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Looking towards 2025 …
… what changes could we expect?
… and how will this affect society?                                               TELE2 Presentation
                                                                                  21st September 2012



                                                                                            John Frieslaar
                                                                              John.frieslaar@huawei.com


Thriving in a Digital Economy?                                                www.huawei.com



Prediction about the future is very difficult, but to some degree the
future is already here; its just not widely distributed as yet; you will
meet it when you have to; just ensure you do not embrace it with the
same weapons of reason which today arm you against the present …



   HUAWEI TECHNOLOGIES CO., LTD.                        Huawei Confidential
The Emerging Telecoms Environment
                                                         The Generally agreed vision is that:
                                                         •   By 2030 our cities will be very clever.
                                                         •   Our surroundings – buildings, bus stops, bill boards, cars, phones,
                                                             maybe even our clothes - will have varying levels of inbuilt
                                                             intelligence, sensing, tracking and communications capabilities.
                                                         •   This level of connectivity and interaction will fundamentally change
                                                             how we manage our lives and living spaces – at home, work and play
                                                             - and all points in between.
                                                         •   All of this will change our views of mobility.

                                                         •   To deliver this vision of the future needs the foundations to be laid now for these future services
                                                                •   Factories of the Future (FoF)
                                                                                                                        Economic development
                                                                •   Energy Efficient Buildings (EeB)
                                                                •   Green Cars (GCI)                                    Sustainability
                                                                •   Future Internet (FI)                                Social inclusion
                                                                •   Smart health
                                                                                                                        Education
                                                                •   Smart transport
                                                                •   Smart living                                        Public services
                                                                •   Smart energy                                        Improved R&D
                                                                •   E-government
                                                                                                                        NG Products and Services
                                                                •   Radio Frequency IDentification (RFID



        ….. the strategic question is are we developing the right strategy? Not just in terms of technology, but also in
      considering what will society need? What futures do we have to consider now to lay the correct foundations? ……


   HUAWEI TECHNOLOGIES CO., LTD.                     Huawei Confidential                                   Page 2
Exponential Growth
    Driving the next 10 years of Data Growth ...
 Gb
20000


18000
                                                                                                                                  84% CAGR
16000


14000

                                                                                                                                 Abundance
12000


10000


8000


6000
                                                                                                                                  34% CAGR

4000
                                                                                                                203% expected increase
2000
                                 Crazy Idea                                                                 in wireless traffic over fixed
                                                                                                                                       line
   0
    2012           2013         2014          2015      2016               2017         2018             2019             2020            2021


                                                                                  Huawei Research 2012             Wireless       Fixed



        HUAWEI TECHNOLOGIES CO., LTD.                Huawei Confidential                        Page 3
What happens when we massage the numbers?

30000



                                                                                                                               92% CAGR
25000




20000                                                                                         230% Difference
                                                                                              in traffic volume                 84% CAGR

15000


                                                                                                                                75% CAGR
10000                                              Small changes in
                                                  user behaviour can
                                                 result in big network
                                                                                                                               34% CAGR
 5000                                                  demands


   0
    2012           2013         2014    2015      2016               2017           2018                2019            2020           2021

                                                                       Wireless 1          Wireless 2          Wireless 3      Fixed



        HUAWEI TECHNOLOGIES CO., LTD.          Huawei Confidential                            Page 4
Telecoms and ICT has great potential
 Economic development: ICT is a critical element of the knowledge
                                                                                                  Growing CO2                                                  Lowering CO2
 economy e.g. BIG DATA, E-Gov, e-Education, Smart Cities etc                                       Emissions                                                      Emissions

