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The new Social Tracking Section of Google Analytics lets you track Your Social Impact. The report now integrates "off-site" activity from Social Data Hub Partners and tracks conversions based on your established goals. You can watch the video version of this presentation here http://www.youtube.com/watch?v=0KYqyD6KClg
Get Plugged in to Google Analytics: The New Listening Tool For Social Media ROI
Get Plugged in to Google Analytics: The New Listening Tool For Social Media ROI
Ileane Smith
Gn
Gn
acfprofessor
Feliz navidad
Feliz navidad
abelyharold
Praha
Praha
adam eva
Accelrys’ applications make extensive use of the toolkit. This session will show how to gain access to this functionality and provide examples of how to: configure Draw’s UI to remove capabilities that are not needed in a workflow, for example remove reaction and graphics features in a structure search application; add new functionality to Draw from Pipeline Pilot protocols, for example in a bioavailability chart; and incorporate chemical functionality into .NET and web applications. Web applications can use Draw itself if they are delivered through Internet Explorer or Accelrys JDraw for more general deployment. The new Draw Portable Edition extends the user base to CRO’s who may not have access to a local installation of Accelrys Draw. These capabilities are field tested in Accelrys’ own applications and examples will include Isentris, Symyx Notebook, Accelrys Chemical Registration, and Pipeline Pilot protocols.
(ATS4-DEV01) Accelrys Draw Enterprise Edition is more than an end user applic...
(ATS4-DEV01) Accelrys Draw Enterprise Edition is more than an end user applic...
BIOVIA
matheus, antonio, leonardo, lucas v e gabriel.
Energia eólica e solar
Energia eólica e solar
acfprofessor
Adometry's presentation from Adobe Summit 2014 on Data-Driven Marketing Attribution.
Adobe Summit - Data-Driven Marketing Attribution
Adobe Summit - Data-Driven Marketing Attribution
Adometry by Google
In this webinar, we'll share attribution challenges and results from companies like yours – to help you launch your program and take marketing performance measurement to the next level. You'll hear real-world examples of how others have championed and launched and attribution programs, aligned KPIs to business objectives, made decisions based on attribution results & operationalized attribution results throughout the organization.
Attribution Playbook Webinar 4
Attribution Playbook Webinar 4
Adometry by Google
Recommandé
The new Social Tracking Section of Google Analytics lets you track Your Social Impact. The report now integrates "off-site" activity from Social Data Hub Partners and tracks conversions based on your established goals. You can watch the video version of this presentation here http://www.youtube.com/watch?v=0KYqyD6KClg
Get Plugged in to Google Analytics: The New Listening Tool For Social Media ROI
Get Plugged in to Google Analytics: The New Listening Tool For Social Media ROI
Ileane Smith
Gn
Gn
acfprofessor
Feliz navidad
Feliz navidad
abelyharold
Praha
Praha
adam eva
Accelrys’ applications make extensive use of the toolkit. This session will show how to gain access to this functionality and provide examples of how to: configure Draw’s UI to remove capabilities that are not needed in a workflow, for example remove reaction and graphics features in a structure search application; add new functionality to Draw from Pipeline Pilot protocols, for example in a bioavailability chart; and incorporate chemical functionality into .NET and web applications. Web applications can use Draw itself if they are delivered through Internet Explorer or Accelrys JDraw for more general deployment. The new Draw Portable Edition extends the user base to CRO’s who may not have access to a local installation of Accelrys Draw. These capabilities are field tested in Accelrys’ own applications and examples will include Isentris, Symyx Notebook, Accelrys Chemical Registration, and Pipeline Pilot protocols.
(ATS4-DEV01) Accelrys Draw Enterprise Edition is more than an end user applic...
(ATS4-DEV01) Accelrys Draw Enterprise Edition is more than an end user applic...
BIOVIA
matheus, antonio, leonardo, lucas v e gabriel.
