1. Traffic > Search > Organic 2. Traffic > Search > Paid Search 3. Compare - with last month - with same month last year - trend over 12 months 4. Keywords - top referring keywords - (not provided)
What countries/States/cities do these visitors come from? What pages do they view? What is their conversion rate?
NB – Referrals do not include Campaign source traffic NB referrals from your booking engine are not real referrals! Current month vs last month Trend over time (year?) This year vs last year Tip: to find out how an unexpected site has linked to you, in Google enter “site:siteurl.com yourdomain.com” (without the quotes)
NB – Referrals do not include Campaign source traffic NB referrals from your booking engine are not real referrals! Current month vs last month Trend over time (year?) This year vs last year Tip: to find out how an unexpected site has linked to you, in Google enter “site:siteurl.com yourdomain.com” (without the quotes)
NB – Referrals do not include Campaign source traffic NB referrals from your booking engine are not real referrals! Current month vs last month Trend over time (year?) This year vs last year Tip: to find out how an unexpected site has linked to you, in Google enter “site:siteurl.com yourdomain.com” (without the quotes)
Be aware that making a “regular” referrer a campaign source removes them from the Referrals report. We will solve this problem with a B&B Directories Advanced Segment.
What % of visitors enter on the home page? What pages do the rest of them use? What keywords are visitors using to find you? - Are they the keywords you are targeting? - What keywords are bringing visitors who bounce? Why?
Create B&B Directories Segment and compare to All Traffic
Create B&B Directories Segment and compare to All Traffic