 Sustainability: ICT can deliver more sustainable services, distance                              Effective     Efficient      Managed
                                                                                                    DATA Exploited for Resource Usage
 learning, remote working, improved health services and other
 services to save and manage scarce resources                                 FOSSIL FUEL
                                                                              Energy Generation
                                                                            NON-SUSTAINABLE                                                      RENEWABLE
 Social inclusion: Universal access to services online will drive a                                                                              Energy Generation
                                                                                                                                                 SUSTAINABLE
 more participatory, cohesive society
 Education: Developing creativity and skills key to economic growth                                                 Data
                                                                                                                                              EDUCATION
 Public services: Delivering more effective and efficient public                                                 Information
                                                                                     Gov-
 services at a lower cost with greater inclusion                                   SERVICES
                                                                                                                 Knowledge
 Improved R&D: Supporting more collaborative models to drive the                                                                                 MEDICAL
                                                                                                                Understanding
 Internet online Economy
 Products and Services: Next Generation services will be extensive,          MANUFACTURING
                                                                                                                Deepening Pool of             TRANSPORT
 include high-quality video streaming, enabling visual networking for                                            Knowledge and
                                                                                                                 Understanding
 more effective remote working, advanced e-commerce and remote                        SHOPPING
                                                                                                  ENTRETAINMENT                     TOURISM
 access to powerful cloud computing



    HUAWEI TECHNOLOGIES CO., LTD.                           Huawei Confidential                                 Page 5
Changes expected over the next 10-15 years
            Demographic                             Technological                                  Education
• Global population growth by 2050      • R&D a mainstream focus                    • A new era in Science and Technology
  between 8-9 billion                   • Digital age comes to maturity             • Constant innovation drives the need
• Aging society, with many baby              • Cloud based network, Digital           for ongoing learning
  boomers retiring from workforce              economy, M2M, etc.                   • Life long education through virtual and
• Growth of Urban populations           • Technical progress drive the                interactive methods
• Multinational societies                 development of new industries             • Increase in visual learning, becoming
• Life influenced by social media       • Nanotechnology and Bio-technology           fun based
                                          enter mainstream                          • Rise in digital innovators and small
                                        • More connected users and devices            business start-ups

           Environmental                                Societal                                     Global
• Alternative sources of power become   • Technology becomes embedded in the        • Global population growth by 2050
  embedded e.g. Solar power, wind,        way we live - Tele-health                   between 8-9 billion, with increasing life
  stream etc.                           • Service demand for traditional services     expectancy
• Sustainable business models drive       decrease, while new services emerge       • Market turbulence as emerging
  new business                            i.e. Digital billing                        economies fit into world order
• Growing resources challenge,          • Digital or Cyber security remains a big   • Emerging economies dominate global
  resource management important           concern                                     organisations
• Changing consumption patterns         • Era of greater responsibility and         • Increasing global opportunities and
                                          accountability                              competition
                                                                                    • Nations compete on Innovation


   HUAWEI TECHNOLOGIES CO., LTD.                  Huawei Confidential                    Page 6
Important Industry Trends next 5-15 years
  Smart GRID, Cities, Metering, Apps, Home etc.
  Broadband World with Glocal Content                                                       Digital      Rights
                                                                                          Government   Protection
  Deployment of LTE and Small Cell cellular technology
  Convergence (HW+SW) virtualisation of computing power, storage &
                                                                                Public                              Participation
  Services – Semantic web emerges
                                                                               Services
  Seamless connectivity, with open ducts and poles
  Access to Internet/Services world goes mobile
  More phones and devices than people “Internet of Things” 60bln or
  more by 2025
  Sensor based technologies and M2M grow, with Track-able data
  being a key driver – Video and space aware
  Inclusive and directive ‘smart’ government
  Partnerships & Locally governed communities
                                                                                Digital                               Access
  Web evolves into a 3D platform (virtual reality)                              Content                             Universality
  Services proliferate based on Telecare, eHealth, eGovernment,
  eEducation
                                                                                             Reform      Security
  Social platforms drive consumer growth and behaviour, things added



      HUAWEI TECHNOLOGIES CO., LTD.                      Huawei Confidential                  Page 7
Is this the blueprint ...
        ... an intelligent network capable of proactively acting on our needs, following us wherever we go ...

