Presentation of NimbleBee Design Competition at EPDE2016-conference in Aalborg, Denmark.

1. Nimble Bee
Design Competition
A crowdsourcing platform offering real-
time challenges for students:
‘How to move beyond design
challenges’

2. Introduction CogniStreamer
Innovation software & consultancy
1

3. CogniStreamer
Headquarters: Belgium
Sales offices in France, US and India
Network of partners
14 years in open innovation business
Top rated by Forrester and AGC
E&PDE ‘16 - Aalborg 8th of September 2016

4. ACCELERATING
INNOVATION?
E&PDE ‘16 - Aalborg 8th of September 2016E&PDE ‘16 - Aalborg 8th of September 2016

5. Nimble Bee Design
Competition
ACCELERATING
INNOVATION

6. Nimble Bee Design
Competition
NIMBLE BEE DESIGN COMPETITIONNIMBLE BEE DESIGN
COMPETITION

7. NIMBLE BEE DESIGN COMPETITION

8. Current Competition Nimble Bee
Design Competition
2

9. ACCELERATING
INNOVATION?
Everything starts with a well
written challenge brief
Further explained in live
webinar with Q&A
“READ THE FULL BRIEF FIRST”
• Background
• Aim
• Task Definition
• Target Group
• Tonality
• Requirements
• Download
materials
• Background
• Aim
• Task Definition
• Target Group
• Tonality
• Requirements
• Download
materials

10. GLOBAL NETWORK OF UNIVERSITIES

11. • Guided by professors
• First ideas & sketches
in private drawing
boards
• Feedback from the
company
COMPETITION

12. • Students submit their final ideas where all
universities can see them
• Company selects 10 best designs for the
second round
• Finalists prepare for consumer Q&A
BENCHMARK

13. Designer’s concepts are challenged by consumers.
This is where the real innovation happens.
CONSUMER VALIDATION

14. Onboarding Challenge
brief
Ideatio
n
Company
feedback
Submssion
Consumer
feedback
Consumer
Q&A
Design
refinement
Final
submission
Winner
selection
Contracts &
payments
Jury review
3 months
1 month
Selection feeSelectio
n
finalists
3 MONTHS PROGRAM
1

15. Onboarding Challenge
brief
Ideatio
n
Company
feedback
Submssion
Consumer
feedback
Consumer
Q&A
Design
refinement
Final
submission
Winner
selection
Contracts &
payments
Jury review
3 months
1 month
Selection feeSelectio
n
finalists
3 MONTHS PROGRAM
1
2

16. Introduction
Process
Examples
Benefits

17. HEINEKEKN BREWLOCK CHALLENGE

18. HEINEKEKN TABLETOP CHALLENGE

19. ABInBev SECONDARY PACK CHALLENGE

20. Accelerated ideation
• ~50 fully developed ideas/challenge in less than 3 months
• 10 finished concepts validated by lead user community
• IP purchase option
For companies
“In order to get a broader view on a specific problem
in your organization, collaborating with universities is
a must. CogniStreamer plays a unique role and is a
good partner to coordinate the project with all these
universities.” - Heineken
“CogniStreamer is a flexible partner with a flexible IT
platform that creates the required process towards best
results!” - P&G
ACCELERATION !

21. Accelerated learning
• Guided process & mentoring
• Feedback from companies & lead users
• Financial Reward and Certificate of Participation
For students
“The direct interaction with a company helped us to
develop not only as a designer but also as a person.”
Alexander Lizarralde, Mondragon University, Spain
“This allowed us to have a professional experience with
guidance of great enterprises and advantages of being
an student.” Aura Ramos, TEC Monterrey, Mexico.
“Nimble Bee was my first step to believe myself that I can
accomplish to understand and push boundaries of my
creativity.” Nihan Sigirci, Istanbul Technical University, Turkey
ACCELERATION !

22. Accelerated name & fame
• International reputation
• Showcase talents of their students
• Be part of a network that is driven by innovation in teaching methods.
For universities
“It’s clear that sometimes we need to use, and create,
new ways to exhibit the talent of our students, so the
big ones can see how powerful the new generation of
designers is. Nimble Bee does that.” Iván Vidal,
Dirección, IED Madrid - Heineken
“It was an opportunity to be a part of the Nimble Bee
competition. Even the structure of the whole process was
innovative.” Gülname Turan, Istanbul Technical University
ACCELERATION !

23. Research Method Aim and applied method
3

24. Understand and support the expansion of a crowdsourcing platform into
new markets, i.e. from design and packaging related problems to
engineering type problems
METHODOLOGY
Aim
”

25. Understand and support the expansion of a crowdsourcing platform into
new markets, i.e. from design and packaging related problems to
engineering type problems
METHODOLOGY
Aim
”
How to identify and implement changes that may be needed for the
process, content and design of a crowdsourcing platform”

26. METHODOLOGY
1. Analysis of relevant existing crowdsourcing sites
2. Survey with experts of engineering design/education
to gather insights
How?

