1. Connected Insight Summit
2013
617.558.0210 | info@activatenetworks.net | www.activatenetworks.net
1 Newton Executive Park, Suite 100 | Newton, MA 02462

2. Real World Approaches to Handling 5
Challenging Organizational Issues
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3. Case Study 1 – ABC, Inc.
ABC’s Business Issues
•
Experiencing low
productivity/quality, dissatisfied
customers, and delayed
product launches
•
Suspect disparate geographic
locations failing to acquire and
leverage expertise and
knowledge across the
organization
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4. ABC’s ONA Map Reveals
Bottlenecks
Brazil
Canada
Italy
Japan
Spain
United States
France
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5. ABC’s ONA Reveals
Interventions: meetings with 3 bottlenecks, changed decision-making
authorities, monthly video cams with teams
Before: Problematic Organization
Brazil
Canada
Japan
After: Efficient Organization
Italy
Japan
Brazil
UK
Spain
Nigeria
Canada
Spain
France
USA
Saudi
France
Arabia
Brazil
Italy
Gulf of
Mexico
USA
Canada
Angola
Measurable Improvement on Business Results:
• Increased new product revenue 22%
• Decreased cost of poor quality 66%
• Decreased customer dissatisfaction 24%
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6. Case Study 2 – Acme Corporation
Acme’s Business Issues
Low levels of resell/upsell to
existing customers.
Why…
Is it the product?
Is it the service?
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7. Acme’s ONA Reveals
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8. Acme’s ONA Reveals
Greater Access Ties
Masters, Fred
OVERLOAD
Information Ties
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9. Case Study 3 – Speakeasy, Inc.
Speakeasy’s Business Issue:
pic
Telecommunications
company merging recently
acquired company.
Desired: the fastest and
most efficient way to
connect two organizations
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10. Speakeasy’s ONA Reveals
Who to connect
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11. Speakeasy’s ONA Reveals
Acquired Company
Speakeasy
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12. Case Study 4 – Widget Corp.
Widget’s Business Issue:
Manufacturing company
introducing new product
Goal: facilitate new product
education and adoption
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13. Widget’s ONA Reveals
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14. Widget’s ONA Reveals
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15. Case Study 5 – Cool Stuff, Inc.
Cool Stuff’s Business Issue:
Sales declining
Is it the product?
Is it the service?
Is it sales?
Is it the market?
Is it the company name?
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16. Cool Stuff’s ONA Reveals
Observations:
•
•
Client information is flowing well between engineering, client services, and
marketing.
Sales is clearly separated from the rest of the organization, connecting to the key
client facing groups through a single point of contact
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17. Cool Stuff’s Heat Map Interpretation
Levels of Collaboration
Significantly higher than average
Higher than average
Average to slightly above average
Below average
Significantly lower than average to
none
Information Seekers
Information Providers
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18. Questions?
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