                                                                                      National / Global                   Vertical
                   Local                                                                                                  Sectors           Social
                                                                                                                                       networks as
                         Security-AAS                  Storage-AAS                    Apps-AAS
    Internet                                                                                                                            shop front
  embedded
  everywhere                  IAAS                          PAAS                           SAAS                       SAAS
                                                        Storage - Routing         Hosted solutions
                         Access solutions                                      Artificial intelligence
                                                                                 Network based SW
                      personal Internet
                             Transport              your ownComputing
                                                        Virtual
                                                                 personal        Personal Portal
                                                                                     Education
                                                                                  Centralised Apps                 Energy
                                                                                                                     Health,
                        access layer...
                         Sensors & Probes                 Data Centre's
                                                       Internet cloud               Health Care
                                                                                   Central updates                   Energy,
                          Highly Scalable              Cloud environment
                    Management-AAS                      Utility Computing             Banking Smart Cities
                                                                                   Community SW                      E-Gov,




                                                                                                                                        Market
                                                                                                                                        Driven
                        Access independent
   Market
   Niche




                                                            Multi-tenant         Client server based
                                                                                    Education ...                  Education,
                         Multi-tenant (LLU)                                            Health                     Life Style
                                                                                  Data aggregation                     Etc.
                          Enterprise gradePerformance-AAS Mashups Intelligence-AAS business models
                                                                                New                Statistics-AAS
                              SoLoMo                    WWW integration
                                                          Open Platform
                                                                                                      Innovation
                        Standard Interfaces
                                                       Technology neutral               Data Security, Data aggregation
                         Customer centric                  Sustainable                   Data encryption, Data insights
                                                                                                          DAAS
  Services find
 you pervasive,             Integrators                    Operators                  Service Providers            Service Providers      Services
     media                                                                                                                             Context and
      rich,                                                                                                                              Location
   immersive                                                                                                                                aware
      and
    sensory


            HUAWEI TECHNOLOGIES CO., LTD.                       Huawei Confidential                       Page 8
Connected Devices trending towards 60 Bln Plus
70
                                                                                                                                          White goods (Any)


60                                                                                                                                        Tools (Network connected tools
                                                                                                                                          of some shape)

        Already 20Bln devices                                                                                                             Camera/Video Recorder device


50
           capable of being
                                                                                                                                          FBB (Fixed BB connection)
              connected
                                                                                                                                          Medical Aid (Connected medical
                                                                                                                                          device)
40
                                                                                                                                          Car (Any network connected,
                                                                                                                                          either part-time or always on)

                                                                                                                                          TV (Dedicated set for recieving
30                                                                                                                                        a video signal)

                                                                                                                                          Smart Meter (Electricity, Gas or
                                                                                                                                          water device)

20                                                                                                                                        Tablet (iPad or Ultrabook type
                                                                                                                                          device)

                                                                                                                                          iPod (standalone device)

10
                                                                                                                                These predictions do
                                                                                                                                        Cell Phone (All types)

                                                                                                                                   not account for desktop
                                                                                                                                        PC (either laptop or
0                                                                                                                              electronic tagging e.g.
                                                                                                                                        type)
 2012   2013   2014   2015   2016   2017   2018   2019   2020   2021   2022   2023     2024   2025   2026   2027   2028   2029   2030
                                                                                                                                        RFID

        HUAWEI TECHNOLOGIES CO., LTD.                            Huawei Confidential                          Page 9
The traditional Model Evolving the Model
              Voice & SMS                            Mobile broadband                                 Ultra Broadband


                                                                      BB Connectivity             Digital Economy
                                                                     Bandwidth & Traffic           New Revenues
                                                                                                   New Business
                                                                                    B
                          User Generated Content                                                           D
                             Social Networking




                     ARPU & Revenue

                                   A                                            C       C
                                                                                 Cost

                                                                          Moderate
                                                                         performance          High-Def Devices
                                                                                             Emerging 3D - Video
                                                                                            Consumer Electronics




