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Willkommen zum Adobe Digital Marketing Tag




© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
By 2017 the CMO will
                               Spend More on IT
                               Than the CIO

                                      Source:http://my.gartner.com/portal/server.pt?open=512&objID=202&mode=2&PageID=5553&resId=1871515&ref=Webinar-Calendar
                                                                                                                                                               ®



                                                                                                  2
Copyright 2008 Adobe Systems Incorporated. All rights reserved.
Marketing Budgets sind größer
                                      als IT Budgets
                                      10% vs. 3.6%


                                                                  ®




Copyright 2008 Adobe Systems Incorporated. All rights reserved.
Und sie wachsen schneller
                                         (9% vs. 4.7%)
                                         .......sagt Gartner

                                                                     ®




Copyright 2008 Adobe Systems Incorporated. All rights reserved.
Data Driven Marketing

                                                                  ®




Copyright 2008 Adobe Systems Incorporated. All rights reserved.
®




Copyright 2008 Adobe Systems Incorporated. All rights reserved.
Personalisierung

                                                                  ®




Copyright 2008 Adobe Systems Incorporated. All rights reserved.
®




Copyright 2008 Adobe Systems Incorporated. All rights reserved.
Relevante Inhalte




                                                                                      ®




Copyright 2008 Adobe Systems Incorporated. All rights reserved.
Social

                                                                           ®




Copyright 2008 Adobe Systems Incorporated. All rights reserved.
Muss man den immer bei
                                       Adam und Eva beginnen
                                       wenn man über Social Media
                                       spricht ?



                                                    http://www.youtube.com/watch?feature=player_embedded&v=2G8QljHVn_A

                                                                                                                         ®



                                                                                     11
Copyright 2008 Adobe Systems Incorporated. All rights reserved.
Mobile

                                                                           ®




Copyright 2008 Adobe Systems Incorporated. All rights reserved.
32% verlassen sich beim
Überqueren der Strasse
auf Ihr Smartphone                                                 ®




 Copyright 2008 Adobe Systems Incorporated. All rights reserved.
Big Data

                                                                             ®




Copyright 2008 Adobe Systems Incorporated. All rights reserved.
‘Real-time
  insights now
  with 80%
  accuracy are
  more important
  than 100%
  accuracy in three
  months’ time’
    Source: eConsultancy 2012                                     ®




Copyright 2008 Adobe Systems Incorporated. All rights reserved.
„Daten sind das neue Öl“
                                                                                             ®



                                                                     16
Copyright 2008 Adobe Systems Incorporated. All rights reserved.
Traffic ?

                                                                          ®




Copyright 2008 Adobe Systems Incorporated. All rights reserved.
Conversion !
                                                                                      ®



                                                                  18
Copyright 2008 Adobe Systems Incorporated. All rights reserved.
Mache Verhalten messbar
                              und es wird sich ändern


                                                                  ®




Copyright 2008 Adobe Systems Incorporated. All rights reserved.
Is Data killing
                                            Creativity ?
                                                                  ®




Copyright 2008 Adobe Systems Incorporated. All rights reserved.
®




Copyright 2008 Adobe Systems Incorporated. All rights reserved.
Digital Timeline
       Agency/Marketing/tech
                                                                                     Social &
                                                                                                        Mobile Local
                  Search                         CRM                                  UGC
                  Display                    Blogs Forums                            Earned      Engines
                                 CMS/                         Analytics               Media
  Email                                                                                         Automation           Big Data
                               Ecommerce                     Optimisation
                                                                                                 bidding



1995                                  2000                              2005                       2010                        2015
 Delivery                                               Staging Experiences                           Transformations
                                                         Pull, budgets shifting, digital
 Push, digital as an add on                                                                                  Engage, content creation
                                                                  as a driver

          Brochureware                                                      Web                                       Second
            Web 1.01                                                        2.0                                        wave


              One to many                                               One to one                                 Many to many

       | 22         7 February 2012      | Agency Digital Maturity - Adobe Partner Cafe
Adobe.com – July 2004




                                                                                          ®




Copyright 2008 Adobe Systems Incorporated. All rights reserved.
Weltweit Top 20 Seite

                                                                       $ 500 Mio Store Umsatz

                                                                       59 Länderversionen

                                                                       Basierend auf
                                                                       Adobe CQ
                                                                       Web Experience
                                                                       System


                                                                                               ®



                                                                  24
Copyright 2008 Adobe Systems Incorporated. All rights reserved.
Changing the world
                                                           through digital experiences




© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.   25
Adobe Geschäftsbereiche



                                                                              DIGITAL MARKETING



                 DIGITAL MEDIA


© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Adobe Cloud




© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Willkommen zum Adobe Digital Marketing Tag




© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

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Willkommen zum Adobe Digital Marketing Tag

  • 1. Willkommen zum Adobe Digital Marketing Tag © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
  • 2. By 2017 the CMO will Spend More on IT Than the CIO Source:http://my.gartner.com/portal/server.pt?open=512&objID=202&mode=2&PageID=5553&resId=1871515&ref=Webinar-Calendar ® 2 Copyright 2008 Adobe Systems Incorporated. All rights reserved.
  • 3. Marketing Budgets sind größer als IT Budgets 10% vs. 3.6% ® Copyright 2008 Adobe Systems Incorporated. All rights reserved.
  • 4. Und sie wachsen schneller (9% vs. 4.7%) .......sagt Gartner ® Copyright 2008 Adobe Systems Incorporated. All rights reserved.
  • 5. Data Driven Marketing ® Copyright 2008 Adobe Systems Incorporated. All rights reserved.
  • 6. ® Copyright 2008 Adobe Systems Incorporated. All rights reserved.
  • 7. Personalisierung ® Copyright 2008 Adobe Systems Incorporated. All rights reserved.
  • 8. ® Copyright 2008 Adobe Systems Incorporated. All rights reserved.
  • 9. Relevante Inhalte ® Copyright 2008 Adobe Systems Incorporated. All rights reserved.
  • 10. Social ® Copyright 2008 Adobe Systems Incorporated. All rights reserved.
  • 11. Muss man den immer bei Adam und Eva beginnen wenn man über Social Media spricht ? http://www.youtube.com/watch?feature=player_embedded&v=2G8QljHVn_A ® 11 Copyright 2008 Adobe Systems Incorporated. All rights reserved.
  • 12. Mobile ® Copyright 2008 Adobe Systems Incorporated. All rights reserved.
  • 13. 32% verlassen sich beim Überqueren der Strasse auf Ihr Smartphone ® Copyright 2008 Adobe Systems Incorporated. All rights reserved.
  • 14. Big Data ® Copyright 2008 Adobe Systems Incorporated. All rights reserved.
  • 15. ‘Real-time insights now with 80% accuracy are more important than 100% accuracy in three months’ time’ Source: eConsultancy 2012 ® Copyright 2008 Adobe Systems Incorporated. All rights reserved.
  • 16. „Daten sind das neue Öl“ ® 16 Copyright 2008 Adobe Systems Incorporated. All rights reserved.
  • 17. Traffic ? ® Copyright 2008 Adobe Systems Incorporated. All rights reserved.
  • 18. Conversion ! ® 18 Copyright 2008 Adobe Systems Incorporated. All rights reserved.
  • 19. Mache Verhalten messbar und es wird sich ändern ® Copyright 2008 Adobe Systems Incorporated. All rights reserved.
  • 20. Is Data killing Creativity ? ® Copyright 2008 Adobe Systems Incorporated. All rights reserved.
  • 21. ® Copyright 2008 Adobe Systems Incorporated. All rights reserved.
  • 22. Digital Timeline Agency/Marketing/tech Social & Mobile Local Search CRM UGC Display Blogs Forums Earned Engines CMS/ Analytics Media Email Automation Big Data Ecommerce Optimisation bidding 1995 2000 2005 2010 2015 Delivery Staging Experiences Transformations Pull, budgets shifting, digital Push, digital as an add on Engage, content creation as a driver Brochureware Web Second Web 1.01 2.0 wave One to many One to one Many to many | 22 7 February 2012 | Agency Digital Maturity - Adobe Partner Cafe
  • 23. Adobe.com – July 2004 ® Copyright 2008 Adobe Systems Incorporated. All rights reserved.
  • 24. Weltweit Top 20 Seite $ 500 Mio Store Umsatz 59 Länderversionen Basierend auf Adobe CQ Web Experience System ® 24 Copyright 2008 Adobe Systems Incorporated. All rights reserved.
  • 25. Changing the world through digital experiences © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 25
  • 26. Adobe Geschäftsbereiche DIGITAL MARKETING DIGITAL MEDIA © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
  • 27. Adobe Cloud © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
  • 28. Willkommen zum Adobe Digital Marketing Tag © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.