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Improving the Marketability of
your Site with SEO Grader
Ben Finklea
CEO
Volacci

Bryan House
VP Marketing
Acquia

October 20th, 2011
Upcoming Webinars
• An Integrated Drupal/Alfresco Solution
• Protect Your Drupal Site Against Common Security Attacks
• Migrating Social Content to Drupal
• Four Open Source Drupal Applications for Higher Ed
• Connecting Communities of Practice in the Public Sector with
 Drupal
• How to Install, Use, and customize Drush
• Making the Move from TYPO3 to Drupal
          http://acquia.com/resources/webinars
A broad array of
 Software + Services
to create and maintain
 killer web experiences
      built on Drupal
Acquia Network -
Ultimate Drupal Site Management Solution




Knowledge                       Support


             Cloud Services
Knowledge - Self-Service Resources & Tools



• Knowledge base with 500+
 articles

• Videos, webinars and podcasts
• Drupalize.Me video training
 service
Cloud Services - Simplify Site Development
• Operate sites more effectively        Acquia Insight
  - Site monitoring
                                                SEO Grader
  - SEO Grader
  - Self-service load testing
  - Performance monitoring
• Extend site capabilities efficiently
  - Faceted search and navigation
  - Content recommendations
  - Automated spam protection
  - Mobile interface design
  - A/B, multivariate testing
Support - 24x7 Expertise, When It Counts


• Experienced Drupal
 customer support specialists

• Reactive & proactive support
• SLA based response time
• Server management
Introducing.... SEO Grader




                  Ben Finklea
                   CEO, Volacci
Drupal SEO Grader
     Preview
Ben Finklea




@benfinklea | ben.finklea@volacci.com | (512) 632-4222
Ben Finklea




@benfinklea | ben.finklea@volacci.com | (512) 632-4222
Ben Finklea




@benfinklea | ben.finklea@volacci.com | (512) 632-4222
Ben Finklea




@benfinklea | ben.finklea@volacci.com | (512) 632-4222
Ben Finklea




@benfinklea | ben.finklea@volacci.com | (512) 632-4222
Ben Finklea




                                     Drupal
                                     SEO
                                     Checklist

@benfinklea | ben.finklea@volacci.com | (512) 632-4222
How Did This Happen?




@benfinklea | ben.finklea@volacci.com | (512) 632-4222
How Did This Happen?




@benfinklea | ben.finklea@volacci.com | (512) 632-4222
How Did This Happen?




@benfinklea | ben.finklea@volacci.com | (512) 632-4222
How Did This Happen?




@benfinklea | ben.finklea@volacci.com | (512) 632-4222
How Did This Happen?




@benfinklea | ben.finklea@volacci.com | (512) 632-4222
How Did This Happen?




@benfinklea | ben.finklea@volacci.com | (512) 632-4222
How Did This Happen?




@benfinklea | ben.finklea@volacci.com | (512) 632-4222
How Did This Happen?




@benfinklea | ben.finklea@volacci.com | (512) 632-4222
How Did This Happen?




@benfinklea | ben.finklea@volacci.com | (512) 632-4222
How Did This Happen?




             = Drupal SEO Grader
@benfinklea | ben.finklea@volacci.com | (512) 632-4222
What IS It?




@benfinklea | ben.finklea@volacci.com | (512) 632-4222
What IS It?

1. Insight tool




 @benfinklea | ben.finklea@volacci.com | (512) 632-4222
What IS It?

1. Insight tool
2. Specific to Drupal & you




 @benfinklea | ben.finklea@volacci.com | (512) 632-4222
What IS It?

1. Insight tool
2. Specific to Drupal & you
3. Detects SEO-related problems




 @benfinklea | ben.finklea@volacci.com | (512) 632-4222
What IS It?

1. Insight tool
2. Specific to Drupal & you
3. Detects SEO-related problems
4. Reports them to you & tracks over time




 @benfinklea | ben.finklea@volacci.com | (512) 632-4222
What IS It?

1. Insight tool
2. Specific to Drupal & you
3. Detects SEO-related problems
4. Reports them to you & tracks over time
5. Advises you on how to fix them




 @benfinklea | ben.finklea@volacci.com | (512) 632-4222
What IS It?

1. Insight tool
2. Specific to Drupal & you
3. Detects SEO-related problems
4. Reports them to you & tracks over time
5. Advises you on how to fix them
6. Stays up-to-date




 @benfinklea | ben.finklea@volacci.com | (512) 632-4222
What IS It?

1. Insight tool
2. Specific to Drupal & you
3. Detects SEO-related problems
4. Reports them to you & tracks over time
5. Advises you on how to fix them
6. Stays up-to-date
7. Alerts changes




