The document discusses search engine optimization (SEO) and search-friendly web design. It covers various types of search like traditional algorithmic search, image search, video search, and local search. It provides tips for optimizing websites for each type of search as well as for mobile search. The document emphasizes the importance of balancing human-focused design with SEO best practices to maximize search visibility.

1. © Advanced Media Productions AdvMediaProductions.com SEO & Search-friendly Web Design Louise Rijk Vice President of Marketing and Sales Advanced Media Productions

2. © Advanced Media Productions AdvMediaProductions.com Agenda 1. Search & SEO 2. Search Engine-friendly Web Design SEO & Search-friendly Web Design

3. © Advanced Media Productions AdvMediaProductions.com Search & SEO Part 1 SEO & Search-friendly Web Design

4. © Advanced Media Productions AdvMediaProductions.com The 10 Blue Lines SEO & Search-friendly Web Design Organic or Natural Search Results - 2007

5. © Advanced Media Productions AdvMediaProductions.com E-Mail Marketing Search Engine Marketing Affiliate Marketing Website Development & Landing Page Development Online Display Ad & Rich Media Advertising Social Marketing Online Reputation Management Photoshare/ Videoshare Social Networking Social Bookmarking Social News Microblogging Business Blog Marketing Organic Web/Universal Search Mobile Search Organic Image Search Shopping Comparison Search Organic Video Search Paid Search Components of Internet Marketing Real-time Search Social Search Local Search SEO & Search-friendly Web Design - Types of Search-

8. © Advanced Media Productions AdvMediaProductions.com Instant Search SEO & Search-friendly Web Design Instant Search Tip - The basics of Google search will remain the same, including how results are ranked and how Google determines relevant results.

9. © Advanced Media Productions AdvMediaProductions.com Instant Preview SEO & Search-friendly Web Design Instant Preview Tips - The basics of Google search will remain the same, including how results are ranked and how Google determines relevant results. - Professional web site design becomes more important because page thumbnails that show visually attractive web site designs drive more click-throughs

14. © Advanced Media Productions AdvMediaProductions.com Organic Real-time Search Twitter Search SEO & Search-friendly Web Design Twitter Search Tip - Relevant keywords in the Tweets

17. © Advanced Media Productions AdvMediaProductions.com Google.com – Local Organic Web Results Local Place Page Results Local Organic Web Results Results With Geographic Modifier Sponsored Advertising SEO & Search-friendly Web Design

18. © Advanced Media Productions AdvMediaProductions.com Google.com – Local Organic Web Results Results Without Geographic Modifier Place Page Results Organic Web Results Sponsored Advertising SEO & Search-friendly Web Design

19. © Advanced Media Productions AdvMediaProductions.com Organic Local Search Results Google Maps – Local Organic Map Results Sponsored Advertising Google Place Tags SEO & Search-friendly Web Design

20. © Advanced Media Productions AdvMediaProductions.com Google Maps – Local Organic Map Results Organic Results (Infobox) No Link SEO & Search-friendly Web Design

23. Search Term Google News Results Sponsored Search Results Google Map Results Sponsored Search Results Google Map Results © Advanced Media Productions AdvMediaProductions.com Mobile Search SEO & Search-friendly Web Design

25. © Advanced Media Productions AdvMediaProductions.com Search-friendly Web Design Part 2 SEO & Search-friendly Web Design

30. Advanced Media Productions (@AdvancedMedia) 888-755-5151 x17 www.AdvMediaProductions.com © Advanced Media Productions AdvMediaProductions.com Thank You! Louise Rijk (@LouiseRijk) [email_address] Vice President of Sales and Marketing SEO & Search-friendly Web Design