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SOCIAL MEDIA FOR ARTISTS
       THREE WORKSHOPS, Spring 2010




                                      1
2
• Behance Network: http://www.behance.net
• Blogger: http://www.blogger.com
•Delicious : http://del.icio.us
•deviantART: http://www.deviantart.com
Digg: http://digg.com
•Diigo: http://www.diigo.com
•Edublogs - http://edublogs.org
•Facebook: http://www.facebook.com
•Flickr: http://www.flickr.com
•Google Docs & Spreadsheets : http://www.google.com/google-d-s/b1.html
•iGoogle - http://www.google.com/ig
• posterous : http://posterous.com
•StumbleUpon: http://www.stumbleupon.com
•Teacher Tube: http://www.teachertube.com
•Tubmblr: http://www.tumblr.com
•Twitter: https://twitter.com
•Vimeo: http://www.vimeo.com
•YouTube: http://www.youtube.com
•Wordpress: http://wordpress.com




                                                                         3
STRATEGY

           4
YOUR COMMUNITIES


 YOUR NETWORK




   YOU
   THE
  ARTIST

   OF SUPPORT


   OF SUPPORT




                   5
ARTISAN
ORGANIZATIONS

                YOUR COMMUNITIES


                 YOUR NETWORK




                   YOU
                   THE
                  ARTIST

                   OF SUPPORT


                   OF SUPPORT




                                   6
YOUR ART IN THE
                     REAL WORLD

YOUR COMMUNITIES


 YOUR NETWORK




   YOU
   THE
  ARTIST

   OF SUPPORT


   OF SUPPORT




                                     7
YOUR COMMUNITIES


                YOUR NETWORK




                  YOU
                  THE
                 ARTIST

                  OF SUPPORT


                  OF SUPPORT
ART & STUDIO
   TOURS

                                  8
YOUR COMMUNITIES


 YOUR NETWORK




   YOU
   THE
  ARTIST

   OF SUPPORT


   OF SUPPORT
                   YOUR ART IN THE
                   VIRTUAL WORLD

                                     9
ARTISAN                         YOUR ART IN THE
ORGANIZATIONS                        REAL WORLD

                YOUR COMMUNITIES


                 YOUR NETWORK




                   YOU
                   THE
                  ARTIST

                   OF SUPPORT


                   OF SUPPORT
ART & STUDIO                       YOUR ART IN THE
   TOURS                           VIRTUAL WORLD

                                                     10
ARTISAN
ORGANIZATIONS
                                                                                   New Mexico Arts Trails
                                     YOUR COMMUNITIES

                         Traditional Spanish Market



                                           YOU                                Spanish Colonial Arts Society


                                            Text
                                           THE
                                          ARTIST

                                                                           New Mexico Potters & Clay Artists
                                               OF SUPPORT

Northern New Mexico Fine Arts & Crafts Guild
                                               OF SUPPORT

                                                  SWAIA - Santa Fe Indian Market


                                                                                                              11
YOUR ART IN THE
NEW MEXICO ART GALLERIES
                                                                                        REAL WORLD

    Albuquerque Art Galleries
                                           YOUR COMMUNITIES
                                              El Rito Art Galleries
                                                                                ARTIST’S Art Galleries


                              Canyon Road Galleries
                                                                       INTERNATIONAL ART GALLERIES
     Taos Art Galleries
                                              Santa Fe Art Galleries
                                                                                 New Mexico Art Centers
                   Abiquiu Art Galleries




                                      New Mexico Non-Profit Art Organizations



                                                         Traditional Spanish Market
SWAIA - Santa Fe Indian
Market




                                                                                     New Mexico Art Museums
Art Galleries in New Mexico

                                                                                                              12
Cerro Pedernal Heritage Association



                                            NEW MEXICO
                                           ARTISTS and GALLERIES
         Pedernal Arts Tour




     New Mexico Studio Tours
ART & STUDIO                           PRINT LISTINGS like:
   TOURS                               Abiquiu & Around Visitor's Map

