1. OEP INTERIN REPORTS

2.  For market research could be used two
alternatives:
 We may make searches on sites like ClickBank or
PayDotCom, these places are listed suppliers and
affiliates around the world, so that we can see
what our competitors and prices that are handled.
 The other tool is google adwords, this tool will help
us find the occurrence of a set of terms and how to
use those words to attract attention and promote
the product better.

3.  We must create the website as a blog of the device, this
site will show as a blog about the product, the recent
discoveries in the field of medical devices, etc.
 Create a facebook account that is a complement to the
device page in this page we will post photos and web
links associated with the prototype device
 Create a YouTube channel where promotional videos
and videos placed on specific features physical
prototype and prototype web.

4.  We must create a group of health visitors to go
to each hospital and sell the site and physical
prototyping, these visitors were backed by the
website of the device.
 We must create an open group on linkedin this
group must have the company logo, in this
group should stimulate discussion about the
web prototype device's physical and medical
records. After creating the group is invited to our
contacts and will link to the blog that was
created previously.

5.  We must create webinar that explains the
advances and advantages of the prototypes,
also talks with experts about the benefits of
the systems in these groups were mentioned
webinar facebook and linkedin. A page to
create webinar is
 http://www.gotomeeting.com/fec/webinar or
http://www.citrix.com/English/ps2/products/p
roduct.asp?contentID=25833

6.  We need a strategic alliance with the Colombian government,
because this technology can be taked more seriously if there is a
law or something that requires the use by the public health system.
The approach won’t be easy, but management should be
performed.
 We also require providers of electronic devices such as bracelets,
cards and implantable chips. These providers can be hired directly
from China which is where you can get very good price for huge
volume orders, for example:
 Hktdc.com
 alibaba.com
 micruxfluidic.com
 globalsources.com
 made-in-china.com

7.  When we will develop the final project we’ll require a
partnership with a software development firm, to
develop the information system that will hold all
medical records in the online platform and can be
accessed through different mobile devices: these
companies could be local or foreign:
 PSL
 Tata
 ParqueSoft
 Insitu
 Also we can hire freelancers worldwide using portals like
odesk.com

8.  For sales and marketing of the product is
necessary to recognize that those responsible
for making decisions are:
• Medical Directors
• Committees of Medical History
• Center Directors, EPS and IPS's
• Personal Health: Head Nurses
• Therapists
• Dentists

9.  Sales may be delayed because they will always love the show and
pilot testing of the product in place and regulatory agencies for
approval.
 For sale Health Registration is required, by the INVIMA, which will
support the sale of the product in the industry.
 The main sales strategy is the safety and expectation of an
alternative in the market for managing medical records,
providing additional services such as patient monitoring and
statistics of it.
 The price is also essential, however if the legislation is amended,
it could make its use mandatory for example in the management
of accounting. You must create the need. Prototypes will be
designed according to customer needs and the institution, to
manage prices.

10.  In the medical field is a widely used, selling additional service, such
as invitations to conferences and updates and a raffle of various
items for the home. This too, is intended as a strategy to sell the
product.
 For sale, it is necessary to make an impact and that the design of
both the device and information system should be as friendly to
management.
 Therefore it is very important in the sales plan defining the initial
amount to produce, from prototype demonstration must be to the
customer.
 The sale of the product requires professionals in the field to serve
the market, ie a person must be competent in the area of ​health.
 The sales plan can be designed from registration with the health
authority to start the marketing phase, lasting two years.

11.  How will you distribute your product? Our product will
be distributed throught HealthCare institutions (HCI).
 Are there distribution partners you need to contact? Yes,
HealthCare institutions.
 Is your distribution through the web? No, there are
distributed throught HCI
 How much will setting up distribution channels cost
you? None cost.
 Should you sell the product directly or through a third
party or retailer? Throught a tirad party.
 What is the best way to reach your customers?
HealthCare Minister, Goverment.
 Who can you talk with to learn the best way to set up
distribution for your company? Health Care Minister.

12.  For patients: $30-50 US
 Software: $500- $1000 US
 Maintenance: $100 US
http://www.projectxmedia.com/services/sales/

13.  Clients can pay:
 By internet (Health Care Institutions)
 By credit card
 By saving card
 By money
 By check
 By telephone
 By cellphone