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BENEFITS OF MOBILE FUNDRAISING Over 23 million Wireless Subscribers In Canada Activates Traditional Media Unmined Demographics Immediacy Anytime / Anywhere
Text to Donate SCOPE OF ZIPGIVE APPLICATION (Part 1 Donor Engagement)   Facebook giving application Web based donation widget
Mobile website SCOPE OF ZIPGIVE APPLICATION  (Part 2 Ongoing Relationship)   Mobile list building Connect via SMS
One day radiothon aired on over 50 radio stations  CASE STUDY Listeners were prompted to Text ASTRAL to 45678 to donate $5  4,305 listeners made a $5 Text donation  Total raised from the radiothon was $21,525  Total cost of the program per year is $4200.00  400% ROI in one day
 

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Mobile Fundraising: 23M Subscribers & 400% ROI in One Day

  • 1.  
  • 2. BENEFITS OF MOBILE FUNDRAISING Over 23 million Wireless Subscribers In Canada Activates Traditional Media Unmined Demographics Immediacy Anytime / Anywhere
  • 3. Text to Donate SCOPE OF ZIPGIVE APPLICATION (Part 1 Donor Engagement) Facebook giving application Web based donation widget
  • 4. Mobile website SCOPE OF ZIPGIVE APPLICATION (Part 2 Ongoing Relationship) Mobile list building Connect via SMS
  • 5. One day radiothon aired on over 50 radio stations CASE STUDY Listeners were prompted to Text ASTRAL to 45678 to donate $5 4,305 listeners made a $5 Text donation Total raised from the radiothon was $21,525 Total cost of the program per year is $4200.00 400% ROI in one day
  • 6.