Energia eólica e solar
Energia eólica e solar
acfprofessor
Adometry's presentation from Adobe Summit 2014 on Data-Driven Marketing Attribution.
Adobe Summit - Data-Driven Marketing Attribution
Adobe Summit - Data-Driven Marketing Attribution
Adometry by Google
In this webinar, we'll share attribution challenges and results from companies like yours – to help you launch your program and take marketing performance measurement to the next level. You'll hear real-world examples of how others have championed and launched and attribution programs, aligned KPIs to business objectives, made decisions based on attribution results & operationalized attribution results throughout the organization.
Attribution Playbook Webinar 4
Attribution Playbook Webinar 4
Adometry by Google
Check out Adometry CMO Casey Carey's presentation at the Feb-2014 iMedia Brand Summit on Connecting the Dots Between Online Media and Offline Purchases.
iMedia Brand - Connecting the Dots Between Online Media and Offline Purchases
iMedia Brand - Connecting the Dots Between Online Media and Offline Purchases
Adometry by Google
In this webinar you’ll learn how to makes sense of attribution data outputs and to use those insights to achieve your goals, including insights on: - Generate reports and extrapolate insights - Identify typical actions associated with common insights - Leverage optimization to improve cross-channel performance
Attribution Playbook Webinar 3
Attribution Playbook Webinar 3
Adometry by Google
In the second installment of Adometry's Marketing Attribution Webinar Series we examine the importance of a good data foundation and the key considerations when collecting and integrating data into your advanced attribution platform. In this brief and informative session, you learn how to define unified tracking across URL parameters and begin prepping data sets, dynamically integrate tracking with ad servers, validate your data to make sure tracking is working properly and incorporate data from offline channels like TV, Direct Mail, and Call Centers.
Attribution Playbook Webinar 2
Attribution Playbook Webinar 2
Adometry by Google
Taking your marketing performance measurement to the next level requires pulling all the pieces together to get greater clarity on performance, within and across channels. This is where an advanced attribution solution enters the game. In this first of the five webinar series, you’ll learn the key considerations when planning an initiative to leverage these capabilities to drive big results.
Attribution Playbook Webinar 1
Attribution Playbook Webinar 1
Adometry by Google
Adometry CMO Casey Carey delivered this presentation at the 2013 iMedia Brand Summit in a session titled "Connecting the Dots Between Online Media and Offline Purchases".
Connecting the Dots Between Online Media and Offline Purchases
Connecting the Dots Between Online Media and Offline Purchases
Adometry by Google
Marketers are migrating to digital channels en masse. According to a recent eMarketer study, U.S. e-commerce sales will total $259 billion in 2013 - a 14.8% annual increase over 2012's $225.5 billion. But there's a missing link. When consumers research products online, the majority of purchases take place offline, either over a phone or in a store. Forrester Research, Yahoo, and comScore all reach the same conclusion: As much as 92% of purchases take place offline following online consumer activity, while most digital marketers target online conversions only. Targeting isn't about clicks, it's about sales, and 92% is a large percentage of missing data!
Bridge the Marketing Divide: Combining Cross-Channel Attribution with Data On...
Bridge the Marketing Divide: Combining Cross-Channel Attribution with Data On...
Adometry by Google
Marketers are migrating to digital channels en masse. According to a recent eMarketer study, U.S. e-commerce sales will total $259 billion in 2013—a 14.8% annual increase over 2012's $225.5 billion. But there's a missing link. When consumers research products online, the majority of purchases take place offline, either over a phone or in a store. Forrester Research, Yahoo, and comScore all reach the same conclusion—as much as 92% of purchases take place offline following online consumer activity, while most digital marketers target online conversions only. Targeting isn't about clicks, it's all about sales, and 92% is a large percentage of missing data.
