Blogging and Podcasting for Business - Advanced Media Productions

Blogging and Podcasting for Business Louise Rijk Vice-President Marketing and Sales Advanced Media Productions 1

2 Overview Blogging and Podcasting for Business Blogging For Business - What is a Blog? - Why does a Business Need a Blog -- Blog Applications and Platforms - Before Starting a Blog - Important Blog Features - Writing Blog Posts - Blog SEO - Blog Syndication Through RSS Feeds - Blog Promotion - Blog Analytics Audio Podcasting For Business - Podcast Audience - Podcast Components - Why Business Podcasting? - Podcast Applications - Podcast Production - Landing Page Optimization - Sound File Search Engine Optimization - Submitting the RSS Feed

- Blog - Web Site or Section within a Web Site - Blog Post - Written Text Entry by the Blog Author(s), Organized in - Comment - Most Blogs Allow Readers to Comment on Individual 4 Blogging and Podcasting for Business - BLOGGING What is a Blog? Categories and Listed in Reverse Chronological Order Blog Posts

5 Blogging and Podcasting for Business - BLOGGING Why Does a Business Need a Blog? - Direct Communication - Brand Building - Position You as Expert - Media and Public Relations - Search Engine Marketing - Competitive Differentiation - Relationship Marketing - Exploit the Niches - Reputation Management

6 Blogging and Podcasting for Business - BLOGGING Blog Applications Internal and External Blogs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

7 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Blogging and Podcasting for Business - BLOGGING Blog Platforms (I) (Typepad), Userland Software

8 Blog Platforms (II) Source: Forrester Research, Inc.: “The Forrester Wave ™: Blogging Platforms” Blogging and Podcasting for Business - BLOGGING

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Blogging and Podcasting for Business - BLOGGING Things to Consider Before Starting a Blog 9 Navigation

10 Blogging and Podcasting for Business - BLOGGING Important Blog Features (I) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

11 Blog Features (II) Blogging and Podcasting for Business - BLOGGING Keywords Title bar Optimization Permalink RSS Feeds in Category Social Media Quick Links Most recent or popular entries

Blogging and Podcasting for Business - BLOGGING Blog Are Not For Text Only (I) 12 Show Notes

Blogging and Podcasting for Business - BLOGGING Blog Are Not For Text Only (II) 13 Show Notes

14 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Blogging and Podcasting for Business - BLOGGING Practical Writing Blog Posts

15 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Blogging and Podcasting for Business - BLOGGING Blog SEO (I)

16 ,[object Object],[object Object],[object Object],[object Object],Blogging and Podcasting for Business - BLOGGING Blog SEO (II)

17 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Blogging and Podcasting for Business - BLOGGING Blog Syndication RSS Feeds

18 ,[object Object],[object Object],[object Object],[object Object],Blogging and Podcasting for Business - BLOGGING Blog Promotion (I) Furl) Bloglines and Others Wizard (e.g. “Submit RSS Feed”) Blog Search Engines and Directories using RSS Submission Personalized Signature

19 ,[object Object],[object Object],[object Object],Blogging and Podcasting for Business - BLOGGING Blog Promotion (II)

20 Blog Tracking Systems - Technorati Feed Tracking Systems - Feedster Trending Systems - BlogPulse Blogging and Podcasting for Business - BLOGGING Blog Analytics

21 Blogging and Podcasting for Business Audio Podcasting for Business

22 Blogging and Podcasting for Business – AUDIO PODCASTING Podcast Audience ,[object Object],[object Object],[object Object],Downloaded Audio Podcasts in the Last 30 Days – (Nielsen//Netratings) Percent under the age of 35 (Nielsen//Netratings) (Arbitron)

23 Blogging and Podcasting for Business – AUDIO PODCASTING ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Audio Podcasting Components

Blogging and Podcasting for Business – AUDIO PODCASTING ,[object Object],[object Object],[object Object],[object Object],24 Why Business Podcasting?

Blogging and Podcasting for Business – AUDIO PODCASTING ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],25 Audio Podcast Applications

Podcast Production Blogging and Podcasting for Business – AUDIO PODCASTING 26 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Blogging and Podcasting for Business – AUDIO PODCASTING 27 Strategic Planning ,[object Object],[object Object],[object Object],[object Object],[object Object]

Blogging and Podcasting for Business – AUDIO PODCASTING 28 Identity, Content and Messaging ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Blogging and Podcasting for Business – AUDIO PODCASTING 29 Script Writing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Blogging and Podcasting for Business – AUDIO PODCASTING 30 Recording, Editing, Mixing and Creating RSS Feeds ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],and iTunes Feeds

Blogging and Podcasting for Business – AUDIO PODCASTING 31 Landing Page and Optimization ,[object Object],[object Object],[object Object],[object Object],[object Object],Episode Page Those who Want to Download Landing Page

32 Blogging and Podcasting for Business – AUDIO PODCASTING Sound File Search Engine Optimization ,[object Object],[object Object]

33 Blogging and Podcasting for Business – AUDIO PODCASTING Submitting the RSS Feed Podcastalley.com Podfeed.net Podcastdirectory.com Podcast Directories Podscope.com

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