment targets
     • tc Server, Java EE servers, VMware, Cloud, etc.


31
IDE, Application Framework, Web Application Container



                         Web Application


Integrated Development
      Environment

                                                       Application
                                                       Framework

                              Runs On
                                                     Web Application
                             Apache Tomcat             Container

                              Runs On
                                 JVM, OS
                          Physical, Virtual, Cloud

32
tc Server Developer Edition




                               Spring Insight
                               Advanced diagnostics
                               Free download
                               Same Runtime as
                               Production




33
vFabric tc Server

           Spring Insight Operations




     Rapid Resolution of Application Performance Problems

34                               vmware.com/go/tc
Imagine a Java app taking customer orders



        !                Java App            ?
                         Guest OS

        !              vSphere Host



        !

35                             vmware.com/go/tc
Spring Insight




      Java App

      Guest OS


     vSphere Host




36
Demo : Build a Web App using STS &
             Spring Framework




43
* new product in limited release

44
vFabric tcServer




45
vFabric tc Server – commercial Apache Tomcat

         Description                                    Benefits
Lightweight Java application
                               • Efficient, lean, fit-to-purpose runtime platform
server optimized for virtual
                               • Lower cost and complexity
environments and designed to
                               • Enterprise capabilities on Tomcat-compatible base
be a drop-in replacement for
                               • Best platform to run Spring applications
Apache Tomcat.




 46
Sample Benefits of Lightweight Java Approach



                           Task                           Heavy JEE                       Lightweight Java

Server     Simplest possible application
                                                             500 MB                                  50 MB
Consoli    (“Hello World”)
d-ation    App Server Installation footprint          700 MB / 1.7 GB                                15 MB

           Server provisioning 1                        hours / days                      seconds / minutes
Time-
           Application installs 1                       hours / days                      seconds / minutes
 to-
market     Installation & configuration scripts
                                                        ~ 60,000 LoC                            ~ 1500 LoC
           overhead, per release

Elastici   Server startup time1                       minutes / hours                               seconds
   ty                                             1   Assumes ops intervention due to server complexity, vs. self-service model.
                                                  2   Estimate based on reduced server complexity / test cases / customization.

  47                                           vmware.com/vfabric
vFabric EM4J (Elastic Memory for Java)
Use ESX to Share Memory Between VMs Running Java
        Description                                  Benefits
 • Use virtualization to   • Higher consolidation through memory over-commit for
   overcome the              Java workloads
   limitation of Java‟s    • Protect Java applications against workload spikes
   static heap               without wasting memory
 • New „memory balloon‟         • Lets you give Java more memory than it needs under
   runs inside JVM to             normal load. Memory your application doesn‟t need is
   capture unused                 returned to ESX but remains available in case it is
   memory and return it           needed to avoid Java out-of-memory errors
   to ESX
 • Memory returned to
   JVM when it is under
   pressure




48
This is the default




            Java Heap                        Java Heap




             Java App                         Java App

             Guest OS                         Guest OS


                        vSphere Host




49                              vmware.com/go/tc
EM4J enables Java heap memory pooling




      Java       Java       Java         Java             Java    Java
      Heap       Heap       Heap         Heap             Heap    Heap

     Java App   Java App   Java App    Java App       Java App   Java App

     Guest OS   Guest OS   Guest OS    Guest OS       Guest OS   Guest OS


                               vSphere Host




50                                     vmware.com/go/tc
vFabric Web Server




51
vFabric Web Server – Commercial Apache HTTPD

        Description                                  Benefits
 • Commercial
   distribution of Apache   • Enterprise support for the world‟s most popular web
   HTTPD with                 server – over 9 years of support experience
   enhancements for         • Proactive updates for security vulnerabilities ready
   deployment and             when the issues are announced
   management
                            • Improved performance in builds optimized for the
 • VMware employs             known supported platforms
   committers to Apache
                            • Templates the speed time to deployment and simplify
   and members of the
                              common product configurations
   Apache Security
   Team
 • Built and tested on a
   variety of platforms




52
Demo : Walk Through tcServe and Web
                    Server




53
vFabric Rabbit MQ




54
RabbitMQ: Cloud Scale Messaging

        Description                                                           tc Server
                                     Your Java
• Efficient, highly                  Spring App                             Spring Edition
  scalable, and easy-to-
  deploy queuing
  software that is
  portable across major
  operating systems and               Built with
                               SpringSource Tool Suite                   Lightweight App Runtime
  developer platforms

          Benefits                  RabbitMQ
                                                                        Cloud scale message bus
                                 Message Brokers
• RabbitMQ is protocol-
  based, enabling it to       AMQP, SMTP, XMPP, Stomp, …
  connect with a vast range     Point -to-point and pub-sub
  of other software            Virtual hosts, dynamic config
  components and making it
  an ideal messaging
  solution for cloud
  computing
                                                               Clouds          Devices     Applications

 55
RabbitMQ runs practically everywhere




                                C#     C   Hundreds of
                                           other clients




56
UID – a lifetime digital identity for 1.2bn India residents




57
vFabric GemFire & SQLFire




58
Breaking free of the RDBMS bottleneck




                         Start small, Grow without Limit

                                Planning for scalability
                                in cloud environments




59
Scaling the Tiers (traditional approach)

                               Load Balancer

                                                       Add/remove web servers


               Web Tier


Stateless

            Application Tier



                                                        Add/remove application
                                                               servers


            Database Tier




                                               Move to bigger machine
Stateful




             Storage Tier


                                           Add/reconfigure storage


  60
Scaling the Tiers (traditional approach)

                               Load Balancer

                                                       Add/remove web servers


               Web Tier


Stateless

            Application Tier



                                                        Add/remove application
                                                               servers


            Database Tier




                                               Move to bigger machine
Stateful




             Storage Tier


                                           Add/reconfigure storage


  61
Virtualizing the Tiers (traditional approach)

 The web and application tiers can
 be easily combined and               Load Balancer
                                                                            Add/remove
 virtualized. Nodes can be added or                                    web/application servers
 removed on the fly.

             Web Tier

          Application Tier




     The database only grows by        Database Tier

     moving the VM to a larger
     machine                                           Move to bigger machine



                                                        Storage Tier
The disk systems can be
virtualized and can grow on
                                                  Add/reconfigure storage
demand

62
Virtualizing the Data

                        Load Balancer




        Web Tier

     Application Tier




     Database Tier




     Storage Tier




63
Moving Data to the Middle Tier

                                              Load Balancer
                                                                     Add/remove
                                                              web/application/data servers




        Web Tier

     Application Tier




     Storage Tier




                        Disks may be direct or network           Add/remove storage
                                  attached



64
Moving Data to the Middle Tier

                                                        Load Balancer
                                                                               Add/remove
                                                                        web/application/data servers




                 Web Tier

              Application Tier




              Database Tier



                                                                           Add/remove storage
                                  Disks may be direct or network
                                            attached


              Storage Tier
Optional reliable, asynchronous
  feed to Data Warehouse or
      Archival Database



  65
Enabling Extreme Data Scalability and Elasticity



                                                          Key Capabilities
                                                 Low-latency, linearly-scalable,
                                                        memory-based data fabric

                                                        • Data distribution, replication,
                                                           partitioning, and co-location
         Application
                                                  • Pools memory and disk across many
            Data                                                      nodes

         Lives Here                                     Data-aware execution
                                                 • Move functionality to the data for peak
                                                                  performance

                                                Active/continuous querying and
Application                                                  event notification
   Data
                                                      • Changes are propagated to one or
Sleeps Here Systems
          File         Databases   Mainframes/other           more “active” copies

  66
SQLFire: VMware’s NewSQL Database

        Description                                Benefits
     • In-memory distributed     • Scale to any load with commodity servers
           SQL database         • High concurrency with extremely low latency
     • Horizontally scalable         • Seamless support for global data
      • Transparent WAN              • Familiar SQL programming model
       replication for multi-
      site operation and DR
 • Optional asynchronous
      disk persistence
     • Access via standard
        JDBC / ADO.NET




                                    Datacenter 1            Datacenter 2

77
Based on Proven Technology




                                 +


                             =
                                 FIRE




78
Demo : GemFire Demo




79
Demo

       Feeder
                                                          Client
                                                           Client
                                                            Client

       Loader
                                     Locator
                Node1




                                                          Node2
                        Stock A                 Stock B

                        Stock B                 Stock A


                                  GF Cache Nodes
                                      Cluster


80
Failover

           Feeder
                                                              Client
                                                               Client
                                                                Client

           Loader
                                         Locator
                    Node1




                                                              Node2
                            Stock A                 Stock B

                            Stock B                 Stock A


                                      GF Cache Nodes
                                          Cluster


81
Rebalance
               Cache Nodes

      Feeder
                                        Client
                    P                    Client
                                          Client

      Loader


                        Rebalance
                    P
                    B               B




82
SQLFire

                                                 Network Server

                                                 Relational Model

                                                   Apache
                                                  Query Engine
                                     +              Derby
                                                  Transactions
                                +
                                                 Durable Storage




         Partitioned Region
          Memory + Disk Durability
     Transactions, HA, Data Consistency




                  vFabric




                                          FIRE

83
vFabric APM




84
vFabric APM

       Description                                  Benefits
• A suite of Application     • Continuous monitoring of application health
  Performance Mgt Tools        across the full distributed application stack
  with unified operational   • Unified view simplifies the production
  view and robust              management environment
  alerting
                             • Pinpoint application performance problems
• Hyperic agents monitor
  health of application
  resources
• Network probes
  provide information on
  end-to-end transactions
• Spring Insight provides
  developers with
  detailed information on
  application behavior in
  dev, test and prod

 85
vFabric Application Performance Manager (APM)

     New Bundle
                                            Target Customer
        vFabric APM
                               Any vSphere customer modernizing and
                                 virtualizing applications
                               Best suited for Java apps
         vFabric
        AppInsight
                                        Monitoring Capabilities
                               Monitoring across all layers – network,
       Code, Network, Tx
          Monitoring             transaction, app infrastructure and code
                               Monitor transactions for any web app
                               Monitor application infrastructure for any app
                               Monitor code for java apps
      vFabric Hyperic
     (App Infra Monitoring)




86
Out-of-the-Box Rich Set of Monitoring Capabilities

     New Bundle
                                         Native Features
        vFabric APM
                               Single, cohesive, intuitive dashboard for
                                 application operations
                               Quick detection of apps with failing KPI
         vFabric
        AppInsight             Auto-discovery of end2end application
                                 topology using network probes
                               Monitoring across all layers – network,
       Code, Network, Tx
          Monitoring             transaction, app infrastructure and code
                               Intelligent overlay of code & config
                                 changes on top of KPI graphs using
                                 Hyperic integration
      vFabric Hyperic          Drill down to problematic code samples
     (App Infra Monitoring)      using Insight BCI agents




87
Additional Capabilities through VMware Product Integrations                  1



     New Bundle                                       vCenter Orchestrator

        vFabric APM
                               Flexible remediation
                                      actions
         vFabric
        AppInsight             Scale up /down VMs
                               Scale out / in VMs
       Code, Network, Tx
          Monitoring
                               Restart VMs
                               Power off / on VMs
                               Revert to snapshots
                               Rollback code, config changes
      vFabric Hyperic
                               Any workflows defined in vCO
     (App Infra Monitoring)




88
Additional Capabilities through VMware Product Integrations              2



     New Bundle                                     vCenter Chargeback

        vFabric APM
                                 Application cost
                                    visibility
         vFabric
        AppInsight             Cost breakdown
                                over time
       Code, Network, Tx       Cost per usage
          Monitoring




      vFabric Hyperic
     (App Infra Monitoring)