27. METHODOLOGY
The questions in the survey addressed:
• the contest process
• the motivation
• practical aspects
How?

28. Findings Findings & statistics
4

29. ANALYSIS CROWDSOURCING SITES
Engineering challenges
Design challenges Registration
Benefits of participation
Statistics about participation
Showcase participants / winners
Detailed info of the challenges
Additional support for participants
No toolkits
Prizes reflecting the size of the challenge

30. ANALYSIS CROWDSOURCING SITES
Engineering challenges
Design challenges Registration
Benefits of participation
Statistics about participation
Showcase participants / winners
Detailed info of the challenges
Additional support for participants
No toolkits
Prizes reflecting the size of the challenge

31. INSIGHTS FROM THE EXPERTS
Two rounds
1. Application round
2. Competition round
Part of the curriculum
Engagement fee for universities (cost-covering)
Prize money for students (as motivator)
Link between financial reward and status contest

32. INSIGHTS FROM THE EXPERTS
Need for support
Need for prototype kit
vs. only production budget
PLATFORM NEEDS TO BE:
1. A place for open communication
2. Transparant
3. Online moderated

33. Next edition
5

34. Nimble Bee Design
Competition
OVERALL STATISTICS (March
2016)
4 COMPETITIONS HELD, 1 RUNNING NOW
466 DESIGNS SUBMITTED
931 STUDENTS PARTICIPATED
18 UNIVERSITIES / SCHOOLS
PARTICIPATED
€87.794,10 PRIZE MONEY WON

35. Nimble Bee Design
Competition
WINNING DESIGNS
0 2 4 6 8 10 12 14
Appalachian State (USA)
Politecnico di Milano (Italy)
Istanbul Technical University (Turkey)
Mondragon University (Spain)
Academy of ne arts Warsaw (Poland)
Tongji University (China)
TEC Monterrey (Mexico)
Shih Chien University (Taiwan)
Howest (Belgium)
IED Madrid (Spain)
Total winning designs across all competitions

36. Nimble Bee Design
Competition
WINNING VS. SUBMITTED
Ratio : winnings designs / submitted designs, across all competitions
0% 2% 4% 6% 8% 10% 12% 14% 16% 18% 20%
Istanbul Technical University (Turkey)
Appalachian State (USA)
Howest (Belgium)
Tongji University (China)
Shih Chien University (Taiwan)
Mondragon University (Spain)
TEC Monterrey (Mexico)
Politecnico di Milano (Italy)
IED Madrid (Spain)

37. Nimble Bee Design
Competition
NEXT EDITIONS
Product & package design challenges
Laundry detergents
Sept – Dec 2016
Engineering challenges
Water appliances, technologies & materials
Jan – May 2017

38. 0 20 40 60 80 100 120 140 160
ESAD (Portugal)
Uantwerpen (Belgium)
Academy of ne arts Warsaw (Poland)
UNESC (Brazil)
University of Cincinnati (USA)
Politecnico di Milano (Italy)
IUT De Chambéry (France)
Art Academy of Latvia (Latvia)
HKU Space (Hong Kong)
Appalachian State (USA)
Mondragon University (Spain)
Tongji University (China)
Tunghai University (China)
Istanbul Technical University (Turkey)
TEC Monterrey (Mexico)
Shih Chien University (Taiwan)
IED Madrid (Spain)
Howest (Belgium)
Nimble Bee Design
Competition
STUDENTS
Total designs submitted, across all competitions

39. Nimble Bee Design
Competition
PRIZE MONEY
Total prize money, across all competitions
EUR 0 EUR 5,000 EUR 10,000 EUR 15,000 EUR 20,000 EUR 25,000 EUR 30,000
Appalachian State (USA)
Istanbul Technical University (Turkey)
Politecnico di Milano (Italy)
Academy of ne arts Warsaw (Poland)
Tongji University (China)
Mondragon University (Spain)
TEC Monterrey (Mexico)
Shih Chien University (Taiwan)
IED Madrid (Spain)
Howest (Belgium)

40. Nimble Bee Design
Competition
STUDENTS
Total students participated, across all competitions
0 50 100 150 200 250 300
Art Academy of Latvia (Latvia)
ESAD (Portugal)
Uantwerpen (Belgium)
Academy of ne arts Warsaw (Poland)
UNESC (Brazil)
University of Cincinnati (USA)
HKU Space (Hong Kong)
Politecnico di Milano (Italy)
Istanbul Technical University (Turkey)
IUT De Chambéry (France)
Appalachian State (USA)
Tongji University (China)
Tunghai University (China)
Shih Chien University (Taiwan)
Mondragon University (Spain)
IED Madrid (Spain)
TEC Monterrey (Mexico)
Howest (Belgium)

41. Thank you!
Domien Delputte
Innovation Architect
www.cognistreamer.com
@ddomien
domien.delputte@cognistreamer.com
WWW.NIMBLEBEE.UNIVERSITY