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1. MUST HAVE E-COMMERCE ELEMENTS
There are many platforms and providers out
there, but NEVER start or develop sales
online without these principles in place

2. DEVICES
It’s not just Mac or PC now, you have to deal
with the smartphones and tablets too.

3. EASE OF USE
Make sure that anybody, not just somebody
who is used to your website, can find their way
round and that it looks good too.

4. KEEP IT SIMPLE TO MANAGE
There are 100‘s of options when running E & M
commerce, but make sure what you use makes
updates automatic or at least easy.

5. REVIEWS
Buyers like reviews and they like to review
things, so make this a feature.

6. ORDER MANAGEMENT
You don’t want to make life difficult for yourself,
so look closely at how orders are managed.

7. CRM
I like my online system to manage my
customers too, but whatever you use, keep
track of them.

8. SEO AND INSIGHT
As what you are doing is online, make it a
priority to do what is right for SEO and learn
form what happens on your website.

9. TAKING THE MONEY
Use a recognisable and reputable payment
service, it gives customers confidence.

10. POST SALES
Just because you have their money, don’t
forget they can still return things or need help.

11. DO YOU WANT MORE?
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