 @benfinklea | ben.finklea@volacci.com | (512) 632-4222
Overview




@benfinklea | ben.finklea@volacci.com | (512) 632-4222
Overview




@benfinklea | ben.finklea@volacci.com | (512) 632-4222
Overview




@benfinklea | ben.finklea@volacci.com | (512) 632-4222
Overview




@benfinklea | ben.finklea@volacci.com | (512) 632-4222
Overview




@benfinklea | ben.finklea@volacci.com | (512) 632-4222
Overview




@benfinklea | ben.finklea@volacci.com | (512) 632-4222
Overview




@benfinklea | ben.finklea@volacci.com | (512) 632-4222
Overview




@benfinklea | ben.finklea@volacci.com | (512) 632-4222
Overview




@benfinklea | ben.finklea@volacci.com | (512) 632-4222
Overview




@benfinklea | ben.finklea@volacci.com | (512) 632-4222
Overview




@benfinklea | ben.finklea@volacci.com | (512) 632-4222
Overview




@benfinklea | ben.finklea@volacci.com | (512) 632-4222
Overview




@benfinklea | ben.finklea@volacci.com | (512) 632-4222
Overview




@benfinklea | ben.finklea@volacci.com | (512) 632-4222
Overview




@benfinklea | ben.finklea@volacci.com | (512) 632-4222
Overview




@benfinklea | ben.finklea@volacci.com | (512) 632-4222
Overview




@benfinklea | ben.finklea@volacci.com | (512) 632-4222
Overview




@benfinklea | ben.finklea@volacci.com | (512) 632-4222
Overview




@benfinklea | ben.finklea@volacci.com | (512) 632-4222
Detail View




@benfinklea | ben.finklea@volacci.com | (512) 632-4222
Detail View




@benfinklea | ben.finklea@volacci.com | (512) 632-4222
Detail View




@benfinklea | ben.finklea@volacci.com | (512) 632-4222
Detail View




@benfinklea | ben.finklea@volacci.com | (512) 632-4222
Detail View




@benfinklea | ben.finklea@volacci.com | (512) 632-4222
Alert View




@benfinklea | ben.finklea@volacci.com | (512) 632-4222
Alert View




@benfinklea | ben.finklea@volacci.com | (512) 632-4222
Alert View




@benfinklea | ben.finklea@volacci.com | (512) 632-4222
Alert View




@benfinklea | ben.finklea@volacci.com | (512) 632-4222
How to get it




@benfinklea | ben.finklea@volacci.com | (512) 632-4222
How to get it

1. Drupal 6




@benfinklea | ben.finklea@volacci.com | (512) 632-4222
How to get it

1. Drupal 6
2. New Acquia Network Connector
   module.




@benfinklea | ben.finklea@volacci.com | (512) 632-4222
How to get it

1. Drupal 6
2. New Acquia Network Connector
   module.
3. Estimated release: Nov, 2011




@benfinklea | ben.finklea@volacci.com | (512) 632-4222
How to get it

1. Drupal 6
2. New Acquia Network Connector
   module.
3. Estimated release: Nov, 2011
4. Beta: NOW: contact Acquia




@benfinklea | ben.finklea@volacci.com | (512) 632-4222
D7 SEO Checklist Module




    @benfinklea | ben.finklea@volacci.com | (512) 736-3437
D7 SEO Checklist Module




    @benfinklea | ben.finklea@volacci.com | (512) 736-3437
D7 SEO Checklist Module




    @benfinklea | ben.finklea@volacci.com | (512) 736-3437
D7 SEO Checklist Module




    @benfinklea | ben.finklea@volacci.com | (512) 736-3437
D7 SEO Checklist Module




    @benfinklea | ben.finklea@volacci.com | (512) 736-3437
D7 SEO Checklist Module




    @benfinklea | ben.finklea@volacci.com | (512) 736-3437
D7 SEO Checklist Module




    @benfinklea | ben.finklea@volacci.com | (512) 736-3437
D7 SEO Checklist Module




    @benfinklea | ben.finklea@volacci.com | (512) 736-3437
Internet Marketing
Attract




                     Convert     Nurture




Internet Marketing
Attract




                     Convert     Nurture




Internet Marketing
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                     Convert    Lead
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                                            Nurture




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                                Attract
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                          Pages
                             Return on Marketing

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Ad
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                       SEO                          Social




                             Attract
                         Landing             Retention
                          Pages       $$$



                              Return on Marketing

                                      $


                     Convert     Lead
                                Growth
                                                Nurture




Internet Marketing
Ad
                                  ve
                                     r
                                    tis
                                       in
                                         g
                       SEO                          Social




                             Attract
                         Landing             Retention
                          Pages       $$$



                              Return on Marketing

                                      $


                     Convert     Lead
                                Growth
                                                Nurture




Internet Marketing
Ad
                                  ve
                                     r
                                    tis
                                       in
                                         g
                       SEO                          Social




                             Attract
                         Landing             Retention
                          Pages       $$$



                              Return on Marketing

                                      $


                     Convert     Lead
                                Growth
                                                Nurture




Internet Marketing
Free Personalized Review
  Volacci will:
• Install the Drupal SEO Grader on your
  site
• Review the features with you
• Drupal SEO Checkup
• Set up SEO Alerts
  Email:
  ben.finklea@volacci.com
     @benfinklea | ben.finklea@volacci.com | (512) 736-3437
Acquia Network -
Ultimate Drupal Site Management Solution




Knowledge                       Support


             Cloud Services
Acquia Network - Whatʼs In It for Me?
                                                               Business / Site
                Developers               Site Admins
                                                                  Owners

          • Configuration,
              performance and
              security monitoring     • Optimize site
                                       performance            • Exceed site SLAs
          • Access to library of
              services for new site   • Recommended           • Resolve issues fast
              capabilities             configuration
Benefits                                improvements and       • One-stop shop
          • Self-service learning      best practices
              tools                                           • Improve performance
                                      • Real-time site and    • Achieve business
          •   Troubleshooting          security monitoring     objectives
              advice and support
                                      • Personalized alerts
          • Recommended best
              practices
Questions
- For more information visit: http://www.acquia.com
- Contact us: sales@acquia.com or 888.9.ACQUIA
- Follow us: @acquia

- Ben Finklea: ben.finklea@volacci.com
- Follow Volacci: @volacci




     Todayʼs webinar recording will be posted to:
  http://acquia.com/resources/recorded_webinars

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