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PRODUCTION
Cross functional research team

New unit at Haridwar plant

ITC chefs

Procurement through e-choupal
PRODUCT AND PRICING
Potato chips and finger chips

16 localised flavors

3 size packs

Pricing as per competitor

Free offer
PROMOTION
Target audience – 16 to 30 years

TV commercials

Radio commercials

Hoardings

Internet
CAMPAIGN BUILTUP

Awareness about the brand

Highlight its crispiness

Health conscious
DISTRIBUTION
Existing chain of distribution

Innovative racks

Tie-up with Future Group

Higher margins to retailers
V/S

3 Rupees pack

Expand distribution base – cyber cafes and PCOs

Localized flavors through Kurkure

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