Contenu connexe Similaire à Hims rss01 v2 Similaire à Hims rss01 v2 (20) Hims rss01 v21. Understanding RSS
Social Media Marketing Bootcamp 2010 – Part III
October 20, 2010
Pagogh Cho Matthew Alberty
VP, Innovation Manager, Interactive Services
TERMS OF USE: This document was created for the Houston Internet Marketing Society and Houston Community College School of Continuing Education “Social Media Marketing Bootcamp” and is intended for use
as educational material only.
2. UNDERSTANDING RSS
What we will cover today:
What is RSS?
RSS Examples
Benefits of RSS
Getting Started with RSS
© 2010 ADCETERA 2
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headlines website
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6. WHAT IS RSS?
Origin ~1995
(the concept of RSS)
Type of web feed
Created to promote and simplify
content publishing and
distribution – syndication
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8. WHY RSS?
INFORMATION BUSINESS
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9. NEWS AND INFORMATION
Google Reader (via browser) Google Reader for iPhone GReader for Android
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11. DIGITAL SIGNAGE
News from SharePoint, Weather from AccuWeather, Stock Quotes, & Photo Gallery Background
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12. GETTING STARTED
READ
SharpReader
RSS Reader
MS Outlook
WEB-BASED/SOFTWARE
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13. GETTING STARTED
USE
RSSinclude.com
news.yahoo.com/page/rss
feedzilla.com
rss2java.com
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14. External Small Business Uses Internal Small Business Uses
Local/national news Content leverage/repurposing
Industry feeds and information Subscription information
Weather Facilities (Security/HVAC)
Stock quotes Competitor analysis
Twitter integration Tracking social media impact (search.twitter.com)
Blog integration
Accessing RSS Content
Feed on your website
Mobile devices
E-mailed to you
RSS Readers
Digital signage
BEST PRACTICES
© 2010 ADCETERA 14
15. Thank you. Adcetera
3000 Louisiana
Houston, Texas 77006
713.522.8006
Pagogh Cho
pcho@adcetera.com
Matt Alberty
malberty@adcetera.com
© 2010 ADCETERA 15