Labfiles #09/ tourismlab

Ideas and thoughts on innovation in tourism as generated by
the Creative Ring Tourismlab Idea Wall at the Net Futures
event (The Egg, Brussels, March 25 & 26) and by the ongoing
Touristlab project of Addictlab.com
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TOURISMLABLAB
FILES Collaborative Research to innovate the Travel and Tourism Market

These Lab Files are produced as a follow up of the project
named TourismLab, organized by the Creative Ring during
NetFutures, an event held by the European Commision from
25th to 26th March 2015 at the EGG.
This document, a work in process, will be shared with the
Creative Ring community and with everyone interested in its
co-creation process.
The project merges ideas from the event, together with the
ongoing‘Touristlab’research by creative think tank Addictlab
(‘Voyage’, ‘Ideas on Travel and Tourism”,“touristlab.org”)
The Creative Ring challenged its members via Yola, a dedi-
cated online collaborative platform, to share their opinions
and fresh ideas about four important issues concerning the
Tourism Sector.
- Storytelling as a new way to communicate tourism
context;
- ICT & new experiences, looking for new ideas or new
technologies which are innovating the tourism industry;
- Local Economy, investigating how tourism can help the
development of the local economy;
- Social Innovation, considering how innovation could
positively change society.
During NetFutures, the ideas digitally collected on Yola were
shown on the Idea Wall, a physical laboratory developed by
Creative Ring partner YourOwnLab. The Tourism Lab at Net
Futures Conference gave participants the opportunity to
discover how the Creative Ring supports its community to
collaborate and co-create.
Research and ideas to innovate the travel and tourism market
INTRODUCTION
LAB
FILES

One month before the Net Futures conference, Creative Ring
opened a digital lab on YOLA, a dedicated online
collaborative platform. Creative Ring’s community was
invited to share their ideas about the four opened issues.
Thirty four members took part in the project, sharing a lot of
interesting inputs, which were used to inspire Net Futures’
attendees.
TOOLS
LAB
FILES
At the Net Futures conference Creative Ring involved the
event’s participants in a co-creation exercise by using the
Idea Wall.
This tool is composed of five thematic panels, where people
have the occasion to express their views or sketch out their
own idea, by filling in preprinted flyers.
IDEA WALL
The Tourism Lab project was developed as a collaboration of the Creative Ring and Addictlab, with the technical supports
of Your Own Lab
YOLA app

Idea Wall at NetFutures LAB
FILES

1. STORY TELLING
Research and ideas to innovate the travel and tourism market LAB
FILES
What is the benefit of storytelling in a tourism
context? Can we find ideas to implement
this?
Storytelling is you talking with your friends
about your last trip, showing pictures, videos
and the souvenir that you bought. Indeed, this
narrative technique is changing the way to de-
scribe a place, a service or a local product by
emotionally engaging visitors and users.

G Xylouris
Athens, Greece
Greececountry
xilouris@iit.demokritos.gremail
@xilouristwitter
city
name
NCSR Demokritosorganisation
social network for parents exchanging vacation ideas and experiences
idea title
idea description
023idea code
01/04/2015
last modif
pic/sketch
Vacations with children are rather difficult to plan, and surprises
are not welcomed. Exchanging family vacation experiences or
ideas is a very helpful way of avoiding distraction that could ruin
your vacation.
><
Tourism & Story Telling
Issue
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#09/TOURISMLAB
© Addictlab.com / Creative think tank - all rights reserved. Addictlab uses YourOwnLab software
Tourismlab is lab #09 on Yola & YourOwnLab
Lab Briefing / Lab Community / Lab Rewards

Bjorn Hovstadius
Swedencountry
bjornh@sics.seemail
twitter
city
name
SICSorganisation
Food Safari
idea title
idea description
024idea code
01/04/2015
last modif
pic/sketch
I would like to be able to join a quick tour of good restaurants in
Brussels. Like one course at each place.
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Nele Noppe
Leuven
Belgiumcountry
nele.noppe@gmail.comemail
unjapanologisttwitter
city
name
K.U. Leuvenorganisation
Fan Tourism
idea title
idea description
027idea code
01/04/2015
last modif
pic/sketch
Encourage people to visit places they know from TV series/movies
etc that they love.
Collaboration with media companies, local authorities, and citizen
storytellers is huge in Japan already, growing in US & UK
><
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Roberto
Ravenna
Italycountry
roberto@oclab.itemail
twitter
city
name
OC LAB Italyorganisation
Lowest A/R for tourists
idea title
idea description
029idea code
01/04/2015
last modif
pic/sketch
Tourist > path to do + Additional text + video on what I see >
><
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Stefan Vermeulen
Kortrijk
Europecountry
s.a.vermeulen@iminds.beemail
savermeulentwitter
city
name
iMindsorganisation
Moleskine
idea title
idea description
030idea code
01/04/2015
last modif
pic/sketch
There is no online without offline.
While online is so convenient, off-line is so much fun!
Especially when you are on holidays, escaping daily rush, doing
your digital detox.
This is where the "traditional" moleskin books come in.
When filled out, Moleskin books are difficult to share with friends.
Tourism needs products to overcome this gap.
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David Vermeir
Gent
Belgiumcountry
david.vermeir@iminds.beemail
davidvermeirtwitter
city
name
iMindsorganisation
Geo-Sensitive travel audio guide
idea title
idea description
031idea code
01/04/2015
last modif
pic/sketch
An app + platform where people can upload sound files that
provide a touristic audio guide.
The app downloads and plays the file based on your gps location.
Example : I'm walking in Venice on the San Marco square and the
app downloads an audio file from a local resident who gives me
some historic details and tips about San Marco
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Lisa Gerkens
Helsinki
Finlandcountry
Lisa@leeluu.fiemail
lisagerkens1twitter
city
name
Leeluu Labsorganisation
Family stories
idea title
idea description
032idea code
01/04/2015
last modif
pic/sketch
Have private people tell their personal family story (or else about
a neighborhood)
Organise Neighborhood/story tours.
><
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Tao
Nanjing
Chinacountry
email
twitter
city
name
Politecnio de torinoorganisation
Smarter presentation of story telling
idea title
idea description
034idea code
01/04/2015
last modif
pic/sketch
Use the existing technologies to fit the story into games.
Simple games relate to the story with local techs to fit the tourist
into the story.
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Giovanni
Italycountry
email
twitter
city
name
organisation
The hidden tourist guide
idea title
idea description
035idea code
01/04/2015
last modif
pic/sketch
Many books talk of places. Through crowdsourcing, a limited map
of books and places should be built so that a tourist can get
access to all these valuable stories about places he can visit or
visited.
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EC network
country
email
twitter
city
name
organisation
'Always have tickets'
idea title
idea description
040idea code
01/04/2015
last modif
pic/sketch
campaign
><
Issue
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Jan Van Mol
Geneva
Switzerlandcountry
jan@addictlab.comemail
twitter
city
name
organisation
Pantonize your destination
idea title
idea description
045idea code
15/04/2015
last modif
pic/sketch
workshop to look - or re-look - at your environment.
In groups, people wander around the city and try to grasp its true
colours.
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Alvise Lenassi
Venice
Italycountry
email
twitter
city
name
organisation
Touristic experience
idea title
idea description
059idea code
17/04/2015
last modif
pic/sketch
Storytelling is a good way to have a real touristic
experience of a place and a good way to tell to the
tourists the history of a place or how to go around
the tourist place.
><
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Silvia Gobbo
Venice
Italycountry
email
twitter
city
name
organisation
Travel to overcome our own limits
idea title
idea description
060idea code
17/04/2015
last modif
pic/sketch
"Whereas the beautiful is limited, the sublime is
limitless”
Immanuel Kant
><
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Chiara Frigatti
Venice
Italycountry
email
twitter
city
name
organisation
Storytelling of historical site
idea title
idea description
061idea code
17/04/2015
last modif
pic/sketch
Change History into story and narration in order to
create fascination and improve cultural and
archaeological tourism.
><
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Maria Mariano
Venice
Italycountry
email
twitter
city
name
organisation
La Barchetta di Carta
idea title
idea description
062idea code
17/04/2015
last modif
pic/sketch
If people are familiar with a place they can respect it
better. So the storytelling can promote knowledge.
><
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Wildes Capriati
Venice
Italycountry
email
twitter
city
name
organisation
Storytelling can be a key
idea title
idea description
063idea code
17/04/2015
last modif
pic/sketch
A key to respect a place and its people. It can be
implemented likethis: www.discoverwalks.com where
you can offer a tip to a local "guide" storyteller
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Valentina Dall'Ara
Vicenza
Italycountry
email
twitter
city
name
organisation
Ancient sites
idea title
idea description
064idea code
17/04/2015
last modif
pic/sketch
We should start from the past to tell a new story
about ancient sites. Historical sites could be a new
starting point to tell an innovative story.
><
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Erika de Bortoli
Venezia
Italycountry
email
@ErikaDeBortolitwitter
city
name
organisation
Creative Storytelling Blog by Interplay - Videovivo
idea title
idea description
065idea code
17/04/2015
last modif
pic/sketch
TrentoVivo APP combines ten interactive videos on
the Trento City with the blog (creativestorytelling.
videovivo.it). Storytelling techniques can be used
and added to a video to make it more incisive. If you
combine storytelling and interativity, as Videovivo
allows to do, you offer an innovative and
gorgeous experience to your clients.
><
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Erika de Bortoli
Venice
Italycountry
email
@ErikaDeBortolitwitter
city
name
organisation
Creative Storytelling Blog by Interplay
idea title
idea description
066idea code
17/04/2015
last modif
pic/sketch
Interplay Software, in developing the Videovivo
platform, thought to offers a website dedicated to this
fascinating subject to its clients. The website
creativestroytelling.videovivo.it (at the moment only
in Italian) offers and explain interesting inputs about
formats, technologies and writing techniques
to help companies to communicate smartly.
Storytelling can be inflected in different sectors and
forms.
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2. SOCIAL INNOVATION
FILES
How tourism industry can change by thinking of
and including minorities?
The tourist industry has become a key sector of
the European economy, generating over 10% of
EU GDP (directly or indirectly) and employing
9.7m citizens in 1.8m businesses.
Not always does this business impact positively
on the social life of cities and their communi-
ties.