                                                                        13
Online Art Portfolios
deviantART

           YOUR NETWORK
                      Your Website Art Portfolio


    Etsy




             OF SUPPORT


             OF SUPPORT
                                    YOUR ART IN THE
                                    VIRTUAL WORLD

                                                      14
Affordances


Extensibility


Your Artistic
  Identity




                15
Your Art On a Photo
           Sharing Site



Your Art Online

          Automatically Create
          slide shows of your art



  HTML address, a direct link




                                    16
TAGGING

          17
SHARING

          18
ABIQUIU STUDIO TOUR ART CARD



   ARTIST ART CARD




                               19
FREE ONLINE APPS




                   20
SOCIAL PHOTOS
Flickr does have some restrictions, but the site has
different rules for the different types of accounts it
offers. For free basic accounts, you can upload
photo files up to 10 megabytes in size — and you
can upload 100 megabytes of photos each month.
Free account pages display the 200 pictures most
recently uploaded.
If you paid $25 a year for a Flickr Pro account, you
don’t have to worry about exceeding a monthly
space allotment. Pro accounts can upload an
unlimited amount of files. Pro account holders can
upload photo files up to 20 megabytes in size.
Both types of accounts also let you upload video
clips of 90 seconds or less. Free accounts can
upload two videos a month. Pro account holders
can upload an unlimited number of videos
(including high-definition clips), but the video files
must be smaller than 500 megabytes in size.




                                                         21
SOCIAL VIDEO
             YouTube: http://www.youtube.com/




SMUG




                                                22
SOCIAL BOOKMARKING

Delicious : http://del.icio.us/




                                  23
BLOGGING &
MICROBLOGGING




       Edublogs - http://edublogs.org/




                                         24
SOCIAL NETWORKING




                    25
Online Photo-Graphic Editors



Skitch.com




                               26
FACEBOOK Settings
1. Don't be overwhelmed

2. Turn off emails
    Settings > Notifications

    Turn on & off all or any notifications
    "Show more"
        "Poke me" - no

    I may leave on "Send me a message." - So I get notified when someone send me an email.

    Notifications also are on the right bottom of the screen

    Photos - Do you want to know when you are tagged or some one tags your photos


3. Applications
    Blocking apps
    Video Applicaiton
    Status Update -okay for me
    Settings > Notifications
         Personal invites
         Groups - limit & only join your passion

If so and so sends you so many requests and spams you you can click on, "Ignore all requests from so and so."

In this way, you have more control than email PUSHES. You only PULL into FACEBOOK what you want to.

Just because a face you know is in a photo does not mean it is coming from a friend.

"BLOCK this application" - forever

"Ignore All" - on top right hand corner if you want.
                                                                                                                27
A FACEBOOK PROFILE is off limit to Companies and Non-Profit Organizations.

√ If you have a profile which means you have friends instead of a FACEBOOK PAGES with
fans or a FACEBOOK GROUP PAGE with members. If you do so you are in violation of
Facebook's "Terms of Service."

√ Your own personal FACEBOOK PROFILE is okay.

√ If you want a community and want to communicate a lot with a community, choose a
FACEBOOK GROUP PAGE.

√ Here's where you can interact as much as you want with your group because they have opted
in to do so. Rule of the thumb,

√ If you have a lot of time and you want to build a community around your presence on FB
chose a group.


√ FACEBOOK “Like” Page.

√ Organic community around liking something but don't bug folks too much.

√ When people “Like” something they do not want it to be turned into email PUSH on FB.

√ Anyone can “Unlike” or HIDE you if you bug them too much.


                                                                                              28
Messaging: Group/Like/Page
With FACEBOOK GROUP PAGE - you can send a messages
directly to a member's personal FB messages and also goes to
regular email. You can do so with FB Group. This works well for
active membership activities. √ Note: These direct messages are
more likely to be read.

