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Time	
  To	
  Adapt	
  
2014
Copyright	
  ©	
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  Ltd	
  	
  
2014.	
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Private	
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  contained	
  in	
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  document	
  are	
  the	
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  property	
  and	
  IP	
  of Adapt2Digital	
  Limited.
Copyright	
  ©	
  Adapt2Digital	
  Ltd	
  	
  
2014.	
  All	
  Rights	
  Reserved.

Private	
  &	
  Confidential.	
  All	
  the	
  information,	
  ideas,	
  content	
  and	
  methodologies	
  contained	
  in	
  this	
  document	
  are	
  the	
  sole	
  property	
  and	
  IP	
  of Adapt2Digital	
  Limited.
It	
  starts	
  and	
  ends	
  with	
  the	
  audience
Copyright	
  ©	
  Adapt2Digital	
  Ltd	
  	
  
2014.	
  All	
  Rights	
  Reserved.

Private	
  &	
  Confidential.	
  All	
  the	
  information,	
  ideas,	
  content	
  and	
  methodologies	
  contained	
  in	
  this	
  document	
  are	
  the	
  sole	
  property	
  and	
  IP	
  of Adapt2Digital	
  Limited.
Customer/Citizen
EmployeeStakeholder
Supply	
  Chain
It’s	
  not	
  just	
  the	
  ‘customer’
Copyright	
  ©	
  Adapt2Digital	
  Ltd	
  	
  
2014.	
  All	
  Rights	
  Reserved.

Private	
  &	
  Confidential.	
  All	
  the	
  information,	
  ideas,	
  content	
  and	
  methodologies	
  contained	
  in	
  this	
  document	
  are	
  the	
  sole	
  property	
  and	
  IP	
  of Adapt2Digital	
  Limited.
“Digital”	
  is	
  often	
  the	
  elephant	
  in	
  the	
  room
Copyright	
  ©	
  Adapt2Digital	
  Ltd	
  	
  
2014.	
  All	
  Rights	
  Reserved.

Private	
  &	
  Confidential.	
  All	
  the	
  information,	
  ideas,	
  content	
  and	
  methodologies	
  contained	
  in	
  this	
  document	
  are	
  the	
  sole	
  property	
  and	
  IP	
  of Adapt2Digital	
  Limited.
“Digital”
…the	
  ongoing	
  potential	
  created	
  when	
  
technology	
  and	
  audiences	
  collide
Copyright	
  ©	
  Adapt2Digital	
  Ltd	
  	
  
2014.	
  All	
  Rights	
  Reserved.

Private	
  &	
  Confidential.	
  All	
  the	
  information,	
  ideas,	
  content	
  and	
  methodologies	
  contained	
  in	
  this	
  document	
  are	
  the	
  sole	
  property	
  and	
  IP	
  of Adapt2Digital	
  Limited.
Three	
  words	
  these	
  brands	
  have	
  in	
  common
Copyright	
  ©	
  Adapt2Digital	
  Ltd	
  	
  
2014.	
  All	
  Rights	
  Reserved.

Private	
  &	
  Confidential.	
  All	
  the	
  information,	
  ideas,	
  content	
  and	
  methodologies	
  contained	
  in	
  this	
  document	
  are	
  the	
  sole	
  property	
  and	
  IP	
  of Adapt2Digital	
  Limited.
Engage
Innovate
Adapt
Copyright	
  ©	
  Adapt2Digital	
  Ltd	
  	
  
2014.	
  All	
  Rights	
  Reserved.

Private	
  &	
  Confidential.	
  All	
  the	
  information,	
  ideas,	
  content	
  and	
  methodologies	
  contained	
  in	
  this	
  document	
  are	
  the	
  sole	
  property	
  and	
  IP	
  of Adapt2Digital	
  Limited.
they	
  deliver	
  innovation	
  that	
  helps	
  move	
  our	
  
lives	
  along
Copyright	
  ©	
  Adapt2Digital	
  Ltd	
  	
  
2014.	
  All	
  Rights	
  Reserved.

Private	
  &	
  Confidential.	
  All	
  the	
  information,	
  ideas,	
  content	
  and	
  methodologies	
  contained	
  in	
  this	
  document	
  are	
  the	
  sole	
  property	
  and	
  IP	
  of Adapt2Digital	
  Limited.
Many	
  businesses	
  search	
  for	
  digital	
  solutions…
…without	
  success
Copyright	
  ©	
  Adapt2Digital	
  Ltd	
  	