Tom Collins
country
tc@allthingstalk.comemail
twitter
city
name
organisation
Decentralized mesh grs network using smart phones
idea title
idea description
026idea code
01/04/2015
last modif
pic/sketch
Allow a Tas like network built over consumer devices on and
open an encrypted network (?)
><
Social Innovation
Issue
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Vicent Borja
Brussel
Belgiumcountry
vborja@gmail.comemail
twitter
city
name
iMindsorganisation
Medical assistance in your own language traveling abroad
idea title
idea description
033idea code
01/04/2015
last modif
pic/sketch
When I travel abroad I'm always afraid if I need trusted medical
attention, to find it, or where to call to consult in my own native
language.
I think with mobile technology that is global, this gap can be fixed.
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3. LOCAL ECONOMY
FILES
How can tourism help developing the local
economy?
Tourism is a major economic activity in the
European Union with wide-ranging impact on
economic growth, employment and social de-
velopment. It can be a powerful tool in fighting
economic decline and unemployment.

Eleni Trouva
Athens
Greececountry
trouva@iit.demokritos.gremail
twitter
city
name
NCSRDorganisation
Traveling organisation / proposal
idea title
idea description
001idea code
01/04/2015
last modif
pic/sketch
It would be nice to have a platform with which potential travelers
can organize their trips (itinerary, places, dates, hotels, prices,
things you have to do/try, restaurants, local events etc)
and within the same platform get recommendations on those
issues from all other's travel data.
><
Tourism & Local Economy
Issue
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TC
country
tc@allthingstalk.comemail
twitter
city
name
organisation
iphone antisocial tazer device
idea title
idea description
002idea code
17/04/2015
last modif
pic/sketch
if you're on Facebook for more than 30 seconds when you're in a
social environment, the tazer electrocutes the user.
Enjoy!
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Zsuzsanna Bodi
brussels
Belgiumcountry
zsuzsanna.bodi@enoll.orgemail
twitter
city
name
ENOLLorganisation
Shopfinder for Brussels
idea title
idea description
003idea code
17/04/2015
last modif
pic/sketch
I moved to Brussels recently and I find it really challenging to find
specific shops in the city. There are lots of interesting products
available from designers, artists in little shops, but in most cases
you can't find information about them online. It would be nice to
have an app that shows these places on a map based on search
filters.
><
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anonymous
country
email
twitter
city
name
organisation
Welcome App
idea title
idea description
004idea code
17/04/2015
last modif
pic/sketch
One app for people who drive at a new city and need to know the
cheaper way to go directly to the hotel and other practical services
like that.
><
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Anna Everitt
Cambridge
UKcountry
anna.everitt@dante.netemail
twitter
city
name
GEantorganisation
Pin badge to show you can help
idea title
idea description
006idea code
01/04/2015
last modif
pic/sketch
Love your own city?
Show it by waring a pin/badge to show you are happy to be
approached by visitors to help with local knowledge. The pin could
also have flags to show the languages you speak. Easy also to
put in your pocket if you are angry or not feeling friendy.
><
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Roberta
Italycountry
robertamaio90@gmail.comemail
twitter
city
name
ECorganisation
Boosting regional tourism keeping prices affordable
idea title
idea description
007idea code
01/04/2015
last modif
pic/sketch
How EU institutions put in place a sustainable tourism policy with
the purpose of boosting tourism at regional level in order to
increase economic growth outside big cities.
Which type of transports would better respond to this need? How
could prices be kept affordable for EU citizens?
><
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Sander Spek
Brussels
Belgiumcountry
alexander.spek@vub.ac.beemail
@sndrspktwitter
city
name
iMinds SMIT VUBorganisation
Crowd Planner
idea title
idea description
008idea code
01/04/2015
last modif
pic/sketch
A service that measures real-time crowd data and makes
predictions (incl weather, holidays, etc) for tourist attractions.
Tourists can use the app to plan their day to visit an attraction at a
quiet moment, eg lunch time.
The attraction can use it for planning (eg staff) but also benefit
from the crowd being more evenly spread over the day.
><
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Gauthier Demaret
Brussels
Belgiumcountry
gade@emove.beemail
@emove2010twitter
city
name
Emoveorganisation
Mon quartier / Mijn buurt
idea title
idea description
009idea code
01/04/2015
last modif
pic/sketch
To create an application when tourists or locals could visit the
neighborhoods of Brussels through stories of the Elderly or locals
who have been living or knowing the neighborhood for a long time
and know anecdotes.
You could visit entire cities through the eyes of locals.
><
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Mouton
Gosselies
Belgiumcountry
stephane.mouton@cetic.email
@smoutontwitter
city
name
CEorganisation
Follow the drone
idea title
idea description
010idea code
01/04/2015
last modif
pic/sketch
Propose a tourist itinerary by following a drone from a point of
interest (historical, architectural, ) to another.
Could/should be complete with an app to give details
Due to autonomy of drones, it would fit with sport themed
itineraries (joggers, runner)
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Philippe Verstichel
country
philippe.email
@Phisabtwitter
city
name
Global Enterpriseorganisation
Drone my way
idea title
idea description
011idea code
01/04/2015
last modif
pic/sketch
Using drones to bring 3D experiences to tourists who do not have
time to vist a whole attraction.
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Luca Galluppi
Milan
Italycountry
lucagalluppi@hp.comemail
twitter
city
name
organisation
Tourist Kiosk
idea title
idea description
012idea code
01/04/2015
last modif
pic/sketch
Create a kiosk that helps people to find the way to go to their
destination. A graphic interactive kiosk.
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Paolo Aversano
Brussels
country
email
@paoloaversanotwitter
city
name
ENOLLorganisation
Relaunching local economies by boosting tourism activities.
idea title
idea description
013idea code
01/04/2015
last modif
pic/sketch
Relaunching local economies by boosting tourism activities.
Using ICT to promote areas where tourism is still underdeveloped
(south of Italy) and not well known internationally.
The idea : creating a network of touristic companies from that
region part of an association creating an app/website where
tourists can find reliable offer.
We should create a label certifying the quality of service offered by
these companies. (To be continued)
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Victor Bayon
country
victor.bayon-molino@intel.email
vbayon@gmail.comtwitter
city
name
INTELorganisation
Local Search Engines
idea title
idea description
014idea code
17/04/2015
last modif
pic/sketch
To be able to find information that is local and up-to-date (real
time)
All data is hosted locally. No Google, No Facebook.
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Anna Everitt
Cambridge, UK
UKcountry
anna.everitt@dante.netemail
twitter
city
name
Geantorganisation
Hotel maps at train stations
idea title
idea description
015idea code
01/04/2015
last modif
pic/sketch
Not enough large stations have a good map of local hotels - get
the hotels to sponsor the use of their logo to help pay for the map.
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Khaël Velders
Ghent
Belgiumcountry
khael.velders@icloud.comemail
@khaelvelderstwitter
city
name
NTWRKorganisation
Centralized app/website to plan and book train rides across Europe
idea title
idea description
016idea code
01/04/2015
last modif
pic/sketch
It is always problematic to plan and book train rides across
European countries. Every country has its own train infrastructure
companies that each have their own web structure to plan and
book rides.
As soon as you try to book cross-country or internationally this
becomes problematic and you have to contact your local station to
book by phone or even go at the station, often at hefty fees.
We need a clean transparent and clutterfree platform that solves
these issues.
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Dolores Ordonez
country
don@anysolution.euemail
+34619712806twitter
city
name
Anysolutionorganisation
The Mallorca gap.
idea title
idea description
017idea code
01/04/2015
last modif
pic/sketch
local people vs huge international tourism players in Mallorca
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Andrea Rossi
Madrid
Spaincountry
andrea.rossi@atos.netemail
twitter
city
name
Atosorganisation
re-branding tourism in research/innovation
idea title
idea description
028idea code
17/04/2015
last modif
pic/sketch
Tourisme is not a sexy buzz word in the research/innovation
world.
"Smart destination" could be a different branding.
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Silvia Gobbo
Venice
Italycountry
email
twitter
city
name
organisation
New Models
idea title
idea description
055idea code
17/04/2015
last modif
pic/sketch
The tourism and financial crisis has forced everyone
to investigate alternative models. For instance,
Airbnb opens the door to the world's most interesting
houses in the world.
Government shouldn’t penalize someone for renting
out a room, but should protect the tourism operators
and ensure that those who rent their houses
online pay their fair part of taxes.
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Maria Mariano
Venezia
Italycountry
email
twitter
city
name
organisation
La barchetta di carta
idea title
idea description
056idea code
17/04/2015
last modif
pic/sketch
I create paper products that tell stories of Venice. in
this way I try to enhance the historical and cultural
city and to have a positive impact on its economy.
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Wildes Capriati
Venice
Italycountry
email
twitter
city
name
organisation
Support small local businesses
idea title
idea description
057idea code
17/04/2015
last modif
pic/sketch
The best way is to avoid the big Companies (from
Hotellerie to restaurants). Ranking services can help
the tourist in this.
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Claudio Costantino
Venice
Italycountry
email
twitter
city
name
organisation
Local products
idea title
idea description
058idea code
17/04/2015
last modif
pic/sketch
Tourism can improve economics of local food and
wine, and other local products.
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4. ICT & New Experiences
FILES
How can we use ICT and new technologies to
innovate the tourism industry?
Did you see anything interesting or do you have
a fresh new idea? Today everyone has a mobile
phone, we have easy access to wifi connection
and it is natural to book a trip from our
own living room. But what is next?

