Addictlab's mission is to discover, accelerate & marshal creative talent to generate innovation and create sustainable changes for 3th parties & society. This presentation should help you to understand the organisations full scope.

2. To innovate is to free your mind. Jan Van Mol, founder Addictlab.com

5. > Tree hugger > Atmosphere Amplifier > Women connector > Earth connector

6. >>> Mobile Dwelling Units

9. Creativity = Chemistry ©

10. Lab/members Lab/ambassadors Lab/researchers Platforms to accelerate talent

23. Open Lab 1.0

24. Open Lab 2.0

25. Temporary space Discovering new talent Inspiring a large audience Allowing the industry to tap into creative resources and set up brainstorming sessions & workshops.

31. Companies, cities, Organisations Tapping into our lab Sponsors Support our dedicated labs Where does the money come from? > Who benefits from innovation?

35. A trip on the Thalys does not take that long. Eating and drinking is more like an interesting way to pass the time than a biological need. Eating and drinking on the European Thalys should therefore be pleasantly surprising. The surroundings sparkle, the atmosphere is relaxing and calming. I can choose between different places and locations to position myself, depending on the mood I’m in, and who I’m there with. The food I’m eating is surprising as well, and adds a touch of the extraordinary. It’s a memorable experience... Thalys as a new and tantalising experience. Thalys Brand Strategy Travel Concept 2006 Travel Experience Moodboards// Food / Communication / Relaxation / Work / Entertainment / Materials / Colours Idea Database On Board/ Food and Drink THALYS 2006 Design Brief

36. The materials I touch inside the train are unusual to me. They seem to be from another world - things like cushioning gel, smart textiles, luminescent polymers, soft-touch fabrics and thermo-chromatic inks. All is well-considered and fully functional. Thalys uses materials that are multipurpose and multi-layered. This clearly indicates sound company ethics... Thalys as eco-conscious and aesthetically advanced. Thalys Brand Strategy Travel Concept 2006 Travel Experience Moodboards// Food / Communication / Relaxation / Work / Entertainment / Materials / Colours Idea Database On Board/ Materials THALYS 2006 Design Brief

37. Thalys Brand Strategy Travel Concept 2006 Travel Experience Moodboards Idea Database THALYS 2006 Design Brief

39. ©2005 Garth Roberts for Ad!dict Creative Lab

47. Diesel : olyndian project. Selecting local labmembers to ‘change’ the Indian inspired collection. Production & shooting in India.

50. How it works : setting up each lab Addictlab research on Food Addictlab Book with concepts on food Addictlab Research on Chocolate Knowledge center on chocolate Labmember concepten Brand: briefing Tap into ideas, resources + generation of new concepts

52. 1. Inspiration Shower© & trend filtering 2. Creative Sparring partner 3. Creative X-Ray© CLIENT CLIENT LAB RESEARCHER 0% briefing ONGOING COLLAB DEDICATED BRIEFING ADDICTLAB FILES ADDICTLAB FILES Addictlab researchers CLIENT ADDICTLAB FILES LAB RESEARCHER Visualiser LABMEMBER 1 LABMEMBER 2 LABMEMBER … Visualiser LABMEMBER (spec)

54. Live Addictlab sessions

56. Car designers talent from a South African township discovered in the OpenLab3.0: Addictlab will publish, promote their talent, but is also looking for partnerships with car manufacturers.

58. (lab office in city hall and brainstorming sessions ending up in a book and exhibition, showing ideas on the city)

61. Eco- lab This pine cone light will make it to the shops, end of 2009

62. Addictlab in the press. ( selection of articles)

68. So where are you?

69. Become a labmember register / upload ideas / get published Become a labclient read 10 steps / go to innovation desk & brief

70. We need you. But you need us too.

71. Contact: Jan Van Mol [email_address]