3. ABOUT AIESEC
• Belief in making the world a better place by developing youth into
globally-minded responsible leaders.
• We do this by operating a global exchange programme for students
to volunteer or work overseas during their studies.
• Ran entire by young people.
• 65 years of existence globally, 8 years in Vietnam.
• Presence in 124 countries worldwide.
• Partner’s with 8000+ organizations world wide.
4. WHY YOUTHSPEAK?
• “Understanding the generation of now”
• AIESEC believes that only by understanding the
current youth can we create the right
opportunities for them to develop as well as to
contribute to Vietnam.
5. WHY YOUTH SPEAK?
• Golden Population Structure
• Generation Y do not expect to
work for one company.
• Extremely technological
savvy.
• Loves instant gratification.
• Big life expectations, but does
not know or value the steps
involved to reach these goals.
6. ABOUT VIETNAM YOUTHSPEAK 2014
• Qualitative research (Focus Groups)
• Quantitative research (Online Survey)
I STUDY I WORK I COMMUNICATE I CARE
7. ABOUT VIETNAM YOUTHSPEAK 2014
• Research Timeline
5 – 25 April
Focus Group
29 April
Launch Event
1 May – 15 June
Survey Distribution
15 June – 15 July
Analysis
July
Report Launch
10. Good academic results still remain important to students but they are becoming
more diverse in learning things outside their curriculum.
11. Social volunteering clubs remain most important, even more so than academic
ones, even though academic results was valued as highly important.
12. Method of teaching and soft skill development appears to be of high value and
importance when selecting a university.
2.0%
6.2%
6.3%
17.1%
32.5%
38.4%
59.9%
61.3%
76.3%
IT system
Administration
Assessment
Facilities
Extra-curricular activites
Professors
Syllabus/ Knowledge
Opportunities to get soft skills
Method of teaching
What do you think are the top 3 important factors of a good university?
13. Most of respondents want to look for a job as a certain, however, over a third of
Vietnamese students are now seeking further studies overseas
14. Vietnam Gen Y – Summary
Generation Y is very eager in the sense of wanting
more varied methods of studying and working. The
highest number of respondents (66.8%) said that
academic result is the most important, but they also
realize the value of learning more soft skills (60.7%) or
self-challenging in other contest (45.9%).
More importantly, Yers become more dynamic and
confident than their elders thanks to the growth of
internet and social media. 38.9% of respondents want to
widen their social network because they look to learn
new thing from reality and from their peers.
Generation Y seems to recognize the pioneering role of
higher education. Apart from the highest of 47.4% look
for a job after graduation, the 33.3% still want to seek for
oversee studying as they understand the need of having
global knowledge and work experience.
16. The vast majority of Vietnamese students are extremely confident regarding
their ability to find their preferred in ample time.
29%
25%
21%
13%
7%
5%
How long do you think you can find a preferred job after
graduation?
1-2 months 3-4 months Right after
graduation
5-6 months > 9 months 6-9 months
18. Online is the best channel to seek for job, as well as the referral and advice from
elders.
19. Income is only the 3rd factor to motivate people to work, but they’re self
development and profession.
20. Work environment is the most important factor to be ‘Top Of Choice’ employer.
21. Most students do not intend to stay with their first employer for more than 2 years.
22. Career path and recognition are the top 2 employees’ concerns.
23. Vietnam Gen Y - Summary
Looking at the number of 74.6% of Yers believe that
they can find a job immediately or within 1 to 4 months
after graduation, they appear to be confident and
intelligent to become the future leaders.
In fact, there’s 20.75% fresh graduates unemployed (Q4
2013) so Gen Y have to prepare themselves and
manage their expectation while looking for the first job.
To address this issue, Yers should know how to select a
good company to work for (with 60.4% look to the
company environment not a salary) and equip
themselves by taking more soft skill course or
internship.
The number of 69% want to stay in the first company for
1-2 years which is only good enough to learn and adapt
company culture. After this time, they have to decide
whether they can develop in the current company and
will need more time to seek for promotion, or decide to
move on to another environment for a new start.
27. Adecco’s Best practices
1. Social Media development
• Be active on Social media to recruit and motivate people.
2. Career path development
• Set a clear career path for each employee
• Allow employees to understand that they determine their own
success.
• Challenge them to take on more responsibility, and hold them
accountable for the results.
3. Flexibility at work
• Employees nearly always make workplace requests. Maybe they
want flexi hours or a bigger office!
• Employees should also ‘step up’ to see their requests agreed to.
What will they do to go to the next level?
4. Recognition
• Employees should also ‘step up’ to see their requests agreed to.
What will they do to go to the next level?