Adometry - LiveRamp Webinar Deck: The Missing Link
Adometry - LiveRamp Webinar Deck: The Missing Link
Adometry by Google
The traditional ways of measuring multi-channel marketing one channel at a time no longer work because consumers don’t interact with companies or their products that way. They cross channels and move through a variety of touch points, using a number of different devices, from anywhere in the world. Fueled by ubiquitous connectivity, consumers are more empowered than ever, creating a challenge for advertisers to measure and improve the performance of their marketing channels, tactics and strategies.
Adometry Offline Integration
Adometry Offline Integration
Adometry by Google
The increasing complexity of the digital marketing landscape has bankrupted the promise of digital marketing’s improved measurability. Rather than navigate the complexity to figure out the right metric to measure and optimize against, marketers have resorted to depending on meaningless metrics such as click-through rates (CTR) or faulty attribution methodologies such as “last click.” Further complicating measurement is the cross interaction between online and offline worlds where visitors who are exposed to offline marketing go online to make purchases or vice-versa.
Adometry Attribute Marketing Analytics
Adometry Attribute Marketing Analytics
Adometry by Google
It was 20 years ago when a now-defunct Silicon Valley law firm placed the first clickable banner ad on Global Network Navigator (an early publisher sold to AOL in 1995). In these last 20 years, we've seen big changes in ad technology, fueled by a combination of visionary marketers and advancing technical capabilities.
Programmatic Buying and the Evolution of Ad Tech
Programmatic Buying and the Evolution of Ad Tech
Adometry by Google
Direct mail may seem “old school,” but it continues to be a very versatile tool for marketers. Although it has been gradually declining, this channel still outperforms many digital direct marketing efforts. Based on data from the Harvard Business Review, direct mail has a $27 ROI — that is, each dollar spent on direct mail returned $27.
Direct Mail Marketing Attribution
Direct Mail Marketing Attribution
Adometry by Google
Once a small online business run from an apartment, ideeli has rapidly grown into a successful, well-known online shopping destination. As ideeli’s business changed, so too did its outbound marketing as the company quickly began scaling its operations – hosting 20-30 new sales events and adding 2000 new images daily – innovating in a fast-moving and ever-changing online retail industry. When ideeli began looking for a better way to measure the effectiveness of marketing campaigns, it began researching how altering its attribution techniques could provide deeper and more accurate insights into overall performance of marketing efforts across all of its channels.
Ideeli Case Study
Ideeli Case Study
Adometry by Google
With 1.2 million+ procedures since 1991, the company is known for its modern and innovative laser vision corrective procedures. So it’s no surprise the company relies on science and data to inform many of its business decisions — especially marketing related decisions.
LasikPlus Case Study
LasikPlus Case Study
Adometry by Google
Next Gen Ad Attribution - Paul Pellman
Next Gen Ad Attribution - Paul Pellman
Adometry by Google
Erwin Penland recognized that while Advance America’s display and search advertising activities were successful, it was important to find ways to attract more customers while lowering customer acquisition costs. This meant identifying ways to drive down the cost per conversion and attract as many new clients as possible without raising the budget. Erwin Penland and Advance America needed to find ways to do so successfully, and simultaneously optimize investments across channels.
Case Study - Erwin Penland
Case Study - Erwin Penland
Adometry by Google
When one of the most innovative digital marketing firms needed to help a top 10 global automotive company improve its national online marketing and advertising campaigns, it knew where to turn. Understanding that proper measurement is the key to improving any online marketing campaign, the agency tapped some of the most advanced attribution technologies on the market to help.
Marketing Case Study - Automotive Company
Marketing Case Study - Automotive Company
Adometry by Google
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Contenu connexe
Plus de Adometry by Google
Check out Adometry CMO Casey Carey's presentation at the Feb-2014 iMedia Brand Summit on Connecting the Dots Between Online Media and Offline Purchases.
