This document discusses building digital experiences and fan engagement. It outlines top challenges in transitioning to digital like unifying cross-channel experiences and reducing upfront costs. Agile development, integration, and resilience are important. Mobile traffic is growing rapidly. Open source solutions allow for faster innovation at lower costs. The presentation promotes Acquia and Drupal for creating engaging digital experiences that attract and retain loyal fans across multiple channels.

1. 1
Dream It.Drupal It.
Peter Walsh
Regional Director, UK & Ireland
07713 432632
peter.walsh@acquia.com
Digital Entertainment Masterclass
London, 24th June 2014
Crea%ng
Digital
Experiences
that
turn
Fans
into
Fana%cs!

2. 2
A8rac%ng
&
Keeping
Insanely
Loyal
Fans
Building
a
base
of
“Li8le
Monsters”
• Music
• Joy
• Inspira%on
• Sense
of
Community
• Engagement

3. 3
Top 5 organisational challenges in
transition to digital experiences!
1. Building digital customer experiences
2. Struggling to unify your cross-channel digital experiences"
– social, mobile and the web.
3. Openness to innovation and experimentation, "
move to agile life cycle
4. Disconnect between your digital providers and your IT
5. Reducing upfront costs to build digital experiences, while
retaining flexibility to configure and extend platform.

4. 4
Great is !
Changing!

5. 5
Business takes control!
Execu%ves
believe
innova&on
is
extremely
important
to
their
growth
strategies
..Are
unsa&sfied
with
their
innova%on
performance
84% 94%
“…CMOs will spend more
on IT than CIOs”
IT
does
not
enable
the
business,
it
is
the
business

6. 6
The path to digital innovation: !
Digital Lifecycle Management!
The Vortex!
• Ever-expanding
channels and
devices!
• Pace of delivery
trumps all!
• Content and digital
engagement
technologies are
converging!
• Reliable experience
delivery is critical!
Application
Development!
Digital
Marketing!
Experience Delivery!
CMS! DLM

7. 7
Marketing
automation!
User
Generated
Content!
CONTENT
COMMUNITY
Email!
Analytics!
COMMERCE
DAM!
CRM!
Personalisation!
The 3 C’s!
Content
Community
Commerce

8. 8
Mobile is here!!
At
the
end
of
2013
37%
of
all
UK
Internet
traffic
was
via
a
Mobile/Tablet
Source:
Intelligent
Posi%oning
In
2013,
17M
Tablets
were
Sold
in
the
UK
Source:
eMarketer

9. 9
What’s stopping us?!
Web
Experience
Management
Online
Channel
Op%misa%on
Customer
Experience
Management
Digital
Experience
Management
Oracle
Gartner
Adobe
Forrester

10. 10
Whatever :)

11. 11
Digital
Experiences
GREAT
Assembling

12. 12
Right place
Right time
C
O
N
T
E
X
T
Right content

13. 13
context =
EXPERIENCE
Context depends on:
- Geography
- Past behaviour
- Intent
- Device
- Time of day
- Temperature

14. 14
context =
ENGAGEMENT
Context depends on:
- Geography
- Past behaviour
- Intent
- Device
- Time of day
- Temperature

15. 15
AGILE - Build on the open source
platform that moves at the speed of the
web
ACQUIA + DRUPAL
WHERE GREAT DIGITAL EXPERIENCES BEGIN

16. 16
3600!
Revamped event pages using rich
media to connect with fans on
and off game days

17. 17
3 + 300! 3 Templates created 300 completely
custom brand experiences

18. 18
RESILIENT - Grow in the cloud
environment that never lets you fail
ACQUIA + DRUPAL
WHERE GREAT DIGITAL EXPERIENCES BEGIN

19. 19
460M
Hits to grammy.com"
on night of award show

20. 20
400%! Increase in web traffic handled
without interruption

21. 21
INTEGRATED - Connect your digital
experiences into your entire marketing
toolset
ACQUIA + DRUPAL
WHERE GREAT DIGITAL EXPERIENCES BEGIN

22. 330
Artists creating connections, delivering
memorable experiences and giving
their fans something to talk about

23. 23
IMMERSIVE!
41M Page Views, 8M Uniques
Rich food & recipe content
Integrated retail journey

24. 24
MOBILE!
FIRST!
Over 77 iOS, Android, and Windows Mobile apps
built on the NY MTA real-time data platform,
powered by Drupal and Acquia

25. Open Source –
who cares?

26. 26
Speed of Innovation!

27. 27
Project
Budget
-­‐
100
currency
Open
Source
Proprietary
Implementa%on
25
25
Hos%ng/support
15
15
Licenses
0
30
Branding
Design
Features
Strategy
Training
Staffing
PROFIT!
60
30

28. OK,"
so what now?

29. 29
Think about what matters!
Agility Matters!
Your
marke&ng
solu&ons
should
help
you
deliver
a
fric&on-­‐free
experience
IT
don’t
always
get
this
–
don’t
worry
you’ll
own
them
all
soon
;-­‐)
A
great
digital
experience
is
a
con&nuous
delivery
process

30. 30
Think about what matters!
Integration Matters!
Mobile
First
Digital
experiences
cross
organisa&onal
boundaries
Big
data
expands
the
opportunity

31. 31
Think about what matters!
Resilience Matters!
Cloud
technologies
help
business
take
back
control
Oh
and
did
we
men&on
cost
effec&ve!

32. 32
• Founder and CTO Dries Buytaert, creator of Drupal
• 450+ employees in US, Europe & Australia
• Acquia Software, Support & Cloud
• 19 billion+ requests/month on Acquia Cloud
• 775+ Digital & Technology Partners
Acquia – Dream it. Drupal it.!

33. 33
A8rac%ng
&
Keeping
Insanely
Loyal
Fans
Building
a
base
of
“Li8le
Monsters”
• Music
• Joy
• Inspira%on
• Sense
of
Community
• Engagement

34. 34
Dream It.Drupal It.
Peter Walsh
Regional Director, UK & Ireland
07713 432632
peter.walsh@acquia.com
Digital Entertainment Masterclass
London, 24th June 2014
How
can
we
help
you?
Thank
you.