  
2014.	
  All	
  Rights	
  Reserved.

Private	
  &	
  Confidential.	
  All	
  the	
  information,	
  ideas,	
  content	
  and	
  methodologies	
  contained	
  in	
  this	
  document	
  are	
  the	
  sole	
  property	
  and	
  IP	
  of Adapt2Digital	
  Limited.
So	
  why	
  not	
  jump	
  ship?
Copyright	
  ©	
  Adapt2Digital	
  Ltd	
  	
  
2014.	
  All	
  Rights	
  Reserved.

Private	
  &	
  Confidential.	
  All	
  the	
  information,	
  ideas,	
  content	
  and	
  methodologies	
  contained	
  in	
  this	
  document	
  are	
  the	
  sole	
  property	
  and	
  IP	
  of Adapt2Digital	
  Limited.
Digital	
  	
  
Transformation
And	
  search	
  for	
  an	
  alternative	
  to	
  ‘Digital	
  
Transformation’
Copyright	
  ©	
  Adapt2Digital	
  Ltd	
  	
  
2014.	
  All	
  Rights	
  Reserved.

Private	
  &	
  Confidential.	
  All	
  the	
  information,	
  ideas,	
  content	
  and	
  methodologies	
  contained	
  in	
  this	
  document	
  are	
  the	
  sole	
  property	
  and	
  IP	
  of Adapt2Digital	
  Limited.
“The	
  digital	
  journey	
  is	
  never	
  complete,	
  as	
  
continuous	
  improvement	
  is	
  always	
  possible.”
Copyright	
  ©	
  Adapt2Digital	
  Ltd	
  	
  
2014.	
  All	
  Rights	
  Reserved.

Private	
  &	
  Confidential.	
  All	
  the	
  information,	
  ideas,	
  content	
  and	
  methodologies	
  contained	
  in	
  this	
  document	
  are	
  the	
  sole	
  property	
  and	
  IP	
  of Adapt2Digital	
  Limited.
Digitally	
  
	
  	
  	
  Adaptive™
Become
A	
  business	
  able	
  to	
  adapt	
  to	
  
digital	
  change	
  on	
  an	
  
ongoing	
  basis	
  to	
  achieve	
  
business	
  advantage	
  and	
  
meet	
  and	
  pre-­‐empt	
  growing	
  
audience	
  expectations
Copyright	
  ©	
  Adapt2Digital	
  Ltd	
  	
  
2014.	
  All	
  Rights	
  Reserved.

Private	
  &	
  Confidential.	
  All	
  the	
  information,	
  ideas,	
  content	
  and	
  methodologies	
  contained	
  in	
  this	
  document	
  are	
  the	
  sole	
  property	
  and	
  IP	
  of Adapt2Digital	
  Limited.
Copyright	
  ©	
  Adapt2Digital	
  Ltd	
  	
  
2014.	
  All	
  Rights	
  Reserved.

Private	
  &	
  Confidential.	
  All	
  the	
  information,	
  ideas,	
  content	
  and	
  methodologies	
  contained	
  in	
  this	
  document	
  are	
  the	
  sole	
  property	
  and	
  IP	
  of Adapt2Digital	
  Limited.
Why?	
  Because	
  the	
  world	
  is	
  changing
We	
  are	
  in	
  the	
  Digital	
  Vortex
Copyright	
  ©	
  Adapt2Digital	
  Ltd	
  	
  
2014.	
  All	
  Rights	
  Reserved.

Private	
  &	
  Confidential.	
  All	
  the	
  information,	
  ideas,	
  content	
  and	
  methodologies	
  contained	
  in	
  this	
  document	
  are	
  the	
  sole	
  property	
  and	
  IP	
  of Adapt2Digital	
  Limited.
BUSINESS	
  OBJECTIVES	
  -­‐	
  RESULTS	
  DRIVEN
SIMPLE	
  -­‐	
  BUSINESS	
  WIDE
INTERNAL	
  -­‐	
  STAY	
  IN	
  CONTROL
LED	
  FROM	
  THE	
  TOP	
  -­‐	
  CLARITY	
  &	
  FOCUS
CUSTOMER	
  FOCUSED	
  -­‐	
  STAY	
  ON	
  COURSE
The	
  solution	
  should	
  be…
Copyright	
  ©	
  Adapt2Digital	
  Ltd	
  	