   HUAWEI TECHNOLOGIES CO., LTD.                   Huawei Confidential                      Page 10
What’s it really about ...
                                                            What the network needs to be ...
 Leadership, Innovation and Profitability
 The ecosystem means “partnership” and “co-                                                                 context
                                                                                            serviceable                    essential
 operation”
                                                                          functional consumable             perceptive
 New technologies or enhancements of old are                                                                                          familiar
                                                                                  useful      understood                inclusive

 needed to solve the Wireless dilemma ... LTE may                       helpful     second-nature universal   adaptable             experimental
                                                                                                            efficient
 just be a part solution                                           accessible       handy                                  accustomed
                                                                                        functional    exploitable convenient
 Near-field communications, LiFi, advertising,               automatic habitual                current
                                                                                sensible                  perceptive  playful
 marketing, and social- and location-based
                                                                  natural  usable
                                                                                                 open
                                                                                                   consistent
                                                                   beneficial       legitimate                                 constructive
                                                                                                              practical
 applications                                                                                   immediate                    profitable
                                                                   ordinary          valuable               efficient
 Software tools that provide stakeholders across
                                                                                  effective     inherent
 the telco, and even third parties, with better
 visibility, both into the internal workings of the
                                                                                           the most transformative and thrilling period in
 business and into the wealth of customer data                                                                         human history ...
 that is held therein


  HUAWEI TECHNOLOGIES CO., LTD.                   Huawei Confidential                             Page 11
Conclusions

    The world will rely more on Digital Communications
    Services will be driven by Community needs and Security concerns
    The growth in data sharing will grow exponentially
    The BB telecoms sector is at the heart of adding value to society and all the economic sectors
    Partnering and Virtualization is key to savings and growth
    ICT can enable a GREENER Digital Economy
    …. a coordinated plan is needed to realise the maximum benefits across all our industries




   HUAWEI TECHNOLOGIES CO., LTD.          Huawei Confidential           Page 12
                                                                          Page 12
THE END



                                                                                          www.huawei.com



                  Think the unthinkable and unimaginable as the key input to your strategy – Then double these
                                   estimates – Be a conduit to helping people help themselves – John Frieslaar




HUAWEI TECHNOLOGIES CO., LTD.                 Huawei Confidential
Thank You
                                www.huawei.com




HUAWEI TECHNOLOGIES CO., LTD.                    Page 14

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How Digital Technologies Will Shape Society by 2025