iMedia Brand - Connecting the Dots Between Online Media and Offline Purchases
iMedia Brand - Connecting the Dots Between Online Media and Offline Purchases
Adometry by Google
In this webinar you’ll learn how to makes sense of attribution data outputs and to use those insights to achieve your goals, including insights on: - Generate reports and extrapolate insights - Identify typical actions associated with common insights - Leverage optimization to improve cross-channel performance
Attribution Playbook Webinar 3
Attribution Playbook Webinar 3
Adometry by Google
In the second installment of Adometry's Marketing Attribution Webinar Series we examine the importance of a good data foundation and the key considerations when collecting and integrating data into your advanced attribution platform. In this brief and informative session, you learn how to define unified tracking across URL parameters and begin prepping data sets, dynamically integrate tracking with ad servers, validate your data to make sure tracking is working properly and incorporate data from offline channels like TV, Direct Mail, and Call Centers.
Attribution Playbook Webinar 2
Attribution Playbook Webinar 2
Adometry by Google
Taking your marketing performance measurement to the next level requires pulling all the pieces together to get greater clarity on performance, within and across channels. This is where an advanced attribution solution enters the game. In this first of the five webinar series, you’ll learn the key considerations when planning an initiative to leverage these capabilities to drive big results.
Attribution Playbook Webinar 1
Attribution Playbook Webinar 1
Adometry by Google
Adometry CMO Casey Carey delivered this presentation at the 2013 iMedia Brand Summit in a session titled "Connecting the Dots Between Online Media and Offline Purchases".
Connecting the Dots Between Online Media and Offline Purchases
Connecting the Dots Between Online Media and Offline Purchases
Adometry by Google
Marketers are migrating to digital channels en masse. According to a recent eMarketer study, U.S. e-commerce sales will total $259 billion in 2013 - a 14.8% annual increase over 2012's $225.5 billion. But there's a missing link. When consumers research products online, the majority of purchases take place offline, either over a phone or in a store. Forrester Research, Yahoo, and comScore all reach the same conclusion: As much as 92% of purchases take place offline following online consumer activity, while most digital marketers target online conversions only. Targeting isn't about clicks, it's about sales, and 92% is a large percentage of missing data!
Bridge the Marketing Divide: Combining Cross-Channel Attribution with Data On...
Bridge the Marketing Divide: Combining Cross-Channel Attribution with Data On...
Adometry by Google
Marketers are migrating to digital channels en masse. According to a recent eMarketer study, U.S. e-commerce sales will total $259 billion in 2013—a 14.8% annual increase over 2012's $225.5 billion. But there's a missing link. When consumers research products online, the majority of purchases take place offline, either over a phone or in a store. Forrester Research, Yahoo, and comScore all reach the same conclusion—as much as 92% of purchases take place offline following online consumer activity, while most digital marketers target online conversions only. Targeting isn't about clicks, it's all about sales, and 92% is a large percentage of missing data.
Adometry - LiveRamp Webinar Deck: The Missing Link
Adometry - LiveRamp Webinar Deck: The Missing Link
Adometry by Google
The traditional ways of measuring multi-channel marketing one channel at a time no longer work because consumers don’t interact with companies or their products that way. They cross channels and move through a variety of touch points, using a number of different devices, from anywhere in the world. Fueled by ubiquitous connectivity, consumers are more empowered than ever, creating a challenge for advertisers to measure and improve the performance of their marketing channels, tactics and strategies.
Adometry Offline Integration
Adometry Offline Integration
Adometry by Google
The increasing complexity of the digital marketing landscape has bankrupted the promise of digital marketing’s improved measurability. Rather than navigate the complexity to figure out the right metric to measure and optimize against, marketers have resorted to depending on meaningless metrics such as click-through rates (CTR) or faulty attribution methodologies such as “last click.” Further complicating measurement is the cross interaction between online and offline worlds where visitors who are exposed to offline marketing go online to make purchases or vice-versa.
Adometry Attribute Marketing Analytics
Adometry Attribute Marketing Analytics
Adometry by Google
It was 20 years ago when a now-defunct Silicon Valley law firm placed the first clickable banner ad on Global Network Navigator (an early publisher sold to AOL in 1995). In these last 20 years, we've seen big changes in ad technology, fueled by a combination of visionary marketers and advancing technical capabilities.