FACEBOOK “Like” pages you can send a message as an
"Update to Fans" Hidden behind an link called UPDATES,
hard to see. Without clicking there people don't see your update
messages unless they want to. Go into FB messages then click
on UPDATES link on left hand side of page. “Like” has
changed this.

√ Note: These messages are more likely to be ignored.
  FB Messages > UPDATES
                                                               29
Invitations: Group/Like/Page
GROUP PAGES - Group members can easily invite other
members with the invitation going directly into their messages.
bottom line: It is easier for those who like your FB presence,
you are not annoying them, to recommend it to friends.

LIKE/Community PAGES - “Like” of FB Pages, however,
can only "suggest" a page which doesn't allow for adding a
personal message to their friends.

 The "suggestion" can also be hard to see. They only appear if
 the receiver clicks on or scrolls down to "Page Suggestions"
 under their "Friends Suggestions" and "Event Invitation."
 Can show up in email, but tend to be a bit SPAMMY (if they
 haven't turned off that invitations.

                                                                 30
Exclusivity: : Group/Like/Page

√ If you want any privacy choose a group
because you can have private or secret groups.

√ Private Group - Invitation only or approval to
join

√ Secret - Entirely invitation only. Like an
exclusive membership. Hidden from view by
anyone not in the group.




                                                   31
PRIVACY: : Group/Like/Page

• FB Group organizers & officers, if you chose to add
them, are viewable by all members of the group.

• FB Pages allow admin to be hidden. Understand that as long
as you are an admin to a PAGE you cannot post to the PAGE as
yourself. It will always show up as the company or
organization's brand.

√ If you want a BRAND to show up choose FB PAGES.

√ If you want to show up choose FB GROUP.





                                                           32
GROWTH: Group/Like/Page

Like PAGE - Manageable. Purpose is
about finding out more information.
Some interaction. Showing support for a
brand.

Community PAGES - New type of FB
page.

GROUP - Building a Community on FB!
Discussions encouraged.
                                          33
VISABLITY: Group/Like/Page

FB PAGES accessible by everyone, even
people who are not members of FB, just
online.

√ Greater general visibility.

√ Like Pages more community interaction.

√ Groups can be more private & only on FB.

                                           34
Facebook: Group Page/ Like Page /
       Community Page/

√ Robust Community get a group.
 Time to cultivate and manage.

√ If for info only for info Like a page.

√ Company or organization - get a FB Page.

√ Community Page - Open to community to
contribute




                                             35
Advanced Social
        Media for Artists
Your Profile

Your Portfolio

Your Pages on Social Networks

Your Website(s)

Your Blogs



                                36
Your Profile
Create a profile

Update it every once in a while

Create your avatar(s)




                                  37
"Instant Personalization"
FACEBOOK has a new way           To opt out:
of sharing your personal info:   Go to Account > Privacy
As of today, there is a new      Settings > Applications and
privacy setting called           Websites> Instant
"Instant Personalization"        personalization and uncheck
that shares data with non-       "Allow."
facebook websites and it is
automatically set to "Allow."

If you do not want this,
then...


                                                               38
Create Your Own Website


1. Get to know folks who can help you with your website & let them know
if you intend to update it.You may need to pay a bit more to set it up this
way, as well as for some lessons in how to do this, but well worth it. Budget,
trade,.... for it.


2. Make sure your website is integrated with social networking tools. this is
a great way to update lots of your information automatically.


3. In addition to free blogging tools like Wordpress, Tumblr, Blogger,
Posterous,... there are free tools & platforms out there to put up your
website.




