Idea2Result Lead Generation Services Company, SEO Presentation. www.Idea2Result.com

1. Link Building (interactive Q&A)
August 3, 2012
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2. What is a link?
• A link to your website that holds value is
going to be a keyword link. This is a text
link that has one or more of your major
keywords within it.
• If you had an Audi dealership then your
major keyword would be Audi. A keyword
text link could be and look like: Audi
Dealer
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3. Evolution
• From Quantity to Quality – Hard Decisions
• Keyword Spamming
• Link Spamming
• Search Engine Algorithm Updates (Panda,
Penguin)
• Tools are changing monthly.
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4. Consistency
• Be consistent in your Link Building:
www.mysite.com
mysite.com
mysite.com/
mysite.com/index.htm
while they look the same and go to the same place, they are all
treated as separate domains by the Search Engines.
301 REDIRECT TO ONE OF THE ABOVE URLS.
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5. Vary Anchor Text
Every article to include: 1 exact match, 1 partial match and 1 non-match
•exact match anchor text to homepage (i.e. “blue ski boots” to blueskiboots.org)
•partial match anchor text to homepage (i.e. “cool blue boots” or “cheap ski boots” to
blueskiboots.org)
•non-matched anchor text to homepage (i.e. http://blueskiboots.org or “click here” or
“check this” to blueskiboots.org)
•partial match anchor text to inner pages (i.e. “cheap snow boots” to
blueskiboots.org/discounts-on-snow-boots)
•This means 75% of our links will be to the homepage with 25% of the links to inner
pages. 25% of the links will be exact match, 50% will be partial match, and 25% will be
non-matched.
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6. Few Link Building Technics
• Link Exchanges
• Forum and Blog Commenting
• Articles Submission
• Web 2.0
• Social Bookmarking
• PR Distribution
• Video Submission
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7. Link Partnerships
• Offer value.
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8. Forum and Blog Commenting
• Add Keyword Links to your Forum Sig File
• Leave relevant Comments on relevant
blogs
• 15%-20%
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9. Article Submissions
• Write 500 word articles on your topic or
major keywords and submit to the major
article sites : www.ezinerticles.com,
www.goarticles.com, www.isnare.com
• Find niche article sites or sites that will
reproduce articles and approach directly.
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10. Web 2.0
• Add links to your Profile Pages in
Facebook, Myspace, Bebo, and others
• Share bookmarks with Digg, Stumbleupon
• Create new pages in Tumblr, Blog.com
and update them frequently
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11. Social Bookmarking
• Social Bookmarking is a process of
“tagging” websites as your favourites.
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12. PR Distribution
• Paid: PRWeb.com (huge distribution)
• www.HelpAReporter.com
• Free:
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13. Video Distribution
• Change every video’s Title, Description
and Properties (Author)
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14. Social Signals
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15. Advanced Backlinkbooster.com
Ping – Search Engines
Place – Internal Networks
Post – Social Media
Publish – RSS FEEDS
Supercharge the links you are building.
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16. Advanced Link Wheels
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17. Advanced Article Spinning
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18. Questions
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