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Ad-ology 2011 Marketing Forecast

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Ad-ology
Ad-ology

Exclusive Ad-ology Research data: 2011 Marketing Forecast, including 'What the CMO Says,' 'What the Small-to-Mid-sized Business Owner Says,' and 'What the Consumer Says.'

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2011 MARKETING FORECAST C. Lee Smith Ad-ology Research, Westerville, Ohio
WHO IS AD-OLOGY? ,[object Object],[object Object],[object Object],[object Object]
2011 MARKETING FORECAST FROM THE PERSPECTIVE OF… CMO SMB CONSUMER
2011 MARKETING FORECAST ,[object Object]
[object Object],[object Object],[object Object],[object Object],ABOUT 2011 MARKETING WHAT THE CMO SAYS
ABOUT 2011 MARKETING Optimistic, but now more cautiously so. WHAT THE CMO SAYS CMO Survey, February 2011, Duke University/AMA (n=421 CMOs)
ABOUT 2011 MARKETING WHAT THE CMO SAYS CMO Survey, February 2011, Duke University/AMA (n=421 CMOs)
ABOUT 2011 MARKETING WHAT THE CMO SAYS CMO Survey, February 2011, Duke University/AMA (n=421 CMOs)
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Results featured in ADWEEK several other national trade publications ABOUT AD AGENCIES WHAT THE CMO SAYS
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],ABOUT AD AGENCIES WHAT THE CMO SAYS
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],ABOUT AD AGENCIES WHAT THE CMO SAYS
2011 MARKETING FORECAST ,[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],ABOUT MARKETING IN 2011 Results featured in USA TODAY, Inc. Magazine, Others WHAT THE SMB SAYS
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],ABOUT TRADITIONAL MEDIA SPENDING IN 2011 WHAT THE SMB SAYS
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],ABOUT BUYING ADVERTISING IN 2011 WHAT THE SMB SAYS
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],ABOUT DIGITAL MEDIA SPENDING IN 2011 WHAT THE SMB SAYS
ABOUT SOCIAL NETWORKING IN 2011 2011 Small Business Marketing Forecast, Ad-ology Research (n=752 SMB Owners) WHAT THE SMB SAYS
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],ABOUT MARKETING IN 2011 WHAT THE SMB SAYS
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],ABOUT WORKING WITH YOU IN 2011 WHAT THE SMB SAYS
[object Object],[object Object],ABOUT WORKING WITH YOU IN 2011 WHAT THE SMB SAYS
[object Object],[object Object],ABOUT WORKING WITH YOU IN 2011 WHAT THE SMB SAYS
2011 MARKETING FORECAST ,[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Here are a few of the highlights from this study for the general US population... ABOUT THEIR PLANS FOR 2011 WHAT THE CONSUMER SAYS
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Here are a few of the intended purchase plans for the general US population... ABOUT THEIR PLANS FOR 2011 WHAT THE CONSUMER SAYS
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],In the next 12 months, I want to buy products/services that make me feel… ABOUT THEIR PLANS FOR 2011 WHAT THE CONSUMER SAYS
ABOUT ADVERTISING 2011 Audience Interests+Attitudes, Ad-ology Research (N=2,226 US adults) WHAT THE CONSUMER SAYS Statement Agree Disagree Whenever I see/hear a local business advertising frequently, they must be doing well 58.6% 41.4% Whenever a local business that used to advertise heavily suddenly stops, they must be hurting 50.0% 50.0% Stores that advertise are typically better than those who do not advertise 38.2% 61.8% I am willing to sacrifice some privacy to get ads that are relevant to me 32.6% 67.4% Advertising only drives up the cost of prescription drugs 63.2% 36.8% Advertising is not as creative as it used to be 47.6% 52.4%
Audience Interests+Attitudes, Ad-ology Research, 2010 (n=2111) US ADULTS WHO HAVE TAKEN ACTION AFTER SEEING/HEARING AN AD (ALL-TIME) 2010 WHAT THE CONSUMER SAYS
Audience Interests+Attitudes, Ad-ology Research, 2011 (n=2,226) US ADULTS WHO HAVE TAKEN ACTION AFTER SEEING/HEARING AN AD (ALL-TIME) 2011 WHAT THE CONSUMER SAYS
Audience Interests+Attitudes, Ad-ology Research, 2010 (n=2111) What the Consumer Says US ADULTS WHO HAVE TAKEN ACTION AFTER SEEING/HEARING AN AD (PAST 30 DAYS) 2010
Audience Interests+Attitudes, Ad-ology Research, 2011 (n=2,226) What the Consumer Says US ADULTS WHO HAVE TAKEN ACTION AFTER SEEING/HEARING AN AD (PAST 30 DAYS) 2011
Today ’s Take-aways ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],WHAT THE CMO SAYS…
Today ’s Take-aways ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],WHAT THE SMB SAYS…
Today ’s Take-aways ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],WHAT THE CONSUMER SAYS…
FREE from Ad-ology ,[object Object],[object Object],[object Object],[object Object]
FREE from Ad-ology ,[object Object],[object Object],[object Object],[object Object],[object Object]
ADVERTISE SMARTER! Ad-ology Research Westerville, Ohio

