The media offers science the platform to reach various stakeholders.It is therefore imperative that scientists and researchers in general need to engage with the members of the fourth estate.How do you go about it?Which buttons do you need to press,who do you need to talk to?and how do you do it best? Jonathan Odhong' of ISAAA AfriCenter explains this in the following presentation.

1. Effective Media
Relations (EMRs)

2. Introduction

3. Some Questions…

4. Goals of EMRs

5. The Value of EMRs

6. Steps to EMR
Policy Influence
Public Awareness
Public Acceptance
8. Monitor and Evaluate
7. Deliver messages
6. Identify media outlets
5. Prepare message
4.Train the relevant team
3. Develop a media strategy
2. Build a journalists contacts database
1. Assess the needs of the media

7. About the media

8. About the media
Limited
Deadlines
Resources
Many stories to Other Issues:
cover • Limited knowledge about the
subject
• Accessibility of scientists
News • Inability to process scientific
Values jargon

9. About the media
Most important
Somewhat
important
Least
important

10. Media Contacts database

11. Tools of EMRs

12. Tools of EMRs

13. Tools of EMRs

14. Tools of EMRs

15. Tools of EMRs

16. Tools of EMRs

17. Want to Complain?