this presentation is based on advertisement...

1. Presentation by:
Abha rani; 01
Guided by

2. Introduction

3. MEANING
• The word advertising is derived from two
Latin Words ‘Ad’ and ‘Verto’.
• Ad – towards
• Verto – I turn
• Literally it means to turn the people’s
attention to a specific thing.

4. D E F I N I T I
O N
Purpose of
Advertisment
To arouse
common interest
among people
To ensure people
about the Quality
of the product
To make
aware people
of the latest
advancements

5. ADVERTISING
Print
Advertising
Outdoor
Advertising
Broadcast
Advertising
Covert
Advertising
Public-service
Advertising
Surrogate
Advertising
Celebrity
Advertising
Types of advertising

6. Functions
 To differentiate the product from their
competitors
To communicate product information
 To urge product used
 To expand the product distribution
 To increase brand preference and loyalty
 To reduce overall sales cost
 Creates new demands

7. To differentiate the product
from their competitors

8. To expand the product
distribution

9. To increase brand preference and loyalty
COLGATE

10. To reduce overall sales cost

12. Advantages

13. LIMITATIONS
 Limited capacity
 Rigid
 Unbelievable
 Conditional