                                                                                 39
Wix                                Websites
          http://www.wix.com


Webnode




          http://www.webnode.com




Jimdo


          http://www.jimdo.com




                                              40
WebStarts                   Websites


             http://www.webstarts.com




 350 pages


             http://www.350.com




                                        41
Yola                                   Websites
            http://www.yola.com




Moonfruit




                      http://www.moonfruit.com




                                                  42
Weebly                             Websites


               http://www.weebly.com


doTemplate



               http://www.dotemplate.com




Google Sites
               http://sites.google.com/




                                              43
Edicy                   Websites


        http://www.edicy.com




Moogo




        http://www.moogo.com/




                                   44
Figure 1: The Facebook Social Graph in 2006
                                              Figure 2: The Facebook Social Graph in 2009




                                                                            “Evolving the Social Graph”




                                                                                       From: Dare Obasanjo aka Carnage4Life -

                                                                                       Facebook’s Open Graph Protocol from a

                          Figure 3: The Facebook Social Graph in 2011                  Web Developer’s Perspective



                                                                                                                                45
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48
49
50
51
52
53
54
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Connecting via Events
MeetUps - http://www.meetup.com

eventful - http://eventful.com

Social Networking Events




                                  57

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Social media for artists

  • 1. SOCIAL MEDIA FOR ARTISTS THREE WORKSHOPS, Spring 2010 1
  • 2. 2
  • 3. • Behance Network: http://www.behance.net • Blogger: http://www.blogger.com •Delicious : http://del.icio.us •deviantART: http://www.deviantart.com Digg: http://digg.com •Diigo: http://www.diigo.com •Edublogs - http://edublogs.org •Facebook: http://www.facebook.com •Flickr: http://www.flickr.com •Google Docs & Spreadsheets : http://www.google.com/google-d-s/b1.html •iGoogle - http://www.google.com/ig • posterous : http://posterous.com •StumbleUpon: http://www.stumbleupon.com •Teacher Tube: http://www.teachertube.com •Tubmblr: http://www.tumblr.com •Twitter: https://twitter.com •Vimeo: http://www.vimeo.com •YouTube: http://www.youtube.com •Wordpress: http://wordpress.com 3
  • 5. YOUR COMMUNITIES YOUR NETWORK YOU THE ARTIST OF SUPPORT OF SUPPORT 5
  • 6. ARTISAN ORGANIZATIONS YOUR COMMUNITIES YOUR NETWORK YOU THE ARTIST OF SUPPORT OF SUPPORT 6
  • 7. YOUR ART IN THE REAL WORLD YOUR COMMUNITIES YOUR NETWORK YOU THE ARTIST OF SUPPORT OF SUPPORT 7
  • 8. YOUR COMMUNITIES YOUR NETWORK YOU THE ARTIST OF SUPPORT OF SUPPORT ART & STUDIO TOURS 8
  • 9. YOUR COMMUNITIES YOUR NETWORK YOU THE ARTIST OF SUPPORT OF SUPPORT YOUR ART IN THE VIRTUAL WORLD 9
  • 10. ARTISAN YOUR ART IN THE ORGANIZATIONS REAL WORLD YOUR COMMUNITIES YOUR NETWORK YOU THE ARTIST OF SUPPORT OF SUPPORT ART & STUDIO YOUR ART IN THE TOURS VIRTUAL WORLD 10
  • 11. ARTISAN ORGANIZATIONS New Mexico Arts Trails YOUR COMMUNITIES Traditional Spanish Market YOU Spanish Colonial Arts Society Text THE ARTIST New Mexico Potters & Clay Artists OF SUPPORT Northern New Mexico Fine Arts & Crafts Guild OF SUPPORT SWAIA - Santa Fe Indian Market 11
  • 12. YOUR ART IN THE NEW MEXICO ART GALLERIES REAL WORLD Albuquerque Art Galleries YOUR COMMUNITIES El Rito Art Galleries ARTIST’S Art Galleries Canyon Road Galleries INTERNATIONAL ART GALLERIES Taos Art Galleries Santa Fe Art Galleries New Mexico Art Centers Abiquiu Art Galleries New Mexico Non-Profit Art Organizations Traditional Spanish Market SWAIA - Santa Fe Indian Market New Mexico Art Museums Art Galleries in New Mexico 12