Dimitris
Greececountry
d.choritatos@digigrow.comemail
twitter
city
name
digigroworganisation
Time-Based Tourism tips
idea title
idea description
018idea code
01/04/2015
last modif
pic/sketch
To give the tourist advice on where to go and what to see based
on the time of the day.
This way we can organize his itinerary for the day quite easliy.
><
ICT & New Experiences
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Marianne Loor
Kista
Swedencountry
marianne.loor@eitictlabs.comemail
twitter
city
name
EIT ICT Labsorganisation
The smart connected luggage
idea title
idea description
019idea code
17/04/2015
last modif
pic/sketch
Where is that missing piece of luggage?
The smart connected luggage should be able to communicate with
you and could also provide more local information - keeping track
of where you have been before and be a source for storytelling.
Surface could be used for charging smart devices.
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Simon Debaere
Brussels
Belgiumcountry
email
twitter
city
name
iMindsorganisation
ICT for a different tourism
idea title
idea description
020idea code
01/04/2015
last modif
pic/sketch
ICT should not reinforce existing tourism but focus on entirely
different kinds of experiences, bringing tourists to places they
would otherwise not find, a uniqueness and authenticity that are
hidden to the casual passer by.
><
Issue
concept execute
score
#09/TOURISMLAB

Sylvia Copez
Toledo
Spaincountry
slopez@innopole.netemail
@silvi654twitter
city
name
Innopoleorganisation
Buy tickets on the fly from my app & phone
idea title
idea description
021idea code
17/04/2015
last modif
pic/sketch
I would like to be able to buy a ticket just whenever I'm in front of
an old building or whatever (tourist interest)
Just whenever I decide to visit it. To press a 'button' and 'hop' you
have your ticket and can go inside.
It could be complemented with special prices, offers etc and also
with a summary of what you are going to visit.
><
Issue
concept execute
score
#09/TOURISMLAB

Ch Doukas
Trento
Italycountry
cdoukas@create-net.orgemail
@buildingiottwitter
city
name
Create-Netorganisation
Private story telling app
idea title
idea description
022idea code
01/04/2015
last modif
pic/sketch
An app that collects media online from locations I have seen,
integrates them with my own photos, instagram, tweets or place-
views, and creates a nice storytelling video.
Share it over a common platform
Users with more stories get promotions or discounts to visit sites
and places.
><
Issue
concept execute
score
#09/TOURISMLAB

Kleiner
Belgiumcountry
email
@thbklntwitter
city
name
ECorganisation
Use Virtual Reality
idea title
idea description
036idea code
17/04/2015
last modif
pic/sketch
Mobile phone could use Europlana (?) or other online sources to
provide on-time, real life information about building and highlights
in cities, making virtual reality a complement to real life tourism.
><
Issue
concept execute
score
#09/TOURISMLAB

Francesco
Barcelona
country
email
twitter
city
name
organisation
Hotel - client relationship
idea title
idea description
037idea code
01/04/2015
last modif
pic/sketch
Put in close contact the hotel to the clients.
Software layer that automatically gives info about the status of the
room. Still busy, not yet cleaned, # of room, incidents (?) etc.
><
Issue
concept execute
score
#09/TOURISMLAB

anonymous
country
email
twitter
city
name
organisation
Friendly hotel management system
idea title
idea description
038idea code
01/04/2015
last modif
pic/sketch
More robust and user friendly software systems for hotel
management and interaction with customers, to avoid situations
such has :
the room is busy but it is assigned also to another customer
the room heating system is off and the room is very cold
Bu also to provide detailed info about the room and its facilities.
><
Issue
concept execute
score
#09/TOURISMLAB

