Check out 5 ways to get back on track with sales and marketing alignment.

1. 5 Ways to Get Back on Track with
Sales and Marketing Alignment

2. IF YOUR SALES AND
MARKETING TEAMS
LOOK LIKE THIS…

4. YOU MAY WANT TO
CONSIDER
aligning your sales and marketing strategy.

5. BUT HOW?

6. HERE ARE 5 WAYS
to get back on track with sales and marketing
alignment.

7. DEVELOP BUYER
PERSONAS
• Get your sales and marketing team to
develop buyer personas together…and agree
on them.
• This is essential! Define your target
audience and get to know them.
• Who is your buyer? Marketing Director?
CEO? Financial advisor?
• How does your target buyer make
decisions?

8. CREATE A CONTENT
STRATEGY
• Map out a content strategy.
• Develop content that helps your buyer
move from one step to the next (purchase
cycle).
• Promote content on specific outlets your
target audience actually uses.
• Use language your target audience can
connect with.

9. DEVELOP A FEATUREBENEFIT TOOL
• Analyze your product/service offering to
create a table of features, advantages, and
benefits.
• This should help you pinpoint the value of
your product/service.
• You’re not just selling a “black dress,”
you’re selling “a perfect date.”

10. SOMETHING LIKE THIS
Private/Public Schools
Feature
Benefit
Advantage
After School
Activities
Facilitate outside
learning
Students can
discover their true
passion
Laptops
Facilitate learning
objectives through
technology
Students will be
prepared for the
work force

11. TRAIN YOUR SALES TEAM
• Practice, Practice, Practice your sales pitch.
• Different phases in the purchase cycle
• Different buyer personas
• Sales people are eager to have great content
at their disposal. Marketers: give it to them!
• Show them how to use it
• Why they need it
• What content to use

12. EVALUATE
• Evaluate your efforts
• Are you targeting the right people?
• Does your content appeal to your target
audience? What writing style are you
using?
• What outlets are working?
• Is your sales team expressing value to
your audience?

13. GET YOUR SALES AND
MARKETING TEAM ON
TRACK
We want them to look more like this…

15. WELL MAYBE NOT THAT
HAPPY

16. encourage conversation
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