Based on key findings from Undertone's High Impact Study (http://www.undertone.com/highimpactstudy), this infographic explores what affect high impact digital advertising units have on branding metrics.

1. FORMAT DEFINITIONS
FULL-SCREEN TAKEOVERS cover either the entire webpage or a large portion of it. Represented by PageGrabber® and ScreenShift®.
LARGE-CANVAS DISPLAY UNITS offer interactive functionality and large pixel size within standard ad slots. Represented by the six IAB Rising Stars.
SKINS surround page content and remain on the page during scrolling. Represented by PageSkin™
.
On average, how much do full-screen takeover ads
lift brand metrics, compared to standard display?
PAGEGRABBER®
UNAIDED
BRAND RECALL
AD
RECOGNITION
yields the greatest
lift in both ad and
brand recognition
BRAND
RECOGNITION
141% ad recognition
167% brand recognition
Which large-canvas display units are best at driving
unaided brand recall, ad recognition, and brand recognition?
BILLBOARD
BILLBOARD
drives unaided
brand recall 71%
greater than
standard display
SLIDER
PORTRAIT
How do skins affect brand metrics,
compared to standard display?
131%
89
%
82%
LIFT IN AD RECOGNITION
LIFT IN BRAND RECOGNITION
PAGESKIN™
is best used
to increase
ad recognition
LIFT IN UNAIDED BRAND RECALL
info@undertone.com
Source: Panel survey, Total N=3,000
212.685.8000
@AccessUndertone
Download the full whitepaper at undertone.com/research