  • 1. Looking towards 2025 … … what changes could we expect? … and how will this affect society? TELE2 Presentation 21st September 2012 John Frieslaar John.frieslaar@huawei.com Thriving in a Digital Economy? www.huawei.com Prediction about the future is very difficult, but to some degree the future is already here; its just not widely distributed as yet; you will meet it when you have to; just ensure you do not embrace it with the same weapons of reason which today arm you against the present … HUAWEI TECHNOLOGIES CO., LTD. Huawei Confidential
  • 2. The Emerging Telecoms Environment The Generally agreed vision is that: • By 2030 our cities will be very clever. • Our surroundings – buildings, bus stops, bill boards, cars, phones, maybe even our clothes - will have varying levels of inbuilt intelligence, sensing, tracking and communications capabilities. • This level of connectivity and interaction will fundamentally change how we manage our lives and living spaces – at home, work and play - and all points in between. • All of this will change our views of mobility. • To deliver this vision of the future needs the foundations to be laid now for these future services • Factories of the Future (FoF) Economic development • Energy Efficient Buildings (EeB) • Green Cars (GCI) Sustainability • Future Internet (FI) Social inclusion • Smart health Education • Smart transport • Smart living Public services • Smart energy Improved R&D • E-government NG Products and Services • Radio Frequency IDentification (RFID ….. the strategic question is are we developing the right strategy? Not just in terms of technology, but also in considering what will society need? What futures do we have to consider now to lay the correct foundations? …… HUAWEI TECHNOLOGIES CO., LTD. Huawei Confidential Page 2
  • 3. Exponential Growth Driving the next 10 years of Data Growth ... Gb 20000 18000 84% CAGR 16000 14000 Abundance 12000 10000 8000 6000 34% CAGR 4000 203% expected increase 2000 Crazy Idea in wireless traffic over fixed line 0 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 Huawei Research 2012 Wireless Fixed HUAWEI TECHNOLOGIES CO., LTD. Huawei Confidential Page 3
  • 4. What happens when we massage the numbers? 30000 92% CAGR 25000 20000 230% Difference in traffic volume 84% CAGR 15000 75% CAGR 10000 Small changes in user behaviour can result in big network 34% CAGR 5000 demands 0 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 Wireless 1 Wireless 2 Wireless 3 Fixed HUAWEI TECHNOLOGIES CO., LTD. Huawei Confidential Page 4
  • 5. Telecoms and ICT has great potential Economic development: ICT is a critical element of the knowledge Growing CO2 Lowering CO2 economy e.g. BIG DATA, E-Gov, e-Education, Smart Cities etc Emissions Emissions Sustainability: ICT can deliver more sustainable services, distance Effective Efficient Managed DATA Exploited for Resource Usage learning, remote working, improved health services and other services to save and manage scarce resources FOSSIL FUEL Energy Generation NON-SUSTAINABLE RENEWABLE Social inclusion: Universal access to services online will drive a Energy Generation SUSTAINABLE more participatory, cohesive society Education: Developing creativity and skills key to economic growth Data EDUCATION Public services: Delivering more effective and efficient public Information Gov- services at a lower cost with greater inclusion SERVICES Knowledge Improved R&D: Supporting more collaborative models to drive the MEDICAL Understanding Internet online Economy Products and Services: Next Generation services will be extensive, MANUFACTURING Deepening Pool of TRANSPORT include high-quality video streaming, enabling visual networking for Knowledge and Understanding more effective remote working, advanced e-commerce and remote SHOPPING ENTRETAINMENT TOURISM access to powerful cloud computing HUAWEI TECHNOLOGIES CO., LTD. Huawei Confidential Page 5
  • 6. Changes expected over the next 10-15 years Demographic Technological Education • Global population growth by 2050 • R&D a mainstream focus • A new era in Science and Technology between 8-9 billion • Digital age comes to maturity • Constant innovation drives the need • Aging society, with many baby • Cloud based network, Digital for ongoing learning boomers retiring from workforce economy, M2M, etc. • Life long education through virtual and • Growth of Urban populations • Technical progress drive the interactive methods • Multinational societies development of new industries • Increase in visual learning, becoming • Life influenced by social media • Nanotechnology and Bio-technology fun based enter mainstream • Rise in digital innovators and small • More connected users and devices business start-ups Environmental Societal Global • Alternative sources of power become • Technology becomes embedded in the • Global population growth by 2050 embedded e.g. Solar power, wind, way we live - Tele-health between 8-9 billion, with increasing life stream etc. • Service demand for traditional services expectancy • Sustainable business models drive decrease, while new services emerge • Market turbulence as emerging new business i.e. Digital billing economies fit into world order • Growing resources challenge, • Digital or Cyber security remains a big • Emerging economies dominate global resource management important concern organisations • Changing consumption patterns • Era of greater responsibility and • Increasing global opportunities and accountability competition • Nations compete on Innovation HUAWEI TECHNOLOGIES CO., LTD. Huawei Confidential Page 6
