Technical Session conducted on DigitalWorld Fair 2014 arranged by BASIS.

1. Starting Selling Online

2. You Will Need

3. Products & Services

5. A Website

9. Professional Design

13. Marketing

16. Business Training

18. Taking Local Business Online
Your Products & Services

19. Know Your Online Market
Market Research

20. Finding Demand Online

21. Learning Keyword Research

22. Learning By Watching

23. Social Media Users
Your Prospects are there too

24. Forums/Groups/Community
Are they talking about your products?

25. No/Low Demand?
Build Brand Online

26. Building Brand Online
You Need A Website

29. Creating Web Site
CMS, Design & Content

30. Choosing CMS
Business Site &E-Commerce

31. Business Site CMS
WordPress, Joomla ,Drupal Etc

32. E-Commerce CMS

35. Design
Themes ,Template & Custom Design

36. Theme Club

37. Accepting Payment
Credit Cards,Cash &Mobile

38. Content

39. Information Architecture

41. Business Site
Home ,Product/Service, Contact & Blog

49. Accepting Payments

52. Online Marketing

53. Online Marketing Strategies

54. Inbound VS Outbound

55. Source:wordstream.com
Interruption VS Inbound

56. Source:hubspot.com

57. Search Engine Optimization

60. Social Media

61. Learning Social Media

62. Determine Your Business
Objectives for Social Media
Concrete, measurable and achievable

63. Goal: Building Brands
getting people to recognize your
name and associate it with your
product.

64. Driving traffic to your social media
page or company website.

65. Sales Support
Answering
prospects’
questions and
showing
them how to
use your
products or
services.

66. Engaging Customers
Giving Customers Reasons to Talk
about your brand and products

67. Know Your Audience

69. Set Social Media Engagement
Be strategic with your social media time
usage. It’s easy to spend more time than you
need to on social media. A social media
plan—together with a strategic approach—
will help you find the right balance.

70. Plan Your Resource Use

71. Decide Who Will Handle Your
Social Media Engagement
You Or an Employee ?

72. Set Parameters for Social Media Use
This means defining your social
media guidelines for both employees
and visitors.

73. Measure Your Social Media

74. Building Community

82. Selling To List

88. How Have I done?

89. Get Connected