Hispanics make up an increasingly large percentage of the US population, which means that smart marketers need to keep this demographic in mind. Learn more about Hispanics' media consumption habits in these three new infographics.

1. THE HISPANIC MARKET
P O P U L A T I O N
& B U Y I N G P O W E R
39%TEXAS
16%ILLINOIS
18%NEW
JERSEY
23%FLORIDA
30%ARIZONA
39%CALIFORNIA
21%COLORADO
28%NEVADA
47%NEW
MEXICO
HISPANICS ARE
16.9%of the NATION’S
POPULATION
MORE
THANH A L F of the U.S. Hispanic
population resides in 3 states:
CA TX FL
% OF POPULATION THAT IS HISPANIC,
BY STATE
2060HISPANICS WILL MAKE UP NEARLY 1/3 OF US RESIDENTS BY
HISPANIC BUYING POWER IS EXPECTED TO REACH $1.5
TRILLION BY 2015, A 50% GROWTH SINCE 2010
OVER 60% OF THE U.S. HISPANIC POPULATION IS UNDER
THE AGE OF 35, AND 75% IS UNDER 45
LANGUAGE AMONG U.S. HISPANICS
15%Only English
28%Only Spanish
28%Mostly Spanish
Spanish & English Equally 4%
25%Mostly English

2. THE HISPANIC MARKET
M E D I A
C O N S U M P T I O N H A B I T S
in LATINO8 10
OCCASIONALLY
adults go online at least
HISPANICS like ads 51% MORE
if viewed in Spanish rather than English
75.2% 68.8%
of HISPANICS are
social network users
VS.
of the total population
HISPANICS spend an average of
29 minutes/day on social networking
sites, vs. non-Hispanics who spend
19 minutes
27%of Hispanics spend at least
6 hrs/day on social media sites
HISPANICS spend 68% MORE
time watching video on the internet
compared to non-Hispanics

3. THE HISPANIC MARKET
M O B I L E L I F E S T Y L E
HISPANICS are 28% MORE likely
to own a smartphone than non-Hispanics
60% of HISPANIC mobile
internet users primarily use
their mobile phone to access
the Web rather than their desktop,
2X higher than the total
population
46% of HISPANICS regularly use
their smartphones while watching
TV, and 90%of those users do
so during commercials
54min.
HISPANICS spend 54 MORE minutes
on their mobile phones per week than
non-Hispanics
of HISPANICS reported using tablets
daily for local shopping; less than 30%
of non-Hispanic consumers did the same53%
42% of HISPANICS turned to their smartphones
each day for information about local offerings
S M T W Th F S
HISPANICS spend 20% MORE
time watching video on their mobile
phones than non-Hispanics
Source: U.S. Census Bureau, 2010-2012; Pew Research “Hispanic Trends Project” August 2013;
eMarketer; Nielsen “State of the Hispanic Consumer” 2012; ahaa “Hispanic Fast Facts”