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Ad-ology 2011 Marketing Forecast

  • 1. 2011 MARKETING FORECAST C. Lee Smith Ad-ology Research, Westerville, Ohio
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  • 3. 2011 MARKETING FORECAST FROM THE PERSPECTIVE OF… CMO SMB CONSUMER
  • 4.
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  • 6. ABOUT 2011 MARKETING Optimistic, but now more cautiously so. WHAT THE CMO SAYS CMO Survey, February 2011, Duke University/AMA (n=421 CMOs)
  • 7. ABOUT 2011 MARKETING WHAT THE CMO SAYS CMO Survey, February 2011, Duke University/AMA (n=421 CMOs)
  • 8. ABOUT 2011 MARKETING WHAT THE CMO SAYS CMO Survey, February 2011, Duke University/AMA (n=421 CMOs)
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  • 18. ABOUT SOCIAL NETWORKING IN 2011 2011 Small Business Marketing Forecast, Ad-ology Research (n=752 SMB Owners) WHAT THE SMB SAYS
  • 19.
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  • 27. ABOUT ADVERTISING 2011 Audience Interests+Attitudes, Ad-ology Research (N=2,226 US adults) WHAT THE CONSUMER SAYS Statement Agree Disagree Whenever I see/hear a local business advertising frequently, they must be doing well 58.6% 41.4% Whenever a local business that used to advertise heavily suddenly stops, they must be hurting 50.0% 50.0% Stores that advertise are typically better than those who do not advertise 38.2% 61.8% I am willing to sacrifice some privacy to get ads that are relevant to me 32.6% 67.4% Advertising only drives up the cost of prescription drugs 63.2% 36.8% Advertising is not as creative as it used to be 47.6% 52.4%
  • 28. Audience Interests+Attitudes, Ad-ology Research, 2010 (n=2111) US ADULTS WHO HAVE TAKEN ACTION AFTER SEEING/HEARING AN AD (ALL-TIME) 2010 WHAT THE CONSUMER SAYS
  • 29. Audience Interests+Attitudes, Ad-ology Research, 2011 (n=2,226) US ADULTS WHO HAVE TAKEN ACTION AFTER SEEING/HEARING AN AD (ALL-TIME) 2011 WHAT THE CONSUMER SAYS
  • 30. Audience Interests+Attitudes, Ad-ology Research, 2010 (n=2111) What the Consumer Says US ADULTS WHO HAVE TAKEN ACTION AFTER SEEING/HEARING AN AD (PAST 30 DAYS) 2010
  • 31. Audience Interests+Attitudes, Ad-ology Research, 2011 (n=2,226) What the Consumer Says US ADULTS WHO HAVE TAKEN ACTION AFTER SEEING/HEARING AN AD (PAST 30 DAYS) 2011
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  • 37. ADVERTISE SMARTER! Ad-ology Research Westerville, Ohio