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Vinod Nambiar - Facebook Developer Garage Bangalore

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Abhishek Goyal
Abhishek Goyal

Talk by Vinod Nambiar, Position2 at Facebook Developer Garage Bangalore

TechnologieBusinessDivertissement et humour
1  sur  33
A Marketers’ PerspectiveCases from Position2 Vinod Nambiar Director Global Delivery, Position2, Inc. 08/28
Agenda
What’s the buzz about?
Then. Need Search Consider Buy
Then, and now! Need Search Consider Buy
Changing times… Companies control the message Work the media Release press articles Pay analysts to write favorable article Each person can create a movement Write blogs, Twitter, release videos, share experiences via social networks Use subtle influencers like Facebook and MySpace to signal friends on what they are interested in. By sharing content, people can create massive virtual organizations.
You cannot afford to ignore it! Decision making process - sources of information* * Source: NA & European B2B Online Social Technographic Survey, Q4 2008, Forrester Research Inc.
Top 10 Issues the Boomers voice out on the Net Generation They are dumber than we were at their age. They are screenagers, addicted to the Net, losing their social skills, and they have no time for sports or healthy activities. They have no shame. Because their parents have coddled them, they are adrift in the world and afraid to choose a path. They steal. They are bullying friends online. They are violent. They have no work ethic and will be bad employees. This is the latest narcissistic “me” generation. They don’t give a damn.
Net Geners “eight norms” “Freedom” “Customization” “Scrutiny” “Integrity”
Net Geners “eight norms” “Collaboration” “Entertainment” “Speed” “Innovation”
The media power mix
How they stack up Source : Compete
Spoilt for choice!
Truly integrated wins!
Facebook stories
How do I use Facebook for marketing? Groups Converse ,[object Object]
Don’t try to control the conversation
Listen & respond to them
Aggregate all the conversations & learn,[object Object]
Group has more than 400 members & we participated in various discussions.,[object Object]
Don’t try to control the conversation.
Listen & respond to them.
Aggregate all the conversations
Increase your brand awareness.
Send updates on new products.
Turn fans into brand ambassadors.
Run contests, loyalty programs etc.,[object Object]
35% of event registrations are attributed to fan page activity.,[object Object]

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Vinod Nambiar - Facebook Developer Garage Bangalore

Notes de l'éditeur

  1. Sanjeev – pls have someone fill latest data