  
2014.	
  All	
  Rights	
  Reserved.

Private	
  &	
  Confidential.	
  All	
  the	
  information,	
  ideas,	
  content	
  and	
  methodologies	
  contained	
  in	
  this	
  document	
  are	
  the	
  sole	
  property	
  and	
  IP	
  of Adapt2Digital	
  Limited.
The	
  Adapt2Digital	
  Approach
A	
  three	
  stage	
  cycle	
  to	
  become	
  Digitally	
  Adaptive™
Audience	
  Outcome	
  driven,	
  focus	
  on	
  business	
  performance
Copyright	
  ©	
  Adapt2Digital	
  Ltd	
  	
  
2014.	
  All	
  Rights	
  Reserved.

Private	
  &	
  Confidential.	
  All	
  the	
  information,	
  ideas,	
  content	
  and	
  methodologies	
  contained	
  in	
  this	
  document	
  are	
  the	
  sole	
  property	
  and	
  IP	
  of Adapt2Digital	
  Limited.
Digital	
  	
  
Transformation
Digitally	
  	
  
Adaptive™
Single	
  point	
  change	
  project
Multiple,	
  business	
  wide	
  pathways
Copyright	
  ©	
  Adapt2Digital	
  Ltd	
  	
  
2014.	
  All	
  Rights	
  Reserved.

Private	
  &	
  Confidential.	
  All	
  the	
  information,	
  ideas,	
  content	
  and	
  methodologies	
  contained	
  in	
  this	
  document	
  are	
  the	
  sole	
  property	
  and	
  IP	
  of Adapt2Digital	
  Limited.
Mel	
  Ross	
  
mel.ross@adapt2digital.com	
  
@melrossdigital
Stacey	
  Perry	
  
stacey.perry@adapt2digital.com	
  
@staceymperry
adapt2digital.com @adapt2digital #digitallyadaptive
melross1
staceyperry

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Becoming Digitally Adaptive™ April 2014

