Brainstorm Force was directly responsible to build PharmaFreak’s brand awareness and social media presence in highly saturated supplements industry. To ensure overall success we also focused on achieving first page rankings for this project.
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...
Branding & Marketing case study for workout supplements company in Canada
1. B R A I N S T O R M
Where Business becomes a BRAND!
2. Digital Marketing case study for PharmaFreak
Brainstorm Force was
directly responsible to
build PharmaFreak’s
brand awareness and
social media presence
in highly saturated
supplements industry.
To ensure overall
success we also
focused on achieving
first page rankings for
this project.
3. ON Page & UX/UI
Integrated Video
section to share
Motivational &
Training videos.
Added NEWS
section to share
fitness industry
related updates.
Categorized
“Where to Buy”
section which
suggests easiest
ways to buy
PharmaFreak
products.
4. ON Page & UX/UI
Categorized all the
products neatly with
according to type/use of
Supplements.
Added a training
program section where
athletes could
demonstrate the best
exercises.
Created an athlete
section where visitors
could interact with
professional fitness
trainers who are based
across Canada.
5. CONTENT MARKETING
Created WordPress blog fitnesskeys4u to engage athletes and
body builders the world who were already using, OR wanted to
know more information about PharmaFreak.
Promoted workout videos on highly reputed website
bodybuilding.com
PharmaFreak supported athlete got featured in
www.huffingtonpost.ca
Published over 80-85 guest posts on health & fitness related
websites.
Press releases on high authority websites at the time of product
launch.
Infographics promotion about human body & body building facts on
various visual content sharing websites.
7. SOCIAL MEDIA
Promoted YouTube channel consisting motivational and training
videos on various video sharing websites. Also most of the videos
were published on Bodybuilding.com
Daily updates on Facebook & Twitter about news related to fitness,
and promotion of PharmaFreak products.
Cross promotion of social media profiles on Facebook, Twitter & G+
Contest updates every week on Facebook page.
Video blogs promotion on YouTube.
9. • DATA&ANALYTICS
Used Google
Analytics to measure
performance of the
website.
Identified & set up
metrics which were
valuable for the
Business model.
Provided Bi-weekly &
Monthly marketing
reports including the
keywords rankings and
other performance
metrics.
13. • TESTIMONIAL
“Great work. I have already hired them for another account,
and plan to use them extensively going forward. Their
performance speaks for itself “
-
PharmaFreak