89
Demo : A Glance at APM




90
* new product in limited release

91
vFabric Application Director




92
vFabric Application Director

       Description                                 Benefits
• Cloud enabled              • Automate application deployment quickly and
  application provisioning     easily
  solution                   • Apply a single blueprint to multiple clouds
• Includes catalog of        • Optimized for vFabric technology
  standard application
                             • Support for many standard app components
  components and
  scripts
• Create an application
  blueprint using
  standard and custom
  components
• All standard
  components can be
  customized as required
• Integration with cloud
  provider catalog
 93
Demo : A Glance at APM




94
Data Director: Powering Database-as-a-Service for Your Cloud
         Description                                               Benefits
A unified DBaaS platform for          •    Accelerate Database Virtualization
virtualizing and managing             •    Automate Database Lifecycle Management
lifecycle of heterogeneous
databases                             •    Reduce Time-to-Market



                                          vFabric Data Director

               Lifecycle                     Backup/                       Dynamic   One click
                           Provisioning                    Clone
               Services                      Restore                       Scaling     HA
      DBAApp Dev


            Infrastructure Resource          Security     Template          Patch
                                                                                      Monitor
               Services     Mgmt              Mgmt          Mgmt            Mgmt
      DBAIT Admin


                                               Databases

                    vPostgres   Oracle       Other major databases
                                                                     ...
                                  Cloud Infrastructure Platform

 95
Agenda
        Cloud Application Platform Overview
        vFabric : Build – Run – Scale in the cloud
        vFabirc Solution on Modern Application
        Cloud Foundry




96
The New Application World

 Web oriented, interactive, data-rich user experiences & business
     processes
 Powered by on-demand application platform services and virtual
     infrastructure




97
Productive Programming Model Across Wide Range of Apps




                                    Web

                  Mobile                         Batch




               Cloud
              Platform                               Integration
              Services



                           Social
                                          Security
                           Media




 98
Seamless Integration between Frameworks and vFabric Services

       Description                               Benefits
• Spring projects for       • Match between framework and platform services
  accessing all of the        aligns developers and operations
  vFabric Services from
  within the Spring         • Framework streamlines consumption of vFabric
  Programming model           services
     • Spring GemFire       • vFabric services optimized for Spring
     • Spring AMQP            applications running on VMware stack
       (RabbitMQ)
     • Spring Data
       (SQLFire)
• APM monitoring plug-ins
  for apps built with
     • Spring Batch
     • Spring Integration
     • Spring Mobile
     • Spring Social

99
Modern Services Architecture




100
Application and Database Cloud Deployment



                                                                                   Charge Back



                                                                                vCenter Operations

         Application or DB
       Catalog Management
                                                          Service Manager
                                                        vCenter Orchestrator



                        vFabric App Director


                                                DB Provision


DB Management
                               vFabric Data Director
                                                                               Application Management




vFabric Data Director                                                                     vFabric APM



101
Your Cloud
                                                                     Access From Anywhere



                                                  Auto Provision                            DBA




                                                                          Web Interface
                                                                                          App Dev




                                                                                          IT Admin
 Self-Service


                                  Under Control


            DBA


      App Dev   IT Admin   IT Manager
                                                         Compliant & Secure




102
More Choice for Your Cloud

                                VMware vCloud Solution

          Private Cloud            True Hybrid Cloud                     Public Cloud

                                                                 (4,000 vCloud service providers)
        Cloud Consumption
               vCloud
                                          Portability

      Operations & Management                                          vCloud Datacenter
               vCenter                                                Security and performance
                                   Cross-Cloud Standards                   for enterprises
                                          vCloud API
       Security & Compliance        Open Virtualization Format
               vShield
                                                                       vCloud Powered
                                                                          Broad array of
           Virtualization         Cross-Cloud Management            VMware-compatible clouds
                                        vCloud Connector              for any business need
              vSphere




103
The Transition to PaaS




                                                 Cloud
                                          Platform as a Service
                                Web
                           Application Servers
                            vFabric 5
                  Client-Server
                Unix Services

         Mainframe
          COBOL


      Each new era in computing brings a new application platform:
                      for the Cloud era it is “PaaS”

104
Demo : Your Cloud




105
www.vFabric.co
         www.vFabric.co/overview
         www.vFabric.co/pricing
           www.vFabric.co/tctco
        www.vFabric.co/socialcast
          www.vFabric.co/vault
         www.vFabric.co/youtube
          www.vFabric.co/twitter
           www.vFabric.co/try
      www.vFabric.co/<productname>
           www.vFabric.co/doc
106
Agenda
         Cloud Application Platform Overview
         vFabric : Build – Run – Scale in the cloud
         vFabirc Solution on Modern Application
         Cloud Foundry




107
The Transition to PaaS




                                                 Cloud
                                          Platform as a Service
                                Web
                           Application Servers
                            vFabric 5
                  Client-Server
                Unix Services

         Mainframe
          COBOL


      Each new era in computing brings a new application platform:
                      for the Cloud era it is “PaaS”

108
Deploy and scale applications in
      seconds, without locking yourself
             into a single cloud




109
“I just want to deploy my code…”




110
What if…




             $ vmc target <any cloud>

                $ vmc push <my-app>

                > bind services? Yes

           $ vmc instances <my-app> +100



111
Cloud Foundry open PaaS - Choice of frameworks

                                             OSS community




112
Cloud Foundry open PaaS - Choice of application services




 vFabric
Postgres
               Data
              Services



         vFabric
        RabbitMQTM         Msg
                         Services




                                     Other
                                    Services




  113
Cloud Foundry open PaaS - Choice of clouds




        Data
       Services
                                                 Private
                                                 Clouds
                    Msg
                  Services
                                            Public
                                                           Partners
                                            Clouds
                                                           .COM
                              Other
                             Services
                                        Micro
                                        Clouds

114
Cloud Foundry open PaaS - It’s open source




           Data
          Services
                                                    Private
                                                    Clouds
                       Msg
                     Services
                                               Public
                                               Clouds
                                 Other
                                Services
                                           Micro
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Apache2 license
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Cloud Foundry: Making multi-cloud a reality


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CloudFoundry.COM - Multi-tenant PaaS operated by VMware

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Micro Cloud FoundryTM – Industry first downloadable PaaS

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CloudFoundry.ORG - Community open-source project

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Demo : Cloud Foundry




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Optimize applications for the cloud with VMware Cloud Application Platform