Jan Van Mol
Geneva
Switzerlandcountry
janvanmoltwitter
city
name
Addictlaborganisation
Free wifi now
idea title
idea description
046idea code
15/04/2015
last modif
pic/sketch
Campaign idea to promote
free wifi in tourism destinations and cities.
><
Issue
concept execute
score
#09/TOURISMLAB

Valentina Poli
Venice
Italycountry
email
twitter
city
name
organisation
Radioweb app
idea title
idea description
048idea code
15/04/2015
last modif
pic/sketch
An app to connect to radio station with storytelling of
famous artists while walking into unconventional places
of art cities during music and performing festival!
#connect #web #radio #artcities
><
Issue
concept execute
score
#09/TOURISMLAB

Valentina Dall'Ara
Vicenza
Italycountry
email
twitter
city
name
organisation
Virtual Tour
idea title
idea description
049idea code
17/04/2015
last modif
pic/sketch
I liked the virtual tour on line of the Louvre museum. I
used it before leaving and I enjoyed it.
><
Issue
concept execute
score
#09/TOURISMLAB

Caludio Costantino
Venezia
Italycountry
email
twitter
city
name
organisation
APP in Berlin
idea title
idea description
050idea code
17/04/2015
last modif
pic/sketch
When I gone in Berlin 2 years ago, i tried the app
BVG FahrInfo for go round in the city with public
transport system.
><
Issue
concept execute
score
#09/TOURISMLAB

Maria Mariano
Venezia
Italycountry
email
twitter
city
name
organisation
New technology and graphic design
idea title
idea description
051idea code
17/04/2015
last modif
pic/sketch
smart codes included in the graphic posters or
printed material. I think this type of technology could
be better explored.
><
Issue
concept execute
score
#09/TOURISMLAB

Wildes Capriati
Venezia
Italycountry
email
twitter
city
name
organisation
Dynamic queue management
idea title
idea description
052idea code
17/04/2015
last modif
pic/sketch
Holiday's time lost in Museum and public transport
queues is a waste of a tourist time. A 5 minute
warning (via App or via text message)
could free tourist that could spend time and money in
the neighborhood.
><
Issue
concept execute
score
#09/TOURISMLAB

Chiara Frigatti
Venezia
Italycountry
email
twitter
city
name
organisation
Mare Memoria Viva
idea title
idea description
053idea code
20/04/2015
last modif
pic/sketch
Mare Memoria Viva is a project about the memory
and the present feeling about Palermo sea. It's a
geo-blog that grows with the stories and images
contributed by its users in order to provide an
unconventional offering of tourist and cultural
attractions.
http://www.marememoriaviva.it/
><
Issue
concept execute
score
#09/TOURISMLAB

Erika De Bortoli
Venezia
Italycountry
email
@ErikadeBortolitwitter
city
name
organisation
Videovivo
idea title
idea description
054idea code
17/04/2015
last modif
pic/sketch
Videos are the best way to show how the places are.
How to offer a unique experience to video users?
Adding interactive effects: video in video, slides,
galleries, map, social streams, label and article
boxes.
If you can use a platform that's easier and faster. In
addition users get the information only if they want to
and when they want it. The information is
contextual and strong related to the rest of the story.
><
Issue
concept execute
score
#09/TOURISMLAB

Luca Suni
Italycountry
luca@guidemreight.comemail
@guidemerighttwitter
city
name
Guide me rightorganisation
Guide Me Right
idea title
idea description
005idea code
17/04/2015
last modif
pic/sketch
A community market place on web and mobile where to find and
book offline social experience with a local friend, a local citizen
who can earn money by sharing his/her knowledge and lifestyle
with a guest.
><
sharing economy
Issue
concept execute
score
#09/TOURISMLAB

Studio Gerlardi
country
email
twitter
city
name
organisation
contrail
idea title
idea description
044idea code
15/04/2015
last modif
pic/sketch
Name based on the condense trail of a plane.
Bikes have a chalk holder that traces your bike ride through the city.
> awareness
> ephemere
> eco-friendly
> playful & colourful
> lots of people create a bike lane...
><
urban travel
Issue
concept execute
score
#09/TOURISMLAB

Jan Van Mol
Geneva
Swizerlandcountry
janvanmoltwitter
city
name
Addictlaborganisation
City Wear
idea title
idea description
047idea code
15/04/2015
last modif
pic/sketch
When feeling fashionable : wear a scarf. When lost, use the map
printed on the scarf.
Concept ready to be produced. Milan, Antwerp, Brussels, Geneva
maps available.
><
urban travel
Issue
concept execute
score
#09/TOURISMLAB

More
FILES
More ideas on other issues & research areas

Guido Mauricio
Brussels
Belgiumcountry
email
twitter
city
name
organisation
How to turn arts into a rentable business
idea title
idea description
025idea code
01/04/2015
last modif
pic/sketch
How can we turn arts into a rentable business without sacrifice the
meaning of the work for the artist and without interfering with the
artists philosophy or idea/proposition.
><
arts
Issue
concept execute
score
#09/TOURISMLAB

country
email
twitter
city
name
organisation
Big data & IOT
idea title
idea description
043idea code
01/04/2015
last modif
pic/sketch
quid Big data & tourist
><
challenges
Issue
concept execute
score
#09/TOURISMLAB

Kristyna Deiberova
country
email
twitter
city
name
DG Comporganisation
Most favoured nation (MFN) clause
idea title
idea description
042idea code
01/04/2015
last modif
pic/sketch
hotel must give the OTA
room prices
availability
booking & cancellation conditions
> same price on all price comparaison websites
><
EC
Issue
concept execute
score
#09/TOURISMLAB

EC tourist network
country
email
twitter
city
name
organisation
Quid Bitcoin
idea title
idea description
039idea code
01/04/2015
last modif
pic/sketch
><
finances
Issue
concept execute
score
#09/TOURISMLAB

TOURISTLAB RESEARCH
NAME
CITY & COUNTRY
ORGANISATION/COMPANY
EMAIL
IDEA FILE
TEXT AND/OR SKETCH
Tick the appropriate box(es) . Write down your innovative idea & add your concept to the Idea Wall
ISSUES
#2 TOURISM & LOCAL ECONOMY
#3 ICT & NEW EXPERIENCES
#4 TOURISM & STORY TELLING
#7 SOCIAL INNOVATION
other:
I NEED AN IDEA
I HAVE AN IDEA
PLEASE CONTACT ME
PROFILE YOU
REGISTERED ON YOUROWNLAB
TITLE OF YOUR ISSUE OR IDEA
TWITTER
Vidovivo
X X
Giovanni Cortese
Trento, Italy
Interplay software
g.cortese@ipsoft.itTrentovivo & Videovivo“Trentovivo .. is a new way to presentplaces of interest of a city: an in-teractive video-guide of the city ofTrento …
We showcase historical buildings andmuseums, and show the ‘hidden sto-ries’ which are behind video images.You can touch what you see and dis-cover stories, or just learn practicalinformation on the palace.
Trentovivo uses the Videovivo tool(http://www.videovivo.it).
Other than this, the app connects youwith a community of storytellers andtechnology innovators in the area ofmultimedia, sharing their experienceson storytelling and novel multimediaformats.

TOURISTLAB RESEARCH
NAME
CITY & COUNTRY
EMAIL
IDEA FILE
TEXT AND/OR SKETCH
ISSUES
other:
I NEED AN IDEA
I HAVE AN IDEA
PLEASE CONTACT ME
PROFILE YOU
TWITTER
Vidovivo
X X
Giovanni Cortese
Trento, Italy
Interplay software
g.cortese@ipsoft.itVideovivo
Videovivo è una piattaforma software e diservizi per realizzare progetti di video interat-
tivo.
Consente di realizzare interazioni sofisticate
e video interattivi per applicazioni e ‘format’
differenti quali eCommerce, formazione, vid-
eoguide culturali, quiz e tanti altri.
Un video interattivo arricchisce un video nor-
male con contenuti addizionali o approfondi-
menti, quali testi, immagini, altri video, social
media streams, form interattivi ed elementi di
gioco. Gli elementi interattivi appaiono all’in-
terno del video e vengono attivati per effetto
di un ‘tocco’ o di un click dell’utente. Le mo-
dalità con cui sono visualizzati non interferi-
scono con l’esperienza / fruizione del video,
creano ‘engagement’ e aggiungono valore co-
municativo.

