Improve Donor Engagement Online with Tips and Examples

Improving Donor Engagement Online Bridget L. Brandt

About me https://about.me/bridgetlbrandt

Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What are “Engaged Donors” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Why do you want “Engaged Donors”? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

How do you know if your donors are “Engaged Online”? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Why ONLINE? ,[object Object],[object Object],$303 Billion $15 Billion Online $10 billion in 2007

Listen / Connect ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Learn- Online Giving ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Learn- Video ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Brightcove 2010 Quarterly Survey http://files.brightcove.com/brightcove-whitepaper-online-video-and-media-industry-q2-2010.pdf ,[object Object],[object Object],[object Object]

Learn- Website ,[object Object],[object Object],[object Object],[object Object],[object Object],Derrick Feldmann, Blog from CEO of Achieve, AFP 2011 Building Websites to Enhance Donor Engagement ,[object Object],[object Object],[object Object]

Make It Easy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Give Them the Content They Want ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Community Philanthropy 2.0 survey, donors (30-49)

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

ASK! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Events ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Nurturing New Donors ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Nurturing Established Donors ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Tools to Engage Donors ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Best Practices—Give, Not Donate

Best Practices—Progress Bar, Interesting Donation Page

Best Practices—Targeted Video, Interesting Donation Page Video

Support Us is on every page Donation page needs to be more interesting and scanable.

Donation page needs to be more interesting and scanable. Excellent add in

Video, Facebook, images…all great! Add a chance for people to discuss how excited about camp they are, or past stories…Blog

Conclusion ,[object Object],[object Object]

Questions: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Questions: ,[object Object],[object Object]

Question and Answer Contact Me: [email_address] Contact Sage: www.sagenonprofit.com 800-811-0961 Follow us: sagenonprofit

Improve Donor Engagement Online with Tips and Examples

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