  • 1. VMware Cloud Application Platform Wang Yi wangyi@vmware.com Systems Engineer vFabric VMware APJ © 2009 VMware Inc. All rights reserved
  • 2. Agenda  Cloud Application Platform Overview  vFabric : Build – Run – Scale in the cloud  vFabirc Solution on Modern Application  Cloud Foundry 2
  • 3. VMware’s Three Strategic Focus Areas Re-think End-User Computing Modernize Application Development Evolve the Core Infrastructure 3
  • 4. Applications Make the World Go Round Business Time to Market Business Application Cost Reduction Data Needs Return on Data Explosion 4
  • 5. Preparing Applications for the New Era Modernize Create Agile Applications Data Fabric Deploy and Scale with PaaS 5
  • 6. Modernize Applications Move to modern frameworks Move to cloud-ready runtimes Modernize Create Agile Applications Data Fabric Deploy and Scale with PaaS 6
  • 7. What’s driving the shift in application infrastructure? New Frameworks & Languages • Increase developer productivity • Reduce time to market New Devices and Domains • Mobile, social, and SaaS integration New Data Types and Requirements • Data deluge driving data tier elasticity • Realtime data New Infrastructures • Virtualization, Cloud, PaaS 7
  • 8. Today’s Middleware and Databases Not Keeping Up Rise of Modern Developer Frameworks Service Loose Simplicity Polyglot Consumption Coupling Today’s Middleware and Databases Service Elastic Elastic Virtualization Delivery Deployment Scaling Aware Rise of Virtual and Cloud Infrastructure 8
  • 9. New Era Requires Architectural Elasticity from Apps to Data Develop using modern frameworks: agile apps decoupled from middleware Leverage runtime container optimized for vSphere: provision in seconds Store app state in elastic data cache: maximize app scalability Use cloud-friendly messaging protocols: enable flexible app integration Access app data through elastic data fabric and/or in-memory SQL: maximize data scalability 9
  • 10. Build, Run, and Scale your Applications Build Applications Faster Core Spring Spring Groovy & Frameworks Spring Framework Tool Suite & Tools Integration Batch Data Grails vFabric Run Applications Efficiently GemFire vFabric Hyperic vFabric5 Application tc Server RabbitMQ Services SQLFire* PostgreSQL & APM Suite Scale to Cloud PerformancevCloud Data App Cloud Infrastructure vSphere vCenter Director Director Director* Foundry* Services * new product in limited release 10
  • 11. Create Agile Data Fabric Enable Database as a Service Augment RDBMS with new Modernize Create Agile data fabric technologies Applications Data Fabric Deploy and Scale with PaaS 11
  • 12. An Agile Data Fabric Leverage the construct of New application types and virtualization to automate topologies putting strain on aspects of database database-only approach to deployment and operations data management Latency / Big Data / Scalability Analytics Multi Site / New Multi Cloud Data Types VMware Confidential 12
  • 13. vFabric GemFire Elastic In-Memory Data Management 13
  • 14. vFabric GemFire Takes a Modern Approach to Data Mgmt  Virtual data „fabric‟ manages data in-memory using low cost x-86 machines for elastic scalability  Deploy locally or as high speed data backbone across global regions and private/public clouds vFabric  Use as operational data store or GemFire to complement existing RDBMS “Distributed caching platforms (DCPs) have proved to be key enablers for mainframe and DBMS offloading, performance and scalability boosting in Web commerce applications, high-performance publish and subscribe, cloud and software as a service (SaaS), and other scenarios.” File Systems Databases Mainframes / other – Gartner Emerging Technology Analysis: Distributed Caching Platforms Enable Innovative Scenarios; November 2, 2010 14
  • 15. Building an In-memory Data Management Platform  We can have 10,000 online customers on a normal day, but Elastic Scalability 10 million on Mother‟s Day  How do I architect my data tier to support seasonal peak usage and sudden spikes in demand? • I have applications and users that must have real-time High Speed Data access to data. Access • How do I eliminate data processing latencies and accelerate web page response time?  My business requires a single, real-time view of distributed Global Data transactions that must rely on data from multiple sources Management  How do I manage data that’s distributed across datacenters – and the cloud? 15
  • 16. Enabling Database as a Service with vFabric Data Director  Enables enterprise “database as a service” • Drastically lowers TCO  Database provisioning and operations platform • Reduce “database sprawl” through automation and consistent policy enforcement • Streamline application development with self-service database provisioning • Increase datacenter efficiency by leveraging vSphere innovation at the database tier  First database enabled is PostgreSQL database • Sybase, Greenplum announced support, others to follow 16
  • 17. vFabric Data Director Powers Database-as-a-Service vFabric Data Director Automation Backup/ One click Provisioning Clone Self-Service Restore HA DBA App Dev Policy Based Resource Security Database Monitor Control Mgmt Mgmt Templates DBA IT Admin VMware vSphere 17
  • 18. Deploy and Scale with Platform as a Service Modernize Create Agile Applications Data Fabric Deploy and Scale with PaaS Move to a cloud era application platform 18
  • 19. The Transition to PaaS Cloud Platform as a Service Web Application Servers vFabric 5 Client-Server Unix Services Mainframe COBOL Each new era in computing brings a new application platform: for the Cloud era it is “PaaS” 19
  • 20. Choice of Application Services .js Data Services Private Clouds Msg Services Public Partners Clouds .COM Other Services Micro Clouds 20
  • 21. VMware Cloud Application Platform  Addresses today’s application development needs while a providing path to tomorrow • Modernizing applications • Enabling and agile Data Fabric • Driving the industry agenda around PaaS  Learn more: • www.vmware.com 21
  • 22. 22
  • 23. Agenda  Cloud Application Platform Overview  vFabric : Build – Run – Scale in the cloud  vFabirc Solution on Modern Application  Cloud Foundry 23
  • 24. * new product in limited release 24
  • 25. Program Language Popularity Java C .NET C++ PHP Objective C Python Perl Lua JavaScript Ruby 0 5 10 15 20 Source: TIOBE – June, 2011 25
  • 26. Advanced Framework – Spring Framework 1991 … 1995 … 1999 … 2002 2003 26
  • 27. The Move to Modern Frameworks bstraction Increases Over Time >2.5M Spring Developers Abstraction High-level/ Object- Design Modern Source: Gartner, Evans Data Assembly Structured oriented Patterns Frameworks Time >50% Modern Frameworks Enterprise Java Apps use Spring • Productivity • Portability Over half of enterprise Java apps running on WebSphere and WebLogic use Spring. 27
  • 28. Why Spring?  Productivity Portability Spring programming model decouples the application from the underlying application platform, simplifying development and increasing choice of deployment platforms 28
  • 29. Driving Productivity by Eliminating Specialization 29
  • 30. Going Beyond Application Server Portability vCloud partners Private Cloud Hybrid Cloud vFabric vFabric Your Java vSphere vSphere Spring App Build your application Select the runtime platform Other Deploy your application 30
  • 31. STS - Developer Efficiency SpringSource Tool Suite Spring Roo Grails Spring Java (Core, Rich Web, Integration) Groovy tc Server (Spring Insight)  Agile Development - Integrated Testing • Tight integration with tc Server minimizes application redeploys/restarts • Links performance issues to code traces highlighted in Spring Insight  Supports flexible deployment targets • tc Server, Java EE servers, VMware, Cloud, etc. 31
  • 32. IDE, Application Framework, Web Application Container Web Application Integrated Development Environment Application Framework Runs On Web Application Apache Tomcat Container Runs On JVM, OS Physical, Virtual, Cloud 32
  • 33. tc Server Developer Edition  Spring Insight  Advanced diagnostics  Free download  Same Runtime as Production 33
  • 34. vFabric tc Server Spring Insight Operations Rapid Resolution of Application Performance Problems 34 vmware.com/go/tc
  • 35. Imagine a Java app taking customer orders ! Java App ? Guest OS ! vSphere Host ! 35 vmware.com/go/tc
  • 36. Spring Insight Java App Guest OS vSphere Host 36
  • 37. Demo : Build a Web App using STS & Spring Framework 43
  • 38. * new product in limited release 44
  • 40. vFabric tc Server – commercial Apache Tomcat Description Benefits Lightweight Java application • Efficient, lean, fit-to-purpose runtime platform server optimized for virtual • Lower cost and complexity environments and designed to • Enterprise capabilities on Tomcat-compatible base be a drop-in replacement for • Best platform to run Spring applications Apache Tomcat. 46
  • 41. Sample Benefits of Lightweight Java Approach Task Heavy JEE Lightweight Java Server Simplest possible application 500 MB 50 MB Consoli (“Hello World”) d-ation App Server Installation footprint 700 MB / 1.7 GB 15 MB Server provisioning 1 hours / days seconds / minutes Time- Application installs 1 hours / days seconds / minutes to- market Installation & configuration scripts ~ 60,000 LoC ~ 1500 LoC overhead, per release Elastici Server startup time1 minutes / hours seconds ty 1 Assumes ops intervention due to server complexity, vs. self-service model. 2 Estimate based on reduced server complexity / test cases / customization. 47 vmware.com/vfabric
  • 42. vFabric EM4J (Elastic Memory for Java) Use ESX to Share Memory Between VMs Running Java Description Benefits • Use virtualization to • Higher consolidation through memory over-commit for overcome the Java workloads limitation of Java‟s • Protect Java applications against workload spikes static heap without wasting memory • New „memory balloon‟ • Lets you give Java more memory than it needs under runs inside JVM to normal load. Memory your application doesn‟t need is capture unused returned to ESX but remains available in case it is memory and return it needed to avoid Java out-of-memory errors to ESX • Memory returned to JVM when it is under pressure 48
  • 43. This is the default Java Heap Java Heap Java App Java App Guest OS Guest OS vSphere Host 49 vmware.com/go/tc
  • 44. EM4J enables Java heap memory pooling Java Java Java Java Java Java Heap Heap Heap Heap Heap Heap Java App Java App Java App Java App Java App Java App Guest OS Guest OS Guest OS Guest OS Guest OS Guest OS vSphere Host 50 vmware.com/go/tc
  • 46. vFabric Web Server – Commercial Apache HTTPD Description Benefits • Commercial distribution of Apache • Enterprise support for the world‟s most popular web HTTPD with server – over 9 years of support experience enhancements for • Proactive updates for security vulnerabilities ready deployment and when the issues are announced management • Improved performance in builds optimized for the • VMware employs known supported platforms committers to Apache • Templates the speed time to deployment and simplify and members of the common product configurations Apache Security Team • Built and tested on a variety of platforms 52
  • 47. Demo : Walk Through tcServe and Web Server 53
  • 49. RabbitMQ: Cloud Scale Messaging Description tc Server Your Java • Efficient, highly Spring App Spring Edition scalable, and easy-to- deploy queuing software that is portable across major operating systems and Built with SpringSource Tool Suite Lightweight App Runtime developer platforms Benefits RabbitMQ Cloud scale message bus Message Brokers • RabbitMQ is protocol- based, enabling it to AMQP, SMTP, XMPP, Stomp, … connect with a vast range Point -to-point and pub-sub of other software Virtual hosts, dynamic config components and making it an ideal messaging solution for cloud computing Clouds Devices Applications 55