Programmatic Buying and the Evolution of Ad Tech
Programmatic Buying and the Evolution of Ad Tech
Adometry by Google
Direct mail may seem “old school,” but it continues to be a very versatile tool for marketers. Although it has been gradually declining, this channel still outperforms many digital direct marketing efforts. Based on data from the Harvard Business Review, direct mail has a $27 ROI — that is, each dollar spent on direct mail returned $27.
Direct Mail Marketing Attribution
Direct Mail Marketing Attribution
Adometry by Google
Once a small online business run from an apartment, ideeli has rapidly grown into a successful, well-known online shopping destination. As ideeli’s business changed, so too did its outbound marketing as the company quickly began scaling its operations – hosting 20-30 new sales events and adding 2000 new images daily – innovating in a fast-moving and ever-changing online retail industry. When ideeli began looking for a better way to measure the effectiveness of marketing campaigns, it began researching how altering its attribution techniques could provide deeper and more accurate insights into overall performance of marketing efforts across all of its channels.
Ideeli Case Study
Ideeli Case Study
Adometry by Google
With 1.2 million+ procedures since 1991, the company is known for its modern and innovative laser vision corrective procedures. So it’s no surprise the company relies on science and data to inform many of its business decisions — especially marketing related decisions.
LasikPlus Case Study
LasikPlus Case Study
Adometry by Google
Next Gen Ad Attribution - Paul Pellman
Next Gen Ad Attribution - Paul Pellman
Adometry by Google
Erwin Penland recognized that while Advance America’s display and search advertising activities were successful, it was important to find ways to attract more customers while lowering customer acquisition costs. This meant identifying ways to drive down the cost per conversion and attract as many new clients as possible without raising the budget. Erwin Penland and Advance America needed to find ways to do so successfully, and simultaneously optimize investments across channels.
Case Study - Erwin Penland
Case Study - Erwin Penland
Adometry by Google
When one of the most innovative digital marketing firms needed to help a top 10 global automotive company improve its national online marketing and advertising campaigns, it knew where to turn. Understanding that proper measurement is the key to improving any online marketing campaign, the agency tapped some of the most advanced attribution technologies on the market to help.
Marketing Case Study - Automotive Company
Marketing Case Study - Automotive Company
Adometry by Google
Plus de Adometry by Google
(16)
iMedia Brand - Connecting the Dots Between Online Media and Offline Purchases
iMedia Brand - Connecting the Dots Between Online Media and Offline Purchases
Attribution Playbook Webinar 3
Attribution Playbook Webinar 3
Attribution Playbook Webinar 2
Attribution Playbook Webinar 2
Attribution Playbook Webinar 1
Attribution Playbook Webinar 1
Connecting the Dots Between Online Media and Offline Purchases
Connecting the Dots Between Online Media and Offline Purchases
Bridge the Marketing Divide: Combining Cross-Channel Attribution with Data On...
Bridge the Marketing Divide: Combining Cross-Channel Attribution with Data On...
Adometry - LiveRamp Webinar Deck: The Missing Link
Adometry - LiveRamp Webinar Deck: The Missing Link
Adometry Offline Integration
Adometry Offline Integration
Adometry Attribute Marketing Analytics
Adometry Attribute Marketing Analytics
Programmatic Buying and the Evolution of Ad Tech
Programmatic Buying and the Evolution of Ad Tech
Direct Mail Marketing Attribution
Direct Mail Marketing Attribution
Ideeli Case Study
Ideeli Case Study
LasikPlus Case Study
LasikPlus Case Study
Next Gen Ad Attribution - Paul Pellman
Next Gen Ad Attribution - Paul Pellman
Case Study - Erwin Penland
Case Study - Erwin Penland
Marketing Case Study - Automotive Company
Marketing Case Study - Automotive Company
Dernier
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PHX May 2024 Corporate Presentation Final
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