  • 1. Time  To  Adapt   2014 Copyright  ©  Adapt2Digital  Ltd     2014.  All  Rights  Reserved.
 Private  &  Confidential.  All  the  information,  ideas,  content  and  methodologies  contained  in  this  document  are  the  sole  property  and  IP  of Adapt2Digital  Limited.
  • 2. Copyright  ©  Adapt2Digital  Ltd     2014.  All  Rights  Reserved.
 Private  &  Confidential.  All  the  information,  ideas,  content  and  methodologies  contained  in  this  document  are  the  sole  property  and  IP  of Adapt2Digital  Limited. It  starts  and  ends  with  the  audience
  • 3. Copyright  ©  Adapt2Digital  Ltd     2014.  All  Rights  Reserved.
 Private  &  Confidential.  All  the  information,  ideas,  content  and  methodologies  contained  in  this  document  are  the  sole  property  and  IP  of Adapt2Digital  Limited. Customer/Citizen EmployeeStakeholder Supply  Chain It’s  not  just  the  ‘customer’
  • 4. Copyright  ©  Adapt2Digital  Ltd     2014.  All  Rights  Reserved.
 Private  &  Confidential.  All  the  information,  ideas,  content  and  methodologies  contained  in  this  document  are  the  sole  property  and  IP  of Adapt2Digital  Limited. “Digital”  is  often  the  elephant  in  the  room
  • 5. Copyright  ©  Adapt2Digital  Ltd     2014.  All  Rights  Reserved.
 Private  &  Confidential.  All  the  information,  ideas,  content  and  methodologies  contained  in  this  document  are  the  sole  property  and  IP  of Adapt2Digital  Limited. “Digital” …the  ongoing  potential  created  when   technology  and  audiences  collide
  • 6. Copyright  ©  Adapt2Digital  Ltd     2014.  All  Rights  Reserved.
 Private  &  Confidential.  All  the  information,  ideas,  content  and  methodologies  contained  in  this  document  are  the  sole  property  and  IP  of Adapt2Digital  Limited. Three  words  these  brands  have  in  common
  • 7. Copyright  ©  Adapt2Digital  Ltd     2014.  All  Rights  Reserved.
 Private  &  Confidential.  All  the  information,  ideas,  content  and  methodologies  contained  in  this  document  are  the  sole  property  and  IP  of Adapt2Digital  Limited. Engage Innovate Adapt
  • 8. Copyright  ©  Adapt2Digital  Ltd     2014.  All  Rights  Reserved.
 Private  &  Confidential.  All  the  information,  ideas,  content  and  methodologies  contained  in  this  document  are  the  sole  property  and  IP  of Adapt2Digital  Limited. they  deliver  innovation  that  helps  move  our   lives  along
  • 9. Copyright  ©  Adapt2Digital  Ltd     2014.  All  Rights  Reserved.
 Private  &  Confidential.  All  the  information,  ideas,  content  and  methodologies  contained  in  this  document  are  the  sole  property  and  IP  of Adapt2Digital  Limited. Many  businesses  search  for  digital  solutions…
  • 11. Copyright  ©  Adapt2Digital  Ltd     2014.  All  Rights  Reserved.
 Private  &  Confidential.  All  the  information,  ideas,  content  and  methodologies  contained  in  this  document  are  the  sole  property  and  IP  of Adapt2Digital  Limited. So  why  not  jump  ship?
  • 12. Copyright  ©  Adapt2Digital  Ltd     2014.  All  Rights  Reserved.
 Private  &  Confidential.  All  the  information,  ideas,  content  and  methodologies  contained  in  this  document  are  the  sole  property  and  IP  of Adapt2Digital  Limited. Digital     Transformation And  search  for  an  alternative  to  ‘Digital   Transformation’
  • 13. Copyright  ©  Adapt2Digital  Ltd     2014.  All  Rights  Reserved.
 Private  &  Confidential.  All  the  information,  ideas,  content  and  methodologies  contained  in  this  document  are  the  sole  property  and  IP  of Adapt2Digital  Limited. “The  digital  journey  is  never  complete,  as   continuous  improvement  is  always  possible.”
  • 14. Copyright  ©  Adapt2Digital  Ltd     2014.  All  Rights  Reserved.
 Private  &  Confidential.  All  the  information,  ideas,  content  and  methodologies  contained  in  this  document  are  the  sole  property  and  IP  of Adapt2Digital  Limited. Digitally        Adaptive™ Become
  • 15. A  business  able  to  adapt  to   digital  change  on  an   ongoing  basis  to  achieve   business  advantage  and   meet  and  pre-­‐empt  growing   audience  expectations Copyright  ©  Adapt2Digital  Ltd     2014.  All  Rights  Reserved.
 Private  &  Confidential.  All  the  information,  ideas,  content  and  methodologies  contained  in  this  document  are  the  sole  property  and  IP  of Adapt2Digital  Limited.
  • 16. Copyright  ©  Adapt2Digital  Ltd     2014.  All  Rights  Reserved.
 Private  &  Confidential.  All  the  information,  ideas,  content  and  methodologies  contained  in  this  document  are  the  sole  property  and  IP  of Adapt2Digital  Limited. Why?  Because  the  world  is  changing We  are  in  the  Digital  Vortex
  • 17. Copyright  ©  Adapt2Digital  Ltd     2014.  All  Rights  Reserved.
 Private  &  Confidential.  All  the  information,  ideas,  content  and  methodologies  contained  in  this  document  are  the  sole  property  and  IP  of Adapt2Digital  Limited. BUSINESS  OBJECTIVES  -­‐  RESULTS  DRIVEN SIMPLE  -­‐  BUSINESS  WIDE INTERNAL  -­‐  STAY  IN  CONTROL LED  FROM  THE  TOP  -­‐  CLARITY  &  FOCUS CUSTOMER  FOCUSED  -­‐  STAY  ON  COURSE The  solution  should  be…
  • 18. Copyright  ©  Adapt2Digital  Ltd     2014.  All  Rights  Reserved.
 Private  &  Confidential.  All  the  information,  ideas,  content  and  methodologies  contained  in  this  document  are  the  sole  property  and  IP  of Adapt2Digital  Limited. The  Adapt2Digital  Approach A  three  stage  cycle  to  become  Digitally  Adaptive™ Audience  Outcome  driven,  focus  on  business  performance
  • 19. Copyright  ©  Adapt2Digital  Ltd     2014.  All  Rights  Reserved.
 Private  &  Confidential.  All  the  information,  ideas,  content  and  methodologies  contained  in  this  document  are  the  sole  property  and  IP  of Adapt2Digital  Limited. Digital     Transformation Digitally     Adaptive™ Single  point  change  project Multiple,  business  wide  pathways
  • 20. Copyright  ©  Adapt2Digital  Ltd     2014.  All  Rights  Reserved.
 Private  &  Confidential.  All  the  information,  ideas,  content  and  methodologies  contained  in  this  document  are  the  sole  property  and  IP  of Adapt2Digital  Limited. Mel  Ross   mel.ross@adapt2digital.com   @melrossdigital Stacey  Perry   stacey.perry@adapt2digital.com   @staceymperry adapt2digital.com @adapt2digital #digitallyadaptive melross1 staceyperry