  • 50. RabbitMQ runs practically everywhere C# C Hundreds of other clients 56
  • 51. UID – a lifetime digital identity for 1.2bn India residents 57
  • 52. vFabric GemFire & SQLFire 58
  • 53. Breaking free of the RDBMS bottleneck Start small, Grow without Limit Planning for scalability in cloud environments 59
  • 54. Scaling the Tiers (traditional approach) Load Balancer Add/remove web servers Web Tier Stateless Application Tier Add/remove application servers Database Tier Move to bigger machine Stateful Storage Tier Add/reconfigure storage 60
  • 55. Scaling the Tiers (traditional approach) Load Balancer Add/remove web servers Web Tier Stateless Application Tier Add/remove application servers Database Tier Move to bigger machine Stateful Storage Tier Add/reconfigure storage 61
  • 56. Virtualizing the Tiers (traditional approach) The web and application tiers can be easily combined and Load Balancer Add/remove virtualized. Nodes can be added or web/application servers removed on the fly. Web Tier Application Tier The database only grows by Database Tier moving the VM to a larger machine Move to bigger machine Storage Tier The disk systems can be virtualized and can grow on Add/reconfigure storage demand 62
  • 57. Virtualizing the Data Load Balancer Web Tier Application Tier Database Tier Storage Tier 63
  • 58. Moving Data to the Middle Tier Load Balancer Add/remove web/application/data servers Web Tier Application Tier Storage Tier Disks may be direct or network Add/remove storage attached 64
  • 59. Moving Data to the Middle Tier Load Balancer Add/remove web/application/data servers Web Tier Application Tier Database Tier Add/remove storage Disks may be direct or network attached Storage Tier Optional reliable, asynchronous feed to Data Warehouse or Archival Database 65
  • 60. Enabling Extreme Data Scalability and Elasticity Key Capabilities  Low-latency, linearly-scalable, memory-based data fabric • Data distribution, replication, partitioning, and co-location Application • Pools memory and disk across many Data nodes Lives Here  Data-aware execution • Move functionality to the data for peak performance  Active/continuous querying and Application event notification Data • Changes are propagated to one or Sleeps Here Systems File Databases Mainframes/other more “active” copies 66
  • 61. SQLFire: VMware’s NewSQL Database Description Benefits • In-memory distributed • Scale to any load with commodity servers SQL database • High concurrency with extremely low latency • Horizontally scalable • Seamless support for global data • Transparent WAN • Familiar SQL programming model replication for multi- site operation and DR • Optional asynchronous disk persistence • Access via standard JDBC / ADO.NET Datacenter 1 Datacenter 2 77
  • 62. Based on Proven Technology + = FIRE 78
  • 63. Demo : GemFire Demo 79
  • 64. Demo Feeder Client Client Client Loader Locator Node1 Node2 Stock A Stock B Stock B Stock A GF Cache Nodes Cluster 80
  • 65. Failover Feeder Client Client Client Loader Locator Node1 Node2 Stock A Stock B Stock B Stock A GF Cache Nodes Cluster 81
  • 66. Rebalance Cache Nodes Feeder Client P Client Client Loader Rebalance P B B 82
  • 67. SQLFire Network Server Relational Model Apache Query Engine + Derby Transactions + Durable Storage Partitioned Region Memory + Disk Durability Transactions, HA, Data Consistency vFabric FIRE 83
  • 69. vFabric APM Description Benefits • A suite of Application • Continuous monitoring of application health Performance Mgt Tools across the full distributed application stack with unified operational • Unified view simplifies the production view and robust management environment alerting • Pinpoint application performance problems • Hyperic agents monitor health of application resources • Network probes provide information on end-to-end transactions • Spring Insight provides developers with detailed information on application behavior in dev, test and prod 85
  • 70. vFabric Application Performance Manager (APM) New Bundle Target Customer vFabric APM  Any vSphere customer modernizing and virtualizing applications  Best suited for Java apps vFabric AppInsight Monitoring Capabilities  Monitoring across all layers – network, Code, Network, Tx Monitoring transaction, app infrastructure and code  Monitor transactions for any web app  Monitor application infrastructure for any app  Monitor code for java apps vFabric Hyperic (App Infra Monitoring) 86
  • 71. Out-of-the-Box Rich Set of Monitoring Capabilities New Bundle Native Features vFabric APM  Single, cohesive, intuitive dashboard for application operations  Quick detection of apps with failing KPI vFabric AppInsight  Auto-discovery of end2end application topology using network probes  Monitoring across all layers – network, Code, Network, Tx Monitoring transaction, app infrastructure and code  Intelligent overlay of code & config changes on top of KPI graphs using Hyperic integration vFabric Hyperic  Drill down to problematic code samples (App Infra Monitoring) using Insight BCI agents 87
  • 72. Additional Capabilities through VMware Product Integrations 1 New Bundle vCenter Orchestrator vFabric APM Flexible remediation actions vFabric AppInsight  Scale up /down VMs  Scale out / in VMs Code, Network, Tx Monitoring  Restart VMs  Power off / on VMs  Revert to snapshots  Rollback code, config changes vFabric Hyperic  Any workflows defined in vCO (App Infra Monitoring) 88
  • 73. Additional Capabilities through VMware Product Integrations 2 New Bundle vCenter Chargeback vFabric APM Application cost visibility vFabric AppInsight  Cost breakdown over time Code, Network, Tx  Cost per usage Monitoring vFabric Hyperic (App Infra Monitoring) 89
  • 74. Demo : A Glance at APM 90
  • 75. * new product in limited release 91
  • 77. vFabric Application Director Description Benefits • Cloud enabled • Automate application deployment quickly and application provisioning easily solution • Apply a single blueprint to multiple clouds • Includes catalog of • Optimized for vFabric technology standard application • Support for many standard app components components and scripts • Create an application blueprint using standard and custom components • All standard components can be customized as required • Integration with cloud provider catalog 93
  • 78. Demo : A Glance at APM 94
  • 79. Data Director: Powering Database-as-a-Service for Your Cloud Description Benefits A unified DBaaS platform for • Accelerate Database Virtualization virtualizing and managing • Automate Database Lifecycle Management lifecycle of heterogeneous databases • Reduce Time-to-Market vFabric Data Director Lifecycle Backup/ Dynamic One click Provisioning Clone Services Restore Scaling HA DBAApp Dev Infrastructure Resource Security Template Patch Monitor Services Mgmt Mgmt Mgmt Mgmt DBAIT Admin Databases vPostgres Oracle Other major databases ... Cloud Infrastructure Platform 95
  • 80. Agenda  Cloud Application Platform Overview  vFabric : Build – Run – Scale in the cloud  vFabirc Solution on Modern Application  Cloud Foundry 96
  • 81. The New Application World  Web oriented, interactive, data-rich user experiences & business processes  Powered by on-demand application platform services and virtual infrastructure 97
  • 82. Productive Programming Model Across Wide Range of Apps Web Mobile Batch Cloud Platform Integration Services Social Security Media 98
  • 83. Seamless Integration between Frameworks and vFabric Services Description Benefits • Spring projects for • Match between framework and platform services accessing all of the aligns developers and operations vFabric Services from within the Spring • Framework streamlines consumption of vFabric Programming model services • Spring GemFire • vFabric services optimized for Spring • Spring AMQP applications running on VMware stack (RabbitMQ) • Spring Data (SQLFire) • APM monitoring plug-ins for apps built with • Spring Batch • Spring Integration • Spring Mobile • Spring Social 99
  • 85. Application and Database Cloud Deployment Charge Back vCenter Operations Application or DB Catalog Management Service Manager vCenter Orchestrator vFabric App Director DB Provision DB Management vFabric Data Director Application Management vFabric Data Director vFabric APM 101
  • 86. Your Cloud Access From Anywhere Auto Provision DBA Web Interface App Dev IT Admin Self-Service Under Control DBA App Dev IT Admin IT Manager Compliant & Secure 102
  • 87. More Choice for Your Cloud VMware vCloud Solution Private Cloud True Hybrid Cloud Public Cloud (4,000 vCloud service providers) Cloud Consumption vCloud Portability Operations & Management vCloud Datacenter vCenter Security and performance Cross-Cloud Standards for enterprises vCloud API Security & Compliance Open Virtualization Format vShield vCloud Powered Broad array of Virtualization Cross-Cloud Management VMware-compatible clouds vCloud Connector for any business need vSphere 103
  • 88. The Transition to PaaS Cloud Platform as a Service Web Application Servers vFabric 5 Client-Server Unix Services Mainframe COBOL Each new era in computing brings a new application platform: for the Cloud era it is “PaaS” 104
  • 89. Demo : Your Cloud 105
  • 90. www.vFabric.co www.vFabric.co/overview www.vFabric.co/pricing www.vFabric.co/tctco www.vFabric.co/socialcast www.vFabric.co/vault www.vFabric.co/youtube www.vFabric.co/twitter www.vFabric.co/try www.vFabric.co/<productname> www.vFabric.co/doc 106
  • 91. Agenda  Cloud Application Platform Overview  vFabric : Build – Run – Scale in the cloud  vFabirc Solution on Modern Application  Cloud Foundry 107
  • 92. The Transition to PaaS Cloud Platform as a Service Web Application Servers vFabric 5 Client-Server Unix Services Mainframe COBOL Each new era in computing brings a new application platform: for the Cloud era it is “PaaS” 108
  • 93. Deploy and scale applications in seconds, without locking yourself into a single cloud 109
  • 94. “I just want to deploy my code…” 110
  • 95. What if… $ vmc target <any cloud> $ vmc push <my-app> > bind services? Yes $ vmc instances <my-app> +100 111
  • 96. Cloud Foundry open PaaS - Choice of frameworks OSS community 112
  • 97. Cloud Foundry open PaaS - Choice of application services vFabric Postgres Data Services vFabric RabbitMQTM Msg Services Other Services 113
  • 98. Cloud Foundry open PaaS - Choice of clouds Data Services Private Clouds Msg Services Public Partners Clouds .COM Other Services Micro Clouds 114
  • 99. Cloud Foundry open PaaS - It’s open source Data Services Private Clouds Msg Services Public Clouds Other Services Micro Clouds Apache2 license 115
  • 100. Cloud Foundry: Making multi-cloud a reality Choice of Private Choice of Public Choice of Cloud Cloud Distributions Cloud Providers Infrastructure .COM Bare metal 116
  • 101. CloudFoundry.COM - Multi-tenant PaaS operated by VMware CloudFoundry.COM (beta*) Runtimes & Frameworks Services vCenter / vSphere Infrastructure * Paid GA offering to be available in FY12 117
  • 102. Micro Cloud FoundryTM – Industry first downloadable PaaS Micro Cloud Foundry Runtimes & Frameworks Services Your Laptop/PC Single VM instance of Cloud Foundry that runs on a developer‟s MAC or PC 118
  • 103. CloudFoundry.ORG - Community open-source project CloudFoundry.ORG Your Infrastructure Download Setup Deploy Code Environment Behind Firewall Apache 2 license 119
  • 104. Demo : Cloud Foundry 120
  • 105. 121

