This document discusses how Hadoop can help First Utility, an energy company, address challenges and enable a data-driven strategy. It notes that internal data from Hadoop allows First Utility to deliver better customer service, optimize business operations, and provide customers more knowledge. It also outlines how Hadoop helps resolve issues like modernizing their data warehouse and storing large amounts of transaction-level and industry data from multiple sources. Finally, it describes how Hadoop creates new roles and allows different business departments self-service access to data to answer their own questions.