Design For Social Good- Tibor Klaman ( a short desrciption of Tibor Kalman's work)

1. Design for Social Good

2. • Within the design world social design is sometimes defined as a design process that
contributes to improving human well-being and livelihood.
• While the primary purpose of design for the market is creating products for sale the
foremost intent of social design is satisfaction of human needs.

3. Tibor Kalman
• He was an American graphic designer of Hungarian
origin, well known for his work as editor-in-chief of
Colors magazine.
• Tibor Kalman is known for using design as a means of
mass communication to expand the general public’s
knowledge on social issues.
• Most of Tibor Kalman’s work was produced during
the 1980s and 1990s.

6. Social Design:
• Aid
• Arts & Culture
• Communication
• Community
• Education
• Environment
• Peace
• Poverty
• Well-being

7. Purpose of Designing
• Survive
• Improve
• Develop
• Thrive
• Evolve
• Serve Others
• Make something of lasting quality
• Create something of real consequence
• Participate in the never-ending genesis

13. THANK YOU