Notes de l'éditeur

  1. VMware is focused on 3 discrete layers of infrastructure. Interestingly, this also reflects our organizational structure.There has been a massive transformation in the world of core infrastructure over the past 5-7 years as virtualization has fundamentally changed the way in which servers, storage, networking are done, leading to a huge improvement in productivity.There is a similar transition underway in the realm of application infrastructure: where people build, run and manage their applications. Some of this is disruption is related to the shift in core infrastructure, but is primarily being driven by a handful of both business and technical trends. I am going to focus this presentation on this layer of infrastructure, a category generally referred to as the Application Platform.
  2. The first driver of this transition is the business imperative.You may have seen a piece in the Wall Street Journal by Marc Andreessen entitled “Why Software is Eating the World”. He makes the point that every company today is in the software business and software is the centerpiece of competitive dynamics in industries as diverse as automobiles, retailing, logistics, media and entertainment, telecommunications, energy, agriculture and financial services.The software we’re talking about here are applications that drive your business – that take orders, move packages, render movies, stream music, find oil, etc. The economy is littered with examples of how one company used an application to take business away from their competitors: Amazon killed Borders through an application that allows them to deliver digital books, WalMart killed their competitors b/c of their ability to optimize supply chain and pricing in a way that nobody could match. Oil companies compete on their ability to build applications that allow them to find wells before their competitors. Cars are increasingly run by custom applications. As the world has become increasingly connected, there is no business that is immune and which is why there is a business imperative of figuring out how to build applications faster and better than your competitors..Second, is a set of technical themes that are driving this disruption. First: the way that applications are being built is completely different: rather than being written at a very low level, they are increasingly written with Frameworks. This is essentially a higher level paradigm, one that focuses on simplicity and component reuse. In the Java world, more than 50% of ALL the java applications running today are written with Spring. But it is not limited to Java: emerging languages are all based on framework – Rails for Ruby, Node.js for Java Script, Grails, etcSecond, the types of applications being written today are very different than they were 5-7 years ago. As we look out at our customers’ application portfolios, the majority of applications are driven by initiatives around mobile, SaaS and social. The development process for these kinds of apps is also very different: rather than being 9 month dev cycles, they tend to have rapid iterations allowed by this new paradigm: they are developed, tweaked, deployed, tweaked, deployed, etc. This has implications for the kinds of technologies being used.Third: data. This is a wholesale change. These mobile, SaaS and social apps put pressures on the database-only approach to data management, and many instances are themselves the cause of the massive spike in data volumes. Concepts like low latency / elasticity, multi-cloud are critical to this new generation of apps. And above all, the sheer quantify of data that they are dealing with is a real challenge.Finally, whether app teams like it or not, many organizations have a virtual-first policy for new applications. While we have certainly proven that any app can be virtualized, if you know your app will be running on virtual infra there are opportunities to architect it to leverage this powerful construct.Together, these trends are driving a real transition in the technologies being used to build, run and manage applications.
  3. Here at VMware we focus our application platform efforts on 3 areas:Modernize applications: whether it is modernizing existing apps or building entirely new ones, the nature of application infrastructure is evolving. This is about leveraging application platform optimized for the framework that apps are being written with and for the virtual platform upon which it will run. Effectively we are seeing a shift in the runtime platform for modern applications.The second is about helping customers address this transition in data infrastructures.And the third is a focus on the longer term shift to a fundamentally new model of application platform, a “platform as a service”.
  4. When it comes to building applications today, we advocate:1)Move to higher level, modern frameworks like Spring if you haven’t already2) Once you’re on higher level framework, you can move to lightweight runtimes, which are standards-based and lightweight in terms of both cost and complexity. Lets you avoid the cost and complexity of the big proprietary app servers, but also put you on the path to PaaS so it will be easy to move your apps when you’re ready to move.
  5. Rails = framework for RubyDjango = framework for Python
  6. We have seen a huge amount of innovation in the application domain:Rise of modern frameworks that greatly simplify the building off apps. For example, analysts have shown that using the Spring framework can allow developers to deliver applications 50% faster than without themAnd at the infrastructure level, innovations with virtualization have introduced provide changes. Unfortunately, the runtime components of middleware have resisted such innovation and are built for the applications of yesteryear. They remain hard to develop for, hard to deploy and overly complex for the realities of today’s applications. And the approach to licensing – based on a count of CPU’s – is frankly antiquated given the realities that virtualization has brought to the modern datacenter.It is worth noting that VMwareis the leader in both modern frameworks (Spring – used by the majority of enterprise Java developers in the world) and virtual infrastructure (vSphere).
  7. VMware supports the entire software development lifecycle with (a) FREE Frameworks and Tools that help you actually build your applications faster, with (b) a platform of lean, highly performant application services for your production environment that can be run efficiently on physical or virtual infrastructure and with (c) the virtualization and cloud management platform that will enable your application to scale up or down quickly and easily across “your cloud”. Be it public, private, or even a hybrid cloud.Build Applications Faster with SpringSource Frameworks and Tools&lt;CLICK&gt; Of course, a craftsman’s final product is highly impacted by the tools at his/her disposal. The open source community that was founded by Vmware’sSpringSource division has created dozens of tools and frameworks that we provide completely free to any developer who wishes to download and use them. To date over 3 million developers have taken us up on that offer. In fact, our core Spring Framework is used &gt; 50% of all Enterprise Java applications today and by 90% of the Fortune 1000. (3M = Gartner/Evans, )Our frameworks guide your development teams toward best-practice solutions to common architectural challenges such as dependency management, integration, batch processing, and data access. Our tools are flexible yet powerful, accelerating your Java development through optional code generation and debugging through deep code tracing capabilities. For those development teams who need even more productivity we provide a Java–based scripting option. All 100% free and open source. You can even develop your application using all of these free technologies we provide and then deploy that application on any of our competitors! Think of the leverage that creates for you the next time your middleware vendor comes back with a multi-million dollar software or maintenance bill.QUESTION: What kinds of frameworks and tools does your organization currently use in your custom application development today?Run applications efficiently with vFabric Application Services&lt;CLICK&gt;RUN: vFabric Application Services Once you have built your application, you must now decide on your runtime environment. Over the past five years the Java community has seen a rather dramatic shift towards lean and simple. For example, for years Tomcat has been the deployment platform of choice for the most sophisticated IT departments, but that trend has now trickled down to more conservative companies such as Wal-Mart, E-Trade, and the Weather Channel (source: wiki at http://tomcat.apache.org). Today lightweight messaging protocols like AMQP are displacing MQ-Series in architecture diagrams while their message payloads migrate from XML to JSON. Rest vs Soap? Simple and lean has finally become the preferred architecture of the Java community (doubt? Visit your local Java Users Group when a vendor isn’t the presenter). Vmware has created a runtime composed of lean and highly performant application services as an alternative to the bloated middlware stacks loathed by developers and administrators alike. This allows developers to run the entire production runtime stack on their laptops without requiring 16 gigs of RAM (like RAD) or additional software licenses. Of course, applications don’t run without data. vFabric provides distributed in-memory data-grid solutions for high performance computing; and for low-cost commodity database needs we provide an on-premise Database-as-a-Service solution. All of this can be easily monitored and managed via a simple web-console. Best of all, you can run these services on either physical or virtual infrastructure, be it vSphere or a competitor. We even have a cloud-based pricing option that charges you based on the “average” virtual machines used instead of purchasing per CPU licenses for peak demand.QUESTION: What does your runtime platform look like today? Would you consider it to be lean, peformant, and efficient?Scale to Cloud Performance with Vmware Infrastructure Services (with a side order of vFabric)&lt;CLICK&gt; Now that you have built your applications and have them running on a set of lean application services the operational challenge becomes how to scale this to handle hundreds of different applications and potentially thousands of servers. VMware’s virtualization and cloud technology provides a best of breed Infrastructure-as-a-Service solution that allows you to manage 10s, hundreds, or even thousands of virtual machines from a single screen and elastically scale up or down to add and remove capacity for each application across your private, public, or hybrid cloud. But truly scaling multi-tiered applications is more difficult than just spinning up new virtual machines. Those VMs have services that must be registered with each other and configurations that must be updated to point to each other. With our upcoming AppDirector product you can create “blueprints” for different types of applications and provision new pre-configured VMs with just a few clicks. And finally, you may decide that this is all too much to handle and you would prefer to deploy your applications to a Platform as a Service that has preconfigured services that include not only those above but also Python, Scala, Ruby, Rails, Node.js, and more. Our Platform as a Service Offering (or Paas) is called Cloud Foundry and it’s offered as both an on-premise solution so you can have a private PaaS in your own datacenter, and soon as a service on CloudFoundry.com depending on your preference. Your developers can even download a complete copy called MicroCloud so they can develop on the exact infrastructure their code will run on in production.QUESTION: How easy/difficult is it for you to add/remove capacity to your multi-tier applications today? Would having this kind of elasticity be valuable to your organization?VMware is committed to simplifying the software development lifecycle and providing a better solution for IT organizations who need to improve productivity, reduce costs, and scale their operations efficiently.
  8. Cloud is changing the way we architect, build and operate data management solutions: leading to a shift in architecture for the data tier.--------------------------------------------------------------------------------------------Explosion in data, desire for return on data assetsGrowing frontier beyond the RDBMSCumbersome to deploy, manage and scaleCustomers moving to a data fabric:Heterogeneous data managementCommon deployment and operational model
  9. In creating a data fabric, our focus is really on 2 elements:The applications of today are putting pressures on the traditional RDBMS-only approach to data management and as a result we are seeing a phenomenal amount of innovation in the world of data. The move to cloud-era apps are introducing the need for ultra-low latency / scalability of the data tier, to enable the hybric cloud we need a way to enable data to move seamlessly across compute infrastructures. We are seeing the emerging requirement for VERY LARGE amounts of data that form the basis of decision-making, and The rise of non-relational data types that are preferred by developers as they enable much more flexibilityThis is really the focus behind our vFabric GemFire offering, targeted at addressing the data challenges associated with cloud era appsAnother challenge is clearly in the sheer quantity of data that organizations are dealing with. By some accounts the quantity of data is growing at 60% per year.The result has been a massive proliferation in the quantity of databases floating around your organization…most of which are under-managed and undersecuredas they existed at the periphery of IT controlHere, there is a real opportunity here to leverage the construct of a virtual machine to automate aspects of the database deployment and operations.
  10. (note to presenter: use this to recap key points for GemFire before transitioning to DBaaS)Highlights:Real-time business requires high-speed dataRDBMS queries and disk latencies are too slowVirtual data fabrics like GemFire can be used to process, store and manage data in-memoryThis approach can also be used to reduce costs via horizontal scaling using commoditized x86 hardware, as well as minimize RDBMS instances/licensesScript:Today’s modern applications require high-speed data access to enable real-time analysis, quick decision-making, and immediate response to market opportunities and customer needs. Due to relational database limitations, this requires processing, storing and managing data in-memory, as well as achieving elastic scalability. VMware vFabricGemFire creates a virtual data “fabric” that can be deployed across databases in your datacenter, and as a global data backbone that spans both regional boundaries and public/private clouds. Enabling a single view of distributed data, GemFire also reduces costs by scaling horizontally using commoditized x86 hardware while mitigating the need for expensive RDBMS licenses
  11. Script:These customer examples illustrate 3 key challenges that an in-memory data management platform is designed to address, and the benefits to be gained from it, including: elastic scalability – to achieve this you’ll need to re-architect your data tier so that you can better support seasonal peak usage and sudden spikes in demand&lt;&lt; click &gt;&gt; high speed data access – the goal here is to eliminate data processing latencies and accelerate web page response time&lt;&lt; click &gt;&gt; global data management – how do you manage data that’s distributed across datacenters – as well as the cloud?Now let’s take a look at what we mean by an in-memory data management platform, and how it fits in a typical enterprise architecture.
  12. In order to eliminate the database sprawl that has arisen due to the proliferation of databases, VMware Data Director allows users to leverage the construct of a virtual machine to automate the deployment and management of databases in the enterprise.DBA’s and Ops team members can create database templates (tiny, small, medium, large) and then developers have a self-service portal that allows them to self-provision a database for which they have permission. This DB is then provisioned in the form of a VM and remains under central management by vFabric Data Director. It can then be updated, backed up, secured, etc by the operations team while giving developers what they need. It enables the implementation of a DB as a Service for your enterprise.And because it is a VM, your DB inherits all of the capabilities you might expect from the innovation in the infrastructure layer: automatic HA, the ability to create linked clones and more, mean that you can eliminate many of the manual tasks that are typically associated with database deployment and operations.The first DB enabled is vFabric Postgres – a commercially supported version of Postgres 9 and another addition to the vFabric product family. At launch, Sybase and Greenplum both announced their intention to enable their DB’s to be supported with vFabric Data Director, and we plan to enable other databases in future releases of vFabric Data Director.
  13. This graphic illustrates the mechanics:DBA sets the policies associated with the databasesApplication development teams then access a self-service portal
  14. The 3rd focus area is Platform as a Service
  15. We have undergone a series of technological transitions: from the mainframe era, to client-server, and we are currently firmly in the web era of computing. But there is also little doubt that we are clearly in the midst of a transition to the next era, generally acknowledged as the “cloud” era.For each of these eras, there has been a corresponding application platform: in the mainframe era apps were written in COBOL and ran on Mainframe hosts. In the client server era, apps were written to leverage specific components of specific operating systems, like Unix Services. In the web era, the application server is the heart of the application platform. The transition between eras is something that didn’t happen all of a sudden but rather was an evolution over many years. All of our customers have many applications today upon which their business relies written in all of these ways.And in the next era of computing it is generally acknowledged that the Platform as a Service will be the application platform. The primary difference is that in the app server era, we download app server, web server, database, messaging server, etc, and wire them together in our environment. Then we write our application, test it, and then in our test environment do the same thing over again. Whereas the PaaS experience is notably different: we simply write our app, deploy it to the PaaS and it runs. There is no concept of installing components and wiring them together – the developer simply focuses on building their application. This is a radical enhancement to the development and operations process, allowing for huge productivity gains.This is a multi-year process that as an industry we are just embarking and while vFabric 5 is focused squarely on the application server market of today, and our PaaS offering is Cloud Foundry.
