An introduction from Adobe's Jeremy Waite on the future of social business, before welcoming Brian Solis to the stage for an exclusive Q&A in London on 12 July 2013 (view Brian's slides here: http://slidesha.re/13kKtIY)

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The Future of
Social Business
@BrianSolis
Principle Analyst, Altimeter Group
@The MayfairHotel
12th July 2012
Introduced by
@Jeremy Waite
@AdobeMktgCloud
#AdobeSocial #WTF
Wifi: May Fair Guest Secure
Password: themayfairwep

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Adobe®
Creative Cloud™
Adobe®
Marketing
Cloud
The Adobe Advantage

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Adobe Marketing Cloud Five Solutions to Drive Digital Marketing Success
Dashboards
Mobile analytics
Video analytics
Social analytics
Social publishing
Facebook apps
Predictive analytics
Promoted tweets
Landing page optimizationA/B testing
Tag Management Asset Management
Search spend
Display spend
Social spend
Video ads
Responsive design
Targeting
Audience segmentation
Analytics Experience
Manager
Target
Social
Media
Optimizer

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Adobe Social – The Industry’s First Integrated Social Marketing Solution
8
Listening
Publishing
Moderation
Social Apps
Analytics
Advertising
Governance
18th July

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1. Listening & Moderation

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2. Governance & Administration

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3. Publishing & Engagement

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4. Social Advertising

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5. Measurement & Analytics

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Social Media Driven ROI

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Adobe®
Creative Cloud™
Adobe®
Marketing Cloud

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What’s the Future of
(Social) Business?
#AdobeSocial #WTF

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It’s Not Survival of the
Fittest Anymore.1
#AdobeSocial #WTF

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Dunbar’s Number ~
Can You Have More
Than 150 Friends?2
#AdobeSocial #WTF

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Do We Need to Go Back
to Small Town Rules?3
#AdobeSocial #WTF

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You Need to Fight the Good
Fight Between “Click-to-
Buy” & “Click-to-Share”.4
#AdobeSocial #WTF

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Just Because You Can
Measure Everything Doesn’t
Mean That You Should…5
#AdobeSocial #WTF

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Questions?

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