  • 7. Important Industry Trends next 5-15 years Smart GRID, Cities, Metering, Apps, Home etc. Broadband World with Glocal Content Digital Rights Government Protection Deployment of LTE and Small Cell cellular technology Convergence (HW+SW) virtualisation of computing power, storage & Public Participation Services – Semantic web emerges Services Seamless connectivity, with open ducts and poles Access to Internet/Services world goes mobile More phones and devices than people “Internet of Things” 60bln or more by 2025 Sensor based technologies and M2M grow, with Track-able data being a key driver – Video and space aware Inclusive and directive ‘smart’ government Partnerships & Locally governed communities Digital Access Web evolves into a 3D platform (virtual reality) Content Universality Services proliferate based on Telecare, eHealth, eGovernment, eEducation Reform Security Social platforms drive consumer growth and behaviour, things added HUAWEI TECHNOLOGIES CO., LTD. Huawei Confidential Page 7
  • 8. Is this the blueprint ... ... an intelligent network capable of proactively acting on our needs, following us wherever we go ... National / Global Vertical Local Sectors Social networks as Security-AAS Storage-AAS Apps-AAS Internet shop front embedded everywhere IAAS PAAS SAAS SAAS Storage - Routing Hosted solutions Access solutions Artificial intelligence Network based SW personal Internet Transport your ownComputing Virtual personal Personal Portal Education Centralised Apps Energy Health, access layer... Sensors & Probes Data Centre's Internet cloud Health Care Central updates Energy, Highly Scalable Cloud environment Management-AAS Utility Computing Banking Smart Cities Community SW E-Gov, Market Driven Access independent Market Niche Multi-tenant Client server based Education ... Education, Multi-tenant (LLU) Health Life Style Data aggregation Etc. Enterprise gradePerformance-AAS Mashups Intelligence-AAS business models New Statistics-AAS SoLoMo WWW integration Open Platform Innovation Standard Interfaces Technology neutral Data Security, Data aggregation Customer centric Sustainable Data encryption, Data insights DAAS Services find you pervasive, Integrators Operators Service Providers Service Providers Services media Context and rich, Location immersive aware and sensory HUAWEI TECHNOLOGIES CO., LTD. Huawei Confidential Page 8
  • 9. Connected Devices trending towards 60 Bln Plus 70 White goods (Any) 60 Tools (Network connected tools of some shape) Already 20Bln devices Camera/Video Recorder device 50 capable of being FBB (Fixed BB connection) connected Medical Aid (Connected medical device) 40 Car (Any network connected, either part-time or always on) TV (Dedicated set for recieving 30 a video signal) Smart Meter (Electricity, Gas or water device) 20 Tablet (iPad or Ultrabook type device) iPod (standalone device) 10 These predictions do Cell Phone (All types) not account for desktop PC (either laptop or 0 electronic tagging e.g. type) 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 2028 2029 2030 RFID HUAWEI TECHNOLOGIES CO., LTD. Huawei Confidential Page 9
  • 10. The traditional Model Evolving the Model Voice & SMS Mobile broadband Ultra Broadband BB Connectivity Digital Economy Bandwidth & Traffic New Revenues New Business B User Generated Content D Social Networking ARPU & Revenue A C C Cost Moderate performance High-Def Devices Emerging 3D - Video Consumer Electronics HUAWEI TECHNOLOGIES CO., LTD. Huawei Confidential Page 10
  • 11. What’s it really about ... What the network needs to be ... Leadership, Innovation and Profitability The ecosystem means “partnership” and “co- context serviceable essential operation” functional consumable perceptive New technologies or enhancements of old are familiar useful understood inclusive needed to solve the Wireless dilemma ... LTE may helpful second-nature universal adaptable experimental efficient just be a part solution accessible handy accustomed functional exploitable convenient Near-field communications, LiFi, advertising, automatic habitual current sensible perceptive playful marketing, and social- and location-based natural usable open consistent beneficial legitimate constructive practical applications immediate profitable ordinary valuable efficient Software tools that provide stakeholders across effective inherent the telco, and even third parties, with better visibility, both into the internal workings of the the most transformative and thrilling period in business and into the wealth of customer data human history ... that is held therein HUAWEI TECHNOLOGIES CO., LTD. Huawei Confidential Page 11
  • 12. Conclusions The world will rely more on Digital Communications Services will be driven by Community needs and Security concerns The growth in data sharing will grow exponentially The BB telecoms sector is at the heart of adding value to society and all the economic sectors Partnering and Virtualization is key to savings and growth ICT can enable a GREENER Digital Economy …. a coordinated plan is needed to realise the maximum benefits across all our industries HUAWEI TECHNOLOGIES CO., LTD. Huawei Confidential Page 12 Page 12
  • 13. THE END www.huawei.com Think the unthinkable and unimaginable as the key input to your strategy – Then double these estimates – Be a conduit to helping people help themselves – John Frieslaar HUAWEI TECHNOLOGIES CO., LTD. Huawei Confidential
  • 14. Thank You www.huawei.com HUAWEI TECHNOLOGIES CO., LTD. Page 14