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Software Libre & Drupal
Bryan House
Vice President, Product Marketing
Acquia
@bryanhouse on Twitter
#avanza2012
Drupal
It is not about the bits
It is all about the people
* Yes, that is a Drupal sticker
  No, it is not Dries!
Only Drupal can get away with wearing
            blue spandex in public.




               Also, no one is getting paid to do this.
Community can help make the difference between this and ...
Drupal today




800,000+ community members
17,000+ developers
15,000+ modules
300,000+ downloads/month
1.5M Drupal-powered websites
55 supported languages
FREE
Overnight successes are years in the making




                       http://www.flickr.com/photos/itsgreg/446061432/
Meet Dries Buytaert

•   founded Drupal

•   co-founded Acquia

•   co-founded Mollom

•   President Drupal Association

•   likes photography

•   holds a PhD in CS
Way back in1999 ...




          Yep, that’s Dries
Drupal 1.0.0 released
                         on January 15, 2001

    Today, drop.org announces the release of Drupal 1.00 after an
      extensive period of testing. Drupal is a full-featured content
management/discussion engine using Apache/PHP/MySQL and suitable
       to setup a news-driven community or portal site similar to
   kuro5hin.org and slashdot.org. Current features include discussion
forums, web-based administration, theme support, an open submission
queue, content management, a modularized design, PHP sessions, user
 management with access control and username/profanity/hostname
  filters, error logging, a public diary module, an affiliate site module,
       backend/headline generation (RSS/RDF) and much more.
2003 - Drupal 4.1
The very first DrupalCon started in Antwerp




                            30 Drupal developers
                                    Antwerp, 2005
800 Drupal developers
          Boston, 2008
1400 Drupal developers
        Washington, 2009
2700+ Drupal developers
        San Francisco, 2010




         Moscone center
1500+ Drupal Developers
         Copenhagen, 2010
3,200 people at the “Drupal tower”
                DrupalCon Chicago 2011
From astronauts in space...
... to artists in flight
From global personalities...
...to global causes
From global institutions...
... to local information
From global communities...
... to local institutions
From global brands...
... to local ones, too
Covering everything from news...
... to finance...
... to politics...
... and the Olympics
... and 1,500,000+ other sites

 See http://www.drupalshowcase.com for more examples
Why Drupal?
Is your CMS situation a jungle?
One organization often has many websites
Downside of proprietary CMS products



Vendor lock-in
Slow to innovate
Hard to find talent
Security
Cost/ROI
=



    51
Open Source is a better way
Why Drupal is winning in the enterprise




                              Flexibility
                             & Freedom
Drupal is flexibility




There is a great deal of (administrative) overhead
associated with customizing, testing and deploying
proprietary software
Drupal is freedom




1. Freedom to run the program
2. Freedom to study the program
3. Freedom to modify the program
4. Freedom to re-distribute the program
Drupal lowers costs
Why Drupal is winning in the enterprise




                              Flexibility
                             & Freedom




                                  Innovation
Open Source is a development model
Drupal is innovation

     Open Source

     Collaboration

      Community

      Innovation
With community driven innovation, you get...




                   quantity
quality
faster
Technically superior
Why Drupal is Winning in the Enterprise




                              Flexibility
                             & Freedom




                                   Innovation



                       Ecosystem
Drupal is an ecosystem




architects, developers, testers, designers, writers, users, partners




                                                                  65
The platform with the best ecosystem wins




                                       Ecosystem


       Platform                             Platform
Robust ecosystem = choice




                      67
Why Drupal is winning in the enterprise




                               Flexibility
                              & Freedom




             Platform               Innovation



                        Ecosystem
Drupal is a platform
Drupal scales
Drupal is modular
Drupal: ‘AND’ not ‘OR’
Standardization in media and entertainment




                        A



                     BDrupalD
                        C



                 E F / WordPressI
                 Drupal G H


                      2005
                      2012
Johnson & Johnson
New York Stock Exchange / Euronext
Florida Hospital
Why Drupal is winning in the enterprise




                 Cloud        Flexibility
                             & Freedom




            Platform
                                   Innovation



                       Ecosystem
Drupal is
Cloud delivery models

           Internal IT
SaaS       Resources

                         Internal IT
                         Resources
                                       Internal IT
  PaaS                                 Resources

                                                     Internal IT
                                                     Resources


       IaaS

   Internally Hosted
No such thing as one website
No such thing as one website
[scale]




                        Product
                         Sites


                                          Corporate
                                            Sites

          “Marketing”
             Sites




                                  [complexity & longevity]
PaaS delivers flexibility




                           PaaS
SaaS offers agility



                      SaaS




                      PaaS
Each organization needs a mix


                                              Microsite     Microsite



                                         Microsite    Microsite     Microsite   SaaS
                                               Microsite    Microsite

            Corp-com          Intranet
Internal       site
Hosting
                   Extranet

                                                             Community
                                           Product site       platform

                                                                                PaaS
                                                     Main website
product portfolio


                                                Microsite     Microsite



                                           Microsite    Microsite     Microsite


                                                 Microsite    Microsite

           Corp-com          Intranet
Internal      site
Hosting
                  Extranet

                                                               Community
                                             Product site       platform




                                                       Main website
Traditional SaaS

     Pros                        Cons
   Rapid start           :-( Vendor lock-in

Scalable, reliable      :-( Limited flexibility

     Secure            :-(Limited customization

 Pay as you go         :-( Difficult to migrate
OpenSaaS = Freedom

                                             Microsite     Microsite



                                        Microsite    Microsite     Microsite   SaaS
                                              Microsite    Microsite

           Corp-com          Intranet
Internal      site
Hosting
                  Extranet

                                                            Community
                                          Product site       platform

                                                                               PaaS
                                                    Main website
OpenSaaS = Freedom



                                SaaS


Internal
Hosting



                                PaaS
Open
              Traditional SaaS
                                   Pros
     Pros                         Cons
   Rapid start              :-( Vendor lock-in
                             com  plete
Scalable, reliable         :-( Limited flexibility
                       o:-( n ar
                        pe        chitecture
     Secure                Limited customization
                            seamless
 Pay as you go            :-( Difficult to migrate
Drupal can bring freedom to the Cloud
Why Drupal is winning in the enterprise




                 Cloud        Flexibility
                             & Freedom




            Platform
                                   Innovation



                       Ecosystem
Thank You
                   Contact:
Bryan House | bryan@acquia.com | @bryanhouse
                 #avanza2012

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Software Libre + Drupal - Avanza 2012