  16. The third element of openness is in the realm of deployment choices.The ability to run Cloud Foundry on a range of infrastructures is a fundamental philosophy. CF is supported in the following formats:Micro cloud foundry: a downloadable developer instance that can run on a developer’s laptop. Limited to a single VM, this provides developers with the ability do run a PaaS on their laptop: they can build and run applications locally without ever having to install middleware! They can build the app locally and then deploy it to their choice of clouds where it can scale up to 100s of instances. Public clouds: www.cloudfoundry.com is VMware’s offering, but there are many other partners running the service as well so that you are not limited.Private clouds: we know that customers want to have that PaaS experience inside the firewall, and therefore in FY12 will be providing a private instance of Cloud Foundry that organizations can stand up as a PaaS of their own.This choice of deployment clouds is one of the elements that really stands VMware apart.
  17. In summary, we are focused on the application needs of today with vFabric 5 and our data offerings, while providing a clear path to the PaaS era.
  18. VMware supports the entire software development lifecycle with (a) FREE Frameworks and Tools that help you actually build your applications faster, with (b) a platform of lean, highly performant application services for your production environment that can be run efficiently on physical or virtual infrastructure and with (c) the virtualization and cloud management platform that will enable your application to scale up or down quickly and easily across “your cloud”. Be it public, private, or even a hybrid cloud.Build Applications Faster with SpringSource Frameworks and Tools&lt;CLICK&gt; Of course, a craftsman’s final product is highly impacted by the tools at his/her disposal. The open source community that was founded by Vmware’sSpringSource division has created dozens of tools and frameworks that we provide completely free to any developer who wishes to download and use them. To date over 3 million developers have taken us up on that offer. In fact, our core Spring Framework is used &gt; 50% of all Enterprise Java applications today and by 90% of the Fortune 1000. (3M = Gartner/Evans, )Our frameworks guide your development teams toward best-practice solutions to common architectural challenges such as dependency management, integration, batch processing, and data access. Our tools are flexible yet powerful, accelerating your Java development through optional code generation and debugging through deep code tracing capabilities. For those development teams who need even more productivity we provide a Java–based scripting option. All 100% free and open source. You can even develop your application using all of these free technologies we provide and then deploy that application on any of our competitors! Think of the leverage that creates for you the next time your middleware vendor comes back with a multi-million dollar software or maintenance bill.QUESTION: What kinds of frameworks and tools does your organization currently use in your custom application development today?Run applications efficiently with vFabric Application Services&lt;CLICK&gt;RUN: vFabric Application Services Once you have built your application, you must now decide on your runtime environment. Over the past five years the Java community has seen a rather dramatic shift towards lean and simple. For example, for years Tomcat has been the deployment platform of choice for the most sophisticated IT departments, but that trend has now trickled down to more conservative companies such as Wal-Mart, E-Trade, and the Weather Channel (source: wiki at http://tomcat.apache.org). Today lightweight messaging protocols like AMQP are displacing MQ-Series in architecture diagrams while their message payloads migrate from XML to JSON. Rest vs Soap? Simple and lean has finally become the preferred architecture of the Java community (doubt? Visit your local Java Users Group when a vendor isn’t the presenter). Vmware has created a runtime composed of lean and highly performant application services as an alternative to the bloated middlware stacks loathed by developers and administrators alike. This allows developers to run the entire production runtime stack on their laptops without requiring 16 gigs of RAM (like RAD) or additional software licenses. Of course, applications don’t run without data. vFabric provides distributed in-memory data-grid solutions for high performance computing; and for low-cost commodity database needs we provide an on-premise Database-as-a-Service solution. All of this can be easily monitored and managed via a simple web-console. Best of all, you can run these services on either physical or virtual infrastructure, be it vSphere or a competitor. We even have a cloud-based pricing option that charges you based on the “average” virtual machines used instead of purchasing per CPU licenses for peak demand.QUESTION: What does your runtime platform look like today? Would you consider it to be lean, peformant, and efficient?Scale to Cloud Performance with Vmware Infrastructure Services (with a side order of vFabric)&lt;CLICK&gt; Now that you have built your applications and have them running on a set of lean application services the operational challenge becomes how to scale this to handle hundreds of different applications and potentially thousands of servers. VMware’s virtualization and cloud technology provides a best of breed Infrastructure-as-a-Service solution that allows you to manage 10s, hundreds, or even thousands of virtual machines from a single screen and elastically scale up or down to add and remove capacity for each application across your private, public, or hybrid cloud. But truly scaling multi-tiered applications is more difficult than just spinning up new virtual machines. Those VMs have services that must be registered with each other and configurations that must be updated to point to each other. With our upcoming AppDirector product you can create “blueprints” for different types of applications and provision new pre-configured VMs with just a few clicks. And finally, you may decide that this is all too much to handle and you would prefer to deploy your applications to a Platform as a Service that has preconfigured services that include not only those above but also Python, Scala, Ruby, Rails, Node.js, and more. Our Platform as a Service Offering (or Paas) is called Cloud Foundry and it’s offered as both an on-premise solution so you can have a private PaaS in your own datacenter, and soon as a service on CloudFoundry.com depending on your preference. Your developers can even download a complete copy called MicroCloud so they can develop on the exact infrastructure their code will run on in production.QUESTION: How easy/difficult is it for you to add/remove capacity to your multi-tier applications today? Would having this kind of elasticity be valuable to your organization?VMware is committed to simplifying the software development lifecycle and providing a better solution for IT organizations who need to improve productivity, reduce costs, and scale their operations efficiently.
  19. TIOBE provides a programming language popularity indexNot useful in making enterprise development decisionsUseful in reminding Java people that we don’t live in a Java only worldJava is king 18%, C – 17%, .NET is around 11%VMware supports adapters for Java, C, C++, .NETCOBOL is suspiciously off the list (There is talk of supporting COBOL someday!)
  20. In 1991 Sun Microsystems started a research project originally called Green that was intended for interactive television (ie. Set-top boxes). The project lead was a scruffy fellow named James Gosling who named the project “Oak” after a tree outside his office window. Four years later Oak was renamed “Java” was introduced to the world as the first true “write-once, run anywhere” programming language. This meant that instead of software developers (and companies) having separate codebases (and downloads) for every platform (HPUX, Solaris, Windows, Linux, etc), there could be a single codebase that ran on EVERY platform without any changes. One codebase was an incredibly powerful concept for software companies who could add a feature or fix a bug one time in a single place and have that change work identically on all of their customers systems. This was accomplished by a small piece of software called the Java Virtual Machine (aka JVM). By downloading and installing a “Java Virtual Machine” on your system you could now run ANY Java program ever written. Say goodbye to hardware and operating system compatibility matrixes. The timing of Java was critical because something else that was born between 1991 and 1995…. The world wide web!Despite it’s advantages Java was not immediately a commercial success. For one thing it was slow…like 10x slower than existing native languages. Another mis-step was that Java was positioned as a browser technology… a way to embed executable code directly into a webpage to enhance the user experience (Sun called these Java Applets). Two small problems with Applets: Number one, embedding a Java program into an HTML webpage increases page-load time from a few seconds to over a minute (remember, dial-up modems?). Number two, since consumer PCs were so underpowered, even once the Java Applet was downloaded into the browser, it ran extremely slowly. And that may have been the end of Java if not for another revolution that happened shortly thereafter around 1997. Microsoft released a revolutionary technology called “Active Server Pages” (ASP) that allowed minimally skilled developers to create highly dynamic websites quickly and easily. I know, because I was one of those minimally skilled developers writing an e-commerce website with ASP doing $1M a day in revenue. The Java community immediately saw the threat and the opportunity and copied Microsoft’s innovative ASP programming model and called their Java based version…. you guessed it : Java Server Pages (JSP). The difference between JSP and the Java Applets I described earlier is that Applets ran on underpowered personal computers (what we would call, the “client side”) while Java Server Pages executed on powerful servers that had plenty of power to run Java efficiently. JSPs were an immediate hit.In 1999, in the keynote address of the JavaOne conference, Sun’s CEO at the time (Scott McNealy) announced that Java would now come in Small, Medium, and Large. He introduced three acronyms to the crowd that day J2ME, J2SE, and J2EE which stood for Java2 Micro Edition, Standard Edition, and Enterprise Edition. J2SE (standard edition) was just a new name for what everyone had been calling Java all along. J2ME (micro-edition) was for mobile phones and never really caught on. J2EE was an immediate juggernaut and took the technology world by storm.So let’s make sure you understand exactly what J2EE is because you are going to hear this acronym on a daily basis from today forward from your customers (my apologies in advance to the techies in the room). Before J2EE if you were building a dynamic website you might choose Microsoft IIS or maybe Silverstream as your application server. The problem was that your code wasn’t portable so your appserver vendor had 100% vendor lockin unless you rewrote your code from scratch. J2EE wasn’t a product but rather just a specification of different Java interfaces and services that developers need to create web applications. Any vendor could create a J2EE application server (IBM,BEA,Jboss,etc.) and you could theoretically switch your J2EE application server vendor without changing a line of your application code. App servers were very expensive ($35K/CPU) so companies were very interested in the promise of J2EE eliminating vendor lock-in.After a couple years vendors like IBM and BEA realized that if they truly provided a solution free of any vendor lock-in then they might actually have to compete on price and performance. Blasphemy. So in addition to the interfaces and services required by J2EE the app server vendors slowly added proprietary interfaces and services and failed to make it obvious to application developers when they were using proprietary interfaces vs the standard J2EE interfaces. Mission accomplished…lockin re-established. However, a by-product of this decision was that the size of application servers ballooned and they became bloated pigs that required absurd amounts of computing power to run.At that time Java developers started to notice cracks in the J2EE story. In addition to the fact that application servers had become so bloated that they couldn’t even run on a developer’s desktop… many parts of J2EE seemed over-engineered and cumbersome. Worse, the central component model of J2EE called Enterprise Java Beans (EJB) had serious scalability problems. Developers were looking for an answer and a fellow named Rod Johnson had an idea (pssst… pay attention here, Rod is the founder of springSource and a legend in the Java world).In 2002 Rod wrote a book called “J2EE Design and Development” in which he introduced an alternative approach to building Java based webapps that promoted simplicity and avoided the complexity and scalability problems of Enterprise Java Beans. He included as sample code with the book a small framework that illustrated this new “lightweight” approach and a revolution was born. Developers read the book and began to use his framework for their own java development projects leading Rod to found the Spring Framework opensource project in 2003. The code was free… the book was not  One of the most notable aspects of the Spring Framework was that it provided J2EE-like functionality but could run on the free Apache Tomcat application server as well as all of the application server vendors products. By writing their applications to use the Spring Framework developers could actually achieve the vendor portability that J2EE had promoised four years prior. Over the next 5 years the Spring Framework evolved and expanded and became the de-facto standard way to write enterprise Java applications.
  21. Why frameworks?
  22. Productivity and portability through innovation are the foundation of the “Spring Way”. Spring continues to deliver useful open source projects that will let enterprise Java developers escape the shackles of traditional Java thinking. VMware’s acquisition has not changed are business model with respect to Spring, but instead has provided the Spring open source family of project the resources to truly lead the enterprise Java development community on their journey to the cloud.The industry spent most of the last decade trying to do the same things, successfully or more efficiently: Largely, to build the kind of transactional web applications that J2EE was conceived to address. To build applications with traditional Web 1.0 interfaces, only mildly spiced in recent years with a dash of AJAX; applications that mostly depended on a single relational database; applications that used messaging in relatively simple ways and did not have complex interaction patterns at their heart; applications that, of course, ran within a single enterprise data center, with static provisioning.Over that decade we learnt the flaws in the J2EE model and saw decisive change in platform leadership, with innovation coming from open source and transforming programming model, tooling and deployment for the better.Today most of the old concerns remain valid but we face an additional set of challenges: For example, writing applications that can serve a variety of client types; applications that access data held in SaaS applications and stores other than a relational database; applications that publish and source information from a variety of social media; applications that support complex conversation patterns; applications that are deployable to new destinations in the public cloud.This is a major shift, and we are responding.We recognize that applications have changed significantly. With Spring and related technologies, we’re tackling today’s problems head on.
  23. The enterprise Java space is notorious for creating pockets of specialized development expertise. For example, organizations typically have teams that cover domains such as batch, web, and SOA, etc. These teams typically need to work together to complete an end to end integrated solution. These over specialized resources inevitably contribute to the overall project complexity and delay (and failure). Massive coordination between these teams needs to occur to ensure that all these dependencies are choreographed properly. Spring eliminates these silos by decoupling the application from the underlying application platform, simplifying development on core Java Standard Edition resources and skillsets, and allowing application developers to easily cross batch, integration, and web domains. This makes for a more fluid application development workforce that can best support the continually evolving needs of your business. With Spring at the core of your business solutions, technology will no longer be an impediment to finding and retaining the right application development resources.
  24. CIO and CTO care about the infrastructure that is driving and delivering these new applications and how major trends like publicly-available infrastructure create new options.They want a strategy that provides an evolutionary path to cloud. They want the option of deploying to their own Private cloud. Or to rent someone else’s hardware for a Hybrid cloud, which is where our vCloud service provider partners like Savvis fit in.Or to embrace a Public cloud like VMforce or Google. They want the option to choose and to do so without lock in. Our strategy enables developers to create Spring applications in a familiar productive way and keep the applications as decoupled as possible from the underlying platform.While we believe VMware vFabric provides the best place to run Spring apps, our partnership with Salesforce.com around VMforce and our partnership with Google are about ensuring we continue to expand and innovate Spring as the de facto programming model for Java in the cloud. This opens up the ability for developers to choose where they want to deploy their applications. This is simply a continuation of our long-held brand promise of portability for Spring applications, since Spring powers a majority of the applications running on WebSphere,WebLogic, JBoss, and Tomcat today.
