Tell me: do you have any websites that you visit every single week? I do. Some of them I revisit because I can’t get enough of their content. For others, it's industry news, inspirational stuff, or what have you. My wife often visits a handful of sites just to window shop. To peruse the latest styles, and the like. What’s the difference between a website that's just “okay" and one that seems to “understand" you? One that welcomes you in, and keep you coming back for more? A few things are at play here, on the sites that manage to pull this off. They’re about understanding who your customers are as people, first of all. Then about serving them as individuals. It’s about: * Reaching out and connecting with them * Watch their habits * Make things that are valuable to them * Watching your competition’s movements For more:http://fairheadcreative.com/blog/special/

1. 4 Ways to Cause Your
Website Users to Feel Special
Reach out and
Connect
with them
Email
A personal email from the site
owner will get some visitors
excited, and some may reach
back out to you with answers
to your questions.
Surveys
Surveys are useful for getting
quick data about a subject.
Make a survey and put it out
there - it’ll show your visitors
you care what they think.
Feedback
Feedback boxes provide the
ability to ask your visitors
what they think. Show them
you care what they think, and
respond back to them.
User Tests
As you test, you’ll spot new
things you can try. Iterate on
what you learn. You’ll gain
visitor trust because they feel
like you ‘know’ them.
Watch their
Habits
Create things that are
Valuableto them
Event Tracking
Spot where exactly your
visitors are clicking. Get real
insights into where you’re
meeting your goals.
Heat Mapping
Learn how to make site
changes that encourage
scrolling, clicking reduced
hesitation.
If you’ve spent some time learning about your visitors, you should be able to think of
some things you can do for them that they’ll appreciate. It could be a free product or
service that would help build rapport with them. It could be help knowing how to use
what you’re offering them. Whatever it is, make it specific to your visitors.
Watch your competition’s
movements
Confirm whether to pursue some of the ideas you’re thinking of. If
everyone’s offering and promoting a certain offer to their visitors,
there’s a good chance it’s in demand.
If you understand your visitors, they'll also reveal unmet needs. If
your competition isn't addressing those unmet needs, great! You
have a way to offer something unique to your visitors that they’ll
love you for.
A/B Testing
A/B testing will allow you to
test your behavior theories
against a fixed percentage of
your traffic.
Track Relationships
Visitors will visit multiple
times before committing to
you. Use software to connect
those dots.
Read more at fairheadcreative.com/blog/special/
Other expert
Comments
Ian Fenn
“You can always tell if a chef
has prepared a dish with love.
Design should be no
different.”
Joseph C Lawrence
“Often it's a human
interaction, behind an online
experience, that makes
people feel the most special”
Ryan Riddle
“Something as simple as
responding back to a
comment or some posting
goes a long way.”
Mahei Foliaki
“Remember and use peoples
names. Also, the website
should know what that
person loves.”