TOURISTLAB RESEARCH
NAME
CITY & COUNTRY
EMAIL
IDEA FILE
TEXT AND/OR SKETCH
ISSUES
other:
I NEED AN IDEA
I HAVE AN IDEA
PLEASE CONTACT ME
PROFILE YOU
TWITTER
How to show historical places and events
X
X
Sergey Larenkov
Russia
Tourism has the ability toattract our attention to alocation for its present values,its future characteristics, and orits passed role in history.
This art project combines today’sphotographic images combinedwith - and taken in the sameangle as - a document of thepast.

TOURISTLAB RESEARCH
NAME
CITY & COUNTRY
EMAIL
IDEA FILE
TEXT AND/OR SKETCH
ISSUES
other:
I NEED AN IDEA
I HAVE AN IDEA
PLEASE CONTACT ME
PROFILE YOU
TWITTER
Long- distance Love
X
X
TEmpest Van Schalk
South AFrica / UK
The Long Distance Love watch
allows you to see the time both
in your city and your loved
one’s.
When you travel, you set the red
dot relative to your hour hand
to the time distance between
you.
When reunited, re-align the red
dot.
IDEA #1.2
BY: TEMPEST VAN SCHAIK
“The Long-Distance Love watch allows you to see the time in both your city and your
loved one’s. When you travel you set the red dot relative to your hour hand according
to the time distance between you. When you are reunited, you can re-align the red dot
EMOTION
16
art & design
X

