This infographic shares data from Undertone's latest Industry Pulse survey of advertisers and publishers, conducted in Q4 2013. It addresses expectations and plans for viewability measurement in 2014. Read more in Adweek: http://bit.ly/1ivvKX6

1. I UTY US
N S PL
D R
E
I UTY RD T N FR 04
N S PEII SO 21
D R
CO
VI
EWABI I
L TY
HWM OT T V WB I?
O IPR NI I AIT
A S E LY
ADVERTI
SERS
PUBL SHERS
I
5%
3
8%
8
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fdeir ee i aiy
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t
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HW RAVRIRPAN G
O AEDETESL I
S
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TMAUEI AIT
O ESRV WB I?
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D AVRIREPCTBY N V WBE
O DETESXETO U OL I AL
S
YE
IPE I S NEHM CDI R I IE?
M RSO OCTE R AV OYS F D
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S
LT
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e
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
PUBL SHER RESPONDENT
I
S uc : n etn I ut P l , o e e 2 1.
o re U d r e n s y u e N v mb r 03
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