Exhibitor Training is offered to all organizations participating in the 2012 Let's Move CA: Fitness Feria. Training is provided by Sylvia Acevedo of CommuniCard LLC.

1. Catalyst for 21st Century Prosperity
Let’s Move: Fitness FeriaTM
2012 Mobilization Training

2. 2012 Let’s Move: Fitness Feria
o Why do we need Let’s Move: Fitness Feria?
o The Fitness Feria Approach: Changing Behavior
o The Para Una Buena VidaTM Message
o The Feria Connect in 5™
o Everyone Benefits: Developing a healthier, more fit and
better educated California
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3. Why Do We Need
Let’s Move: Fitness Feria?
o 1 in every 5 preschool children is overweight.
o 1 out of every 3 Latino teens is overweight or
at risk of being overweight
o 1 in 4 children are getting the recommended
40 minutes of exercise each day
o 83% of children under 6 years old watch 2
hours of TV each day
o $403 Billion in cardiovascular (heart) costs
every year
Sources: Pediatric Nutrition Surveillance System ~ www.aboutourkids.org ~
www.cdc.gov/obesity/defining.html ~ www.health.harvard.edu ~ www.letsmove.gov ~
www.truthaboutheartdisease.org
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4. All parents want the best for
their children but ...
How can you teach
what you don’t know?
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5. General Market Expectations of
Parents in the U.S.A.
o Parents are the the child’s first teacher.
provide opportunities for children to learn skills
o Parents are empowered.
guide their children through the system
and introduce to extracurricular activities
o Success is achieved by hard work and training.
.. and some good fortune, too
o Health and well being are achieved through an
active life.
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6. Goals of Fitness Feria
1. Teach parents and their children basic
movement skills to instill the value of
practicing healthy lifestyles from cradle to
adult.
2. Inspire life changing healthy behavior by
introducing the families to fitness and sports
programs and activities.
3. Mobilize health/fitness/sport programs to
scale to serve the health needs of the rising
generation in Los Angeles .
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7. Why Sports & Physical Activities?
o Research in Spring of 2010 by CommuniCard LLC with 42 families and the White House
Project research findings: Play sports, do better in life. (Feb 18, 2010.)
o Understanding of social mobility through competitive sport
o Children and parents were inspired by Olympics; wanted activities they could do
together as a family
o Lack of knowledge of American competitive sports and fitness systems
o Learn physical movement life skills so they are always ready to play
o Lack of understanding of “practice is what makes you good” mentality
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8. Fitness Feria Milestones
1. 2x sports and fitness outreach event in Austin
specifically for the Spanish language community
2. 150+Volunteers and Exhibitors trained for the
event.
3. 50% of sports/fitness organizations had never
outreached to the Hispanic community before
Fitness Feria.
4. 60% of Fitness Feria Exhibitors responded that
parents did not understand that fitness can mean
a better future for their children.
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9. Fitness Feria AUSTIN Results
1. More than 5000 parents and children
attended from 2010 – 2011
2. 50+ different sports, fitness and health
organizations participated
3. 4000+ sporting balls given away
4. 225 volunteers – majority bilingual
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10. Let’s Move Fitness Feria Advantage
A fitness educational pathway that teaches parents
the “ABC’s of Movement” from cradle to adult
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11. Para Una Buena Vida: For a Better Life
Fitness Version
1. Fitness helps a family to be healthy and grow strong.
To have a healthy family, a family needs to be physically
active, especially infants and children.
2. Education (academics), sports and extracurricular (after-
school) programs are ways to earn scholarships to go to
college and learn a profession (career) that provides well
for your family.
2. Keep your Spanish/Korean (native language) and learn
English fluently to have more opportunities and better
pay.
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12. CONNECT IN 5: FITNESS VERSION
1. Greet and praise the parent for caring
about their family’s well-being.
2. Reinforce importance of a healthy and
active lifestyle at every
age, emphasizing Para Una Buena Vida
3. Describe your role at Let’s Move
Fitness Feria.
4. Tell your story and mention your Let’s
Move Campaign.
5. Tell the parents what to do next.
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13. Movement ABC’s
Each family will leave the Fitness Feria understanding the basic motor
development skills every child should learn as they grow up.
Infancy: tummy time | rolling over | sitting up | crawling
Tumbling: forward roll | rolling on side | cartwheel
Throwing |Catching | Kicking
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14. Movement ABC: INFANCY
Early Childhood groups will host
activities for children ages 0-5.