TOURISTLAB RESEARCH
NAME
CITY & COUNTRY
EMAIL
IDEA FILE
TEXT AND/OR SKETCH
ISSUES
other:
I NEED AN IDEA
I HAVE AN IDEA
PLEASE CONTACT ME
PROFILE YOU
TWITTER
Flanders is a city
X
Addictlab Team
Belgium
Addictlab
jan@addictlab.com
Look at the Flanders region as
one city.
Than this map is a metromap
connecting all interesting
destinations.
Introducing : the Chocolate
Line, the War History line, the
Fashion Line etc.
X
GENT
ANTWERPEN
BRUGGE
DUFFEL
HAACHT
AFFLIGEM
HE
MEISE
MECHELEN
HO
BORNEM
BERLARE
SINT NIKLAASEEKLO
DENDERMONDE
NINOVE
RONSE
BRAKEL
AALST
OSTENDE
DE HAAN
BLANKENBERGE
BREDENE
MIDDELKERKE
NIEUWPPORT
KOKSIJDE
DE PANNE
TIELT
ROESELARE
TORHOUT
DIKSMUIDE
KRUISHOUTEM
GAVERE
OUDENAARDE
GERAARDSBERGEN
IEPER
KORTRIJK
VLETEREN
POPERINGE
TERVUREN
DAMME
BRUSSEL
LEUVEN
GANSHOREN
KOEKELBERG
MOLEBEEK
BR
WEMMEL
STROMBEEK
BEVER
ST.-GILLES
ST.-PIETERS-LEEUW
U
VORST
ANDERLECHT
JETTE
LAKEN
ZELLIK
DILBEEK
GROOT-
BIJGAARDEN
ST-AGATHA-
BERCHEM
GENT
ANTWERPEN
HASSELT
BRUGGE
TONGRES
DIEST
DUFFEL
HAACHT
AFFLIGEM
HERENTALS
MEISE
TURNHOUT
MECHELEN
GENK
HOUTHALEN-
HELCHTEREN
HAMONT-ACHEL
MAASEIK
MAASMECHELEN
ZUTENDAAL
SINT-TRUIDEN
BORGLOON
HOEGAARDEN
TIENEN
LANDEN
BORNEM
BERLARE
SINT NIKLAASEEKLO
DENDERMONDE
NINOVE
RONSE
BRAKEL
AALST
OSTENDE
KNOKKE-HEIST
DE HAAN
BLANKENBERGE
BREDENE
MIDDELKERKE
NIEUWPPORT
KOKSIJDE
DE PANNE
TIELT
ROESELARE
TORHOUT
DIKSMUIDE
KRUISHOUTEM
GAVERE
OUDENAARDE
GERAARDSBERGEN
IEPER
KORTRIJK
VLETEREN
POPERINGE
KALMTHOUT
GEEL
RAVELS
TERVUREN
DAMME
BRUSSEL
LEUVEN
FLANDERS
DISCOVERY
LINES
PLAN ON THE
BACKSIDE!
MAP OF
BRUSSEL
Lorem ipsum dolor sit amet, consectetur adipisicing
elit, sed do eiusmod tempor incididunt ut labore et
dolore magna aliqua. Ut enim ad minim veniam, quis
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ea commodo consequat.
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elit, sed do eiusmod te
dolore magna aliqua. U
nostrud exercitation ull
ea commodo consequa
NIEUWPPORT
KOKSIJDE
DE PANNE
GENT
ANTWERPEN
HASSELT
BRUGGE
TONGRES
DIEST
DUFFEL
HAACHT
AFFLIGEM
HERENTALS
MEISE
TURNHOUT
MECHELEN
GENK
HOUTHALEN-
HELCHTEREN
HAMONT-ACHEL
MAASEIK
MAASMECHELEN
ZUTENDAAL
SINT-TRUIDEN
BORGLOON
HOEGAARDEN
TIENEN
LANDEN
BORNEM
BERLARE
SINT NIKLAAS
EEKLO
DENDERMONDE
NINOVE
RONSE
BRAKEL
AALST
OSTENDE
KNOKKE-HEIST
DE HAAN
BLANKENBERGE
BREDENE
MIDDELKERKE
NIEUWPPORT
OKSIJDE
NE
TIELT
ROESELARE
TORHOUT
DIKSMUIDE
KRUISHOUTEM
GAVERE
OUDENAARDE
GERAARDSBERGEN
IEPER
KORTRIJK
VLETEREN
POPERINGE
KALMTHOUT
GEEL
RAVELS
TERVUREN
DAMME
BRUSSEL
LEUVEN
GASTRONOMY & BEER
WARHISTORY & WWI
SCENIC & GREEN
ART & HERITAGE
BIKING & WORLD HERITAGE
FASHION
GASTRONOMY
& BEER
WAR HISTORY
& WWI
ART &
HERITAGE
BIKING &
WORLD HERITAGE
SCENIC
& GREEN
FASHION
NOMY & BEER
m dolor sit amet, consectetur adipisicing
eiusmod tempor incididunt ut labore et
na aliqua. Ut enim ad minim veniam, quis
rcitation ullamco laboris nisi ut aliquip ex
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r adipisicing elit, sed do eiusmod tempor
t labore et dolore magna aliqua. Ut enim
niam, quis nostrud exercitation ullamco
t aliquip ex ea commodo consequat.
ITAGE
dolor sit amet, consectetur adipisicing
usmod tempor incididunt ut labore et
a aliqua. Ut enim ad minim veniam, quis
citation ullamco laboris nisi ut aliquip ex
consequat. Lorem ipsum dolor sit amet,
adipisicing elit, sed do eiusmod tempor
abore et dolore magna aliqua. Ut enim
am, quis nostrud exercitation ullamco
aliquip ex ea commodo consequa
BIKING & HERITAGE
ea commodo consequat. Lorem ipsum dolor sit amet,
consectetur adipisicing elit, sed do eiusmod tempor
incididunt ut labore et dolore magna aliqua. Ut enim
ad minim veniam, quis nostrud exercitation ullamco
laboris nisi ut aliquip ex ea commodo consequat.
WAR HISTORY & WWI
SCENIC & GREEN
FASHION
DISTANCE AND
APPROXIMATE TRAVEL
TIME BETWEEN CITIES
HASSELT 3 ANTWERPEN
79.3km/ appr. 54min.
ANTWERPEN 3 BRUSSEL
ANTWERPEN 3 GENT
ANTWERPEN 3 MECHELEN
BRUSSEL 3 GENT
GENT 3 BRUGGE
BRUGGE 3 OOSTENDE
LANDERS
SCOVERY
NES
www
.visitflanders
.com
GENT
ANTWERPEN
HASSELT
GGE
TONGRES
DIEST
DUFFEL
HAACHT
AFFLIGEM
HERENTALS
MEISE
TURNHOUT
MECHELEN
GENK
HOUTHALEN-
HELCHTEREN
HAMONT-ACHEL
MAASEIK
MAASMECHELEN
ZUTENDAAL
SINT-TRUIDEN
BORGLOON
HOEGAARDEN
TIENEN
LANDEN
BORNEM
BERLARE
SINT NIKLAAS
EEKLO
DENDERMONDE
NINOVE
RONSE
BRAKEL
AALST
KNOKKE-HEIST
TIELT
LARE
T
KRUISHOUTEM
GAVERE
OUDENAARDE
GERAARDSBERGENKORTRIJK
KALMTHOUT
GEEL
RAVELS
TERVUREN
DAMME
BRUSSEL
LEUVEN
GENT
ANTWERPEN
HASSELT
TONGRES
DIEST
DUFFEL
HAACHT
AFFLIGEM
HERENTALS
MEISE
TURNHOUT
MECHELEN
GENK
HOUTHALEN-
HELCHTEREN
HAMONT-ACHEL
MAASEIK
MAASMECHELEN
ZUTENDAAL
SINT-TRUIDEN
BORGLOON
HOEGAARDEN
TIENEN
LANDEN
BORNEM
BERLARE
SINT NIKLAAS
EEKLO
DENDERMONDE
NINOVE
RONSE
BRAKEL
AALST
KNOKKE-HEIST
TIELT
KRUISHOUTEM
GAVERE
OUDENAARDE
GERAARDSBERGENRTRIJK
KALMTHOUT
GEEL
RAVELS
TERVUREN
DAMME
BRUSSEL
LEUVEN
GENT
ANTWERPEN
HASSELT
BRUGGE
TONGRES
DIEST
DUFFEL
HAACHT
AFFLIGEM
HERENTALS
MEISE
TURNHOUT
MECHELEN
GENK
HOUTHALEN-
HELCHTEREN
HAMONT-ACHEL
MAASEIK
MAASMECHELEN
ZUTENDAAL
SINT-TRUIDEN
BORGLOON
HOEGAARDEN
TIENEN
LANDEN
BORNEM
BERLARE
SINT NIKLAAS
EEKLO
DENDERMONDE
NINOVE
RONSE
BRAKEL
AALST
OSTENDE
KNOKKE-HEIST
DE HAAN
BLANKENBERGE
BREDENE
MIDDELKERKE
NIEUWPPORT
KOKSIJDE
DE PANNE
TIELT
ROESELARE
TORHOUT
DIKSMUIDE
KRUISHOUTEM
GAVERE
OUDENAARDE
GERAARDSBERGEN
IEPER
KORTRIJK
VLETEREN
POPERINGE
KALMTHOUT
GEEL
RAVELS
TERVUREN
DAMME
BRUSSEL
LEUVEN
GENT
ANTWERPEN
HASSELT
BRUGGE
TONGRES
DIEST
DUFFEL
HAACHT
AFFLIGEM
HERENTALS
MEISE
TURNHOUT
MECHELEN
GENK
HOUTHALEN-
HELCHTEREN
HAMONT-ACHEL
MAASEIK
MAASMECHELEN
ZUTENDAAL
SINT-TRUIDEN
BORGLOON
HOEGAARDEN
TIENEN
LANDEN
BORNEM
BERLARE
SINT NIKLAAS
EEKLO
DENDERMONDE
NINOVE
RONSE
BRAKEL
AALST
OSTENDE
KNOKKE-HEIST
DE HAAN
BLANKENBERGE
BREDENE
MIDDELKERKE
NIEUWPPORT
KOKSIJDE
DE PANNE
TIELT
ROESELARE
TORHOUT
DIKSMUIDE
KRUISHOUTEM
GAVERE
OUDENAARDE
GERAARDSBERGEN
IEPER
KORTRIJK
VLETEREN
POPERINGE
KALMTHOUT
GEEL
RAVELS
TERVUREN
DAMME
BRUSSEL
LEUVEN
GENT
ANTWERPEN
HASSELT
BRUGGE
TONGRES
DIEST
DUFFEL
HAACHT
AFFLIGEM
HERENTALS
MEISE
TURNHOUT
MECHELEN
GENK
HOUTHALEN-
HELCHTEREN
HAMONT-ACHEL
MAASEIK
MAASMECHELEN
ZUTENDAAL
SINT-TRUIDEN
BORGLOON
HOEGAARDEN
TIENEN
LANDEN
BORNEM
BERLARE
SINT NIKLAAS
EEKLO
DENDERMONDE
NINOVE
RONSE
BRAKEL
AALST
OSTENDE
KNOKKE-HEIST
DE HAAN
BLANKENBERGE
BREDENE
MIDDELKERKE
NIEUWPPORT
KOKSIJDE
DE PANNE
TIELT
ROESELARE
TORHOUT
DIKSMUIDE
KRUISHOUTEM
GAVERE
OUDENAARDE
GERAARDSBERGEN
IEPER
KORTRIJK
VLETEREN
POPERINGE
KALMTHOUT
GEEL
RAVELS
TERVUREN
DAMME
BRUSSEL
LEUVEN
GENT
ANTWERPEN
HASSELT
BRUGGE
TONGRES
DIEST
DUFFEL
HAACHT
AFFLIGEM
HERENTALS
MEISE
TURNHOUT
MECHELEN
GENK
HOUTHALEN-
HELCHTEREN
HAMONT-ACHEL
MAASEIK
MAASMECHELEN
ZUTENDAAL
SINT-TRUIDEN
BORGLOON
HOEGAARDEN
TIENEN
LANDEN
BORNEM
BERLARE
SINT NIKLAAS
EEKLO
DENDERMONDE
NINOVE
RONSE
BRAKEL
AALST
OSTENDE
KNOKKE-HEIST
DE HAAN
BLANKENBERGE
BREDENE
MIDDELKERKE
NIEUWPPORT
KOKSIJDE
DE PANNE
TIELT
ROESELARE
TORHOUT
DIKSMUIDE
KRUISHOUTEM
GAVERE
OUDENAARDE
GERAARDSBERGEN
IEPER
KORTRIJK
VLETEREN
POPERINGE
KALMTHOUT
GEEL
RAVELS
TERVUREN
DAMME
BRUSSEL
LEUVEN
Flanders Moves You!

