On March 11.2015, representatives from leading Associations in the United States gathered to hear from a panel including speakers from Acquia, Balance Interactive and Sapient. Following the discussion, a roadmap of "next steps" had been developed to help construct a digital strategy for attendees and registrants.

1. Companies that have made digital a central part of their organization have experienced a
lift in engagement, improved customer satisfaction, higher online traffic, greater con-
versions and increased sales. Digital transformation means that you are regularly
solving business and customer problems with technology.
Howdoyoumakedigitalamoreimportantpartofyourbusiness?
1
Form a
Digital Team
2
3
Createa
Digital Strategy 4
5
Strategy to prevent Failure
Made up of IT and Marketing with representa-
tives of other departments. Define the role of
the digital team and make sure management
understands the team objectives and approves
it. The role of the digital team should be to set
and execute strategic direction.
Step away from
“Digital”
Step back and understand your customers. What
problems are you trying to solve? The digital team
exists to provide better service to customers. The
customers define what needs to be done.
Once you have a greater understanding of cus-
tomer needs, create a digital strategy. Digital
strategies should be based on what we know
about the customer from our user research and
the goals of the organization.
The best way to get buy-in is to show them. Have you
walked your CEO through a twitter chat? Sometimes
little wins turn into transformational decisions. Define
what is the size of the prize; what are the key benefits,
what might be the longer term customer and growth
prospects, what might be the ROI potential to justify the
organization case, why do it.
Make sure the technology solutions that support your efforts are flexible. scalable and ex-
tendible. Understand your organization business goals and prioritize the technology projects
that will help you drive more value into your organization.
Get buy-in
From Leadership
B
tipsheet5TipstoSuccessfulDigitalTransformationinyourOrganization
Tip Sheet: no. 1
Thankyouforyourparticipationinthisevent.Welookforwardtoseeingyounexttime!