Parents will learn:
o importance of removing babies from
strollers & providing room to roam
o ways to play with their infants like
tummy time
o natural developmental stages from
crawling to walking
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15. Movement ABC: TUMBLING
Staff & volunteers will help children learn different tumbling techniques.
Parents will learn:
o how to help children build balance
and flexibility
o safe ways for children to play
o importance of creating a space for
children to play and learn through
movement
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16. Movement ABC: THROWING
PlayWorks: Tossing is a key motor development skills that allows children to
build new movement techniques and hand-eye coordination.
Children will learn the correct
way to throw:
o placing the foot opposite the
throwing arm in front
o rotating the torso forward
o following through towards the
target
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17. Movement ABC: CATCHING
PlayWorks: Catching continues to build hand-eye coordination and helps children
develop strong depth perception. It is one of the easiest ways to demonstrate if a
child has developed their Movement ABC’s.
Children will learn:
o how to catch by self-tossing a ball in
the air
o how to catch a ball in front of
them, away from their body
o how to move to a ball and get
underneath it to catch
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18. Movement ABC: KICKING
Galaxy Soccer: Correct kicking technique is a fundamental motor skill that
builds a foundation for participation in sports and games.
Children will learn the correct
way to kick:
o skipping or running approach
o planting the non-kicking foot
o following through towards the
target
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19. Let’s Move: Fitness Feria
Mobilization MethodTM
o Color Coded Olympic Pathway –
Birth to College
o Better Life Message at Every Interaction
o Conversations directly with parents in
their own language –
Spanish, English or Korean
o Hands-on Movement Areas
o Bilingual Mentors
o Visualization Photos
o Commitment Zone™
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20. The Commitment Zone TM
Parents and children demonstrate movement.
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21. “...because of Fitness Feria my family is going to do a sporting
activity instead of watching a movie.”
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22. Passport
Families will use the Passport to navigate through Let’s Move Fitness Feria.
Exhibitors & Volunteers will:
o talk with families about booth
information or complete
activity
o mark the Passport in the
corresponding colored circle
o tell families what to do next
Families will turn in Passport to
receive their balls.
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23. 2012 Let’s Move CA: Fitness Feria
Saturday, June 16th
10:00am – 2:00pm
Robert F. Kennedy Community Schools
www.fitnessferia.com
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24. Location
Robert F. Kennedy Community Schools
ADDRESS
701 S. Catalina Street – Los Angeles CA 90005
o Located off of Wilshire Blvd.
o Cocoanut Grove on site
PARKING
o Exhibitor parking will be available on-site in the STAFF PARKING garage.
o Limited space will be available for Exhibitors who arrive in the afternoon.
o Additional parking is available in garages located at each corner of the venue.
VENUE
o The majority of the event will take place outside except for the Movement ABC’s
[Tumbling, Catching & Throwing with PlayWorks] which will be inside the gym.
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25. Overview of Activities
The following slides include a DRAFT of current registered Exhibitor Assignments and a site layout.
A final layout with booth/activity assignments will be distributed to the Primary Contact
of each REGISTERED organization during the week of June 4 – 8.
REGISTRATION – Outside Entrance to School
o Parents sign liability waiver for children to participate in all activities.
o Parents received one passport per family.
o Port-a-potties will also be available in this area.
COURTYARD
o A main stage will be set up to incorporate speakers, fitness demonstrations and the launch of Let’s Move
California during the event. Families will turn in their Passports at this area.
GYMNASIUM
o PlayWorks will be hosting the throwing and catching activities in the gym.
o All families – no matter the age of the children – are encouraged to attend the gym through the Passport.
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26. DRAFT AS OF 05.29.12 26

27. Overview of Activities: SIDE 1
RED: Group Activities
o Beyond the Bell – obstacle course
o Fit for a Kid – obstacle course
YELLOW: Health & Nutrition Organizations
o American Cancer Society
o American Heart Association
o California Dietetic Association
o Exceptional Children’s Foundation
o LA Care Health Plan
o LA County Dept. of Public Health
o Network for a Healthy California
o PACE Early Childhood Education
o St. John’s Well Child & Family Center
ORANGE: ARMY
The Army will be providing extensive activities around health and wellness throughout this area.
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28. Overview of Activities: SIDE 2
Below is a DRAFT of current registered Exhibitor Assignments.
Updated assignments will be sent to organizations on June 7.
