L'Oreal Portfolios Reasons behind L'Oreal success What's next for L'Oreal to sustain Global Leadership

3. PORTFOLIOS

4. HOW DID L’OREAL
ACHIEVED
ALL THIS ??

6. STRONG
MESSAGE

7. “Because you are worth it”
Supported by 35 diverse international ambassadors
ad the message of RESPECT and RECOGNITION for women
Written at time when idea of Feminism was at its peak

8. CONTINUOUS
INNOVATION

9. Invest significant money and time in its R&D centres
Spends 3.5% of annual sales on R&D
Observesconsumersacrossthe
globetodeeplyunderstand
theirbeautyneeds

10. PRODUCT
ADAPTATION
UNIVERSAL CONSUMER VALUES

11. Elseve Total
Repair 5
Wondercurl
Mascara
Oil & Sweat Control
Blemish Balm
Colour Naturals

12. SMART
ACQUISITION

13. Deciding how to
enter the Global
Market
Acquisition
Strong local brands
can tap into consumer
sentiments in a way
international brands
may find difficult
Because
Companies choose
to acquire
local brands
for their
brand portfolio

14. EFFECTIVE
MASS
COMMUNICATION
ADVERTISEMENTS
SALES AND
PROMOTIONS
EVENTS &
EXPERIENCES

16. Aishwarya Rai Bachchan
Endorsing for L’Oreal

17. FOR
2
SUSTAIN
LEADERSHIP

18. 1. L’Oreal has great opportunity if it increases its e-commerce sales.
2. L’Oreal can launch more organic products as health
consciousness is increasing .

21. DISCLAIMER
Created by Aditya Todi, DTU, during a marketing
internship by Prof. Sameer Mathur, IIM Lucknow.
(See www.IIMInternship.com)