View the episode at: http://adgentdigital.com/tablet-newspapers-and-magazines-episode-6/ For Episode 6 of the Tablet Advertising Professionals podcast, a hot topic nowadays will be discussed about how tablet newspapers and magazines have changed the advertising landscape – both for print and online. We’ve seen a decline in print advertising revenue since 2005, and we’ll try to delve into the reasons and explain what caused them. We’ll also see how developments with Apps or HTML5 are affecting online advertisers, and the impact they have on the publishers. And we’ll see what the publishers are doing to adapt to these business changes. Is it really worth it to make the shift from print to online advertising? And what are the challenges publishers have to face to make that shift.

1. Tablet Newspapers and Magazines | Episode 6

2. • Print VS Digital
• Digital Newspapers
• Digital Magazines

3. PRINT VS
DIGITAL

4. The Decline of Print Advertising Revenue
50%
DECLINE SINCE
2005
http://stateofthemedia.org/2012/newspapers-building-digital-revenues-proves-painfully-slow/newspapers-by-the-numbers/

5. The Rise of Digital Advertising Revenue
100%
RISE SINCE
2004
http://stateofthemedia.org/2012/newspapers-building-digital-revenues-proves-painfully-slow/newspapers-by-the-numbers/

6. 23% OF TABLET
NEWS USERS
get digital access of some kind
through a print newspaper or
magazine subscription

7. Apps VS Web Based Papers
New York Times
Financial Times
http://gigaom.com/mobile/which-activities-are-preferred-on-tablets-vs-phones-keynote-tells-all/

8. CASE
STUDY

9. MIT Technology Review
$124,000
AMOUNT
SPENT ON
DEVELOPMENT
http://www.technologyreview.com/news/427785/why-publishers-dont-like-apps/

10. Results:
• Goal (5,000 Subscriptions)
• Result (353 Subscriptions)
• Expensive, Time Consuming
• Switching to HTML5

11. NEXT EPISODE
• Black Friday Tablet Sales
• Hottest Tablets
• Holiday Shopping on iPads

12. Connect to Learn More…
TabletAdvertisingPros.com