6 Social Media Tips And Marketing Tactics Nonprofits Can Learn From Food Trucks
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If you live in or have visited almost any major city, chances are you’ve seen the lines around the block for one of the many food trucks serving the hungry masses tasty lobster rolls, Vietnamese inspired tacos, or delicious cupcakes. But beyond filling our bellies, these new businesses have become marketing masters, utilizing social media and other tools to bringing new customers to their businesses. Nonprofits can learn a thing or two from these food trucks. We take a look “under the hood” to uncover the secrets of their explosive success through masterful grassroots marketing, a collaborative spirit and a laser focus on their brand. Presented by Carie Lewis and Erin Shy.
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6 Social Media Tips And Marketing Tactics Nonprofits Can Learn From Food Trucks
- 1. Six Social Media and Marketing Tactics Nonprofits Can Learn from Food Trucks
- 2. #apffoodtruck Introductions Carie Lewis Deputy Director, Online Communications The Humane Society of the United States @cariegrls @HumaneSociety Erin Shy Sr. Director Product Management and Product Marketing Sage Nonprofit @erinshy
- 3. #apffoodtruck How did Food Trucks emerge?
- 4. #apffoodtruck How did Food Trucks emerge?
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- 13. #apffoodtruck Video post: Billy 9,500 likes 4,400 shares 1,000 comments $2,000 raised Photo post: Sam 31,600 likes 8,000 shares 3,000 comments $5,000 raised
- 14. #apffoodtruck What to test: Email • Subject line text • Use of multimedia: video vs. photo • Full article vs. teaser Facebook • Post length Tested our DRTV • Multimedia type / post type Form, long form • Questions vs. statements won • Time of day Donation forms • Donation amounts • Button color • Images • Single vs. multipage
- 17. #apffoodtruck Bringing your pets to work is such a HUGE part of our organization’s culture. We create our own memes!
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- 21. #apffoodtruck You HAVE to be where people are – and make it as easy as possible. We found our members are not on Twitter, but they talk about us there. Our members are on Facebook. 25% of our web traffic is from mobile devices
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- 23. #apffoodtruck Push your message – but make it about them. If you look at our Twitter feed, it’s mostly @ replies. LISTEN and find out what they like/want/need.
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- 27. #apffoodtruck Participating in charity contests are fun – but it’s an incredible resource investment. Make sure the payoff is worth it! In the end, make sure you close the loop.
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- 30. #apffoodtruck Be opportunistic, nimble, and use social media in particular for time- sensitive events
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- 32. #apffoodtruck Summary 1. Focus on a niche 2. Manage risks and tests concepts 3. Define your brand and personality 4. Go to your customers, be fundamentally mobile 5. Push your message through social media 6. Collaborate with the competition 7. Create a sense of urgency
- 33. #apffoodtruck Carie Lewis Deputy Director, Online Communications The Humane Society of the United States @cariegrls Erin Shy Sr. Director Product Management and Product Marketing Sage Nonprofit @erinshy