BLUE: Team Sports
o Play Ruby USA
PURPLE: Individual Sports
o Running with Ms. Edwards
o Young Champions Inc. – Cheerleading
GREEN: Early Childhood
o First 5 LA
o PHFE WIC Program
GYM: Movement ABCs
o PlayWorks
Additional organizations may be added through Friday June 1 which may cause some draft assignments tobe adjusted
to accommodate the best space for everyone.
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29. Booth & Activity Placements
TABLES
o Each Exhibitor who requested tables will be given 6-8 foot tables with chairs and a color-coded tablecloth.
Due to venue regulations, Exhibitors are not allowed to bring their own tables.
o Exhibitors are asked to notcover the color-coded tablecloth that is provided for them in order to maintain
continuity of the event.
o Exhibitors may use any available floor space around their booth for additional displays and signage. Please
be considerate of your fellow Exhibitors’ displays.
o Each Exhibitor who requested access to electricity will be strategically placed near an outlet. However, we
can’t guarantee close proximity to outlets or more than one outlet. We recommend each Exhibitor bring
their own extension cords and power strips.
FIELDS
o No unauthorized tables or chairs are allowed on the fields or surrounding track. Exhibitors who requested
tables on the field will be given access to special tables for field use only.
o No tents, tables and signage can be staked into the ground on any of the fields. Any unauthorized set up
will be removed before the event begins.
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30. Schedule: Saturday, June 16
6am Set Up Begins
Staff and volunteers will be on-site to set up tables, chairs & signage.
7am – 9am Exhibitor Set Up
One representative from each Exhibitor must Check IN to confirm location and receive lunch tickets.
All Exhibitors must be completely set up by 9am.
9:45am Opening Ceremonies
Exhibitors will not be allowed to set up after this time.
10:00am Doors Open to Public
12:00pm GROUP 1: Lunch
Lunch is only provided to Exhibitor representatives who are staying for the full 4 hours.
12:30pm GROUP 2: Lunch
2pm Doors Close to Public
2:30pm Exhibitor Check Out
Representatives are responsible for clearing their own space and removing all trash.
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31. Set Up & Tear Down
SET UP
o There is no access to the RFK Community Schools on Friday, June 15.
o All set up must be completed Saturday morning before families arrive.
o Exhibitors can pull up as close as possible from 7am – 8am.
o All cars must be in an authorized parking spot by 8am.
TEAR DOWN
o Exhibitors should not close their booths or activities before 2pm.
o All families should have the opportunity to complete the full experience by 2pm.
o Please wait until you are released by event staff.
o Exhibitors are responsible for taking all of their equipment and materials with them at the end of the
day, and removing their own trash from their area.
o Fitness Feria organizers are not responsible for any equipment left behind at the end of the event.
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32. Exhibitor Guidelines
PREPARATION
o Exhibitors should plan to have at least 2 Spanish-speaking representatives at their booth at all times.
o Volunteer translators can be assigned if requested in advance.
o College Wear Attire: Representatives should wear a t-shirt with a college or university name or mascot.
o Printed Materials: Any printed materials should be distributed in 2nd grade level Spanish and include a
phone number for your organization.
o Exhibitors are responsible for bringing all of their own materials – pens, papers, extension cords, power
strips, batteries, tape, etc.
INTERACTION
o Candy and food cannot be given away at the booths.
o Exhibitors are not allowed to sell items or collect money from booths.
o Exhibitors should not conduct their own raffles or surveys.
o Representatives should interact directly with the parents and should not rely on the children to translate
or simply pass out printed materials.
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33. Safety
Fitness Feria will be a new introduction to many activities that families may have never tried before. With an
extensive layout and the potential for thousands of children, we need everyone to have safety on their mind.
ACTIVITIES
Please consider children of all ages when planning your activities. Your space should be safe for very young
children as well older students.
LOOK OUT FOR:
o unsafe or reckless behavior – Many activities will use equipment so be aware of children who may have
wandering into a space without supervision.
o suspicious behavior – Media photographers should have clear credentials or wear Fitness Feria badges;
report any suspicious behavior to a Fitness Feria staff member or security guard immediately.
o unsupervised children – All of the activities are intended for parents to do with their children.
LOST CHILDREN
Any child who has separated from their parents should be brought to the Stage. Parents can be directed to
this area as well to find their children.
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34. Questions?
Christin Alvarado
christin@fitnessferia.com| Day of Event: 512.705.4215
Carissa Ara
carissa.fitnessferia@gmail.com|Day of Event: 281.813.4213