9. KNOW YOUR CUSTOMER!
May she be a client or an employee, you need to
understand her actual needs, her profile and her journey.
You have to provide a delightful user experience. Users
come first, business objectives come next. A relevant app
is useful.
26. INTEGRATION ENABLES IMPROVED ROI
Integration means connecting your app with your information systems: CRM, ERP…
It helps you avoid double work by outsourcing processes to customer, increase customer intelligence (360°
customer view) for better personalization and retention…