A presentation I held on a Cybercom breakfast seminar. To stick out in the digital buzz, apply the three golden rules, channel thinking, the importance of packaging and last but not least the dynamic message. Enjoy! A

1. Adam Hassan
How to rock your digital channels
The what’s, how’s and why’s

2. All the time
to everything

3. The three biggies...
...you want to go whoop whoop

4. 1. The channels..
a.k.a. the endless choice of possibilities

5. What do we do..
..and where do we do it.

6. You can’t control the message..
..only its origin.

7. Creating connections..
..makes stories travel fast.

8. Link: Ikea case study

9. 2. The packaging..
...or the shape of it.

10. same, same...
...and not so different

11. If you portray yourself as average...
...then that’s all you’re gonna be

12. World’s best violinist..
..or is he?

13. Link: Josh Bell case study

14. The little extra touch of..
..extraordinary.

15. How low would you go?

16. 3. The message...
...and its effect

17. A good headline..
...says it all

18. Easy does it..
...simple is the word.

19. I want you.
...yes, be direct.

20. Supercharged
...makes your message travel. Fast.

21. Mmm... burger..
...looks expensive though?

22. World’s most expensive burger
Simple & Direct = OK

23. 5 000 $ burger
Simple & Direct & Supercharged = You rock

24. Link: Old spice case study

25. Three rules...
...to rule them all

26. The end
Gracias!