15. 1 In a Hyper-Connected World, People grow Jumping Brains
Jumping Brain by Emilio Garcia
Wednesday 14 April 2010
16. 2 In a Hyper-Connected World, Google makes sure Everything is Free
TomTom Google Maps Navigation
Western Europe World
99,99 € 00,00 €
Wednesday 14 April 2010
17. • Frozen in time • Real Time
• One-size-fits-all • Personalized
• One-way • Interactive
• Linear • Random
• Limited Space • Unlimited Space
• Static • Moving
• Individual • Networks
• Paying • Freebies
Wednesday 14 April 2010
18. Tap the Power of Connections.
Picture by Photos from the Vault on Flickr
Wednesday 14 April 2010
33. Unique visitors Registered Users Games played
400.000
319.486
300.000
200.000
100.000 109.884
81.000 100.000
75.000
33.000
8.500 15.000 35.902
0
2005 - Online games
2007 - Bigger than life game
2009 - Max It
Wednesday 14 April 2010
34. Conversion Rate
33%
traditionally ~10%
Wednesday 14 April 2010
35. Traditional Facebook
{
40.000
15.645
30.000
35.902
20.000
20.257
10.000
0
Wednesday 14 April 2010
42. The incentive is the “reason to believe”
Wednesday 14 April 2010
43. The incentive is the “reason to believe”
Wednesday 14 April 2010
44. Wrong, it’s the game, the social object.
Social Object theory* is the belief that
all successful social media interactions
center on an object.
The social object is the centerpiece
in a dialogue between two or more people.
* theory by Jyri Zengeström,
Co-founder of Jaiku, Product Manager of Social & Mobile at Google
Wednesday 14 April 2010
54. Total seconds spent
69.796.895
based on 126.215 visits
Wednesday 14 April 2010
55. TV spots
2.326.563
based on 126.215 visits
Wednesday 14 April 2010
56. A Couple of things
to CHEW on.
Wednesday 14 April 2010
57. A Couple of things
to CHEW on.
Wednesday 14 April 2010
58. Media means People. Not paper.
You need a Social Media Strategy.
Today.
You need a Social M
ed
Re-allocate if neceia Budget.
ssary.
Build experiences, not advertising.
Tap the connections of networks
.
Wednesday 14 April 2010