  25. SpringSource Tool Suite (STS) provides the best way for a developer to get started with Spring or Grails.Since it embeds the developer edition of tc Server, developers get the benefits of using the Spring Insight performance dashboard which automatically instrucments their existing Spring applications and provides deep insight into Spring application performance.STS provides a rich set of visual tools, wizards, code generation tools and tutorials that help a developer create applications very quickly.STS enables developers to deploy their applications onto any Java application server (tc Server, WebLogic, etc), deploy into VMware Workstation and VMware Lab Manager environments, and deploy into cloud platforms such as Cloud Foundry. The key point here is that we provide c consistent developer experience no matter what the deployment target may be (developer desktop, data center, or cloud)
  26. Spring + Tomcat is a de-facto standard for developer desktops. tc server Developer Edition provides an enhanced platform to the Spring + Tomcat developer community that enables higher quality and higher performing Spring apps to be developed in a much more agile fashion. It is provided as a free download and it is also tightly integrated within SpringSource Tool Suite – providing the optimal Spring + Tomcat developer experience.tc server Developer Edition extends its 100% compatible Tomcat core with a layer that automatically weaves metrics and probes into a Spring application’s blueprint in a transparent way (i.e. no additional coding required).The resulting metrics are visualized within tc Server’s NEW Spring Insight performance dashboard.This dashboard has been designed for agile developers and QA teams interested in understanding the performance and health of their Spring applications. While tc Server and Hyperic provide the operations team with the aggregated metrics they need to manage the applications and infrastructure, the Spring Insight dashboard provides a level of detail for developers designed to help them find and fix the root cause of issues before the application heads to productionLet’s walk through the Spring Insight dashboard in a little more detail so you can see what this looks like.
  27. VMware supports the entire software development lifecycle with (a) FREE Frameworks and Tools that help you actually build your applications faster, with (b) a platform of lean, highly performant application services for your production environment that can be run efficiently on physical or virtual infrastructure and with (c) the virtualization and cloud management platform that will enable your application to scale up or down quickly and easily across “your cloud”. Be it public, private, or even a hybrid cloud.Build Applications Faster with SpringSource Frameworks and Tools&lt;CLICK&gt; Of course, a craftsman’s final product is highly impacted by the tools at his/her disposal. The open source community that was founded by Vmware’sSpringSource division has created dozens of tools and frameworks that we provide completely free to any developer who wishes to download and use them. To date over 3 million developers have taken us up on that offer. In fact, our core Spring Framework is used &gt; 50% of all Enterprise Java applications today and by 90% of the Fortune 1000. (3M = Gartner/Evans, )Our frameworks guide your development teams toward best-practice solutions to common architectural challenges such as dependency management, integration, batch processing, and data access. Our tools are flexible yet powerful, accelerating your Java development through optional code generation and debugging through deep code tracing capabilities. For those development teams who need even more productivity we provide a Java–based scripting option. All 100% free and open source. You can even develop your application using all of these free technologies we provide and then deploy that application on any of our competitors! Think of the leverage that creates for you the next time your middleware vendor comes back with a multi-million dollar software or maintenance bill.QUESTION: What kinds of frameworks and tools does your organization currently use in your custom application development today?Run applications efficiently with vFabric Application Services&lt;CLICK&gt;RUN: vFabric Application Services Once you have built your application, you must now decide on your runtime environment. Over the past five years the Java community has seen a rather dramatic shift towards lean and simple. For example, for years Tomcat has been the deployment platform of choice for the most sophisticated IT departments, but that trend has now trickled down to more conservative companies such as Wal-Mart, E-Trade, and the Weather Channel (source: wiki at http://tomcat.apache.org). Today lightweight messaging protocols like AMQP are displacing MQ-Series in architecture diagrams while their message payloads migrate from XML to JSON. Rest vs Soap? Simple and lean has finally become the preferred architecture of the Java community (doubt? Visit your local Java Users Group when a vendor isn’t the presenter). Vmware has created a runtime composed of lean and highly performant application services as an alternative to the bloated middlware stacks loathed by developers and administrators alike. This allows developers to run the entire production runtime stack on their laptops without requiring 16 gigs of RAM (like RAD) or additional software licenses. Of course, applications don’t run without data. vFabric provides distributed in-memory data-grid solutions for high performance computing; and for low-cost commodity database needs we provide an on-premise Database-as-a-Service solution. All of this can be easily monitored and managed via a simple web-console. Best of all, you can run these services on either physical or virtual infrastructure, be it vSphere or a competitor. We even have a cloud-based pricing option that charges you based on the “average” virtual machines used instead of purchasing per CPU licenses for peak demand.QUESTION: What does your runtime platform look like today? Would you consider it to be lean, peformant, and efficient?Scale to Cloud Performance with Vmware Infrastructure Services (with a side order of vFabric)&lt;CLICK&gt; Now that you have built your applications and have them running on a set of lean application services the operational challenge becomes how to scale this to handle hundreds of different applications and potentially thousands of servers. VMware’s virtualization and cloud technology provides a best of breed Infrastructure-as-a-Service solution that allows you to manage 10s, hundreds, or even thousands of virtual machines from a single screen and elastically scale up or down to add and remove capacity for each application across your private, public, or hybrid cloud. But truly scaling multi-tiered applications is more difficult than just spinning up new virtual machines. Those VMs have services that must be registered with each other and configurations that must be updated to point to each other. With our upcoming AppDirector product you can create “blueprints” for different types of applications and provision new pre-configured VMs with just a few clicks. And finally, you may decide that this is all too much to handle and you would prefer to deploy your applications to a Platform as a Service that has preconfigured services that include not only those above but also Python, Scala, Ruby, Rails, Node.js, and more. Our Platform as a Service Offering (or Paas) is called Cloud Foundry and it’s offered as both an on-premise solution so you can have a private PaaS in your own datacenter, and soon as a service on CloudFoundry.com depending on your preference. Your developers can even download a complete copy called MicroCloud so they can develop on the exact infrastructure their code will run on in production.QUESTION: How easy/difficult is it for you to add/remove capacity to your multi-tier applications today? Would having this kind of elasticity be valuable to your organization?VMware is committed to simplifying the software development lifecycle and providing a better solution for IT organizations who need to improve productivity, reduce costs, and scale their operations efficiently.
  28. Developer EfficiencyFamiliar Spring + Tomcat experienceAgile Spring development experience via STS Enhanced build process via Maven pluginOperational Control through HypericPerformance &amp; SLA management of Spring apps Application provisioning and server administrationRich alert definition, workflows, and control actionsGroup availability &amp; event dashboardsSecure unidirectional agent communicationsDeployment FlexibilityLean server (10 MB) ideal for virtual environmentsTemplate-driven server instance creationIntegrated experience with VMware environmentsOpen, secure API for all operations
  29. What kind of benefits can be had from such a platform?This is an example from one of our large Financial Services customers with very large Java deployments. They are comparing their existing WebSphere-based infrastructure with our modern, lightweight alternative.Operational savings for such things as server provisioning and application installs can be driven down from hours/days to seconds/minutes.The complexity of application infrastructure can be dramatically reduced as well. With Gigabyte footprints reduced to Megabytes and corresponding installation and configuration scripts reduced by orders of magnitude.These are just some examples, from the customer’s perspective, of the measurable benefits.
  30. One of the most common challenges facing anyone running a Java application is figuring out how much memory to give it. Since Java heaps are static, giving too much memory can be very wasteful, and can sometimes even lead to poor performance through long garbage collection pauses. Conversely, if a JVM does not have enoughmemory the application will encounter an out-of-memory exception and simply crash. It would be very useful to have a way to give a little extra memory to a JVM with the understanding that, when it is not needed, the memory will be reclaimed into a common pool. But if the Java application encounters a spike, its full memory assignment will be available to it.Of course, ESX already has ways to reclaim and then give back memory to virtual machines at the OS level, so what we need here is an extension of that technology that operates at the Java level. The vFabric platform offers exactly that capability, working with some new capabilities to be introduced in vSphere 5. We call the technology Elastic Memory for Java or EM4J.Elastic Memory for Java is an agent that runs directly inside Java and manages memory within the Java heap. When Java is lightly loaded, the agent allocates objects onto the heap, creating a “balloon”. The memory associated with these objects is then passed to ESX, which is then free to give this memory to other virtual machines that need memory more urgently.When Java is under heavy load, the balloon is deflated and Java has all the memory it needs to handle heavy load. This technology is currently implemented in applications running in tc Server only.
  31. Incredibly wasteful use of memory, rackspace, energy, and physical hosts.Java heap memory that is idle most of the time.And destroys your consolidation ratios.
  32. EM4J lets a vFabric tc Server instance under memory pressure, due a high workload, borrow java heap memory from other tc Server instances running on the same vSphere host. Then release that memory as their workload subsides.EM4J provides dynamically and automatically adjusted at runtime as the Java heap memory requires of app servers grow and shrink with changing workloads.Only VMware can provide this, because only VMware has engineering expertise around both a mainstream hypervisor, and a mainstream application server. That hypervisor is, of course, vSphere. The application sever is tc Server, based on open source Apache Tomcat, the world’s most popular Java application server, used for running production applications in over 60% of large businesses and organizations worldwide.
  33. One of the most common challenges facing anyone running a Java application is figuring out how much memory to give it. Since Java heaps are static, giving too much memory can be very wasteful, and can sometimes even lead to poor performance through long garbage collection pauses. Conversely, if a JVM does not have enoughmemory the application will encounter an out-of-memory exception and simply crash. It would be very useful to have a way to give a little extra memory to a JVM with the understanding that, when it is not needed, the memory will be reclaimed into a common pool. But if the Java application encounters a spike, its full memory assignment will be available to it.Of course, ESX already has ways to reclaim and then give back memory to virtual machines at the OS level, so what we need here is an extension of that technology that operates at the Java level. The vFabric platform offers exactly that capability, working with some new capabilities to be introduced in vSphere 5. We call the technology Elastic Memory for Java or EM4J.Elastic Memory for Java is an agent that runs directly inside Java and manages memory within the Java heap. When Java is lightly loaded, the agent allocates objects onto the heap, creating a “balloon”. The memory associated with these objects is then passed to ESX, which is then free to give this memory to other virtual machines that need memory more urgently.When Java is under heavy load, the balloon is deflated and Java has all the memory it needs to handle heavy load. This technology is currently implemented in applications running in tc Server only.
  34. In the cloud, communication is the design center. Messaging is fundamentally a communication technology and therefore a cloud enabler. Increasingly people who build applications ask “how do these components wired together?” and “what’s my event model?” where they used to ask “what’s my database schema and what’s my language platform”. This was always true for “enterprise integration” but now these patterns are needed even for new applications. The applications that are leading the way are also some of the biggest, e.g. near real-time data analytics and activity streams on global scale, social and mobile enabled apps. The shift to these design patterns is driving adoption of streaming data services and event based technologies like messaging.Advanced Message Queuing Protocol (AMQP) is an open standard for passing business messages between applications or organizations. AMQP protocol is widely viewed as the future of messaging technology and is already used by a large fraction of large web and cloud providers as well as financial services organizations, usually via RabbitMQ, the leadingAMQP-based messaging solution. We are the maintainers of the RabbitMQ open source project and include it as part of vFabric platform.
  35. Design guidance from http://redis.io/Note that “easy to use” isn’t in this copy. That’s because it’s implied with the tagline “messaging that just works” and the extensive list of tutorial links.
  36. Traditional relational databases are being used in a lot of ways they were never intended to be used. The design of SQL databases centers largely around ad-hoc querying of large data sets in the most efficient way possible. Though they are commonly used for all kinds of purposes, they were never really designed to support things like thousands of concurrent users, rapid updates or web applications.Internet companies figured this out a long time ago, as soon as companies started putting their businesses on the web, they found that traditional data architectures cause massive problems in terms of scaling to lots of users and providing the same great experience to users no matter where in the world they are. The leading companies in the space solved this problem by writing their own data systems, and in the past ten years we’ve seen a tremendous number of databases emerge that make fundamentally different design decisions than those made when traditional database architectures formed decades ago.SQLFire makes a lot of these same fundamental changes. For one thing, the traditional database was designed to maximize disk efficiency including data placement, rotational latencies, etc. Nobody architecting a database today would make such decisions. SQLFire assumes that memory is the primary storage mechanism for data and that disk will operate as a secondary or backup layer. The benefits are tremendous in terms of maximizing speed and minimizing latency. With this architecture SQLFire can handle enormous amounts of reads and writes even on a commodity server.SQLFire features a unique horizontal scaling design which allows data to be partitioned among commodity servers in such a way that load is evenly distributed even though servers can be added and removed from the cluster at any time. This is key to SQLFire’s scalability as one user’s request may be handled by a completely different server as anothers, meaning they cannot create application delays for one another.Traditional databases also suffer scalability problems stemming from an absolute insistence on ACID semantics in all situations. Enforcing ACID consistency creates substantial overhead and these days developer realize that they don’t need ACID all the time. With traditional databases you pay the ACID tax every time whether you want to or not. With SQLFire you have a choice: Pay the ACID tax when you need it and avoid it when you don’t. This allows SQLFire to scale further, and also allows SQLFire to act as a truly global database via asynchronous replicaiton between datacenters.These days there’s a lot of talk about the NoSQL systems these Internet companies invented. There is a vast world of choices in terms of data models, consistency models, you name it. Some of these models will survive and some will not, it’s too early to tell. The market has not matured to the point where we can predict winners, and skills to run these new systems are very scarce. SQLFire provides much of the benefit of these new database systems but manages to do so in a way that supports standard SQL interfaces, JDBC and ADO.NET. The world has literally millions of developers who already know these standards.