TOURISTLAB RESEARCH
NAME
CITY & COUNTRY
EMAIL
IDEA FILE
TEXT AND/OR SKETCH
ISSUES
other:
I NEED AN IDEA
I HAVE AN IDEA
PLEASE CONTACT ME
PROFILE YOU
TWITTER
Always travel in green
anonymous
Always travel in green
Anonymous pic forwarded on
Social media.
(Touristlab team : we need to
find the author of this image)
X

TOURISTLAB RESEARCH
NAME
CITY & COUNTRY
EMAIL
IDEA FILE
TEXT AND/OR SKETCH
ISSUES
other:
I NEED AN IDEA
I HAVE AN IDEA
PLEASE CONTACT ME
PROFILE YOU
TWITTER
Radio APP
X
X
Valentina Poli
Venice, Italy
valevip.poli@gmail.com
An app to connect to radio station withstorytelling of famous artists while walk-ing into unconventional places of art cities during music and performingfestival!
#connect #web #radio #artcities

TOURISTLAB RESEARCH
NAME
CITY & COUNTRY
EMAIL
IDEA FILE
TEXT AND/OR SKETCH
ISSUES
other:
I NEED AN IDEA
I HAVE AN IDEA
PLEASE CONTACT ME
PROFILE YOU
TWITTER
Travel book contest
X
X
Valentina Poli
Venice, Italy
valevip.poli@gmail.com
@Hotel/t.o./agency Ask your gueststo create their own travel book withpersonal postcards and create a con-test to move art talents and the ideaof travelling. Be smart Be CreativeTravelbook! #marketing #art #con-test

TOURISTLAB RESEARCH
NAME
CITY & COUNTRY
EMAIL
IDEA FILE
TEXT AND/OR SKETCH
ISSUES
other:
I NEED AN IDEA
I HAVE AN IDEA
PLEASE CONTACT ME
PROFILE YOU
TWITTER
Delete Tourists on pics
X
X
Anonymous
How to delete tourists on
your travel photos

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NAME
CITY & COUNTRY
EMAIL
IDEA FILE
TEXT AND/OR SKETCH
ISSUES
other:
I NEED AN IDEA
I HAVE AN IDEA
PLEASE CONTACT ME
PROFILE YOU
TWITTER
Collapsible Bike
X
X
Gianluca Sada
The collapsible bike.
http://www.sadabike.it/

TOURISTLAB RESEARCH
NAME
CITY & COUNTRY
EMAIL
IDEA FILE
TEXT AND/OR SKETCH
ISSUES
other:
I NEED AN IDEA
I HAVE AN IDEA
PLEASE CONTACT ME
PROFILE YOU
TWITTER
https://www.playgroundkortrijk.be
X X
Wouter Vandenbosch
Ghent, Belgium
iMinds
wouter.vandenbosch@iminds.be
PLAYGROUND is a game application developed
within the context of SPECIFI project that allows
users to discover the city in a playful way. The
application and its interactive game mechanics
were designed in close cooperation with New
Heroes Foundation in Amsterdam and iMinds
(Ghent, Belgium).
PLAYGROUND has been designed for Kortrijk
and was never used before. Kortrijk citizens and
visitors will use the app on their smartphones
throughout October. Their experience and feed-
back will then stimulate further development by
the promoters.

TOURISTLAB RESEARCH
NAME
CITY & COUNTRY
EMAIL
IDEA FILE
TEXT AND/OR SKETCH
ISSUES
other:
I NEED AN IDEA
I HAVE AN IDEA
PLEASE CONTACT ME
PROFILE YOU
TWITTER
Chief Tourist Officer in a company
X
X
Jan Van Mol
Geneva, Switzerland
Addictlab
jan@addictlab.com
Introducing the Chief Tourism Officer.
Also check the idea
Chief Social Innovation Officer.
LAB
De CTO : Chief Tourist Officer
idea title
idea description
lab code
003
idea code
13/02/2015
last modif
pic/sketch
Lab manager: Jan Van Mol
partner: Sociale Innovatie fabriek
De Chief Tourist Officer is een nieuwe taak binnen een bedrijf enorganisatie. De CTO zorgt ervoor dat mensen binnen een bedrijftijd krijgen om aan toerisme te doen, op basis van hun HUCA-profiel.
De taakverdeling van een CTO dient verder te worden uitgediept,maar moet in samenwerking met HR en eventueel Marketing zijn.
De Human capabilities (HUCA)* tabel van Addictlab kan eenleidraad zijn bij de profilering van de werknemer en de selectievan de bestemmingen.
Zie ook idee 002 de CSIO. Chief Social Innovation Officer.
(*HUCA tabel is in productie, naam onder voorbehoud)
Social innovation in tourism #0209
- Jobomschrijving invullen in samenwerking met Toerisme Vlaanderen.- Bedrijf of organisatie vinden die deze functie aanbiedt, invult en mee experimenteert.
- HUCA tabel verder ontwikkelen en indien nodig aanpassen
possible next steps
8
concept
8
execute
http://www.yourownlab.com
related links
Diversiteit
Sociale Inclusie
Economische rendabiliteit
Mobiliteit
MVO
Ecologie
><
bedrijven & sociale innovatie
Issue
Categories
score
X

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IDEA FILE
TEXT AND/OR SKETCH
ISSUES
other:
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I HAVE AN IDEA
PLEASE CONTACT ME
PROFILE YOU
TWITTER
magazine
X
X
Jan Van Mol
Geneva, Switzerland
Addictlab
jan@addictlab.com
25 innovative ideas for tourism in Flanders
X

TOURISTLAB RESEARCH
NAME
CITY & COUNTRY
EMAIL
IDEA FILE
TEXT AND/OR SKETCH
ISSUES
other:
I NEED AN IDEA
I HAVE AN IDEA
PLEASE CONTACT ME
PROFILE YOU
TWITTER
Every city its own typeface
X
X
Katie Bevin
Wellington, New Zealand
Masey UNIV
Every city its own typography.
Uban tales : Typography concept based on
the shadows of the city.
Each city thus has its own font.
Also check Addictlab’s NY ADDICT FONT,
created by Damian O’Sullivan after 9_11
X

TOURISTLAB RESEARCH
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CITY & COUNTRY
EMAIL
IDEA FILE
TEXT AND/OR SKETCH
ISSUES
other:
I NEED AN IDEA
I HAVE AN IDEA
PLEASE CONTACT ME
PROFILE YOU
TWITTER
Free Wifi Now
X X
Jan Van Mol
Geneva, Switzerland
Addictlab
jan@addictlab.com
Campaign idea to promote
free wifi in tourism destinations
and cities.
X

TOURISTLAB RESEARCH
NAME
CITY & COUNTRY
EMAIL
IDEA FILE
TEXT AND/OR SKETCH
ISSUES
other:
I NEED AN IDEA
I HAVE AN IDEA
PLEASE CONTACT ME
PROFILE YOU
TWITTER
Pantonize your destination
X
X
Jan Van Mol
Geneva, Switzerland
Addictlab
jan@addictlab.com
workshop to look - or re-look - at
your environment.
In groups, people wander around
the city and try to grasp its true
colours.
X

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CITY & COUNTRY
EMAIL
IDEA FILE
TEXT AND/OR SKETCH
ISSUES
other:
I NEED AN IDEA
I HAVE AN IDEA
PLEASE CONTACT ME
PROFILE YOU
TWITTER
Contrail
X
X
Studio Gelardi
Italy
Name based on the condense trail of a
plane.
Bikes have a chalk holder that traces
your bike ride through the city.
> awareness
> ephemere
> eco-friendly
> playful & colourful
> lots of people create a bike lane...
X

TOURISTLAB RESEARCH
NAME
CITY & COUNTRY
EMAIL
IDEA FILE
TEXT AND/OR SKETCH
ISSUES
other:
I NEED AN IDEA
I HAVE AN IDEA
PLEASE CONTACT ME
PROFILE YOU
TWITTER
Touristlab App
X
X
Studio Gelardi
Italy
idea generating and
community building app
conversation between
stakeholders: visitors,
destinations, local econ-
omy, ..
> reworked YOLA app
X
X
X
X

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CITY & COUNTRY
EMAIL
IDEA FILE
TEXT AND/OR SKETCH
ISSUES
other:
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I HAVE AN IDEA
PLEASE CONTACT ME
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TWITTER
Remarkable experiences
X
Addictlab
Brussels
Bring more fun to your
destination city.
Create remarkable expe-
riences - that people can
share on social media.
X
X