  • 13. Cerro Pedernal Heritage Association NEW MEXICO ARTISTS and GALLERIES Pedernal Arts Tour New Mexico Studio Tours ART & STUDIO PRINT LISTINGS like: TOURS Abiquiu & Around Visitor's Map 13
  • 14. Online Art Portfolios deviantART YOUR NETWORK Your Website Art Portfolio Etsy OF SUPPORT OF SUPPORT YOUR ART IN THE VIRTUAL WORLD 14
  • 16. Your Art On a Photo Sharing Site Your Art Online Automatically Create slide shows of your art HTML address, a direct link 16
  • 17. TAGGING 17
  • 18. SHARING 18
  • 19. ABIQUIU STUDIO TOUR ART CARD ARTIST ART CARD 19
  • 21. SOCIAL PHOTOS Flickr does have some restrictions, but the site has different rules for the different types of accounts it offers. For free basic accounts, you can upload photo files up to 10 megabytes in size — and you can upload 100 megabytes of photos each month. Free account pages display the 200 pictures most recently uploaded. If you paid $25 a year for a Flickr Pro account, you don’t have to worry about exceeding a monthly space allotment. Pro accounts can upload an unlimited amount of files. Pro account holders can upload photo files up to 20 megabytes in size. Both types of accounts also let you upload video clips of 90 seconds or less. Free accounts can upload two videos a month. Pro account holders can upload an unlimited number of videos (including high-definition clips), but the video files must be smaller than 500 megabytes in size. 21
  • 22. SOCIAL VIDEO YouTube: http://www.youtube.com/ SMUG 22
  • 23. SOCIAL BOOKMARKING Delicious : http://del.icio.us/ 23
  • 24. BLOGGING & MICROBLOGGING Edublogs - http://edublogs.org/ 24
  • 27. FACEBOOK Settings 1. Don't be overwhelmed 2. Turn off emails Settings > Notifications Turn on & off all or any notifications "Show more" "Poke me" - no I may leave on "Send me a message." - So I get notified when someone send me an email. Notifications also are on the right bottom of the screen Photos - Do you want to know when you are tagged or some one tags your photos 3. Applications Blocking apps Video Applicaiton Status Update -okay for me Settings > Notifications Personal invites Groups - limit & only join your passion If so and so sends you so many requests and spams you you can click on, "Ignore all requests from so and so." In this way, you have more control than email PUSHES. You only PULL into FACEBOOK what you want to. Just because a face you know is in a photo does not mean it is coming from a friend. "BLOCK this application" - forever "Ignore All" - on top right hand corner if you want. 27
  • 28. A FACEBOOK PROFILE is off limit to Companies and Non-Profit Organizations. √ If you have a profile which means you have friends instead of a FACEBOOK PAGES with fans or a FACEBOOK GROUP PAGE with members. If you do so you are in violation of Facebook's "Terms of Service." √ Your own personal FACEBOOK PROFILE is okay. √ If you want a community and want to communicate a lot with a community, choose a FACEBOOK GROUP PAGE. √ Here's where you can interact as much as you want with your group because they have opted in to do so. Rule of the thumb, √ If you have a lot of time and you want to build a community around your presence on FB chose a group. √ FACEBOOK “Like” Page. √ Organic community around liking something but don't bug folks too much. √ When people “Like” something they do not want it to be turned into email PUSH on FB. √ Anyone can “Unlike” or HIDE you if you bug them too much. 28
  • 29. Messaging: Group/Like/Page With FACEBOOK GROUP PAGE - you can send a messages directly to a member's personal FB messages and also goes to regular email. You can do so with FB Group. This works well for active membership activities. √ Note: These direct messages are more likely to be read. FACEBOOK “Like” pages you can send a message as an "Update to Fans" Hidden behind an link called UPDATES, hard to see. Without clicking there people don't see your update messages unless they want to. Go into FB messages then click on UPDATES link on left hand side of page. “Like” has changed this. √ Note: These messages are more likely to be ignored. FB Messages > UPDATES 29