  37. Although Spring is famous for its openness and portability, we can take advantage of our deep understanding of Spring to add uniquevalue for applications running on tc Server. Spring Insight is a technology that provides code level tracing – tracking the time a transaction spends in each method and JDBC (database) call transparently for Spring Applications. Basically, developers can get very deep information on the operation of a running Spring application just as a benefit for running on vFabric. No code modifications or setup is required. Spring Insight has been available for developers for almost a year as part of the tc Server Developer Edition. This is a single-user, development-time solution that integrates &amp; helps developers find performance bottlenecks in their applications while running it on their local machines, typically inside our Eclipse-based IDE, SpringSource Tool Suite. Spring Insight Operations, which leverages the same code-level tracing technology but pulls together information from multiple application servers into a single console with roll-up views, drill downs, and historical comparisons. This solution has been designed to minimize the overhead of the monitoring so it is suitable for both test and production environments. While the Spring Insight Operations console is useful for both administrators and developers who may need to troubleshoot problems in production, it is also important that administrators and operations have a single place to go for vFabric monitoring. Therefore, Spring Insight Operations monitoring will be available not only as a stand-alone console but also through a plug-in to the Hyperic monitoring solution, enabling a single view across data from multiple sources and integrated alerting and control actions.
  38. VMware supports the entire software development lifecycle with (a) FREE Frameworks and Tools that help you actually build your applications faster, with (b) a platform of lean, highly performant application services for your production environment that can be run efficiently on physical or virtual infrastructure and with (c) the virtualization and cloud management platform that will enable your application to scale up or down quickly and easily across “your cloud”. Be it public, private, or even a hybrid cloud.Build Applications Faster with SpringSource Frameworks and Tools&lt;CLICK&gt; Of course, a craftsman’s final product is highly impacted by the tools at his/her disposal. The open source community that was founded by Vmware’sSpringSource division has created dozens of tools and frameworks that we provide completely free to any developer who wishes to download and use them. To date over 3 million developers have taken us up on that offer. In fact, our core Spring Framework is used &gt; 50% of all Enterprise Java applications today and by 90% of the Fortune 1000. (3M = Gartner/Evans, )Our frameworks guide your development teams toward best-practice solutions to common architectural challenges such as dependency management, integration, batch processing, and data access. Our tools are flexible yet powerful, accelerating your Java development through optional code generation and debugging through deep code tracing capabilities. For those development teams who need even more productivity we provide a Java–based scripting option. All 100% free and open source. You can even develop your application using all of these free technologies we provide and then deploy that application on any of our competitors! Think of the leverage that creates for you the next time your middleware vendor comes back with a multi-million dollar software or maintenance bill.QUESTION: What kinds of frameworks and tools does your organization currently use in your custom application development today?Run applications efficiently with vFabric Application Services&lt;CLICK&gt;RUN: vFabric Application Services Once you have built your application, you must now decide on your runtime environment. Over the past five years the Java community has seen a rather dramatic shift towards lean and simple. For example, for years Tomcat has been the deployment platform of choice for the most sophisticated IT departments, but that trend has now trickled down to more conservative companies such as Wal-Mart, E-Trade, and the Weather Channel (source: wiki at http://tomcat.apache.org). Today lightweight messaging protocols like AMQP are displacing MQ-Series in architecture diagrams while their message payloads migrate from XML to JSON. Rest vs Soap? Simple and lean has finally become the preferred architecture of the Java community (doubt? Visit your local Java Users Group when a vendor isn’t the presenter). Vmware has created a runtime composed of lean and highly performant application services as an alternative to the bloated middlware stacks loathed by developers and administrators alike. This allows developers to run the entire production runtime stack on their laptops without requiring 16 gigs of RAM (like RAD) or additional software licenses. Of course, applications don’t run without data. vFabric provides distributed in-memory data-grid solutions for high performance computing; and for low-cost commodity database needs we provide an on-premise Database-as-a-Service solution. All of this can be easily monitored and managed via a simple web-console. Best of all, you can run these services on either physical or virtual infrastructure, be it vSphere or a competitor. We even have a cloud-based pricing option that charges you based on the “average” virtual machines used instead of purchasing per CPU licenses for peak demand.QUESTION: What does your runtime platform look like today? Would you consider it to be lean, peformant, and efficient?Scale to Cloud Performance with Vmware Infrastructure Services (with a side order of vFabric)&lt;CLICK&gt; Now that you have built your applications and have them running on a set of lean application services the operational challenge becomes how to scale this to handle hundreds of different applications and potentially thousands of servers. VMware’s virtualization and cloud technology provides a best of breed Infrastructure-as-a-Service solution that allows you to manage 10s, hundreds, or even thousands of virtual machines from a single screen and elastically scale up or down to add and remove capacity for each application across your private, public, or hybrid cloud. But truly scaling multi-tiered applications is more difficult than just spinning up new virtual machines. Those VMs have services that must be registered with each other and configurations that must be updated to point to each other. With our upcoming AppDirector product you can create “blueprints” for different types of applications and provision new pre-configured VMs with just a few clicks. And finally, you may decide that this is all too much to handle and you would prefer to deploy your applications to a Platform as a Service that has preconfigured services that include not only those above but also Python, Scala, Ruby, Rails, Node.js, and more. Our Platform as a Service Offering (or Paas) is called Cloud Foundry and it’s offered as both an on-premise solution so you can have a private PaaS in your own datacenter, and soon as a service on CloudFoundry.com depending on your preference. Your developers can even download a complete copy called MicroCloud so they can develop on the exact infrastructure their code will run on in production.QUESTION: How easy/difficult is it for you to add/remove capacity to your multi-tier applications today? Would having this kind of elasticity be valuable to your organization?VMware is committed to simplifying the software development lifecycle and providing a better solution for IT organizations who need to improve productivity, reduce costs, and scale their operations efficiently.
  39. Although Spring is famous for its openness and portability, we can take advantage of our deep understanding of Spring to add uniquevalue for applications running on tc Server. Spring Insight is a technology that provides code level tracing – tracking the time a transaction spends in each method and JDBC (database) call transparently for Spring Applications. Basically, developers can get very deep information on the operation of a running Spring application just as a benefit for running on vFabric. No code modifications or setup is required. Spring Insight has been available for developers for almost a year as part of the tc Server Developer Edition. This is a single-user, development-time solution that integrates &amp; helps developers find performance bottlenecks in their applications while running it on their local machines, typically inside our Eclipse-based IDE, SpringSource Tool Suite. Spring Insight Operations, which leverages the same code-level tracing technology but pulls together information from multiple application servers into a single console with roll-up views, drill downs, and historical comparisons. This solution has been designed to minimize the overhead of the monitoring so it is suitable for both test and production environments. While the Spring Insight Operations console is useful for both administrators and developers who may need to troubleshoot problems in production, it is also important that administrators and operations have a single place to go for vFabric monitoring. Therefore, Spring Insight Operations monitoring will be available not only as a stand-alone console but also through a plug-in to the Hyperic monitoring solution, enabling a single view across data from multiple sources and integrated alerting and control actions.
  40. vFabric Data Director is a new product we are introducing. Data Director is built on vSphere platform to extend the virtualizationbenefits to the databaselayer. It’s a self-service database provisioning and cloud automation platform that enables organizations to offer database-as-a-service inside their own datacenter and in turn dramatically simplifies database deployment, operations and scaling in the cloud. Further, this allows enterprise to keep their data behind the firewall and maintain control.The first database we have enabled on top of this platform is a vSphere-optimized PostgreSQL database, the most enterprise-ready open source database.
  41. With the rise of virtualization and modern development frameworks, a fundamentally different approach to delivering new applications has evolved. Just how different are the requirements for applications in the Cloud Generation?Twitter has 600 million hits per day. 75% of those hits come from other applications…not people.And the millions of Tweets posted on Twitter are not stored in a traditional database.Facebook has more than 500 million users who spend 700 Billion (that’s Billion with a B) minutes per month on the site.Facebook achieves its immense scale by through global data caching technology.We&apos;re moving into an era where developers can build great applications that are Web oriented, interactive, and data-rich.These applications also represent a convergence between consumer applications and enterprise applications since they need to integrate with cloud applications and services as well as integrate with social media services that enable collaboration, for example.It should be easy to immediately deploy those applications onto a modern platform that provisions and configures itself on demand and intelligently runs and scales the application based on policy.
  42. We often ask ourselves why some organizations seem stuck with building and running enterprise applications the same way today that they did five or even ten years ago. One of the key reasons is that there are frequently disconnects among the capabilities of the state-of-the-art frameworks, the capabilities of new runtime or data management technologies, and the needs of operations to keep applications running smoothly. One of the great strengths of the vFabric platform is our ability to bring these three things together. Here are some examples.GemFire provides advanced data management capabilities – memory speed data access with optional persistence, true elastic scale, integrated WAN replication, and in-fabric function execution (bringing compute to data) – it’s a great fit for many of today’s apps that are latency-sensitive, globally distributed, or subject to unpredictable loads. But many enterprise developers are accustomed to programming in Spring. How easily can they take advantage of this cool technology? The purpose of the Spring GemFire project is to make sure that Spring developers have a simple and familiarexperience when using GemFire. Sometimes, developers are motivated to move ahead with the latest framework technology to solve business problems and it is operations who needs to catch up. The maintainers of Spring are moving ahead with frameworks that greatly simplify life for developers building applications to address batch or integrationchallenges or who want to enable their applications with mobileaccess or securelyconnect their apps to social media networks. But what tools do operators have to deeply monitor and maintain the health of applications built using these frameworks? This is the reason we are building plug-ins for vFabricHyperic to provide deep monitoring of exactly these types of specialized Spring applications.
  43. VMware offers a Complete Cloud Infrastructure Solution.1) The VMware cloud infrastructure solution is built on top of vSphereand provides all the components needed to transform an internal datacenter into a secure private cloud with extensibility to public clouds. By integrating with and extending the capabilities of vSphere, VMware cloud infrastructure solutions deliver all the benefits of cloud computing such as: a)Increased Business Agility through rapid self-service of on-demand resourcesb)Reduced costs through efficient delivery of resources and consolidation of infrastructurec)Improved security and compliance d)Application portability and interoperability between private and public cloudsCompetitor’s solutions fall short in their ability to deliver on all aspects of setting up a secure cloud environment. 2) Finally, only VMware has created an ecosystem of cloud providers who are all validated to work with existing vSphere workloads. VMware also provides thevCloud Connector functionality to manage workloads both in the private and public clouds through a single interface. It allows customers to migrate workloads from internal datacenters to compatible public clouds without any additional rework. Other vendors don’t provide the portability of moving workloads both in and out of the private cloud or between different public clouds.(FYI only: There are 7 global vCloud Datacenters around the world and over 80 vCloud Powered partners today )
  44. We have undergone a series of technological transitions: from the mainframe era, to client-server, and we are currently firmly in the web era of computing. But there is also little doubt that we are clearly in the midst of a transition to the next era, generally acknowledged as the “cloud” era.For each of these eras, there has been a corresponding application platform: in the mainframe era apps were written in COBOL and ran on Mainframe hosts. In the client server era, apps were written to leverage specific components of specific operating systems, like Unix Services. In the web era, the application server is the heart of the application platform. The transition between eras is something that didn’t happen all of a sudden but rather was an evolution over many years. All of our customers have many applications today upon which their business relies written in all of these ways.And in the next era of computing it is generally acknowledged that the Platform as a Service will be the application platform. The primary difference is that in the app server era, we download app server, web server, database, messaging server, etc, and wire them together in our environment. Then we write our application, test it, and then in our test environment do the same thing over again. Whereas the PaaS experience is notably different: we simply write our app, deploy it to the PaaS and it runs. There is no concept of installing components and wiring them together – the developer simply focuses on building their application. This is a radical enhancement to the development and operations process, allowing for huge productivity gains.This is a multi-year process that as an industry we are just embarking and while vFabric 5 is focused squarely on the application server market of today, and our PaaS offering is Cloud Foundry.
  45. We have undergone a series of technological transitions: from the mainframe era, to client-server, and we are currently firmly in the web era of computing. But there is also little doubt that we are clearly in the midst of a transition to the next era, generally acknowledged as the “cloud” era.For each of these eras, there has been a corresponding application platform: in the mainframe era apps were written in COBOL and ran on Mainframe hosts. In the client server era, apps were written to leverage specific components of specific operating systems, like Unix Services. In the web era, the application server is the heart of the application platform. The transition between eras is something that didn’t happen all of a sudden but rather was an evolution over many years. All of our customers have many applications today upon which their business relies written in all of these ways.And in the next era of computing it is generally acknowledged that the Platform as a Service will be the application platform. The primary difference is that in the app server era, we download app server, web server, database, messaging server, etc, and wire them together in our environment. Then we write our application, test it, and then in our test environment do the same thing over again. Whereas the PaaS experience is notably different: we simply write our app, deploy it to the PaaS and it runs. There is no concept of installing components and wiring them together – the developer simply focuses on building their application. This is a radical enhancement to the development and operations process, allowing for huge productivity gains.This is a multi-year process that as an industry we are just embarking and while vFabric 5 is focused squarely on the application server market of today, and our PaaS offering is Cloud Foundry.
  46. We’re making multi-cloud a reality with a choice of cloud infra, a choice of private cloud distributions and a choice of public cloud providers. These are all announced and more in the pipe.