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CITY & COUNTRY
EMAIL
IDEA FILE
TEXT AND/OR SKETCH
ISSUES
other:
I NEED AN IDEA
I HAVE AN IDEA
PLEASE CONTACT ME
PROFILE YOU
TWITTER
Citywear
X
X
Jan Van Mol
Geneva
Addictlab
jan@addictlab.com
When feeling fashionable
: wear a scarf. When lost,
use the map printed on
the scarf.
X
X
X
X

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IDEA FILE
TEXT AND/OR SKETCH
ISSUES
#2 TOURISM & LOCAL ECONOMY#3 ICT & NEW EXPERIENCES
other:
I NEED AN IDEA
I HAVE AN IDEA
PLEASE CONTACT ME
PROFILE
YOU
REGISTERED ON YOUROWNLABTITLE OF YOUR ISSUE OR IDEA
TWITTER
IDEA WALL
NetFutures, Brussels, March 25/26

These ideas are for your inspiration. If you think there is a
possible match between your organisation’s needs and the
concepts mentioned, please do not hesitate to get in contact.
Do not just copy or implement, as you might be breaking
existing copyrights.
These Lab Files are not printed - and are proof of ongoing
research. The Lab Files were digitalised based on documents
filled in by handwriting, and lisibility sometimes was a chal-
lenge. Please mail us if your data is not correct.
If you have more ideas , you can register on www.yourown-
lab.com and share your ideas there.
If you need ideas and inspiration, or if you are looking for
partnership, make sure to get in contact with the Touristlab
team.
Some ideas will be evaluated for execution, or listed as po-
tential for possible partners.
NEXT STEPS
FILES

The Creative Ring, initially developed by SPECIFI, is a
new experimental community and platform for sharing
creative and innovative content and activities all over
Europe, using advanced Internet technologies and
networks.
It is based on an open collaboration between local
artists and creative industries (comprising cultural,
media, arts, advertising and other sectors) with univer-
sities, local authorities and ICT companies in each city
and region. This way, the Creative Ring intends to bring
together solutions for infrastructure, useful and proven
FI systems and applications; the Creative Industries can
experiment or deploy these systems and the resulting
innovative content.
The pillars of the Creative Ring are: HUBS, TOOLS, PART-
NERS and PROJECTS.
The Creative Ring will establish connections with exist-
ing organisations and institutions working in different
domains through NETWORKS. The networks, and their
members, will receive preferential access to the Creative
Ring hubs, tools and projects. These links will enable
collaborations not only between Creative Industries
but will connect creativity with many other areas of
research, innovation and experimentation.
www.creativering.eu
ABOUT THE CREATIVE RING
FILES

Addict Lab Community is a creative think tank found-
ed by Jan Van Mol 18 years ago having delivered an
impressive number of services for large corporates, gov-
ernments and cities. Addictlab, acting now as R&D unit
for YourOwnLab has opened several labs - collaborative
research projects - on different themes such as Tourist
Lab, Urban Green Lab, ChocolateLab.
Addictlab has about 4500 labmembers from over 100
countries, 35 publications on diverse matters and an
extensive idea database of over 10.000 concepts.
Previous publications and exhibitions related to the
theme include
• Voyage
• Ideas on Travel & Tourism
• Touristlab.org
• 25 innovative ideas for tourism in Flanders
www.addictlab.com
ABOUT ADDICTLAB
ADDICT
LAB
© 2014
Jan Van Mol
info@addictlab.com
who
info
CLIENT
PROJECT
DESIGNER
PRODUCTIE
CONTACT
VLAM
Jan Van Mol
addictlab.com
35,5 x 46 x 7SIZE
517.01
info@addictlab.com
fietsbanden
FRAME
FILES

YourOwnLab is a business spin-off from the Addictlab.
com creative think tank. Both the YourOwnLab website
and the iOS app YOLA offer creative lab activities, brain-
storming tools, cocreation methodologies and unique
consultancy for companies looking for cultural transfor-
mation and continuous innovation.
Apps & tools are based on:
alternative profiling of people
out of the box research
cocreation processes
alternative reward systems
YourOwnLab is also delivering the community building
software for the Creative Ring, a European concept to
link physical creative hubs and their communities in
different cities. Alain Heureux, partner of YourOwnLab,
started The Egg, Brussels (www.egg-brussels.eu), one of
the first Creative Ring hubs.
www.yourownlab.com
ABOUT YOUROWNLAB
FILES

MORE LAB FILES
LAB
FILES
YourOwnLab for Brightfish
#011/Future of Cinema
DELIVERED
FUTURE OF CINEMALAB
FILES
#11
SPORTS COMPASSLAB
FILES
#03
YourOwnLab for Ghent University
#03/defining your kids sport talent
DELIVERED
MAGAZINE LABLAB
FILES
#15
ADDICT
LAB
© 2014
Jan Van Mol
info@addictlab.com
who
info
CLIENT
PROJECT
DESIGNER
PRODUCTIE
CONTACT
VLAM
Jan Van Mol
addictlab.com
35,5 x 46 x 7SIZE
517.01
info@addictlab.com
fietsbanden
FRAME
YourOwnLab for Flanders DC
#16/Ideas for the Poultry industry
DELIVERED
special edition
NetFutures
DELIVERED
SELECTION OF THIRD PARTY RESEARCH
Own R&D - Addictlab
#009/Travel & Tourism
ONGOING
TOURISM LABLAB
FILES
#09
ADDICT
LAB
© 2014
Jan Van Mol
info@addictlab.com
who
info
CLIENT
PROJECT
DESIGNER
PRODUCTIE
CONTACT
VLAM
Jan Van Mol
addictlab.com
35,5 x 46 x 7SIZE
517.01
info@addictlab.com
fietsbanden
FRAME
Own R&D - Addictlab
#015/Future for Magazines
ONGOING
OWN RESEARCH
CHICKEN LABLAB
FILES
#16
CORPORATE CHANGELAB
FILES
#26
ADDICT
LAB
© 2014
Jan Van Mol
info@addictlab.com
who
info
CLIENT
PROJECT
DESIGNER
PRODUCTIE
CONTACT
VLAM
Jan Van Mol
addictlab.com
35,5 x 46 x 7SIZE
517.01
info@addictlab.com
fietsbanden
FRAME
Own R&D - Addictlab
#026/ Cultural transformation
CONFIDENTIAL
NET FUTURESLAB
FILES
#15
BRAND STORIESLAB
FILES
#.
ADDICT
LAB
© 2014
Jan Van Mol
info@addictlab.com
who
info
CLIENT
PROJECT
DESIGNER
PRODUCTIE
CONTACT
VLAM
Jan Van Mol
addictlab.com
35,5 x 46 x 7SIZE
517.01
info@addictlab.com
fietsbanden
FRAME
Own R&D - Addictlab
#0./ Brand Story telling
CONFIDENTIAL

CONTACT
ADDICT
LAB
© 2014
Jan Van Mol
info@addictlab.com
who
info
CLIENT
PROJECT
DESIGNER
PRODUCTIE
CONTACT
VLAM
Jan Van Mol
addictlab.com
35,5 x 46 x 7SIZE
517.01
info@addictlab.com
fietsbanden
FRAME
For more information on the Creative Ring:
sofia@creativering.eu
For more information on Addictlab and the Touristlab
research:
jan@addictlab.com
If you are interested in other labs, or using the YourOwn-
Lab and Yola tools for your own event, brand, product or
organisation, get in contact with
aleksandra@yourownlab.com or
alain@yourownlab.com
FILES

Join the conversation on www.yourownlab.com
#09_001 / TOURISTLAB
ADDICT
LAB
© 2014
Jan Van Mol
info@addictlab.com
who
info
CLIENT
PROJECT
DESIGNER
PRODUCTIE
CONTACT
VLAM
Jan Van Mol
addictlab.com
35,5 x 46 x 7SIZE
517.01
info@addictlab.com
fietsbanden
FRAME

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