  • 30. Invitations: Group/Like/Page GROUP PAGES - Group members can easily invite other members with the invitation going directly into their messages. bottom line: It is easier for those who like your FB presence, you are not annoying them, to recommend it to friends. LIKE/Community PAGES - “Like” of FB Pages, however, can only "suggest" a page which doesn't allow for adding a personal message to their friends. The "suggestion" can also be hard to see. They only appear if the receiver clicks on or scrolls down to "Page Suggestions" under their "Friends Suggestions" and "Event Invitation." Can show up in email, but tend to be a bit SPAMMY (if they haven't turned off that invitations. 30
  • 31. Exclusivity: : Group/Like/Page √ If you want any privacy choose a group because you can have private or secret groups. √ Private Group - Invitation only or approval to join √ Secret - Entirely invitation only. Like an exclusive membership. Hidden from view by anyone not in the group. 31
  • 32. PRIVACY: : Group/Like/Page • FB Group organizers & officers, if you chose to add them, are viewable by all members of the group. • FB Pages allow admin to be hidden. Understand that as long as you are an admin to a PAGE you cannot post to the PAGE as yourself. It will always show up as the company or organization's brand. √ If you want a BRAND to show up choose FB PAGES. √ If you want to show up choose FB GROUP. 32
  • 33. GROWTH: Group/Like/Page Like PAGE - Manageable. Purpose is about finding out more information. Some interaction. Showing support for a brand. Community PAGES - New type of FB page. GROUP - Building a Community on FB! Discussions encouraged. 33
  • 34. VISABLITY: Group/Like/Page FB PAGES accessible by everyone, even people who are not members of FB, just online. √ Greater general visibility. √ Like Pages more community interaction. √ Groups can be more private & only on FB. 34
  • 35. Facebook: Group Page/ Like Page / Community Page/ √ Robust Community get a group. Time to cultivate and manage. √ If for info only for info Like a page. √ Company or organization - get a FB Page. √ Community Page - Open to community to contribute 35
  • 36. Advanced Social Media for Artists Your Profile Your Portfolio Your Pages on Social Networks Your Website(s) Your Blogs 36
  • 37. Your Profile Create a profile Update it every once in a while Create your avatar(s) 37
  • 38. "Instant Personalization" FACEBOOK has a new way To opt out: of sharing your personal info: Go to Account > Privacy As of today, there is a new Settings > Applications and privacy setting called Websites> Instant "Instant Personalization" personalization and uncheck that shares data with non- "Allow." facebook websites and it is automatically set to "Allow." If you do not want this, then... 38
  • 39. Create Your Own Website 1. Get to know folks who can help you with your website & let them know if you intend to update it.You may need to pay a bit more to set it up this way, as well as for some lessons in how to do this, but well worth it. Budget, trade,.... for it. 2. Make sure your website is integrated with social networking tools. this is a great way to update lots of your information automatically. 3. In addition to free blogging tools like Wordpress, Tumblr, Blogger, Posterous,... there are free tools & platforms out there to put up your website. 39
  • 40. Wix Websites http://www.wix.com Webnode http://www.webnode.com Jimdo http://www.jimdo.com 40
  • 41. WebStarts Websites http://www.webstarts.com 350 pages http://www.350.com 41
  • 42. Yola Websites http://www.yola.com Moonfruit http://www.moonfruit.com 42
  • 43. Weebly Websites http://www.weebly.com doTemplate http://www.dotemplate.com Google Sites http://sites.google.com/ 43
  • 44. Edicy Websites http://www.edicy.com Moogo http://www.moogo.com/ 44
  • 45. Figure 1: The Facebook Social Graph in 2006 Figure 2: The Facebook Social Graph in 2009 “Evolving the Social Graph” From: Dare Obasanjo aka Carnage4Life - Facebook’s Open Graph Protocol from a Figure 3: The Facebook Social Graph in 2011 Web Developer’s Perspective 45
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  • 56. 56
  • 57. Connecting via Events MeetUps - http://www.meetup.com eventful - http://eventful.com Social Networking Events 57